• 제목/요약/키워드: Digital Information Service

검색결과 2,742건 처리시간 0.028초

온라인 음악서비스 산업에서 전환비용의 선행요인 및 전환비용이 고객충성도에 미치는 영향 (The Antecedents of Switching Cost and its Effect on Customer Loyalty in Digital Music Service Industry)

  • 강성민;엄기헌
    • Asia pacific journal of information systems
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    • 제20권2호
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    • pp.157-180
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    • 2010
  • Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

Biometric information database and service modelling in digital patch system

  • Lee, Tae-Gyu
    • International journal of advanced smart convergence
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    • 제7권4호
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    • pp.161-168
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    • 2018
  • Recently, the bio-sensing information systems for collecting and analysing human body information of a patient in real time in the field of medical information and healthcare information service are continuously increasing. Specially, various wearable devices such as a wrist, a garment, and a skin attachment type for supporting health information of a mobile user are rapidly increasing. Until now, there is no patch-type biometric information service model. Therefore, this paper presents a biometric information system model and the application examples to support biometric information sensing and health information service of mobile user with digital patch system as a new biometric information system. As a result, through this research, research issues based on digital patch system are searched to suggest the direction of continuous research.

디지털 도서관 상호운영성 기술요소에 기반한 기술 참조 모델 설계에 관한 연구 (A Study on the Design of the Technology Reference Model Based on Technologies of Interoperability in Digital Libraries)

  • 김성희;이정수
    • 정보관리학회지
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    • 제24권4호
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    • pp.239-254
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    • 2007
  • 본 연구에서는 디지털 도서관의 상호운영성 및 통합 관리 문제를 해결하기 위해 상호운영성을 위한 핵심 기술 및 디지털 도서관의 기능, 서비스를 분석하여 정보기술아키텍처의 기술참조모델을 설계하였다. 제시된 디지털 도서관의 정보기술아키텍처의 영역은 1)Metadata Management, 2)Library Services, 3)Service Integration 4)Service Management, 5)Open Interface, 6)Network, 7)Architecture 등총 7개의 영역으로 구분되며, 20개의세부 기술 영역으로 하였다. 이러한 연구결과는 정보시스템간의 상호운영성및 호환성을 확보하기 위한 핵심기술을 식별함으로서 디지털 도서관의 체계적인 구축과 효율성을 제고하기 위한 틀을 제공할 수 있을 것이다.

Key Quality of Service Attributes of Digital Platforms

  • Nandakishore K N;V Sridhar;T K Srikanth
    • Asia pacific journal of information systems
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    • 제30권1호
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    • pp.94-119
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    • 2020
  • Digital platforms characterized by network effects enable provisioning of various types of services and provide a mechanism for linking producers and consumers. Identifying the key Quality of Service attributes of such platforms is vital for their continued success and growth. In this paper, a set of quality attributes for platforms is first extracted from different extant quality models. Then actual user feedback data from three platform providers are analysed and mapped against the set of quality attributes to determine the key attributes that are relevant. These findings are corroborated with qualitative data from interviews of different stakeholders. The results show that service quality characteristics are important to the success of platforms. Functional characteristics of platforms assume importance where the digital contributions of the platform is higher. Apart from these, 'fitness for use' as a major determinant of quality is also important in digital platforms.

디지털도서관의 서비스 품질 평가 연구에 관한 고찰 - 평가모형 및 측정방법을 중심으로 - (A Review of Studies on the Service Quality Evaluation of Digital Libraries: on the Basis of Evaluation Models and Measures Methodologies)

  • 황재영;이응봉
    • 한국도서관정보학회지
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    • 제40권2호
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    • pp.243-265
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    • 2009
  • 본 연구에서는 디지털도서관의 서비스 품질 평가에 관한 최근 문헌을 전반적으로 고찰함으로써 서비스 품질 평가에 관한 연구동향 및 시사점을 도출하고자 하였다. 구체적으로 디지털도서관의 e-서비스 품질 평가 관련 국내 외 최신 연구동향을 전반적으로 살펴보고, 국내 선행연구 문헌을 대상으로 비판적 비교 분석을 시도하였다. 비교 분석의 관점은 서비스 품질 평가모형과 측정방법을 중심으로 이루어졌으며 이를 통해 국내 실정에 적합한 표준화된 디지털도서관의 서비스 품질 평가모형 개발의 필요성과 개발 지침의 수립이라는 두 가지 시사점을 도출하였다.

