• 산경연구논집
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• 제14권2호
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• pp.21-33
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• 2023

Purpose: After using the Internet, the world is changing through several paradigms, and the retail industry, which is essential to living in the world, is also changing rapidly. In this review paper, the requirements that the retail industry should consider and prepare in accordance with the rapidly changing paradigm were reviewed according to the current situation of the times. Research design, data, and methodology: It is a review of technological development using PRISMA flow diagram, retail change, and necessity in April 2022, and a review of the digital environment to be applied to the retail industry in the future. Results As the current situation and changes of retail, and the development of IT technology, reviews on the retail business applying the 4th Industrial Revolution, the Internet of Things and artificial intelligence were collected, and the direction of the retail industry was suggested. Conclusions: The direction for the retail industry in preparation for developing technologies was presented. In addition, this study is a review paper that suggests the need for research on active introduction of new technologies to the beauty market that is very close to human life and economically helpful as IT technology for the 4th industrial revolution develops rapidly.

• 4차산업연구
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• 제1권1호
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• pp.23-29
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• 2021

Purpose - Faced with the great change of the 4th industrial revolution and the addition of the COVID-19 pandemic, great confusion and crises are occurring in the retail environment as well. The purpose of this study is to suggest the necessity of establishing a methodology for applying retail tech to offline distribution channels in crisis. Research design, data, and methodology - After examining the recent developments of representative fields to which retail technology is applied, it is rearranged through consideration through previous studies. Result - The retail industry must transform into digital commerce through digital transformation. According to the development of retail technology, the distribution industry is at a time of change from the stage of brokering product and service transactions to a structure that creates value based on information on production and consumption. The business model of the distribution industry must be converted to a platform business model in which both consumers and producers become users. Conclusion - In-depth analysis of the cases has not been conducted, and there are limitations in that the development is somewhat insufficient due to insufficient prior research data. However, it is meaningful to suggest the necessity of finding a methodology for applying retail technology to overcome the crisis of offline retailers through quantitative research on the retail technology area.

• 대한가정학회지
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• 제44권2호
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• pp.153-161
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• 2006

The purpose of this study was 1) to examine the current situation of traditional fashion markets, 2) to compare the perceptions toward remodeling traditional retail markets between retail merchants and consumers, and 3) to provide the new remodeling renovation of traditional fashion retail markets. The study subjects comprised 127 merchants and 128 consumers. Both the merchants and consumers tended to have a negative perception of future fashion traditional markets. Consumers tended to have a higher perception of fashion store service, such as A/S and salesperson's service, than merchants. In addition, there were significant differences in perceptions toward remodeling renovation of traditional markets between retail merchants and consumers. Based on these results, a fashion marketing strategy regarding digital network is suggested.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권1호
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• pp.148-167
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• 2020

Today, digital shoppers express increasingly complex buying behavior. They can use multiple channels for shopping and also they can switch from one to another channel almost effortlessly, in the result of engaging in omnichannel shopping behavior. A few years ago, consumers were using brick and mortar stores to make their purchases. However, nowadays, they possess different digital devices (mobile and/or desktop) to search for different alternatives and to make a better shopping choice. These devices (mobile and desktop) are different and offer unique benefits to consumers. However, there has been very little research that has treated mobile and desktop devices separately. Perhaps this study is the pioneer when it comes to investigating the effect of regulatory focus (prevention vs. promotion) and chronotype (morning and evening person) on a sample of university students using desktop and mobile channels for their shopping. The findings from a sample of 312 digital consumers (mobile and/or desktop) confirmed that the desktop channel provides a greater fit for morning-type respondents and that the mobile channel offers better value for evening-type respondents in e-retail. Furthermore, promotion-focused shoppers favor the mobile channel, and prevention-focused shoppers favor the desktop channel. The new insights and contributions of this study provide a better understanding of digital consumers to help sellers to develop a more effective e-retail strategy.

• 한국의류학회지
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• 제41권2호
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• pp.266-280
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• 2017

This study predicted consumer approach/avoidance behavior through consumer emotional experiences and examined the moderating effect of perceived surprises in the context of digital signage in store environments. A self-administered questionnaire consisted of consumer emotional experience (e.g., pleasure, arousal, and dominance), approach-avoidance behavior and perceived surprise by digital signage. A total of 278 usable responses were obtained from consumers who experienced digital signage at fashion retail stores. The findings support the Mehrabian-Russell model in the context of digital signage. Approach behavior was predicted by pleasure and arousal emotional experience, while avoidance behavior was predicted by dominance. The moderating effect of perceived surprise was also indicated in the effect of emotional experience on approach or avoidance behavior. In the high level of perceived surprise, pleasure and arousal had significant effects on approach behavior, whereas dominance had significant effect on avoidance behavior. This study discussed theoretical and managerial implications for creating emotional experiences and developing strategic store management by utilizing new digital technology within the fashion retail environments.

