• 제목/요약/키워드: Distribution Perspective

검색결과 707건 처리시간 0.027초

Evaluation of Functionality and Added Value Factors to the Usage of Mobile Telecommunication Services

  • Kim, An-Sik;Oh, Young-Sam
    • 유통과학연구
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    • 제12권9호
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    • pp.65-72
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    • 2014
  • Purpose - This study aims to provide a brief understanding of usability and its extended models with TAM as well as identifying additional determinants that had been suggested in previous studies on mobile services. Research design, data, and methodology - Empirical data were collected by conducting a field survey of potential mobile application service users. The call for participation was also made in mobile related application issues, which were widely discussed. Result - The ease of use and usefulness had a significantly positive influence on attitude and intention. It also was revealed that added value services can offer practical value to customers. Thus, positive attitudes toward the adoption of services by customers are present when they perceive higher usefulness and ease of use of mobile application services. Conclusion - It was indicated that customers who are more inclined to try new products or who have a higher demand for new things tend to think about those functionalities and added value mobile application services from the perspective of usefulness and ease of use and operation.

Positive integration of the franchise system: A new perspective on leadership, followership, trust and group efficacy

  • Yang, Hoe-Chang;Ju, Young-Hwang
    • Asian Journal of Business Environment
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    • 제1권1호
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    • pp.5-8
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    • 2011
  • This study has been conducted by focusing franchisor's leadership style, franchisee's followership, group-efficacy and their trust in order to achieve positive integration of the franchise system. The key results of empirical examination on the moderating effect of group-efficacy and trust between leadership style proposed by Path-Goal Theory and followership has been found as follows. First, franchisors should be showed their leadership style to fit their mutual business situation. Second, Franchisors and franchisees will be found many ways to increase level of franchisee's group-efficacy. Third, Franchisors will be obtained trust from their own franchisees. These efforts will be given high level of franchisees' trust and group-efficacy. As a result, positive integration of the franchise system will both enhance their competitiveness.

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Effects of Channel Structure on the Quality Competition of Exclusively Distributed Products

  • Kang, Yeong Seon
    • Asia Marketing Journal
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    • 제19권4호
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    • pp.37-59
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    • 2018
  • This study investigates the effects of the distribution channel structure on quality decisions under duopoly competition. I considers a set-up in which two retailers compete on product quality and retail price. In the set-up, the integrated retailer has the power to determine the quality of its exclusive product, while the decentralized retailer does not. For the decentralized retailer, the supplier determines product quality. I find that asymmetric pairs of a decentralized channel by one retailer and an integrated channel by the other retailer can be a Nash equilibrium in a simultaneous-channel-choice model. The two retailers select different levels of quality, and this quality competition benefits retailers by softening price competition. In a sequential-channel-choice model, I find that the leader can obtain a first-mover advantage. From the perspective of the supplier, which can decide the distribution channel structure and level of quality, both suppliers choose the decentralized channel in equilibrium.

도시공간의 범죄분포특성에 관한 연구 - 환경범죄학의 관점에서 광주광역시를 대상으로 - (Study on the distribution of crime in urban space - Gwangju metropolitan city from the perspective of the environmental criminology -)

  • 김영환;문정민;장동국
    • 한국컴퓨터정보학회논문지
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    • 제12권5호
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    • pp.235-241
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    • 2007
  • 본 연구는 범죄예방을 강조하는 환경범죄학의 입장에서 특정 지역의 범죄발생의 원인에 대한 접근보다는 해당 지역의 공간적 범위의 범죄발생을 분석하였다. 그리고 범죄분포가 어떻게 이루어지고 있는지를 관찰함으로써 현실적으로 범죄문제에 대응할 수 있는 범죄예방전략을 모색하고자 하였다. 이를 위해 광주광역시에서 2004년도에 발생한 도시범죄를 대상으로 도시를 6개 구역으로 세분화하여, 범죄발생 현황별, 범죄유형별, 범죄발생 위치별, 건물용도별, 침입자 유형별, 침입형태별로 구분하여 범죄빈도에 대한 기본자료를 분석하였다. 연구결과 지역범죄예방을 위한 지역사회 경찰활동의 활성화방안의 필요성을 제시하였다.

