• 대순사상논총
• /
• 제48집
• /
• pp.41-155
• /
• 2024

수운이 해월에게 도통을 전수(傳授)한 때로 알려진 1863년 7~8월에 관한 기록 중 가장 앞선 것으로 평가되는 문헌은 『수운문집(水雲文集)』, 『대선생주문집(大先生主文集)』, 『최선생문집도원기서(崔先生文集道源記書)』(이하 『도원기서』)이다. 이 세 문헌의 수운 관련 기록은 구조, 내용, 기술 방식으로 본다면 같은 문헌에서 기원했음이 분명하다. 세 문헌이 지닌 차이는 어느 문헌이 도통전수의 실상을 정확히 반영하고 있는지에 대한 논쟁을 초래했으며 신앙과 조직 체계 등 초기 동학의 성격에 대한 재검토의 필요성을 환기하고 있다. 따라서 세 문헌을 고증하여 각 문헌의 선후 관계와 성립연대, 정확성, 기술 방향, 문헌에 반영된 초기 동학 신앙체계의 특징을 밝혀낼 수 있다면 1860~1880년의 동학 전개 과정을 보다 명확히 기술할 수 있으며 여러 도통전수 담론이 지닌 의미를 보다 깊이 분석할 수 있다. 세 문헌을 비교하고 관련 문헌과 대조하여 고증한 결과, 해월의 도통전수 사건이 기록되지 않은 『수운문집(水雲文集)』 계통의 문헌이 이를 명확히 기록한 『대선생주문집(大先生主文集)』과 『도원기서』의 저본일 가능성이 크다는 사실을 확인했다. 이는 『대선생주문집(大先生主文集)』과 『도원기서』가 편찬되는 시기까지 해월의 도통전수는 동학 교단 내외에서 명확하게 인정받지 못했다는 것을 뜻한다. 해월의 연원이 동학의 최대 조직이 된 1870년대 후반에 이르러서야 해월을 중심으로 동학의 교리가 재해석되고 조직이 재건되었다는 사실을 통해서도 이는 방증 된다. 따라서 해월의 도통전수를 역사적 사실이라기보다는 하나의 담론으로 보는 관점에서 수운 이후의 동학은 조망될 필요가 있다. 이는 '수운의 동학'과는 단층을 이루는 '해월의 동학', 그리고 해월과 한국의 근대 신종교 운동의 관계를 새로운 관점에서 볼 수 있도록 해줄 것이다.

• Journal of Preventive Medicine and Public Health
• /
• 제20권1호
• /
• pp.165-203
• /
• 1987

