• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.6
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• pp.897-908
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• 2018

This study investigates the effect of mimicry buying on differentiation behavior in the context of fashion product consumption. Merging insights from social identity theory, optimal distinctiveness theory and previous research on narcissism, this article presents ingroup-outgroup categorization, narcissistic tendency and social status to serve as boundary conditions of this effect. Experiment 1 supports the hypothesis that more differentiation behavior against mimicry buying is reinforced when the mimicker is an in-group member compared to an out-group member. Based on this result, we conducted Experiment 2 to understand the effect of narcissistic tendency and mimicker's social status on differentiation behavior in the in-group context. The results show that the effect of narcissistic tendency on differentiation behavior is mediated by a perceived distinctiveness threat when the mimicker is an in-group member. In addition, this mediating effect is moderated by the mimicker's social status. Narcissistic tendencies have a direct negative effect on differentiation behavior when the mimicker is an in-group member with a high social status. However, high narcissistic tendency induces a more distinctiveness threat when the mimicker is an in-group member with a low social status. This then results in a greater differentiation behavior. Implications for marketers and suggestions for future research are also discussed.

• Korean Journal of Environment and Ecology
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• v.15 no.3
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• pp.247-256
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• 2001

The purpose of the present study is to prepare the conservation category to establish the Natural Ecosystem Conservation Area(NECA) in Korea. The authors prepared the conservation category for the NECA based on the previous relevant papers and reports. This draft of conservation category was examined by way of the case study. From this, the possible factors are introduced to prepare the final conservation category that can be applied directly in Korean situation for the conservation of natural areas. The present conservation category was prepared based on the possible data, while some factors of which do not possess the adequate raw data at the moment was removed. According to the reference analyses from the previous conservation categories reported in order to prepare the conservation category in the NECA, a total of 27 factors was assessed; 21 for rarity and 15 fur utility and diversity, 13 far size, for both naturalness and human influence, 13 for typicalness 12 and 10 for fragility. From the literature reviews, the categories which quantitatively assessed was 13: 9 for rarity, 8 far human influence, and 5 for size. From the 27 conservation categories assessed, the factors such as rarity, taxonomic distinctiveness and threat was regarded as applicable to the Korean situation. Furthermore, the criteria such as use could be applied further when this is supported by the augmentative research and field studies.