• 제목/요약/키워드: Distribution Channel System

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Pioneering the Distribution Industry in Korea: Dynamic Capability at Lotte Shopping

  • Won, Eugene J.S.
    • 유통과학연구
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    • 제16권10호
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    • pp.5-21
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    • 2018
  • Purpose - This case study reviews the development history of Lotte Shopping, which has played a key role in modernizing Korea's retail industry. Research design, data, and methodology - Lotte Shopping's expansion to various channel types has been reviewed from the perspective of the resource-based view of strategy. The opening of Lotte Department Store in 1979 signaled the beginning of the modernized distribution system in Korea. Lotte Shopping expanded its business domains to various types of retail channels, such as discount stores, online shopping malls, TV home shopping, convenience stores, supermarkets, home appliances specialty stores and health & beauty stores. Results - Lotte Shopping has been able to maintain high level of customer satisfaction with leading merchandising skills. It has developed mutually beneficial relationship with the partner firms. It has also been a leading firm in implementing corporate social responsibility activities and environment-friendly management. Lotte Shopping has applied advanced information and communication technology to provide customized goods/services. Conclusions - This study summarizes the business environment and new challenges Lotte Shopping faces currently. Lotte Shopping is trying to reinforce the omni-channel strategy, which can create synergy among various distribution channels based on its core competences.

제조업체, 온라인 유통채널 및 오프라인 유통채널 간의 다자간 협상전략에 관한 연구 (Strategic Analysis of the Multilateral Bargaining among the Manufacturer, the Online and the Offline Distribution Channels)

  • 조형래;이민호;임상규
    • 산업경영시스템학회지
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    • 제37권4호
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    • pp.145-153
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    • 2014
  • In this paper, we study the bargaining strategy of a manufacturer who sells a product through the online and offline distribution channels. To do this, we derive and analyze the equilibrium solutions for both simultaneous and sequential bargaining games. The result shows that the optimal bargaining strategy heavily depends on the size of the online distribution channel's loyal customers and the difference between the retail prices of the online and the offline distribution channels. It is also shown that, in some cases, the online distribution channel has incentive to downsize its loyal customers and its retail price for a better bargaining outcome.

용융탄산염 연료전지 Anode 유로 채널에서의 가스 유동 분포에 관한 수치해석적 연구 (Numerical Analysis of the Gas Flow Distribution Characteristics in the Anode Flow Channel of Molten Carbonate Fuel Cell (MCFC))

  • 조준현;하태훈;김한상;민경덕;박종훈;장인갑;이태원
    • 대한기계학회논문집B
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    • 제33권11호
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    • pp.834-839
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    • 2009
  • A three-dimensional computational fluid dynamics (CFD) analysis is performed to investigate flow characteristics in the anode channels and manifold of the internal reforming type molten carbonate fuel cell (MCFC). Considering the computational difficulties associated with the size and geometric complexity of the MCFC system, the polyhedral meshes that can reduce mesh connectivity problems at the intersection of the channel and the manifold are adopted and chemical reactions inside the MCFC system are not included. Through this study, the gas flow rate uniformity of the anode channels is mainly analyzed to provide basic insights into improved design parameters for anode flow channel design. Results indicate that the uniformity in flow-rate is in the range of ${\pm}$1% between the anode channels. Also, the mal-distributed inlet flow-rate conditions and the change in the size of the manifold depth have no significant effect on the flow-rate uniformity of the anode channels.

용융탄산염 연료전지 anode 유로 채널에서의 가스 유동 분포에 관한 수치해석적 연구 (Numerical analysis of the gas flow distribution characteristics in the anode flow channel of the molten carbonate fuel cell (MCFC))