This project was a service-cum-research effort with a quasi-experimental study design to examine the health benefits of an integrated Family Planning (FP)/Maternal & Child health (MCH) Service approach that provides crucial factors missing in the present on-going programs. The specific objectives were: 1) To test the effectiveness of trained nurse/midwives (MW) assigned as change agents in the Health Sub-Center (HSC) to bring about the changes in the eight FP/MCH indicators, namely; (i)FP/MCH contacts between field workers and their clients (ii) the use of effective FP methods, (iii) the inter-birth interval and/or open interval, (iv) prenatal care by medically qualified personnel, (v) medically supervised deliveries, (vi) the rate of induced abortion, (vii) maternal and infant morbidity, and (viii) preinatal & infant mortality. 2) To measure the integrative linkage (contacts) between MW & HSC workers and between HSC and clients. 3) To examine the organizational or administrative factors influencing integrative linkage between health workers. Study design; The above objectives called for quasi-experimental design setting up a study and control area with and without a midwife. An active intervention program (FP/MCH minimum 'package' program) was conducted for a 2 year period from June 1982-July 1984 in Seosan County and 'before and after' surveys were conducted to measure the change. Service input; This study was undertaken by the Soonchunhyang University in collaboration with WHO. After a baseline survery in 1981, trained nurses/midwives were introduced into two health sub-centers in a rural setting (Seosan county) for a 2 year period from 1982 to 1984. A major service input was the establishment of midwifery services in the existing health delivery system with emphasis on nurse/midwife's role as the link between health workers (nurse aids) and village health workers, and the referral of risk patients to the private physician (OBGY specialist). An evaluation survey was made in August 1984 to assess the effectiveness of this alternative integrated approach in the study areas in comparison with the control area which had normal government services. Method of evaluation; a. In this study, the primary objective was first to examine to what extent the FP/MCH package program brought about changes in the pre-determined eight indicators (outcome and impact measures) and the following relationship was first analyzed; b. Nevertheless, this project did not automatically accept the assumption that if two or more activities were integrated, the results would automatically be better than a non-integrated or categorical program. There is a need to assess the 'integration process' itself within the package program. The process of integration was measured in terms of interactive linkages, or the quantity & quality of contacts between workers & clients and among workers. Intergrative linkages were hypothesized to be influenced by organizational factors at the HSC clinic level including HSC goals, sltrurture, authority, leadership style, resources, and personal characteristics of HSC staff. The extent or degree of integration, as measured by the intensity of integrative linkages, was in turn presumed to influence programme performance. Thus as indicated diagrammatically below, organizational factors constituted the independent variables, integration as the intervening variable and programme performance with respect to family planning and health services as the dependent variable: Concerning organizational factors, however, due to the limited number of HSCs (2 in the study area and 3 in the control area), they were studied by participatory observation of an anthropologist who was independent of the project. In this observation, we examined whether the assumed integration process actually occurred or not. If not, what were the constraints in producing an effective integration process. Summary of Findings; A) Program effects and impact 1. Effects on FP use: During this 2 year action period, FP acceptance increased from 58% in 1981 to 78% in 1984 in both the study and control areas. This increase in both areas was mainly due to the new family planning campaign driven by the Government for the same study period. Therefore, there was no increment of FP acceptance rate due to additional input of MW to the on-going FP program. But in the study area, quality aspects of FP were somewhat improved, having a better continuation rate of IUDs & pills and more use of effective Contraceptive methods in comparison with the control area. 2. Effects of use of MCH services: Between the study and control areas, however, there was a significant difference in maternal and child health care. For example, the coverage of prenatal care was increased from 53% for 1981 birth cohort to 75% for 1984 birth cohort in the study area. In the control area, the same increased from 41% (1981) to 65% (1984). It is noteworthy that almost two thirds of the recent birth cohort received prenatal care even in the control area, indicating that there is a growing demand of MCH care as the size of family norm becomes smaller 3. There has been a substantive increase in delivery care by medical professions in the study area, with an annual increase rate of 10% due to midwives input in the study areas. The project had about two times greater effect on postnatal care (68% vs. 33%) at delivery care(45.2% vs. 26.1%). 4. The study area had better reproductive efficiency (wanted pregancies with FP practice & healthy live births survived by one year old) than the control area, especially among women under 30 (14.1% vs. 9.6%). The proportion of women who preferred the 1st trimester for their first prenatal care rose significantly in the study area as compared to the control area (24% vs 13%). B) Effects on Interactive Linkage 1. This project made a contribution in making several useful steps in the direction of service integration, namely; i) The health workers have become familiar with procedures on how to work together with each other (especially with a midwife) in carrying out their work in FP/MCH and, ii) The health workers have gotten a feeling of the usefulness of family health records (statistical integration) in identifying targets in their own work and their usefulness in caring for family health. 2. On the other hand, because of a lack of required organizational factors, complete linkage was not obtained as the project intended. i) In regards to the government health worker's activities in terms of home visiting there was not much difference between the study & control areas though the MW did more home visiting than Government health workers. ii) In assessing the service performance of MW & health workers, the midwives balanced their workload between 40% FP, 40% MCH & 20% other activities (mainly immunization). However, $85{\sim}90%$ of the services provided by the health workers were other than FP/MCH, mainly for immunizations such as the encephalitis campaign. In the control area, a similar pattern was observed. Over 75% of their service was other than FP/MCH. Therefore, the pattern shows the health workers are a long way from becoming multipurpose workers even though the government is pushing in this direction. 3. Villagers were much more likely to visit the health sub-center clinic in the study area than in the control area (58% vs.31%) and for more combined care (45% vs.23%). C) Organization factors (admistrative integrative issues) 1. When MW (new workers with higher qualification) were introduced to HSC, it was noted that there were conflicts between the existing HSC workers (Nurse aids with less qualification than MW) and the MW for the beginning period of the project. The cause of the conflict was studied by an anthropologist and it was pointed out that these functional integration problems stemmed from the structural inadequacies of the health subcenter organization as indicated below; i) There is still no general consensus about the objectives and goals of the project between the project staff and the existing health workers. ii) There is no formal linkage between the responsibility of each member's job in the health sub-center. iii) There is still little chance for midwives to play a catalytic role or to establish communicative networks between workers in order to link various knowledge and skills to provide better FP/MCH services in the health sub-center. 2. Based on the above findings the project recommended to the County Chief (who has power to control the administrative staff and the technical staff in his county) the following ; i) In order to solve the conflicts between the individual roles and functions in performing health care activities, there must be goals agreed upon by both. ii) The health sub·center must function as an autonomous organization to undertake the integration health project. In order to do that, it is necessary to support administrative considerations, and to establish a communication system for supervision and to control of the health sub-centers. iii) The administrative organization, tentatively, must be organized to bind the health worker's midwive's and director's jobs by an organic relationship in order to achieve the integrative system under the leadership of health sub-center director. After submitting this observation report, there has been better understanding from frequent meetings & communication between HW/MW in FP/MCH work as the program developed. Lessons learned from the Seosan Project (on issues of FP/MCH integration in Korea); 1) A majority or about 80% of the couples are now practicing FP. As indicated by the study, there is a growing demand from clients for the health system to provide more MCH services than FP in order to maintain the achieved small size of family through FP practice. It is fortunate to see that the government is now formulating a MCH policy for the year 2,000 and revising MCH laws and regulations to emphasize more MCH care for achieving a small size family through family planning practice. 2) Goal consensus in FP/MCH shouBd be made among the health workers It administrators, especially to emphasize the need of care of 'wanted' child. But there is a long way to go to realize the 'real' integration of FP into MCH in Korea, unless there is a structural integration FP/MCH because a categorical FP is still first priority to reduce the rate of population growth for economic reasons but not yet for health/welfare reasons in practice. 3) There should be more financial allocation: (i) a midwife should be made available to help to promote the MCH program and coordinate services, (in) there should be a health sub·center director who can provide leadership training for managing the integrated program. There is a need for 'organizational support', if the decision of integration is made to obtain benefit from both FP & MCH. In other words, costs should be paid equally to both FP/MCH. The integration slogan itself, without the commitment of paying such costs, is powerless to advocate it. 4) Need of management training for middle level health personnel is more acute as the Government has already constructed 90 MCH centers attached to the County Health Center but without adequate manpower, facilities, and guidelines for integrating the work of both FP and MCH. 5) The local government still considers these MCH centers only as delivery centers to take care only of those visiting maternity cases. The MCH center should be a center for the managment of all pregnancies occurring in the community and the promotion of FP with a systematic and effective linkage of resources available in the county such as i.e. Village Health Worker, Community Health Practitioner, Health Sub-center Physicians & Health workers, Doctors and Midwives in MCH center, OBGY Specialists in clinics & hospitals as practiced by the Seosan project at primary health care level.