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Development of a New Direct Marketing Channel in the Chinese Rural Market: The Case of Hongfu Fertilizer Company

  • Li, Dao-sheng;Hong, Jinhwan
    • Asia Marketing Journal
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    • 제15권2호
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    • pp.29-47
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    • 2013
  • Distribution channel decisions involve long-term commitments with other firms that are very difficult to change or replace. In particular, marketing channel decisions in emerging markets are much more complicated due to unfamiliar conditions and problems such as lack of market data and distribution systems. Therefore, when a company considers changing or introducing a marketing channel in an area, it is much more difficult to judge its effectiveness in an emerging market than in a developed market. In this study, we investigate the development process of a new direct marketing channel of Hongfu Fertilizer Company (hereafter Hongfu), a medium-sized Chinese fertilizer manufacturer, and propose an approach to test the feasibility of this new marketing channel in the Chinese rural market. We measure the effectiveness of Hongfu's new marketing channel from two perspectives: i) from customers' perspective through direct responses of farmers, which showed that a new channel can increase the convenience and lower the purchasing costs for the farmers, and ii) from the company's perspective, by calculating the incremental profit of the company using the expansion factor (T/Q) method, which suggested that the execution of Hongfu's strategy to expand a new marketing channel will result in an increase in profits. The results of this study contribute to the development of a methodology to test the feasibility of a new direct marketing channel in the emerging markets such as the Chinese rural market. Traditional and indirect distribution channels in emerging markets are generally not very efficient and difficult to change. Especially, in emerging markets, like the Chinese rural market, the methods of testing channel feasibility must be different from that of developed markets. Considering market situations, market experiments can be more effective then systematic market surveys in testing channel feasibility in emerging markets. This study implies that managers must learn to cope with a transition from the traditional marketing channels in emerging markets. With the development in farmers' understanding of marketing concept, the transition from traditional marketing channel is unavoidable for all firms. Farmers in China are generally very conservative, however, their buying behaviors are changing. Therefore, fertilizer companies should try to adjust in accordance with farmers' demand characteristics that the efforts to meet the economic needs of farmers with new marketing channels as well as trust building are critical in the near future.

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The Role of Dealers'Non-Mediated Power in Fostering SME Manufacturers' Cooperation: SME Manufacturers' Perspective

  • Chinomona, Richard
    • 산경연구논집
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    • 제3권2호
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    • pp.5-16
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    • 2012
  • Purpose - Distribution channels cannot function without cooperation. While evidence suggests channel power plays a fundamental role in fostering successful manufacturer-dealer channel cooperation in Western countries distribution systems, little is known empirically as to how dealers' possession of non-mediated powers influence SME manufacturers' cooperation in Asian developing countries. Research design, data, methodology - Drawing upon the extant distribution channels literatures; this study conceptualizes a model and examines the effects of dealer's non-mediated powers on manufacturing SME firms, as well as the mediating influence of trust, relationship satisfaction and commitment. A survey of 400 manufacturing SMEs in Taiwan empirically supports the proposed hypothesis. Results - The model is acceptable in terms of overall goodness of fit. Acceptable model fit are indicated by χ2/(df): 2.35, GFI≧.90; RMSEA values≦ .08; IFI, TLI and CFI values≧.90. Our results indicate that, GFI (0.910), IFI (0.937), TLI (0.903), CFI (0.936), and RMSEA (0.079) and therefore, achieved the suggested thresholds. Conclusions - The results of this study have some managerial implications for managers in the dealer's firms. The overall implication from the findings is that managers can utilize expert, referent and traditional legitimate powers to attain channel cooperation with manufacturing SMEs in addition to garnering their trust, relationship satisfaction and commitment.

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Pioneering the Distribution Industry in Korea: Dynamic Capability at Lotte Shopping

  • Won, Eugene J.S.
    • 유통과학연구
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    • 제16권10호
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    • pp.5-21
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    • 2018
  • Purpose - This case study reviews the development history of Lotte Shopping, which has played a key role in modernizing Korea's retail industry. Research design, data, and methodology - Lotte Shopping's expansion to various channel types has been reviewed from the perspective of the resource-based view of strategy. The opening of Lotte Department Store in 1979 signaled the beginning of the modernized distribution system in Korea. Lotte Shopping expanded its business domains to various types of retail channels, such as discount stores, online shopping malls, TV home shopping, convenience stores, supermarkets, home appliances specialty stores and health & beauty stores. Results - Lotte Shopping has been able to maintain high level of customer satisfaction with leading merchandising skills. It has developed mutually beneficial relationship with the partner firms. It has also been a leading firm in implementing corporate social responsibility activities and environment-friendly management. Lotte Shopping has applied advanced information and communication technology to provide customized goods/services. Conclusions - This study summarizes the business environment and new challenges Lotte Shopping faces currently. Lotte Shopping is trying to reinforce the omni-channel strategy, which can create synergy among various distribution channels based on its core competences.