  • 조준현;하태훈;김한상;민경덕;박종훈;장인갑;이태원
    • 대한기계학회:학술대회논문집
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    • 대한기계학회 2008년도 추계학술대회B
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    • pp.3120-3124
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    • 2008
  • A three-dimensional computational fluid dynamics (CFD) analysis is performed to investigate flow characteristics in the anode channels and manifold of the internal reforming type molten carbonate fuel cell (MCFC). Considering the computational difficulties associated with the size and geometric complexity of the MCFC system, the polyhedral meshes that can reduce mesh connectivity problems at the intersection of the channel and the manifold are adopted and chemical reactions inside the MCFC system are not included. Through this study, the gas flow rate uniformity of the anode channels is mainly analyzed to provide basic insights into improved design parameters for anode flow channel design. Results indicate that the uniformity in flow-rate is in the range of ${\pm}1%$ between the anode channels. Also, the mal-distributed inlet flow-rate conditions and the change in the size of the manifold depth have no significant effect on the flow-rate uniformity of the anode channels.

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그래픽 모사기법을 이용한 하천 변천의 재현과 예측 (Simulating Depositional Changes in River and It's Prediction)

  • 이영훈
    • 자원환경지질
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    • 제27권6호
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    • pp.579-592
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    • 1994
  • A case study is presented where a fluvial system is modeled in three dimensions and compared to data gathered from a study of the Arkansas River. The data is unique in that it documents changes that affected a straight channel that was excavated within the river by the U.S. Army Corps of Engineers. Excavation plan maps and sequential aerial photographs show that the channel underwent massive deposition and channel migration as it returned to a more natural, meandering path. These records illustrate that stability of fluvial system can be disrupted either by catastrophic events such as floods or by subtle events such as the altering of a stream's equilibrium base level or sediment load. SEDSIM, Stanford's Sedimentary Basin Simulation Model, is modified and used to model the Arkansas River and the geologic processes that changed in response to changing hydraulic and geologic parameters resulting from the excavation of the channel. Geologic parameters such as fluid and sediment discharge, velocity, transport capacity, and sediment load are input into the model. These parameters regulate the frequency distribution and sizes of sediment grains that are eroded, transported and deposited. The experiments compare favorably with field data, recreating similar patterns of fluid flow and sedimentation. Therefore, simulations provide insight for understanding and spatial distribution of sediment bodies in fluvial deposits and the internal sedimentary structure of fluvial reservoirs. These techniques of graphic simulation can be contributed to support the development of the new design criteria compatible with natural stream processes, espacially drainage problem to minimize environmental disruption.

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옴니채널 상황에서 브랜드 충성도에 관한 연구: 카테고리 지식 조절변수 (Effect on Brand Loyalty in Omni-Channel: Focus on Category Knowledge)

  • 한상설
    • 유통과학연구
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    • 제15권3호
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    • pp.61-72
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    • 2017
  • Purpose - The ICT development is affecting the consumer behaviors in selecting channel or distribution system. This study aims to advance the theory on the influence and interaction with omni-channel behaviors. Specifically, analyzing moderating variable is category knowledge that effect between propensity of brand loyalty and its precedence factor which is perceived difference, perceived value, authenticity and consumer-brand relationship. Research design, data, and methodology - The subject of this research is consumers who purchase goods in omni-channel situation. The hypothesis of this research is derived from the literature of the preceding research analysis on brand loyalty, omni-channel and consumer behaviors. This study have constructs that were defined operationally with reference to previous studies, and the research model was designed to figure out the structural relationship among perceived difference, perceived value, authenticity, consumer-brand relationship and brand loyalty. From 2016 Sept. 1 to Dec. 31, a questionnaire survey was performed targeting customers using omni-channel. 327 questionnaire survey had conducted. 316 survey data were used for empirical analysis except data that had missing and wrong value. AMOS(structural equation) was used to confirm the hypothesis which developed by researcher. Results - The results of this study are as follows. First, an authenticity has significant effect on brand loyalty. Second, in the omni-channel situation, but perceived differentiation, perceived value, consumer-brand relationship does not affect brand loyalty. According to this result, it is judged that it is easy to search for information in the situation of omni-channel and integrated decision making is done without distinction between channels. Third, category knowledge has moderating effect between brand loyalty and precedence factors. When the category knowledge level is low, preceding factors have a significant effect on brand loyalty. when the category knowledge level is high, the preceding factors did not have a significant effect on brand loyalty except the authenticity. Conclusions - This study finds out omni-channel's phenomenon is different from other distribution channel phenomenon. In the situation of omni-channel, it is suggested that brand loyalty may be relatively low for a certain brand because it raises the knowledge level of the category. Then this study provides a managerial implications based on the role of the moderate effect on category knowledge, brand loyalty and omni-channel.