• 대한방사선치료학회지
• /
• 제26권2호
• /
• pp.313-320
• /
• 2014

목 적 : Spine SBRT 치료 시 보편적인 치료방법인 콜리메이터 각도 $30^{\circ}$와 $330^{\circ}$를 각각 사용한 2회전 치료계획 (이하 Universal MLC VMAT)과 MLC 운동 방향과 척수 또는 마미 (이하 OAR)의 장축을 일치시킨 콜리메이터 각도 $273^{\circ}$와 $350^{\circ}$를 사용한 2회전 치료계획 (이하 Coaxial MLC VMAT) 유용성을 비교, 평가하고자 한다. 대상 및 방법 : 본원에서 Varian TBX을 이용하여, Coaxial MLC VMAT 치료 계획으로 치료 받은 spine SBRT환자 10명을 대상으로 하였다. 전산화치료계획은 Eclipse (ver 10.0.42, Varian, USA), PRO3 (Progressive Resolution Optimizer 10.0.28), AAA (Anisotropic Analytic Algorithm Ver 10.0.28) 알고리즘을 이용하였다. 치료계획은 VMAT로 겐트리 회전반경이 각각 $360^{\circ}$인 두 개의 ARC, 10MV FFF (Flattening Filter Free)를 이용하여 수립하였고, 각 ARC는 콜리메이터 각도 $273^{\circ}$, $350^{\circ}$로 설정하였다. 기존 치료계획을 바탕으로 실험군인 Universal MLC VMAT 치료계획을 수립하였다. 콜리메이터 각도를 제외한 모든 조건은 동일하게 설정하였으며, 특히 최적화 (VMAT optimization) 과정에서 무작위하게 나타나는 선량차이를 최소화하기 위해 각각 2회의 최적화, 선량 계산 과정을 거쳤다. 계산 grid 는 0.2 cm, normalization은 타겟 $V_{100%}=90%$로 설정하였다. OAR의 선량 $V_{10Gy}$, $D_{0.03cc}$, Dmean, 타겟의 H.I (Homogeneity index) 그리고 각 치료 계획의 Total MU를 평가 지표로 설정하였고, Mapcheck2 (Sun Nuclear Co., USA) 와 Mapphan (Sun Nuclear Co., USA) 그리고 SNC patient (Sun Nuclear Co., USA Ver 6.1.2.18513) 를 이용하여 Coaxial MLC VMAT 계획의 임상 적용 가능 여부 확인을 위한 IMRT verification QA (gamma test)를 실시하였다. 결 과 : 두 치료계획을 비교한 결과 OAR의 $V_{10Gy}$차이는 최대 4.1%, 최소 0.4%, 평균 1.9%로, $D_{0.03cc}$ 는 최대 83.5 cGy, 최소 2.2 cGy, 평균 33.3 cGy로 Coaxial MLC VMAT plan 이 더 낮은 것으로 나타났다. Dmean 또한 최대 34.8 cGy, 최소 -13.0 cGy, 평균 9.6 cGy로 Coaxial MLC VMAT plan 이 낮은 것으로 나타났다. H.I. 는 최대 0.04, 최소 0.01로 Coaxial MLC VMAT plan 이 평균 0.02 낮은 것으로 나타났으며, Total MU의 평균값을 비교한 결과 Coaxial MLC VMAT plan 이 평균 74.1 MU 더 낮게 나타났다. Coaxial MLC VMAT plan에 대한 IMRT verification gamma test 결과는 1 mm / 2%, pass rate 90.0% 기준을 모두 통과하였다. 결 론 : Coaxial MLC VMAT 치료계획은 Universal MLC VMAT 치료계획에 비해 대부분의 평가지표에서 유리한 것으로 나타냈으며 특히 OAR의 선량 $V_{10Gy}$을 낮추는데 있어 탁월한 것으로 사료된다. 실험결과를 바탕으로 두 치료 계획을 비교해 볼 때, 같은 MU를 사용한다면 Coaxial MLC VMAT 치료계획이 Universal MLC VMAT 치료계획에 비해 효율적이라 사료된다.

