• The Korean Journal of Franchise Management
• /
• v.13 no.1
• /
• pp.35-46
• /
• 2022

Purpose: With the rapid changes in the technical development and the trend of consumption trend, the convenience store industry is facing an unprecedented competitive situation in the consumption environment where the boundary between online and offline is broken due to the stagnation of offline distribution channels and the spread of online shopping. The biggest innovation strategy of the major convenience store brands in recent years are introducing the O2O (Online to Offline) platform and presenting new products and services beyond the boundaries of online and offline to transform themselves into Omni Channel stores. The study is designed to analyze the effect of innovativeness of convenience store as a stimulus in O2O platform which customers perceive on store loyalty, the final response to external stimuli, through customer engagement with convenience store brands. Specifically, the innovativeness of convenience stores was divided into types of core activities in corporate marketing and focused on innovations in services, products(proposals), promotions and experiences. Research design, data, and methodology: Various hypotheses have been developed to achieve this research purpose. The data were collected from 1,128 questionnaires the age between 15 and 60 who had experience using retail store apps and delivery apps and were analyzed using SPSS 22.0 and SmartPLS 3.3.7 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses were tested using structural equation modeling with SmartPLS 3.3.7 program. Results: First, service innovation has a positive effect on cognitive engagement. Second, product, promotion and experience innovation have a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: All four types of innovation and cognitive engagement have a positive effect on emotional engagement, which has a stronger effect on store loyalty than cognitive engagement. Thus, while innovation can build loyalty through emotional engagement, innovation strategies must be designed and pursued with caution in terms of impact through cognitive engagement may not achieve the planned goals.

• International Journal of Industrial Entomology and Biomaterials
• /
• v.1 no.2
• /
• pp.87-90
• /
• 2000

This paper has reviewed the China Sericulture history in the 20th century. On the basis of the current sericulture production, sericulture area distribution, problems and challenges, it has been forecasted that China sericulture will be developed as following points: 1) On a stable basis, cocoon production increased gradually to a suitable amount; 2) Quality cocoon production bases established to form a regionalized, industrialized and specialized sericulture structure; 3) With increase of householding rearing capacities, rearing facilities improved; 4) Production efficiency raised and silk product quality improved through technical innovation; 5) New and diversified products developed from Sericultural resources with new and high technologies.

• International Journal of Quality Innovation
• /
• v.8 no.3
• /
• pp.188-197
• /
• 2007

In this work, an efficient and easy statistical method to find an equivalent discrete distribution for a continuous random variable (r.v.) is proposed. The proposed method is illustrated by applying it to the treatment of the anthropometrical noise factors in the context of Robust Ergonomic Design.

• International Journal of Quality Innovation
• /
• v.5 no.1
• /
• pp.110-121
• /
• 2004

There is a new trend of incorporating software coverage metrics into software reliability modelling. This paper proposes a coverage-based software reliability growth model. Firstly, the failure rate function in coverage is analytically derived. Then it is shown that the number of detected faults follows a Nonhomogeneous Poisson distribution of which intensity function is the failure rate function in coverage. Practical applicability of the proposed models is examined by illustrative numerical examples.

• Journal of Korea Port Economic Association
• /
• v.19 no.1
• /
• pp.69-88
• /
• 2003

The purpose of this study is to propose the need of Masan Free Trade Zone and the strategy of successful implementation. MFTZ was established as a center of general free trade and global distribution by means the promotion of foreign investment in 1970s. To promote the development of MFTZ, it can be proposed a) successful technology innovation, b) reforming of related laws and regulations, c) the care of local government, d) strengthening of marketing activities, e) deeping of comparative advantage of investment, f) encouraging of strategic industries.