광대역 다중경로 실측채널에서 W-CDMA 수신 신호의 화률 모델 (Probability Models of W-CDMA Signals in Realistic Wideband Multipath Channels)

  • 오동진;이주석;이귀상;김철성
    • 한국통신학회논문지
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    • 제27권4B호
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    • pp.308-315
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    • 2002
  • This paper proposes new probability models for wideband code division multiple access (W-CDMA) signals. The performance of a W-CDMA system is evaluated by calculating the average bit error rate(BER) which is derived from the probability distribution of the W-CDMA receiver output. If a probability model of the receiver output is available, the performance evaluation becomes much simpler and it enables diverse analyses of the system for channel coding and other purposes. In this paper, probability distributions of W-CDMA signals, more specifically those of the receiver output, are represented as Rayleigh and noncentral chi distribution, considering various bandwidths and channel environments. The adequacy of a probability model is verified by chi-square test of 1% significance level. The BER of the system obtained from the simulation results is compared to that obtained from the probability model to demonstrate the usefulness of the proposed models.

저궤도 위성의 Extended Suzuki 모델에서 CDMA 시스팀의 성능 (Performance of CDMA system in the Extended Suzuki Model of LEO Satellite)

  • 박성조
    • 한국통신학회논문지
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    • 제25권10A호
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    • pp.1521-1528
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    • 2000
  • In this paper we analyze the performance of a DS/CDMA system in LEO mobile satellite channels. The channel uses the Extended Suzuki model which is the product of a Rician distribution having a LOS component and a lognormal distribution due to shadowing. We assume that the signal transmitted from the satellite to the mobile undergoes the same fading for the whole coverage of signal's beam. The average bit error probabilities of double coverage system is calculated in this paper. The interference resulting from the reference satellite is calculated for mobile located in the middle of the double coverage region whereas the additive interference from next-satellite is included for mobile located in the edge of the double coverage region. The performance of the mobile's receiving signal is dependent on shadowing and the interference of the next-satellite. We can obtain an obtain an improved average bit error probability by using dual diversity over the conventional correlated receiver for similar shadowing conditions in the coverage area of the satellite channel.

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Analysis on the Impact of Multiple-Antenna Transmit Schemes on Multiuser Diversity

  • Lee, Myoung-Won;Mun, Cheol;Yook, Jong-Gwan
    • Journal of electromagnetic engineering and science
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    • 제6권4호
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    • pp.222-228
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    • 2006
  • In this paper, the performance of a multiuser diversity system combined with a multi-element transmit antenna system is analyzed under the assumption of independent Rayleigh fading. A measure of system .level performance is an average channel capacity as a function of the number of users and antennas. Average channel capacity is obtained from the instantaneous signal-to-noise ratio(SNR) distribution combined by both transmit diversity(TD) at each link and multiuser diversity at system level. Numerical results show that closed-loop antenna techniques provide an additional gain with multiuser diversity system due to array gain, even though space diversity gain reduces multiuser diversity gain. On the other hand, the space-time block coding(STBC) that provides full order space diversity gain only has a destructive influence on multiuser diversity.

EDI시스템 구축이 유통경로 구성원간의 신뢰에 미치는 영향

  • 서봉철;김은희
    • 한국유통학회지:유통연구
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    • 제4권1호
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    • pp.141-159
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    • 1999
  • The establishment of EDI system significantly transforms the relationship among channel members. This study investigates the relationship between buying and selling companies who use the EDI system. The results of this study are summarized as follows. First, the establishment of the EDI system has a positive effect on the task effectiveness, cost and competitiveness regardless of buying and selling companies. Second, the establishment of EDI system does not affects direct and indirect trust in both companies. Third, the effects of task effectiveness and cost are not related with the perceived or behavioral trust.

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