• 농촌의학ㆍ지역보건
• /
• 제1권1호
• /
• pp.5-9
• /
• 1976

The categories of national health problems may be mainly divided into health promotion, problems of diseases, and population-economic problems which are indirectly related to health. Of them, the problems of diseases will be exclusively dealt with this speech. Rurality and Disease Problems There are many differences between rural and urban areas. In general, indicators of rurality are small size of towns, dispersion of the population, remoteness from urban centers, inadequacy of public transportation, poor communication, inadequate sanitation, poor housing, poverty, little education lack of health personnels and facilities, and in-accessibility to health services. The influence of such conditions creates, directly or indirectly, many problems of diseases in the rural areas. Those art the occurrence of preventable diseases, deterioration and prolongation of illness due to loss of chance to get early treatment, decreased or prolonged labour force loss, unnecessary death, doubling of medical cost, and economic loss. Some Considerations of Innovative Approach The followings art some considerations of innovative approaches to the problems of diseases in the rural Korea. 1. It would be essential goal of the innovative approaches that the damage and economic loss due to diseases will be maintained to minimum level by minimizing the absolute amount of the diseases, and by moderating the fee for medical cares. The goal of the minimization of the disease amount may be achieved by preventive services and early treatment, and the goal of moderating the medical fee may be achieved by lowering the prime cost and by adjusting the medical fees to reasonable level. 2. Community health service or community medicine will be adopted as a innovative means to disease problems. In this case, a community is defined as an unit area where supply and utilization of primary service activities can be accomplished within a day. The essential nature o the community health service should be such activities as health promotion, preventive measures, medical care, and rehabilitation performing efficiently through the organized efforts of the residents in a community. Each service activity should cover all members of the residents in a community in its plan and performance. The cooperation of the community peoples in one of the essential elements for success of the service program, The motivations of their cooperative mood may be activated through several ways: when the participation of the residents in service program of especially the direct participation of organized cooperation of the area leaders art achieved through a means of health education: when the residents get actual experience of having received the benefit of good quality services; and when the health personnels being armed with an idealism that they art working in the areas to help health problems of the residents, maintain good human relationships with them. For the success of a community health service program, a personnel who is in charge of leadership and has an able, a sincere and a steady characters seems to be required in a community. The government should lead and support the community health service programs of the nation under the basis of results appeared in the demonstrative programs so as to be carried out the programs efficiently. Moss of the health problems may be treated properly in the community levels through suitable community health service programs but there might be some problems which art beyond their abilities to be dealt with. To solve such problems each community health service program should be under the referral systems which are connected with health centers, hospitals, and so forth. 3. An approach should be intensively groped to have a physician in each community. The shortage of physicians in rural areas is world-wide problem and so is the Korean situation. In the past the government has initiated a system of area-limited physician, coercion, and a small scale of scholarship program with unsatisfactory results. But there might be ways of achieving the goal by intervice, broadened, and continuous approaches. There will be several ways of approach to motivate the physicians to be settled in a rural community. They are, for examples, to expos the students to the community health service programs during training, to be run community health service programs by every health or medical schools and other main medical facilities, communication activities and advertisement, desire of community peoples to invite a physician, scholarship program, payment of satisfactory level, fulfilment of military obligation in case of a future draft, economic growth and development of rural communities, sufficiency of health and medical facilities, provision of proper medical care system, coercion, and so forth. And, hopefully, more useful reference data on the motivations may be available when a survey be conducted to the physicians who are presently engaging in the rural community levels. 4. In communities where the availability of a physician is difficult, a trial to use physician extenders, under certain conditions, may be considered. The reason is that it would be beneficial for the health of the residents to give them the remedies of primary medical care through the extenders rather than to leave their medical problems out of management. The followings are the conditions to be considered when the physician extenders are used: their positions will be prescribed as a temporary one instead of permanent one so as to allow easy replacement of the position with a physician applicant; the extender will be under periodic direction and supervision of a physician, and also referral channel will be provided: legal constraints will be placed upon the extenders primary care practice, and the physician extenders will used only under the public medical care system. 5. For the balanced health care delivery, a greater investment to the rural areas is needed to compensate weak points of a rurality. The characteristics of a rurality has been already mentioned. The objective of balanced service for rural communities to level up that of urban areas will be hard to achieve without greater efforts and supports. For example, rural communities need mobile powers more than urban areas, communication network is extremely necessary at health delivery facilities in rural areas as well as the need of urban areas, health and medical facilities in rural areas should be provided more substantially than those of urban areas to minimize, in a sense, the amount of patient consultation and request of laboratory specimens through referral system of which procedures are more troublesome in rural areas, and more intensive control measures against communicable diseases are needed in rural areas where greater numbers of cases are occurred under the poor sanitary conditions.

