• 제목/요약/키워드: Direct Channel

검색결과 855건 처리시간 0.026초

게임이론을 이용한 제조업체의 직접마케팅 진입전략 분석 (Game Theoretic Analysis of the Direct Marketing Channel Strategy of a Manufacturer)

  • 이민호;조형래
    • 산업경영시스템학회지
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    • 제32권3호
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    • pp.168-177
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    • 2009
  • The proliferation of the internet and electronic commerce has given the manufacturers the opportunity of direct marketing. This study analyzes the decision of manufacturers regarding whether to sell the products through independent sales company or to sell the products to the consumer directly. To do this, a new demand function is proposed and sub and super games are modeled and analyzed based on the demand function. By analyzing the Nash equilibria, it is shown that the manufacturers' decision of direct or indirect marketing not only depends on the competitiveness between the products but the absolute and relative marketing capabilities of the manufacturers. It is also shown that, in some cases, the manufactures have incentive to rise the competitiveness between the products to maximize the channel profit.

A Study on Improvement of the Channel Efficiency of FH-SS Transceiver Based on DDS Technique

  • Kim, Gi-Rae;Choi, Young-Kyu
    • Journal of information and communication convergence engineering
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    • 제6권1호
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    • pp.47-50
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    • 2008
  • A novel high channel efficiency transceiver based on a fast acquisition frequency synthesizer has been designed. The direct digital synthesis (DDS) technique is applied and a simple memory look-up table is incorporated to expedite channel acquisition. The technique simplifies the frequency control process in the transceiver and thus reduces the channel switching time. As a result, the channel efficiency is improved. The designed transceiver is ideal for frequency hopping mobile communication applications.

Compression tests of cold-formed channel sections with perforations in the web

  • Kwon, Young Bong;Kim, Gap Deuk;Kwon, In Kyu
    • Steel and Composite Structures
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    • 제16권6호
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    • pp.657-679
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    • 2014
  • This paper describes a series of compression tests performed on cold-formed steel channel sections with perforations in the web (thermal studs) fabricated from a galvanized steel plate whose thickness ranged from 1.0 mm to 1.6 mm and nominal yield stress was 295 MPa. The structural behavior and performance of thermal studs undergoing local, distortional, or flexural-torsional buckling were investigated experimentally and analytically. The compression tests indicate that the slits in the web had significant negative effects on the buckling and ultimate strength of thin-walled channel section columns. The compressive strength of perforated thermal studs was estimated using equivalent solid channel sections of reduced thickness instead of the studs. The direct strength method, a newly developed and adopted alternative to the effective width method for designing cold-formed steel sections in the AISI Standard S100 (2004) and AS/NZS 4600 (Standard Australia 2005), was calibrated to the test results for its application to cold-formed channel sections with slits in the web. The results verify that the DSM can predict the ultimate strength of channel section columns with slits in the web by substituting equivalent solid sections of reduced thickness for them.

전자상거래하에서의 하이브리드 마케팅 채널의 믹스 전략에 관한 연구 (Optimal Strategy of Hybrid Marketing Channel in Electronic Commerce)

