• Human Ecology Research
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• v.56 no.6
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• pp.493-506
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• 2018

This study analyzes factors that determine the usage of digital information by senior consumers in the mobile environment. Senior consumers are alienated from digital information in South Korea; therefore, there have been increasing attempts to resolve this digital divide and reduce the digital information usage gap between young adults and senior consumers. The study used panel data from the National Information Society Agency (2017); there were 1,463 participants, aged 50-79 years. SPSS 19.0 was used to conduct the statistical analyses for frequency, factor analysis, Cronbach' ${\alpha}$ analysis, descriptive analysis and hierarchical multiple-regression analysis. The results are as follows. First, negative attitude toward information society negatively influenced the mobile digital information usage in diversity context. Second, average monthly income, degree of digital device usage motivation, positive attitude toward digital device usage, digital literacy of PC & Mobile, and family support positively influenced the mobile digital information usage in diversity context. Third, negative attitudes toward information society negatively influenced the mobile digital information usage in quality context. Forth, average monthly income, degree of digital device usage motivation, positive attitude toward digital device usage, digital literacy of PC & mobile, and family support positively influenced the mobile digital information usage in quality context. The study results can help further understand mobile usage behaviors among senior citizens and the implications on their quality of life in the digital information era.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.1
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• pp.202-213
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• 2008

This study set up a relational model and an assumption concerning how consumer innovativeness could affect the usage motive of digital photos and the usage intention of digital photo printing service, by utilizing the theory of Uses and Gratification(U&G) and Technology Acceptance Model(TAM) so as to cope with the changes in market environment and to construct a new business model. The results fur the study were as below First, innovativeness had a positive effect on convenience, entertaining element and sociality in the relational model of overall innovativeness and usage motive of digital photos. Second, it has been noted that innovativeness had a positive effect on the usage intention of digital photo printing service in the relational model between overall innovativeness and its usage intention. Third, it has been demonstrated that convenience, entertaining element, economic feasibility and sociality had a positive effect on its usage intention in the relational model between overall usage motive of digital photos and the usage intention of digital printing service

• Journal of Digital Convergence
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• v.6 no.4
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• pp.157-163
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• 2008

Despite the increase internet use rate, there still appears a big difference in web usage rates depending on demographic variables, web usage environment variables. This study aimed to improve our understanding of perceived usage, attitude, affected factors related Web usage for schoolwork and research. This result will facilitate further understanding of perceived usage, attitude, affected factors related Web usage, thereby enabling researchers, practitioners, and policy makers to better design appropriate strategies to promote the Web usage.

• Information Systems Review
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• v.21 no.3
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• pp.131-149
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• 2019

As smart phones, tablets, and other digital devices become more pervasive, theoretical arguments around digital divide, which has previously focused on "access," is now expanding to effectively "utilize," actively "produce" and "share" information. Such discussion is significant because the impact on inter-personal and social networks depends on how digital divides are used, which can then recreate or exacerbate social inequality structures. This study examines the effect of individual's social relations and two types of social capital (i.e., bonding and bridging) on economic and socio-participatory usage of digital devices. An empirical analysis of dataset from 740 surveys reveals that the more horizontal the social relations of the individual, the more both bonding and bridging social capital increase. However, rather than the social relationship of the individual directly influencing the two types of digital device usage, it has an indirect effect on both economic and socio-participatory usage of digital devices. In particular, mediating effects of both bonding and bridging social capital exist in the case of economic usage of digital devices, whereas bonding social capital only has mediating effects on economic usage of digital devices. We discuss the role of social capital on digital devices usage and present the theoretical and practical implications.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.319-326
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• 2022

As digital content services, especially OTT(over-the-top) video services, diffuse rapidly, so do smartTVs. Based on the indirect network effect theory and the complementarity theory, this study explores the relationship between digital content services and smartTV. Using the Media panel dataset, this study analyzes how the usage of digital content service (OTT usage, OTT usage volume, the usage of various OTT service types, and online game/music/education/news service) affects smartTV usage. This study shows that OTT usage and its usage volume is positively associated with smartTV usage, and that the usage of various OTT service types is positively associated with smartTV usage compared with non-OTT users. As for online content services, the usage of online education service is positively associated with smartTV usage while the usage of online news service is associated negatively. These results support the indirect network effect theory and the complementarity theory.