• 한국산림과학회지
• /
• 제56권1호
• /
• pp.66-76
• /
• 1982

사방시공지(砂防施工地)에 널리 조림(造林)되는 리기다소나무의 근계분포(根系分布)와 토양(土壤)의 견밀도(堅密度)의 관계(関係)를 구명(究明)하고자 표본지(標本地)를 선정(選定) 대표목(代表木)의 경사하측(傾斜下側)에 환상(環状)의 토양단면(土壤斷面)을 만들어 각토층별(各土層別)로 토양경도(土壤硬度)를 산중식(山中式) Soil hardness tester로 측정(測定)하고 수근(樹根) (중세근(中細根))의 분포(分布)를 조사(調査)하여 분포(分布)한바 다음과 같이 요약(要約)할 수 있었다. 1) 토양(土壤)의 견밀도(堅密度)는 토심(土深)이 깊어짐에 따라 점차(漸次) 증가(增加)하여 평균(平均) 지표경도(指標硬度)는 I층(層)에서 14.6mm II층(層)에서 16.2mm, III층(層) 17.2mm, IV층(層)에서는 18.3mm, V층(層)에서는 19.8mm였다. 2) 수근(樹根) (중세근(中細根))은 표층(表層)에 이를수록 많이 분포(分布)하여 토층(土層)이 깊어짐에 따라 그 수(數)가 감소(減少)하여 I층(層) 수근(樹根)의 수(數)를 1(31%)로 할때 II층(層)은 0.84(26%), III층(層)은 0.6(18%), IV층(層)은 0.4(12%), V층(層)도 0.4(13%)이다. 3) 토양(土壤)의 견밀도(堅密度)와 수근(樹根)의 분포(分布)는 음(陰)의 상관관계(相関関係)에 있어 견밀도(堅密度)가 높아지면 이에따라 수근(樹根) 수(數)는 감소(減少)한다. 각(各) 토층별(土層別) 토양(土壤)의 견밀도(堅密度)와 수근분포(樹根分布)의 상관계수(相関係数)는 I층(層)은 -0.3875, II층(層)은 -0.5299, III층(層)은 -0.5573, IV층(層)은 -0.6922, V층(層)은 -0.7325, 전체평균(全体平均)은 -0.9469로서 모두 유의적(有意的)이었다. 4) 리기다소나무의 수근(樹根) (중세근(中細根))의 성장(成長)에 최적합(最適合)한 토양(土壤)의 견밀도(堅密度)는 지표경도(指標硬度)는 12.0~14.9mm로서 이 계급(階級)에 속(屬)하는 지표경도(指標硬度)는 33%이고 수근(樹根)의 분포(分布)는 41.8%이다. 또 지표경도(指標硬度) 20.9mm까지는 82%이나 수근(樹根) 93.2%가 분포(分布)하고 있어 지표경도(指標硬度) 20.9mm이하(以下)까지가 리기다소나무의 수근(樹根)의 생장(生長)에 적합(適合)하다고 사료(思料)된다.

