• Journal of Digital Convergence
• /
• v.17 no.2
• /
• pp.405-412
• /
• 2019

This paper aims to identify differences between the perception of the fourth industrial revolution of the disabled who use the IL center or the disabled in the community and its workers. It surveyed 178 disabled users and 173 workers at eight centers of the handicapped in Busan and South Gyeongsang-do and conducted an analysis on their interests in the fourth industry, awareness of the latest technology, and prediction of changes in the disabled welfare center. Although worker's interest in the fourth industry was higher than their users, their perception of the degree of preparation by the disabled welfare centers indicated that the worker's level of future institutional readiness was lower than that of the users. The results will be used to help set directions for future guidelines and plans for the welfare of the disabled.

• Information and Communications Magazine
• /
• v.15 no.7
• /
• pp.75-94
• /
• 1998

In this paper, HFC CATV networks are introduced. HFC CATV networks are currently considered as a most effective and plausible solution for subscriber access networks in the information superhighway, among others such as ADSL and B-WLL. The advantages of HFC CATV networks include its broad upstream and downstream channel bandwidths, much wider than PSTN's and its readiness. The HFC CATV networks are already well spread among the general subscribers in Korea. This fact will shorten the installation period and significantly reduce its cost. In addition, The structure and channel environment of the HFC CATV networks are introduced. At the same time, in this paper included are major problems in the HFC CATV networks and the solutions for these problems. Also discussed are data transmission, medium access control, IEEE802.14, and MCNS for standardizations. Moreover, additional telecommunications service activities in both Korea and other countries, using HFC CATV networks are also included. The topics which are covered in detail are the ones such as interoperation between HFC CATV networks and trunk line and the digital transmission performance test for the CATV networks. In the performance test, it is concluded that HFC CATV networks can satisfy the QoS for various additional services if the number of the subscribers in a cell is limited to less than 500 and other minor requirements are satisfied. Based on all these discussions and conclusions, HFC CATV networks are suggested in this paper for the subscriber access networks of the so called information superhighway.

• Journal of Digital Convergence
• /
• v.16 no.3
• /
• pp.189-199
• /
• 2018

This study was intended to identify the factors effecting the business performance of the firms that received public technology transfer and to suggest implications on the basis of the results. For this purpose, the author empirically analyzed the influence of the technology value on the business performance of the firms using the business data of the firms on the basis of quantitative data. Furthermore, the author analyzed the differences in perception of technology value and business performance according to type of firms and type of technology transfer. As a result of this study, it was found that the more advanced technology, the more positive influence on business performance of the firms, and that there was no difference in perception of business performance whereas there was difference in perception of technology value according to the type of firms and technology transfer. This study is meaningful in that through this study the author has confirmed the importance of technology value to enhance competitiveness of technology transfer companies and strategic direction for successful implementation of technology transfer.

• Journal of Global Scholars of Marketing Science
• /
• v.19 no.3
• /
• pp.37-48
• /
• 2009

The standardization of marketing has been one of the most focused research topics in international marketing. The term "global marketing" was often used to mean an internationally standardized marketing strategy based on similarities between foreign markets. Marketing standardization was discussed only within the context of traditional physical marketplaces. Since then, the digital "marketspace" of the Internet had emerged in the 90's, and it became one of the most important drivers of the globalization process opening new opportunities for the standardization of global marketing activities. On the other hand, the opinion that a greater adoption of the Internet by customers may lead to a higher degree of customization and differentiation of products rather than standardization is also quite popular. Considering this disagreement, it is notable that comprehensive studies which focus upon the marketing standardization especially in the context of global e-commerce are missing to a high degree. On this background, the two basic research questions being addressed in this study are: (1) To what extent do companies standardize their marketing in international e-commerce? (2) Is there an impact of marketing standardization on the performance (or success) of these companies? Following research hypotheses were generated based upon literature review: H 1: Internationally engaged e-commerce firms show a growing readiness for marketing standardization. H 2: Marketing standardization exerts positive effects on the success of companies in international e-commerce. H 3: In international e-commerce, marketing mix standardization exerts a stronger positive effect on the economic as well as the non-economic success of companies than marketing process standardization. H 4: The higher the non-economic success in international e-commerce firms, the higher the economic success. The data for this research were obtained from a questionnaire survey conducted from February to April 2005. The international e-commerce companies of various industries in Germany and all subsidiaries or headquarters of foreign e-commerce companies based in Germany were included in the survey. 118 out of 801 companies responded to the questionnaire. For structural equation modelling (SEM), the Partial-Least. Squares (PLS) approach in the version PLS-Graph 3.0 was applied (Chin 1998a; 2001). All of four research hypotheses were supported by result of data analysis. The results show that companies engaged in international e-commerce standardize in particular brand name, web page design, product positioning, and the product program to a high degree. The companies intend to intensify their efforts for marketing mix standardization in the future. In addition they want to standardize their marketing processes also to a higher degree, especially within the range of information systems, corporate language and online marketing control procedures. In this study, marketing standardization exerts a positive overall impact on company performance in international e-commerce. Standardization of marketing mix exerts a stronger positive impact on the non-economic success than standardization of marketing processes, which in turn contributes slightly stronger to the economic success. Furthermore, our findings give clear support to the assumption that the non-economic success is highly relevant to the economic success of the firm in international e-commerce. The empirical findings indicate that marketing standardization is relevant to the companies' success in international e-commerce. But marketing mix and marketing process standardization contribute to the firms' economic and non-economic success in different ways. The findings indicate that companies do standardize numerous elements of their marketing mix on the Internet. This practice is in part contrary to the popular concept of a "differentiated standardization" which argues that some elements of the marketing mix should be adapted locally and others should be standardized internationally. Furthermore, the findings suggest that the overall standardization of marketing -rather than the standardization of one particular marketing mix element - is what brings about a positive overall impact on success.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.19 no.2
• /
• pp.215-235
• /
• 2024

As artificial intelligence (AI) technology is recognized as a key technology that will determine future national competitiveness, competition for AI technology and industry promotion policies in major countries is intensifying. This study aims to present implications for domestic policy making by analyzing the policies of major countries on the start-up of AI companies, which are the basis of the AI industry ecosystem. The top four countries and the EU for the number of new investment attraction companies in the 2023 AI Index announced by the HAI Research Institute at Stanford University in the United States were selected, The United States enacted the National AI Initiative Act (NAIIA) in 2021. Through this law, The US Government is promoting continued leadership in the United States in AI R&D, developing reliable AI systems in the public and private sectors, building an AI system ecosystem across society, and strengthening DB management and access to AI policies conducted by all federal agencies. In the 14th Five-Year (2021-2025) Plan and 2035 Long-term Goals held in 2021, China has specified AI as the first of the seven strategic high-tech technologies, and is developing policies aimed at becoming the No. 1 AI global powerhouse by 2030. The UK is investing in innovative R&D companies through the 'Future Fund Breakthrough' in 2021, and is expanding related investments by preparing national strategies to leap forward as AI leaders, such as the implementation plan of the national AI strategy in 2022. Israel is supporting technology investment in start-up companies centered on the Innovation Agency, and the Innovation Agency is leading mid- to long-term investments of 2 to 15 years and regulatory reforms for new technologies. The EU is strengthening its digital innovation hub network and creating the InvestEU (European Strategic Investment Fund) and AI investment fund to support the use of AI by SMEs. This study aims to contribute to analyzing the policies of major foreign countries in making AI company start-up policies and providing a basis for Korea's strategy search. The limitations of the study are the limitations of the countries to be analyzed and the failure to attempt comparative analysis of the policy environments of the countries under the same conditions.