Cluster and information entropy analysis of acoustic emission during rock failure process

  • Zhang, Zhenghu;Hu, Lihua;Liu, Tiexin;Zheng, Hongchun;Tang, Chun'an
    • Geomechanics and Engineering
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    • 제25권2호
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    • pp.135-142
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    • 2021
  • This study provided a new research perspective for processing and analyzing AE data to evaluate rock failure. Cluster method and information entropy theory were introduced to investigate temporal and spatial correlation of acoustic emission (AE) events during the rock failure process. Laboratory experiments of granite subjected to compression were carried out, accompanied by real-time acoustic emission monitoring. The cumulative length and dip angle curves of single links were fitted by different distribution models and distribution functions of link length and directionality were determined. Spatial scale and directionality of AE event distribution, which are characterized by two parameters, i.e., spatial correlation length and spatial correlation directionality, were studied with the normalized applied stress. The entropies of link length and link directionality were also discussed. The results show that the distribution of accumulative link length and directionality obeys Weibull distribution. Spatial correlation length shows an upward trend preceding rock failure, while there are no remarkable upward or downward trends in spatial correlation directionality. There are obvious downward trends in entropies of link length and directionality. This research could enrich mathematical methods for processing AE data and facilitate the early-warning of rock failure-related geological disasters.

Informational Justice, Cognitive Trust, and Satisfaction: Purchasers' Perspective of Healthcare Distribution Market

  • LEE, Changjoon
    • 유통과학연구
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    • 제19권2호
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    • pp.5-14
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    • 2021
  • Purpose: We examined informational justice, cognitive trust, and satisfaction in healthcare distribution market and their associations within the physician-patient (provider-purchaser) relationship. Methodology: 253 valid survey samples collected from patients and used structural equation modelling for analysis. Findings: We postulated that (1) physicians' informational justice has a positive impact on patients' cognitive trust, (2) patients' cognitive trust has a positive impact on satisfaction, and (3) patients' perceived informational justice has a positive impact on satisfaction. Participants were 253 people who had visited a hospital in South Korea in the past year. Results confirmed that the presence of informational justice has a positive impact on patients' cognitive trust and satisfaction in the physician-patient relationship. Additionally, once cognitive trust was built, it positively influenced patients' satisfaction. We discussed the concept and the impacts of informational justice in light of our analyses regarding patients' perceived cognitive trust and their satisfaction in the physician-patient relationship. Implications: These results emphasize the importance of ethics in healthcare, particularly physicians' frankness and honesty when providing information to patients. Further, these findings present implications for physician education, as part of their training must involve building their patients' cognitive trust as a prerequisite for developing patient satisfaction.

Analysis on the evolution of water resources situation in Qiandao Lake Basin from 1960 to 2020

  • DU Junkai;Qiu Yaqin
    • 한국수자원학회:학술대회논문집
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    • 한국수자원학회 2023년도 학술발표회
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    • pp.27-27
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    • 2023
  • To analyze the evolution of water resources in Qiandao Lake Basin under the condition of climate change, a WEP-L distributed hydrological model was established to simulate the water cycle process in the basin during 1960-2020. The Mann-Kendall non-parametric test method and Hurst index method were used to analyze the inter-annual variation and annual distribution characteristics of the total water resources in the basin. The multi-scale temporal and spatial distribution and evolution trend of water resources in Qiandao Lake Basin were evaluated. The results show that: (1) The WEP-L model has good simulation results in the Qiandao Lake basin, and the Nash coefficient rate is above 0.83 in the periodic period and above 0.85 in the verification period. (2) The water yield coefficient of the whole basin ranges from 0.436 to 0.630. The annual average total water resource is 12.25 billion m3, equivalent to 1176.4mm of water depth. The annual distribution process shows a unimodal structure, and the water depth of each sub-basin ranges from 742 mm to 1266 mm, and the spatial distribution is higher in the west and lower in the east. (3) The annual water resources series in the basin showed an insignificant upward trend, and the Hurst index was 0.86, indicating a continuous upward trend. From the perspective of monthly water resources, January and February increased significantly, the other months were not significant changes.

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