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복원된 영상에 표기된 시간 정보에 의한 프레임 재정렬 기법 (Frame Rearrangement Method by Time Information Remarked on Recovered Image)

  • 김용진;이정환;변준석;박남인
    • 한국멀티미디어학회논문지
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    • 제24권12호
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    • pp.1641-1652
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    • 2021
  • To analyze the crime scene, the role of digital evidence such as CCTV and black box is very important. Such digital evidence is often damaged due to device defects or intentional deletion. In this case, the deleted video can be restored by well-known techniques like the frame-based recovery method. Especially, the data such as the video can be generally fragmented and saved in the case of the memory used almost fully. If the fragmented video were recovered in units of images, the sequence of the recovered images may not be continuous. In this paper, we proposed a new video restoration method to match the sequence of recovered images. First, the images are recovered through a frame-based recovery technique. Then, after analyzing the time information marked on the images, the time information was extracted and recognized via optical character recognition (OCR). Finally, the recovered images are rearranged based on the time information obtained by OCR. For performance evaluation, we evaluate the recovery rate of our proposed video restoration method. As a result, it was shown that the recovery rate for the fragmented video was recovered from a minimum of about 47% to a maximum of 98%.

위치 기반 관광 정보 서비스 보안 기술 연구 (A Study on the Security Technology of the Location based Tourism Information Service)

  • 김태경
    • 디지털산업정보학회논문지
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    • 제12권2호
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    • pp.25-29
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    • 2016
  • Owing to the change of economic trends, the importance of the tourism industry is growing more and more. In particular, the number of foreign tourists continues to increase and the type of tourists is being changed into FIT (Foreign Independent Traveler). Therefore it is an important issue to provide the effective information to foreign tourists. To solve these problems, a variety of IT technology is being used in the tourism information systems. Especially the location based tour information service is being emerged. This kinds of tourism information service is a type of LBS (Location Based Services). But if the security of the location based tourism information service is not guaranteed, it can lead to many dangers. In this paper, the trends of location based tourism information service are surveyed. Also the security threats and countermeasures for the location based tourism information service are analyzed. This paper suggests secret considerations for the location based tourism information service.

전자학술정보 이용통계 유통을 위한 표준 플랫폼 구축 (Implementation of Standard Platform for Distributing Usage Statistics of Digital Scholarly Information)

  • 정영임;김재훈;김광영;김환민
    • 한국전자거래학회지
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    • 제19권4호
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    • pp.61-72
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    • 2014
  • 전자학술정보의 활용이 급속히 증가하고 대규모 이용로그 정보의 처리가 가능해지면서 전자학술정보의 이용에 대한 분석이 다양한 각도에서 이루어지고 있다. 그러나 각 출판사에서 각기 다른 형태와 방법으로 생성한 이용통계를 표준 포맷으로 통합 수집하여 국가 차원의 이용량 정보를 제공하는 통합 플랫폼은 없다. 따라서 본 논문에서는 국내 520여 기관의 전자학술정보 이용통계를 통합 수집하고, 이용통계 데이터 표준 프로토콜인 SUSHI(Standardized Usage Statistics Harvesting Initiative)에 기반하여 유통할 수 있는 플랫폼 모델을 제안한다.

협력형 디지털 레퍼런스 서비스의 이용자 만족도 요인 연구 (A Study on the Factors Affecting the Satisfaction of Collaborative Digital Reference Service Users)

  • 황면;정동열
    • 한국문헌정보학회지
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    • 제50권3호
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    • pp.133-153
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    • 2016
  • 본 연구는 디지털 레퍼런스 서비스 이용 활성화를 위해 이용자 만족도에 영향을 미치는 요인들을 규명하고자 하였다. 우리나라 유일의 협력형 디지털 레퍼런스 서비스인 '사서에게 물어보세요'의 실제 이용자를 대상으로 서비스 이용패턴 등을 조사하였다. 수집된 데이터를 기반으로 이용자의 인구통계학적 특성, 정보요구 특성, 이용자 인식요인 등과 서비스 만족도 및 후속의도와의 영향력 관계를 검증하였다. 서비스에 대한 만족도 요인 중 사서와의 상호작용과 답변의 신속성이 정(+)의 영향력이 가장 높은 것으로 나타났다. 이에 영향요인별 분석결과를 토대로 디지털 레퍼런스 서비스 개선방안을 제안하였다.