• Knowledge Management Research
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• v.25 no.1
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• pp.193-215
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• 2024

This study aims to identify the main factors that caused the digital divide during the COVID-19 pandemic. Utilizing data from the 2020 and 2021 Digital Divide Surveys by the National Information Agency, a research model was constructed for analysis using SmartPLS 4, applying PLS-SEM and Multigroup Analysis methods. The results of the study are as follows. First, combining 2020 and 2021, mobile internet usage during COVID-19 is positively associated with digital skills, digital usage, and usage outcomes except for networking. Second, the impact of digital usage was significantly higher during the outbreak than during the beginning of COVID-19, which may be due to the increased demand for digital usage as the outbreak continued, and the corresponding increase in internet usage. Third, we discovered that demographics are not the main factor affecting changes in mobile internet use during the COVID-19 pandemic. Instead, digital literacy affects mobile usage, which is the most important one. The results show the importance of creating programs to teach people how to use technology appropriately. We propose that digital literacy should be central to training programs for people who use digital services.

• The Journal of Information Systems
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• v.21 no.2
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• pp.97-114
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• 2012

Given the rapid growth of social network services (SNS) such as Facebook and Cyworld, it is important to understand SNS users' decision-making processes such as purchasing and continuance intention. Especially, as a number of SNS providers such as Cyworld and Habbo Hotel recognize the sales of digital items as the main source of their profits, it is critical to in-depth understand SNS users' purchasing behaviors. In this regard, this study explores continued usage behaviors and purchase behaviors of digital items in an SNS environment using a longitudinal research method. This paper develops a theoretical model to deeply understand the key drivers of purchase behavior of digital items through constructs prescribed by two established research streams on information systems, namely continuance usage and habitual usage. Moreover, this study examines the effects of actual and ideal self-image congruity on SNS continuance intention and habit. The research model was tested by using survey data collected from 307 users who have experience with Cyworld. The analysis results show that SNS actual usage directly influence purchase behavior of digital items. SNS users' continuance intention and habit are key drivers to enhance the level of actual usage of the SNS. Both actual and ideal self-image congruity play a key role in enhancing continuance usage and habitual usage. The implication of research and discussions provides reference for SNS providers in marketing and IT strategy.

• The Journal of Society for e-Business Studies
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• v.19 no.4
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• pp.61-72
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• 2014

Recently usage on digital scholarly information has been analyzed with various respects by various parties since the rapid expansion of digital scholarly information use and the increasing availability of large-scale log data. Nevertheless, no standard platform for distributing usage statistics of scholarly information at the national scale has been suggested so far. Therefore, this paper suggests a generalized SUSHI (Standardized Usage Statistics Harvesting Initiative) platform for distributing usage statistics of digital scholarly information at the national scale.

• Human Ecology Research
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• v.56 no.3
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• pp.217-232
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• 2018

This study analyzes the determining factors of the digital divide index in married female immigrants based on panel data from the National Information Society Agency (2016). There were 287 participants, all of whom owned a smartphone. The study divided the consumer groups into three age groups: 20-29, 30-39, and 40-49 years. SPSS 19.0 was used to statistically analyze the results. The findings of the analysis were described using frequency, descriptive, cross-tab, ANOVA, correlation, and multiple regression analysis. The findings of this research are as follows. First, nationality, acquisition of Korean nationality, and duration of living in Korea were significantly different among the three groups. Second, digital competency and online service usage were also significantly different among the three groups. Third, PC usage ability, mobile usage ability, and diversity of online usage significantly influenced the digital divide index in all age groups. Fourth, residential duration in Korea significantly decreased the digital divide index for groups in their 30s and 40s. Fifth, Loneliness significantly increased the digital divide index for groups in their 20s. Sixth, depression significantly increased the digital divide index for groups in their 30s. The study will help to further understand age-related differences and the digital divide of married female immigrants.

• Educational Technology International
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• v.21 no.1
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• pp.97-123
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• 2020

The purpose of this study is to investigate the emotions of students toward using digital textbooks, and to examine the factors affecting the emotions. This study examined the relationship between individual characteristics and computer usage, students' emotions, and the perceived learning effects. For this study, 2,950 1st grade middle school students participated in a survey which measured individual characteristics, computer usage behavior, emotions toward using digital textbooks, and perceived learning effects of digital textbooks. The results showed that positive emotions toward using digital textbooks were higher than negative emotions. The students' positive emotions were most affected by intrinsic motivation, self-regulated learning, and student's use of computers for learning and entertainment. Similarly, perceived learning effects were positively correlated to intrinsic motivation and self-regulated learning, but the students' positive emotions towards using digital textbooks was the strongest predictor. Digital textbook efficacy was the most influential factor that affected the students' negative emotions, while computer addiction was associated with negative emotions.