• 유통과학연구
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• 제22권5호
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• pp.11-26
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• 2024

Purpose: The concept of News-finds-me Perception (NFMP) is gaining increasing scholarly interest due to its wide-ranging findings and implications in digital communications and marketing. From the retail marketing and communication approaches, social media is an effective tool to effectively communicate and persuade customers and stakeholders. Nevertheless, a scarcity of systematic review studies that systematically assemble prior research in the field is recognized. Consequently, this research investigated the Scopus database for articles pertaining to NFMP. Research design, data and methodology: The search was conducted on August 24, 2023, retrieving 46 documents. Following a data-cleaning process, 31 documents remained, providing evidence of the subject area's five-year development. The data was refined with OpenRefine and analyzed with VosViewer. Results: An overview of the subject's expansion is presented, which comprises the most cited documents, authors, organizations, journals, and countries. Furthermore, the investigation examines the influential studies that furnished scientists with essential knowledge and identify the current research trend of the research subject. Conclusions: Based on the results, the study proposes theoretical and practical implications, encouraging academics to further integrate the concept with various communication and marketing theories, as well as the retail marketing context, to gain a better understanding of its complex impacts.

• 디지털산업정보학회논문지
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• 제17권4호
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• pp.109-120
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• 2021

Despite the growing online exposure of retailes, offline retail channels still outperform online channels in the total retail volume of some countries. There is much interest in the physical layout plans of retail stores to expand sales. Product placement that have a large impact on customer purchasing behavior at offline retailers influences customer movement and sales volume. But in many cases, each retailer relies on unsystematic and autonomous product placement. When multiple products are sold with one purchase, the customer's movement for shopping may be evaluated in terms of customer efficiency and additional impulse purchase. In this paper, the social network is applied to sales data of a retail store and the result is used for evaluation of product placement and customer path. The frequent sales product composition was identified using k-core from sales data in the form of shopping baskets. The location was checked for the identified compositions of products, the spatial variance was measured and the customer's path was identified. With these results, the store arrangement of products was evaluated with appropriate improvement directions. The analysis method of this paper can be an alternative analysis approach for better layout of retail stores.

• 한국콘텐츠학회논문지
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• 제15권4호
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• pp.29-44
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• 2015

디스플레이를 활용해 사용자에게 광고 및 정보를 노출 할 수 있는 디지털사이니지는 공공장소에서 광고 채널로서의 역할에서 확장되었다. 최근에는 음식점 및 소매상점으로 널리 확장되어 이용되고 있다. 그러나, 특정 용도에만 맞게 개발되어 있어 확장이 어렵고 단말의 가격 또한 비싸다. 본 연구에서는 이러한 단점을 모두 보완할 수 있는 합리적인 가격과 안정적인 운영성, 높은 확장성을 가진 안드로이드 스틱형 디지털 사이니지 상품을 개발하였다. 안정성 및 사용성을 테스트 하기 위해 H/W 및 App의 Performace Test실시하였다. H/W성능, 시나리오별 최대성능을 Load Runnner로 측정한 결과 모두 목표지수에 도달하였다. 사용성 테스트를 진행한 결과, 피험자들은 비 디지털사이니지 시스템 사용자를 포함해 모두 기능을 쉽게 습득하였다. 설문지를 통해 만족도를 측정하였다. 그 결과 어플리케이션의 학습률 및 사용성(LEU), 유익함 및 문제해결능력(HPSC), 정감적요소와 멀티미디어특성 (AAMP), 제어력 및 단기기억부담의 최소화(CMML), 작동과 효율성(CE)에서 긍정적인 반응을 보였다.

• 디지털콘텐츠학회 논문지
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• 제18권7호
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• pp.1357-1366
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• 2017

스마트폰 보급 확대, 1인 가구 증가 등의 국내 소비 환경 변화 속에서 기존 유통 시장의 주축이었던 대형마트는 매출이 감소하면서 최근 3년 동안 마이너스 성장률을 기록하고 있지만 대형마트 매출 관련된 연구는 주로 영업규제에 따른 효과 분석 위주였으며 다른 유통채널과의 영향관계 분석이나 소비 이동 사유 조사는 부족한 실정이다. 본 연구는 카드사 매출 빅데이터를 활용하여 대형마트 성장률 감소를 소비자의 인구통계학적 변수 및 소비시점 등에 따라 분석하고 로지스틱 회귀 분석을 통하여 대형마트 소비 감소와 다른 유통채널 매출비중 변화와의 관계 등을 실증적으로 규명하였다. 또한 실제 카드소비 데이터 기반 대형마트 소비 감소 소비자를 대상으로 설문조사를 수행하여 다른 유통채널 선택 사유가 무엇인지 밝혔다. 이는 유통채널 소비 변화에 대한 정량적 분석 결과와 정성적인 사유 조사 결과를 융합하여 소비에 대한 입체적인 조망을 하였다는 점에서 의의가 있다.

• 디지털융복합연구
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• 제7권1호
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• pp.49-56
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• 2009

This paper provides in-depth analysis of internal and external factors that are important to food retailers' international market expansion, presenting Carrefour as a case. Nine sources of risks inherent in international retail market operation are explored and examined which are critical for Carrefour's international expansion. Key financial ratios of Du Pont System are used to assess Carrefour's performance in local market and relative to competitors. Carrefour's competitive advantages are also explored and compared with Wal-Mart, its major competitor in the international expansion.