• 지능정보연구
• /
• 제23권1호
• /
• pp.95-108
• /
• 2017

최근 알파고의 등장으로 딥러닝 기술에 대한 관심이 고조되고 있다. 딥러닝은 향후 미래의 핵심 기술이 되어 일상생활의 많은 부분을 개선할 것이라는 기대를 받고 있지만, 주요한 성과들이 이미지 인식과 자연어처리 등에 국한되어 있고 전통적인 비즈니스 애널리틱스 문제에의 활용은 미비한 실정이다. 실제로 딥러닝 기술은 Convolutional Neural Network(CNN), Recurrent Neural Network(RNN), Deep Boltzmann Machine (DBM) 등 알고리즘들의 선택, Dropout 기법의 활용여부, 활성 함수의 선정 등 다양한 네트워크 설계 이슈들을 가지고 있다. 따라서 비즈니스 문제에서의 딥러닝 알고리즘 활용은 아직 탐구가 필요한 영역으로 남아있으며, 특히 딥러닝을 현실에 적용했을 때 발생할 수 있는 여러 가지 문제들은 미지수이다. 이에 따라 본 연구에서는 다이렉트 마케팅 응답모델, 고객이탈분석, 대출 위험 분석 등의 주요한 분류 문제인 이진분류에 딥러닝을 적용할 수 있을 것인지 그 가능성을 실험을 통해 확인하였다. 실험에는 어느 포르투갈 은행의 텔레마케팅 응답여부에 대한 데이터 집합을 사용하였으며, 전통적인 인공신경망인 Multi-Layer Perceptron, 딥러닝 알고리즘인 CNN과 RNN을 변형한 Long Short-Term Memory, 딥러닝 모형에 많이 활용되는 Dropout 기법 등을 이진 분류 문제에 활용했을 때의 성능을 비교하였다. 실험을 수행한 결과 CNN 알고리즘은 비즈니스 데이터의 이진분류 문제에서도 MLP 모형에 비해 향상된 성능을 보였다. 또한 MLP와 CNN 모두 Dropout을 적용한 모형이 적용하지 않은 모형보다 더 좋은 분류 성능을 보여줌에 따라, Dropout을 적용한 CNN 알고리즘이 이진분류 문제에도 활용될 수 있는 가능성을 확인하였다.

• 지능정보연구
• /
• 제21권4호
• /
• pp.53-77
• /
• 2015

국내 모바일 커머스 시장은 현재 소셜커머스가 이용자 수 측면에서 오픈마켓을 압도하고 있는 상황이다. 산업계에서는 모바일 시장에서 소셜커머스의 성장에 대해 빠른 모바일 시장진입, 큐레이션 모델 등을 주요 성공요인으로 제시하고 있지만, 이에 대한 학계의 실증적인 연구 및 분석은 아직 미미한 상황이다. 본 연구에서는 사용자 리뷰를 바탕으로 모바일 소셜커머스와 오픈마켓의 사용자 이용경험을 비교 분석하는 탐험적인 연구를 수행하였다. 먼저 본 연구는 구글 플레이에 등록된 국내 소셜커머스 주요 3개 업체와 오픈마켓 주요 3개 업체의 모바일 앱 리뷰를 수집하였다. 본 연구는 LDA 토픽모델링을 통해 1만여건에 달하는 모바일 소셜커머스와 오픈마켓 사용자 리뷰를 지각된 유용성과 지각된 편리성 토픽으로 분류한 뒤 감정분석과 동시출현단어분석을 수행하였다. 이를 통해 본 연구는 국내 모바일 커머스 상에서 오픈마켓 이용자들에 비해 소셜커머스 이용자들이 서비스와 이용편리성 측면에서 더 긍정적인 경험을 하고 있음을 증명하였다. 소셜커머스는 '배송', '쿠폰', '할인'을 중심으로 서비스 측면에서 이용자들에게 긍정적인 이용경험을 이끌어내고 있는 반면, 오픈마켓의 경우 '로그인 안됨', '상세보기 불편', '멈춤'과 같은 기술적 문제 및 불편으로 인한 이용자 불만이 높았다. 이와 같이 본 연구는 사용자 리뷰를 통해 서비스 이용경험을 효과적으로 비교 분석할 수 있는 탐험적인 실증연구법을 제시하였다. 구체적으로 본 연구는 LDA 토픽모델링과 기술수용모형을 통해 사용자 리뷰를 서비스와 기술 토픽으로 분류하여 효과적으로 분석할 수 있는 새로운 방법을 제시하였다는 점에서 의의가 있다. 또한 본 연구의 결과는 향후 소셜커머스와 오픈마켓의 경쟁 및 벤치마킹 전략에 중요하게 활용될 수 있을 것으로 기대된다.