  • 천세학;김재철
    • Asia pacific journal of information systems
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    • 제17권2호
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    • pp.83-95
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    • 2007
  • We are motivated by how offline and online firms compete. The Internet made many conventional offline firms build a dynamic online business as another sales channel using their advantages such as brand equity, an existing customer base with comprehensive purchasing data, integrated marketing, economies of scale, and longtime experience with the logistics of order fulfillment and customer service. Even though the hybrid selling using both offline and online channel seems to have advantages over a pure online retailer, all the conventional offline firms are not seen to create an online business. Many conventional offline firms began to launch online business since the Internet era, however, just being online business is not likely to guarantee success. According to Bizate.com's report whether the hybrid channel strategy is successful is still under investigation. For example, consider the classic case of Barnes and Noble versus Amazon.com, Barnes and Noble was already the largest chain of bookstores in the U,S., when Amazon.com was established in 1995, BarnesandNoble.com followed suit in 1997, After suffering losses in its initial years, Amazon finally turned profitable in 2003. In 2004, Amazon's net income was $588 million on revenues of $6.92 billion, while Barnes and Noble earned $143 million on revenues of $4.87 billion, which included BarnesandNoble.com's loss of $21 million on revenues of $420 million. While these examples serve to motivate our thinking, it does not explain when offline firms should venture online. It also does not provide an analytical framework that can generalized to other competitive online-offline situations. We attempt to do this in this paper and analyze a hybrid channel model where a conventional offline firm competes against online firms using its own direct online channels. We are particularly interested in an optimal channel strategy when a conventional offline firm sells its products through its own direct online channel to compete with other rival online firms. We consider two situations where its direct online channel and other online firms are symmetric and asymmetric in the brand effect. The analysis of this paper presents several findings. In the symmetric model where a hybrid firm's online channel is not differentiated from a pure online firm, (i) a conventional offline firm will not launch its online business. In the asymmetric model where a hybrid firm's online channel is differentiated from a pure online firm, (ii) a conventional offline firm can launch its online business if its brand effect is greater than a certain threshold. (iii) there is a positive relationship between its brand effect and online customer costs showing that a conventional offline firm needs more brand effect in order to launch online business as online customer costs decrease. (iv) there is a negative relationship between its brand effect and the number of customers with access to the Internet showing that a conventional offline firm tends to launch its online business when customers with access to the Internet increases.

Design and Analysis of Linear Channel-Selection Filter for Direct Conversion Receiver

  • Jin, Sang-Su;Ryu, Seong-Han;Kim, Hui-Jung;Kim, Bum-Man;Lee, Jong-Ryul
    • JSTS:Journal of Semiconductor Technology and Science
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    • 제4권4호
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    • pp.293-299
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    • 2004
  • An active RC 2nd order Butterworth filter suitable for a baseband channel-selection filter of a direct conversion receiver is presented. The linearity of the 2nd order Butterworth filter is analyzed. In order to improve the linearity of the filter, the operational amplifiers should have a high linear gain and low 3rd harmonic, and the filter should be designed to have large feedback factor. This second order Butterworth filter achieves-14dBV in-channel (400kHz, 500kHz) IIP3, +29dBV out-channel (10MHz, 20.2MHz) IIP3 and 15.6 $nV/\sqrt{Hz}$ input-referred noise and dissipates 10.8mW from a 2.7-V supply. The analysis and experimental results are in good agreement

난류채널유동에서 움직이는 벽면에 대한 수치연구 (Numerical Investigation of the Moving Wall Effects in Turbulent Channel Flows)

  • 황준혁;이재화
    • 한국가시화정보학회지
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    • 제15권3호
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    • pp.27-33
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    • 2017
  • Direct numerical simulations of turbulent channel flows with moving wall conditions on the top wall are performed to examine the effects of the moving wall on the turbulent characteristics. The moving wall velocity only applied to the top wall with the opposite direction to the main flow is systematically varied to reveal the sustained-mechanism for turbulence. The turbulence statistics for the Couette-Poiseuille flow, such as mean velocity, root mean square of the velocity fluctuations, Reynolds shear stress and pre-multiplied energy spectra of the velocity fluctuations, are compared with those of canonical turbulent channel flows. The comparison suggests that although the turbulent activity on the top wall increases with increasing the Reynolds number, that on the bottom wall decreases, contrary to the previous finding for the canonical turbulent channel flows. The increase of the turbulent energy on the top wall is attributed to not only the increase of the Reynolds number but also elongation of the logarithmic layer due to increase of the wall layer on the top wall. However, because the logarithmic layer is shortened on the bottom wall due to the decrease of the wall layer, the turbulence energy on the bottom wall decreases despite of the increase of the Reynolds number.

