• Title/Summary/Keyword: Digital relationship model

Search Result 551, Processing Time 0.022 seconds

The Effects of Digital Informatization Level Among North Korean Defectors on Daily Life Satisfaction and the Mediating Effects of Social Capital (북한이탈주민의 디지털정보화수준이 생활만족에 미치는 영향과 사회적 자본의 매개효과)

  • Sunghui Cho
    • Journal of Internet Computing and Services
    • /
    • v.24 no.6
    • /
    • pp.65-72
    • /
    • 2023
  • This study aims to investigate the factors influencing the life satisfaction of North Korean defectors in the ongoing situation of difficulties. Specifically, it examines the impact of the digital informatization level, and social capital on their life satisfaction and aims to verify the mediating effect of social capital in the relationship between the digital informatization level and life satisfaction. To achieve this, a structural equation model was utilized to validate the research model using data from 679 North Korean defectors who participated in the 2021 Report on the digital Divide. The research results confirm the direct influence of the digital informatization level and social capital of North Korean defectors on life satisfaction. Additionally, the study identifies the mediating effect of social capital in the relationship between the digital informatization level and life satisfaction. Based on these research findings, recommendations are proposed for enhancing the life satisfaction of North Korean defectors.

Differences in the analysis of a model's relationship marketing factors for TV home shopping fashion stylist (TV 홈쇼핑 패션스타일리스트에 대한 모델의 관계마케팅 요인 분석의 차이)

  • An, Si Hyun;Chung, Sung Jee
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.20 no.2
    • /
    • pp.63-71
    • /
    • 2018
  • The purpose of this study is to establish a relationship between TV home shopping model and the marketing data of the TV home shopping industry. Differences in relationship marketing factors, trust, and intent to reuse depending on the experience of the model have resulted in a higher assessment of both the expertise and service factors of fashion stylists than groups with 10 years or less experience. In addition, model groups with 15 or more broadcasts in one month rated the professionalism, communication, ties, trust, and intent to reuse fashion stabilists more than 15 model groups. The difference in marketing factors, services, communications and ties between the professional and use of home shopping models was found to be 40 years old as compared to those in their 20s and 30s. Finally, in terms of the gender of the home shopping model, the difference between the marketing factors and the reliability of the relationship and the intent to reuse, the professional, communication and bonding, trust, and re-purpose factors were all rated higher by the female group than the male group. The results of the study suggest that a relationship marketing strategy needs to be established between a fashion stylist and a TV home shopping model, and fashion stylists should be judged based on the characteristics of a TV home shopping model.

A Study on Nurturing Human Resources for Digital Cultural Contents: in the Case of Chung-Nam Province (디지털 문화콘텐츠 인력양성 방안에 관한 연구: 충남지역을 중심으로)

  • Jung, Hae Yong
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.6 no.4
    • /
    • pp.199-216
    • /
    • 2010
  • The objectives of this study are to provide advices and methods for cultivating labor in the digital cultural contents industry in the Chung-Nam Province. For the purpose of this study, review of theoretical and practical literature, identifying the present status of affairs, and three times FGI and surveys were executed. The results of research show a lack of professional labor in the digital cultural contents industry; even so most of laborers want to get a job in or around the Seoul region. To activate digital cultural contents in the local area, a development model for the Chung-Nam digital cultural contents industry was introduced and four strategies were also suggested. The nurture of a professional skilled labor force through a strategically designed joint relationship between university and companies in the digital cultural contents industry was found to be quite necessary. In this way, the need for specialized training and education in the university classroom can be supported.