• 마케팅과학연구
• /
• 제19권1호
• /
• pp.37-46
• /
• 2009

The Census Bureau of the Department of Commerce announced in May 2008 that U.S. retail e-commerce sales for 2006 reached $ 107 billion, up from $ 87 billion in 2005 - an increase of 22 percent. From 2001 to 2006, retail e-sales increased at an average annual growth rate of 25.4 percent. The explosive growth of E-Commerce has caused profound changes in marketing channel relationships and structures in many industries. Despite the great potential implications for both academicians and practitioners, there still exists a great deal of uncertainty about the impact of the Internet channel introduction on distribution channel management. The purpose of this study is to investigate how the ownership of the new Internet channel affects the existing channel members and consumers. To explore the above research questions, this study conducts well-controlled mathematical experiments to isolate the impact of the Internet channel by comparing before and after the Internet channel entry. The model consists of a monopolist manufacturer selling its product through a channel system including one independent physical store before the entry of an Internet store. The addition of the Internet store to this channel system results in a mixed channel comprised of two different types of channels. The new Internet store can be launched by the independent physical store such as Bestbuy. In this case, the physical retailer coordinates the two types of stores to maximize the joint profits from the two stores. The Internet store also can be introduced by an independent Internet retailer such as Amazon. In this case, a retail level competition occurs between the two types of stores. Although the manufacturer sells only one product, consumers view each product-outlet pair as a unique offering. Thus, the introduction of the Internet channel provides two product offerings for consumers. The channel structures analyzed in this study are illustrated in Fig.1. It is assumed that the manufacturer plays as a Stackelberg leader maximizing its own profits with the foresight of the independent retailer's optimal responses as typically assumed in previous analytical channel studies. As a Stackelberg follower, the independent physical retailer or independent Internet retailer maximizes its own profits, conditional on the manufacturer's wholesale price. The price competition between two the independent retailers is assumed to be a Bertrand Nash game. For simplicity, the marginal cost is set at zero, as typically assumed in this type of study. In order to explore the research questions above, this study develops a game theoretic model that possesses the following three key characteristics. First, the model explicitly captures the fact that an Internet channel and a physical store exist in two independent dimensions (one in physical space and the other in cyber space). This enables this model to demonstrate that the effect of adding an Internet store is different from that of adding another physical store. Second, the model reflects the fact that consumers are heterogeneous in their preferences for using a physical store and for using an Internet channel. Third, the model captures the vertical strategic interactions between an upstream manufacturer and a downstream retailer, making it possible to analyze the channel structure issues discussed in this paper. Although numerous previous models capture this vertical dimension of marketing channels, none simultaneously incorporates the three characteristics reflected in this model. The analysis results are summarized in Table 1. When the new Internet channel is introduced by the existing physical retailer and the retailer coordinates both types of stores to maximize the joint profits from the both stores, retail prices increase due to a combination of the coordination of the retail prices and the wider market coverage. The quantity sold does not significantly increase despite the wider market coverage, because the excessively high retail prices alleviate the market coverage effect to a degree. Interestingly, the coordinated total retail profits are lower than the combined retail profits of two competing independent retailers. This implies that when a physical retailer opens an Internet channel, the retailers could be better off managing the two channels separately rather than coordinating them, unless they have the foresight of the manufacturer's pricing behavior. It is also found that the introduction of an Internet channel affects the power balance of the channel. The retail competition is strong when an independent Internet store joins a channel with an independent physical retailer. This implies that each retailer in this structure has weak channel power. Due to intense retail competition, the manufacturer uses its channel power to increase its wholesale price to extract more profits from the total channel profit. However, the retailers cannot increase retail prices accordingly because of the intense retail level competition, leading to lower channel power. In this case, consumer welfare increases due to the wider market coverage and lower retail prices caused by the retail competition. The model employed for this study is not designed to capture all the characteristics of the Internet channel. The theoretical model in this study can also be applied for any stores that are not geographically constrained such as TV home shopping or catalog sales via mail. The reasons the model in this study is names as "Internet" are as follows: first, the most representative example of the stores that are not geographically constrained is the Internet. Second, catalog sales usually determine the target markets using the pre-specified mailing lists. In this aspect, the model used in this study is closer to the Internet than catalog sales. However, it would be a desirable future research direction to mathematically and theoretically distinguish the core differences among the stores that are not geographically constrained. The model is simplified by a set of assumptions to obtain mathematical traceability. First, this study assumes the price is the only strategic tool for competition. In the real world, however, various marketing variables can be used for competition. Therefore, a more realistic model can be designed if a model incorporates other various marketing variables such as service levels or operation costs. Second, this study assumes the market with one monopoly manufacturer. Therefore, the results from this study should be carefully interpreted considering this limitation. Future research could extend this limitation by introducing manufacturer level competition. Finally, some of the results are drawn from the assumption that the monopoly manufacturer is the Stackelberg leader. Although this is a standard assumption among game theoretic studies of this kind, we could gain deeper understanding and generalize our findings beyond this assumption if the model is analyzed by different game rules.