Study on Flow Characteristics in an Augmentation Channel of a Direct Drive Turbine for Wave Energy Conversion Using CFD

  • ;김창구;최영도;이영호
    • 한국신재생에너지학회:학술대회논문집
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    • 한국신재생에너지학회 2009년도 추계학술대회 논문집
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    • pp.594-599
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    • 2009
  • Recent developments such as concern over global warming, depletion of fossil fuels and increase in energy demands by the increasing world population has eventually lead to mass production of electricity using renewable sources. Apart from wind and solar, ocean holds tremendous amount of untapped energy in forms such as geothermal vents, tides and waves. The current study looks at generating power using waves and the focus is on the primary energy conversion (first stage conversion) of incoming waves for different models. Observation of flow characteristics and the velocity in the augmentation channel as well as the front guide nozzle are presented in the paper. A numerical wave tank was used to simulate the waves and after obtaining the desired wave properties; the augmentation channel plus the front guide nozzle and rear chamber were integrated to the numerical wave tank. The waves in the numerical wave tank were generated by a piston type wave maker which was located at the wave tank inlet. The inlet which was modeled as a plate wall moved sinusoidally with the general function, x=asin$\omega$t The augmentation channel consisted of a front nozzle, rear nozzle and an internal fluid region representing the turbine housing. The analysis was performed using the commercial CFD code ANSYS-CFX.

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이산 웨이블릿 변환을 이용한 3차원 난류 채널 유동에 관한 연구 (A Study of 3-Dimensional Turbulent Channel Flow Using Discrete Wavelet Transform)

  • 김강식;이상환
    • 대한기계학회논문집B
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    • 제29권3호
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    • pp.314-321
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    • 2005
  • Discrete Wavelet Transform (DWT) has been applied to the Direct Numerical Simulation (DNS) data of turbulent channel flow. DWT splits the turbulent flow into two orthogonal parts, one corresponding to coherent structures and the other to incoherent background flow. The coherent structure is extracted from not vorticity field but velocity's since the channel flow is not isoropic. By comparing DWT's result of channel flow with that of isotropic flow, it is shown that coherent structure maintains the properties of original channel flow. The velocity field of coherent structures can be represented by few wavelet modes and that these modes are sufficient to reproduce the velocity probability density function (PDF) and the energy spectrum over the entire inertial range. The remaining incoherent background flow is homogeneous, has small amplitude, and is uncorrelated. These results are compared with those obtained for the same compression rate using large eddy simulation (LES) filtering. In contrast to the incoherent background flow of DWT, the LES subgrid scales have a much larger amplitude and are correlated, which makes their statistical modeling more difficult.

이산 웨이블릿 변환을 이용한 3차원 난류 채널 유동에 관한 연구 (A Study of 3-Dimensional Turbulent Channel Flow using Discrete Wavelet Transform)

  • 김강식;이상환
    • 대한기계학회:학술대회논문집
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    • 대한기계학회 2004년도 춘계학술대회
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    • pp.1813-1818
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    • 2004
  • Discrete Wavelet Transform (DWT) has been applied to the Direct Numerical Simulation (DNS) data of turbulent channel flow. DWT splits the turbulent flow into two orthogonal parts, one corresponding to coherent structures and the other to incoherent background flow. The coherent structure is extracted from not vorticity field but velocity's since the channel flow is not isotropic. By comparing DWT's result of channel flow with that of isotropic flow, it is shown that coherent structure maintains the properties of original channel flow. The velocity field of coherent structures can be represented by few wavelet modes and that these modes are sufficient to reproduce the velocity probability distribution function (PDF) and the energy spectrum over the entire inertial range. The remaining incoherent background flow is homogeneous, has small amplitude, and is uncorrelated. These results are compared with those obtained for the same compression rate using large eddy simulation (LES) filtering. In contrast to the incoherent background flow of DWT, the LES subgrid scales have a much larger amplitude and are correlated, which makes their statistical modeling more difficult.

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Codebook based Direct Vector Quantization of MIMO Channel Matrix with Channel Normalization

  • Hui, Bing;Chang, KyungHi
    • 한국통신학회논문지
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    • 제39A권3호
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    • pp.155-157
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    • 2014
  • In this paper, a novel codebook generation strategy is proposed. With the given codebooks, two codeword selection procedures are proposed and analyzed for generating the quantized multiple-input multiple-output (MIMO) channel state information (CSI). Furthermore, three different quantization and normalization strategies are analyzed. The simulation results suggest that the proposed 'quantized channel generation method 2' is the best strategy to reduce the quantization and normalization errors to generate the final quantized MIMO CSI.