User Factors and Trust in ChatGPT: Investigating the Relationship between Demographic Variables, Experience with AI Systems, and Trust in ChatGPT (사용자 특성과 ChatGPT 신뢰의 관계 : 인구통계학적 변수와 AI 경험의 영향)

  • Park Yeeun;Jang Jeonghoon
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.19 no.4
    • /
    • pp.53-71
    • /
    • 2023
  • This study explores the relationship between various user factors and the level of trust in ChatGPT, a sophisticated language model exhibiting human-like capabilities. Specifically, we considered demographic characteristics such as age, education, gender, and major, along with factors related to previous AI experience, including duration, frequency, proficiency, perception, and familiarity. Through a survey of 140 participants, comprising 71 females and 69 males, we collected and analyzed the data to see how these user factors have a relationship with trust in ChatGPT. Both descriptive and inferential statistical methods, encompassing multiple linear regression models, were employed in our analysis. Our findings reveal significant relationships between user factors such as gender, the perception of prior AI interactions, self-evaluated proficiency, and Trust in ChatGPT. This research not only enhances our understanding of trust in artificial intelligence but also offers valuable insights for AI developers and practitioners in the field.

Application of Theory of Reasoned Action in u-Tour System (유투어 시스템에서의 합리적 행동이론 적용)

  • Kim, Mincheol
    • Journal of Digital Convergence
    • /
    • v.12 no.12
    • /
    • pp.217-225
    • /
    • 2014
  • The objective of this study is to propose the implications using theory of reasoned action(TRA) on u-Tour system. This research model through TRA is consisted as three constructs: user-friendliness(cognitive), perceived usefulness(cognitive) and purchase intention(affective). This study analyzes with a total of 153 respondents and used PLS-SEM method considering the small number of samples. Also, with the analysis, WarpPLS software is used in order to ferret out non-linear relationship between the constructs of research model. As a result of analysis, this research model shows statistical level significantly on proposed hypotheses and the applicability of TRA model in u-Tour system. Furthermore, additional analysis presents the possibility of non-linear relationship on each path between the constructs of research model showing J-shape. Also, the result showes the fact that the relationship had partly negative (-) effect on dependent factor. Additional analysis proposes that income variable as base of purchase intention has a moderating effect on all paths of research model.

A Study of the Elements Effecting on Individual Donators' Relationship Quality and Donation Will (개인기부자들의 관계의 질과 기부의도에 영향을 미치는 요인 연구)

  • Kim, Jun-Whai
    • Journal of Digital Convergence
    • /
    • v.10 no.7
    • /
    • pp.129-139
    • /
    • 2012
  • This research, as a study on individual donators' relationship durability with donated organizations, is carried out with the variables of individual donators' empirical satisfaction, sense of unity, familiarity, relationship quality, donation will, and loyalty. This research, based on the interrelationship among the variables effecting on donation activities, makes a relationship durability will model between donators and donated organizations through the examination of the existing studies on donation activities, and suggests the marketing points to increase the relationship of non-profit organizations based on the model. This paper examined 242 material or time donators for non-profit organizations in Seoul and Kyeonggi-Do province and proved 11 hyperses. The result shows that the donation will and loyalty for donated organizations are influenced by the relationship quality. In addition, the relationship quality of reliability and immersion seems to be influenced by the empirical satisfaction and the familiarity with donated organizations. Therefore, donated organizations need to make efforts to increase the donators' satisfaction, and to increase the familiarity between donators and donated organizations. In other words, they should increase donators' satisfaction with active promotions and they should do marketing activities to increase donators' familiarity.

A Study on the Development to the Digital Golf Score Card (디지털 골프 스코어 카드 개발에 관한 연구)

  • Park, Chang-Woon;Yang, Hae-Sool
    • Journal of Digital Convergence
    • /
    • v.10 no.2
    • /
    • pp.201-209
    • /
    • 2012
  • In the research, we develope and use the digital score card to prevent disqualifying with error as inputting wrong score card and to protect the player in this paper. Also, it will lead the world wide market as IT and golf strong country. Therefore, we checked the mutual relationship through the analysis and verification with research of contents and collection of questionnaire regarding the research. In the result of analysis, S/W need output function and data management to play golf and H/W need the simple design and durability for user easy access and multi function excluding score card. Therefore, the development of digital golf score card will contribute athletic performance through removing the inconvenience of current score card. And we confirmed that developed digital golf card model and system is very important to open world market.