• 핵의학기술
• /
• 제14권2호
• /
• pp.33-37
• /
• 2010

관상동맥질환의 진단 및 평가에 있어서 myocardial perfusion SPECT검사와 FDG를 이용한 myocardial PET검사 그리고 PET/CT에 장착된 64-slice CT를 이용한 coronary CT angiography를 동시에 실행함으로 검사의 신뢰도와 편의성을 한층 더 높이고자 한다. 먼저 약물부하 myocardial perfusion SPECT검사를 먼저 시행한다. 환자의 피폭경감을 위해서 $^{99m}Tc$-MIBI 10 mCi 로 주사하며 myocardial PET검사를 위해서 지방식을 먹지 않고 ursodeoxcholic acid 100 mg을 생수와 함께 복용하게 하여 1시간 후에 SPECT 영상을 얻는다. 이어서 myocardial FDG PET검사를 시행한다. 혈중의 지방산 농도를 낮추고 심장의 FDG섭취율을 증가시키기 위해 혈중 포도당 농도치에 따라 insulin과 Acipimox를 함께 사용하는 독창적인 경구 당 부하법을 사용하였으며, 환자의 피폭 경감을 위해서 $^{18}F$-FDG 5 mCi를 주사하고 1시간 후에 10분간 gated 영상을 얻으며 필요시 delay 영상을 얻는다. PET검사가 끝남과 동시에 환자는 동일한 position을 하고 연속해서 coronary CTA를 시행한다. 이 검사에서 가장 중요한 것은 심박동수 조절과 환자의 호흡협조이다. 심박동수를 65회 이하로 낮추기 위해 beta blocker 50 mg~200 mg을 의사와 상의하여 복용케 하고 호흡법을 충분히 연습을 시키다. 검사 직전에 isosorbide dinitrate를 3~5회 분무하여 혈관벽의 긴장을 낮추고 혈관을 확장시켜서 coronary artery의 해부학적 형태를 더욱 잘 나타낼 수 있게 한다. 촬영 시 CT 조영제를 4.0~5.0 mL/sec의 압력으로 주입하며 촬영을 한다. Coronary CTA를 이용하면 coronary artery stenosis가 잘 보이며, 약물부하 myocardial perfusion SPECT로 coronary CTA에서 보인 stenosis와 perfusion저하의 상관관계를 검토(culprit vessel 확인)할 수 있으며, FDG PET으로 hibernating myocardium 또는 infarction site의 viability를 확인할 수 있다. 한 가지 검사로 lesion site와 severity 및 치료에 대한 반응 예측이 가능함으로 약물치료, PCI, CABG 등 치료방향을 설정할 수 있다. 또한 모든 검사 과정들이 연속적으로 동시에 이루어지기 때문에 짧은 시간(3시간) 내에 one-stop으로 검사를 종료할 수 있는 큰 장점을 가지게 된다. 그러므로 이 검사법은 ischemic heart disease의 one-stop evaluation에 있어서 유용한 protocol로 보여진다.

• 한국운동역학회지
• /
• 제12권2호
• /
• pp.109-130
• /
• 2002

따라서 본 연구의 목적은 국가대표 수준급 대학 우수 야구 투수를 대상으로 한 3차원 영상분석을 통한 데이터를 가지고 직구 커브볼에 대한 구간별 운동학적 패턴을 비교 분석하여 자료를 제시하는데 있다. 본 연구는 부산 D대학교 우완 오버핸드 투수 가운데 국가대표 2명과 수준급 대학선수 2명, 총 4명을 대상으로 직구 커브 투구시 구간별로 나타나는 여러 운동학적 변인의 차이를 비교 분석한 결과 다음과 같은 결론을 얻었다. 직구 및 커브볼 투구시 구간별, 국면별 투구시간은 거의 비슷하게 나타냈으며, 직구의 총 소요시간은 1.78${\pm}$0.07초이며 커브 총 소요시간은 1.77${\pm}$0.11초로 나타났다. 직구 및 커브볼 투구시 Z(상 하)방향에 대한 신체 중심의 위치변화는 구간별, 국면별 거의 차이가 나지 않았다. 직구 및 커브볼 투구시 왼쪽 다리의 무릎높이는 각각 $125.38{\pm}11.85cm,\;124.95{\pm}11.63cm$로 큰 차이가 없었다. 신장대비율(%H)로는 직구, 커브 각각 68.42${\pm}$5.53(%H), 68.40${\pm}$5.45(%H)로 나타났다. 직구 및 커브볼 투구시 스트라이드 거리는 각각 140.35${\pm}$4.96cm, 144.83${\pm}$1.69cm로 커브 투구시 더 많은 스트라이드 거리를 보였다. 직구 및 커브볼 투구시 왼쪽 슬관절 ST 구간과 LKU 구간, HBP 구간에서는 별 차이가 없었지만 LFC, MCP, BRP구간에서는 직구보다 커브 투구시 슬관절 각도가 더 굴곡 된 것으로 나타났다. 직구 및 커브볼 투구시 오른팔 견관절 각도는 ST 구간과 LKU구간, HBP 구간에서는 별차이가 없었다. 직구 및 커브볼 투구시 오른팔 주관절 각도는 ST 구간과 LKU구간, HBP 구간에서는 별차이 가 없었다. LFC구간과 MCP구간에서는 직구보다 커브가 다소 많이 굴곡되었고, BRP구간에서 는 직구, 커브 모두 다 근소한 차로 신전 된 것으로 나타났다. 직구 및 커브볼 투구시 오른팔 수관절 각도는 LFC 구간과 MCP 구간에서는 커브가 직구보다 더 신전되었다. 그리고 BRP 구간은 직구가 커브보다 더 신전 된 것으로 나타났다.