• Journal of the Korean Professional Engineers Association
• /
• v.41 no.2
• /
• pp.59-63
• /
• 2008

The construction of the Great Korea Canal(GKC) In the Korean peninsular requires consideration from a aspect of vision of the national land development. GKC will bring enormous benefits to the Korean economy. First, effect of the equitable regional development. Second, reduction In freight transport costs and contribution of innovation in physical distribution. Finally, creation of large numbers of new jobs and development of Tourism & Leisure Industry and its related industry. Lets view the construction and finance supply.

• Proceedings of the Korea Port Economic Association Conference
• /
• 2003.07a
• /
• pp.69-88
• /
• 2003

The purpose of this study is to purpose the need of Masan free Trade Zone and the stratege successful implementation. Masan FTZ was established as a center of general free trade and global distribution by means the promotion of foreign investment in 1970s. To promote the development of MFTZ, in can be proposed a) successful technology innovation, b) reforming of related laws and regulations, c) the care of local government, 4) strengthening of marketing activities, e) deeping of comparative advantage of investment, f) encouraging of strategic industries.

• Review of Culture and Economy
• /
• v.17 no.2
• /
• pp.29-62
• /
• 2014

Game industry, one of cultural-content industry which is considered as a typical knowledge-based industry and creative industry, is not like the overseas expansion of traditional manufacture, and has different strategy and performance of export expansion through product or project-based strategy. Therefore, it should be approached by each content unit, and necessary to look at the factors that make their decision makings of foreign market entry vary. This study focuses on discovering creativity, absorptive capacity and strategic orientation(market orientation and innovation orientation) which affect the difference of distribution's decision making of entry into foreign market in game industry This paper examined 252 cases of online games in order to investigate creativity, absorptive capacity and strategic orientations for each foreign market and what entry type(among licensing, joint distribution, exclusive distribution) they chose according to the products developed in team level. This helps us analyze the factors affecting market orientation and innovation orientation in the perspectives of creativity and absorptive capacity in comprehensive way, and notice the phenomena which use different foreign distribution strategy though there are company incorporated abroad and their results. This study supplements the limit of the existing Resource-Based View, Resource-Dependent View, and traditional international business theories such as Transaction Cost Theory or OLI Paradigm(Eclectic Framework), and proves how company could reduce asymmetry of uncertainty and information in creative industry and whether they accomplish successful overseas expansion according to strategic orientations.

• Journal of Distribution Science
• /
• v.11 no.3
• /
• pp.13-22
• /
• 2013

Purpose - Product purpose for optimal values solution for synthesize evaluative criteria and optimize product design values. In addition, product designer has to consider the product design to conform to project, laws and regulations, authentication, from the product design stage. Research design, data, methodology - How to use an evaluative criteria model's imprecise market data by evaluative criteria research design; product mapping relationships between design parameters and customer requirements using product predicted value method. An evaluative criteria model and their associated criteria status, product evaluative criteria model of results. Results - Therefore, after the enterprise product design project analysis, effectiveness and the customer degree of satisfaction must be appraised to obtain the maximum value for the benefit on behalf of the implementation goals, the promotion product level and market competition strength. Conclusions - In multi criterion decision making (MCDM), using its searching software capacity to obtain the optimal solution.

• Proceedings of the Korean DIstribution Association Conference
• /
• 2000.10a
• /
• pp.187-205
• /
• 2000

6 Sigma movement is the quality innovation activity which Motorola, a nineteen eighties' top-ranking American company of electronics and communication, has started to survive the Japanese companies' frightening gami-gaze. In early days, it's just applicated for reducing customers' complain by eliminations inferior goods centering round producing activity and filling up the competitive market's demand for price and delivery deadline. Nowaday, 6 Sigma application has created a boom extending to a company's most activity fields without any exact scrutiny of 6 Sigma. Although 6 Sigma movement starts from the question of what customers want not by cutting off the inferiority rate but by cutting out causes of producing inferior goods, the service industry has a special character that makes it difficult to compute the level of Sigma. Thus this research examines suitability for introduction of 6 Sigma to the Service Industry.