The Effects of Adolescents' Exposure to Harmful Content on Digital Sexual Crime and the Mediating Effects of Digital Hate Speech (청소년의 유해콘텐츠 접촉 경험이 디지털 성범죄 노출에 미치는 영향과 디지털 혐오 표현의 매개효과)

  • Sunghui Cho
    • Journal of Internet Computing and Services
    • /
    • v.25 no.5
    • /
    • pp.163-169
    • /
    • 2024
  • This study aims to examine the influence of exposure to harmful content and digital hate speech on adolescents' exposure to digital sexual crimes, an issue that has been escalating in society. Additionally, it seeks to verify the mediating effect of digital hate speech in the relationship between exposure to harmful content and exposure to digital sexual crimes. To achieve this, the research model was investigated using structural equation modeling (SEM) with data from 9,218 adolescents who participated in the 2023 Cyberbullying Survey. The findings confirmed both the direct influence of harmful content exposure and digital hate speech on adolescents' exposure to digital sexual crimes, as well as the mediating effect of digital hate speech in the relationship between harmful content exposure and digital sexual crime exposure. Based on these research findings, the study proposed for preventing adolescents' exposure to digital sexual crimes.

Accuracy and reliability of measurements performed using two different software programs on digital models generated using laser and computed tomography plaster model scanners

  • Camardella, Leonardo T.;Ongkosuwito, Edwin M.;Penning, E. Willemijn;Kuijpers-Jagtman, Anne Marie;Vilella, Oswaldo V.;Breuning, K. Hero
    • The korean journal of orthodontics
    • /
    • v.50 no.1
    • /
    • pp.13-25
    • /
    • 2020
  • Objective: The aim of this study was to compare the accuracy and reliability of measurements performed using two different software programs on digital models generated using two types of plaster model scanners (a laser scanner and a computed tomography [CT] scanner). Methods: Thirty plaster models were scanned with a 3Shape laser scanner and with a Flash CT scanner. Two examiners performed measurements on plaster models by using digital calipers and on digital models by using Ortho Analyzer (3Shape) and Digimodel® (OrthoProof) software programs. Forty-two measurements, including tooth diameter, crown height, overjet, overbite, intercanine and intermolar distances, and sagittal relationship, were obtained. Results: Statistically significant differences were not found between the plaster and digital model measurements (ANOVA); however, some discrepancies were clinically relevant. Plaster and digital model measurements made using the two scanning methods showed high intraclass coefficient correlation values and acceptable 95% limits of agreement in the Bland-Altman analysis. The software used did not influence the accuracy of measurements. Conclusions: Digital models generated from plaster casts by using laser and CT scanning and measured using two different software programs are accurate, and the measurements are reliable. Therefore, both fabrication methods and software could be used interchangeably.

A Study on the Causal Relationship Between Attributes of VR Ad and Advertising Effectiveness: Mediating Effect of the Consumer's Innovation (VR 광고 특성과 광고효과 간의 인과관계에 관한 연구 : 소비자 혁신성의 매개효과)

  • Choi, Yun-Seul;Yu, Seung-Yeob
    • Journal of Digital Convergence
    • /
    • v.17 no.2
    • /
    • pp.37-45
    • /
    • 2019
  • This study investigated whether the model attributes of VR Ads (3D effect, presence, Dynamics, Amusement) affect the attitude of the advertising. We also examined the mediating role of consumer's innovation in the model attributes and advertising attitude of VR advertisements. To do this, VR equipment was used to induce real advertisers to experience advertisements. The causal relationship between variables was examined through covariance structure analysis. The results are as follows. First, all independent variables of the VR advertising model have a positive effect on the consumer's innovation. Second, the 3D effect, Amusement of the VR advertising model have a positive effect on the attitude of the advertising. Third, the effects of the VR advertising model on all variables are mediated by the consumer's innovation of the VR advertisement. The results of this study provide implications for understanding the characteristics of VR Ads.