• The Research Journal of the Costume Culture
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• v.9 no.4
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• pp.602-615
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• 2001

The purpose of this study was to investigate the relationships between life style and clothing purchase intention and purchase criteria in internet shopping-mall of male and female consumers. The subjects were 275 internet users (male: 164, female: 111). The results of the study were as follows. Five factors of life style derived by factor analysis:'Digital Orientation','Economy Orientation','Positive Activity','Fun Orientation', and'Home Orientation'. The dress types to be based on the purchase intention in internet shopping-mall was classified into four dimensions by factor analysis: Casual Wears & Single Item Clothes','Formal Wears','Miscellaneous Goods', and'Underwears ＆ Night Clothes'. Internet users showed relatively high purchase intention in casual wears & single item clothes and miscellaneous goods. Clothing purchase intention in internet shopping correlated significantly with home orientation in males, and with digital orientation in females. Subjects high in fun orientation placed importance on design as clothing purchase criteria. Males high in positive activity placed importance on price, color, sewing, brand, and wearing appearance. Females high in digital orientation believed design, color, material, refundment condition, and fashionability were important as purchase criteria. The level of digital orientation of dress purchasers in internet shopping-mall was higher than that of non-purchasers in case of males, and that of fun orientation was higher than that of non-purchasers in case of females. The present findings suggest that life style such as digital orientation and home orientation appeared to be important in predicting the clothing purchase intention in internet shopping mall.

• Journal of Information Technology Services
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• v.7 no.4
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• pp.1-19
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• 2008

This study began with the proposition that, compared to the impulse buying in the conventional offline market, consumers will exhibit a different process of decision-making for impulse buying on the Internet as it has become easier to acquire information and purchase goods which are offered online like digital contents goods. To verify this roposition, this study attempted to find out the external and internal factors as that affect the impulse buying behavior by incorporating Theory of Planned Behavior In addition, this study seeks to confirm the role of alternative's attractiveness in terms of mediating between internal and internal factors affecting impulse buying. The major purpose of this study was to understand Impulse Buying Intention(IBI) for digital contents on the internet. The results of the this study showed that the behavior of impulse buying can be explained with the information searching in which the external factors for the marketing of digital contents affect the internal stimulation factors. It was also found that the impulse buying of digital contents on the Internet starts with non-planned impulse at the problem recognition stage, but planned decision-making will take over when it is proven to be effective with information searching.

• Proceedings of the Safety Management and Science Conference
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• 2007.11a
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• pp.275-298
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• 2007

Recently, all kind of 21C-typed electronic goods show the tendency of hightechnology and digital convergence rapidly. Also, failure mechanism which differs from original goods concept presents. Today, failure mechanism which differs from one that was happened by restricted harmful environment material before adapted the raw of environment material is changing the paradigm of reliability engineering. Thus, when applied the environment matter of original and secondary material at the electronic goods were removed, reliability assessment method and prediction stay into low level. This study suggests as solution to overcome these phenomenon. The study on the management method of environmental restriction substances which is recognized as important element in the reliability assessment about environment material of electronic goods and the study on reliability assessment method of PWB without environment material are progressed.

• Journal of the Korea Safety Management & Science
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• v.9 no.6
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• pp.55-68
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• 2007

Recently, all kind of 21C-typed electronic goods show the tendency of hightechnology and digital convergence rapidly. Also, failure mechanism which differs from original goods concept presents. Today, failure mechanism which differs from one that was happened by restricted harmful environment material before adapted the raw of environment material is changing the paradigm of reliability engineering. Thus, when applied the environment matter of original and secondary material at the electronic goods were removed, reliability assessment method and prediction stay into low level. This study suggests as solution to overcome these phenomenon. The study on the management method of environmental restriction substances which is recognized as important element in the reliability assessment about environment material of electronic goods and the study on reliability assessment method of PWB without environment material are progressed.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.333-338
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• 2012

Cultural goods is carrying nature and value above-mentioned a commodity to what a cultural element was commercialized. And it produced for the purpose of manufacture for popular sales and supply, and holding commercial character. Specially, cultural goods of a museum keeps a good memory to a sightseer, and broaden an educational experience, and the source of profit becomes it to a seller a producer. This cultural goods as they all include the artistic historical figurative background that they are displayed directly and got twisted up to collection have background which became a motive. Cultural goods can acquire cultural difference in globalization and have to be based on the soil of cultural heritage, starting around various cultural materials through practical value to a modern life. Internationally, cultural goods using a culture material development have competitiveness of nation as in it. Therefore, Baekje cultural goods need national and positive aid from the government with the customer satisfaction index considering the modern design, an age group, an internal and external commodity as the difficulty of various commodity development and managing museum shop. Furthermore, like overseas museum shop, if we are practically using on-off line, continuous promoting our commodity, and marketing strategy such as a membership system when buy our cultural goods, a special discount event etc., we can contribute to activate local economy as a museum shop when we have responsibility of the function and the part.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.345-359
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• 2016

This study aims at providing information on golf industry by survey about effects on purchase decision factors of golf goods and strategies on brand attitude and purchase behavior. As a result of this study, there are sixth reasonable factors of effects as follows. First, age, education and average golf score were meaningful factors on purchase decision. Second, sex and age were significant factors on brand attitude. Third, age was the only meaningful factor on purchase behavior. Fourth, purchase decision factors of golf goods showed significant (+) effects on brand attitude. Fifth, purchase decision factors of golf goods showed significant (+) effect on purchase behavior. Sixth, brand attitude showed significant (+) effect on purchase behavior.

• Journal of Korea Multimedia Society
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• v.6 no.4
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• pp.620-629
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• 2003

Fingerprinting schemes are techniques applied to protect the copyright on digital goods. These enable the merchants to identify the source of illegal redistribution. Let us assume the following situations connectedly happen: As a beginning, buyer who bought digital goods illegally distributed it, next the merchant who found it revealed identity of the buyer/traitor, then the goods is illegally distributed again. After this, we describe it as“The second illegal redistribution”. In most of anonymous fingerprinting, upon finding a redistributed copy, a merchant extracts the buyer's secret information from the copy and identifies a traitor using it. Thus the merchant can know the traitor's secret information (digital fingerprints) after identification step. The problem of the second illegal distribution is that there is a possibility of the merchant's fraud and the buyer's abuse: that is a dishonest employee of the merchant might just as well have redistributed the copy as by the buyer, or the merchant as such may want to gain money by wrongly claiming that the buyer illegally distributed it once more. The buyer also can illegally redistribute the copy again. Thus if the copy turns up, one cannot really assign responsibility to one of them. In this paper, we suggest solution of this problem using two-level fingerprinting. As a result, our scheme protects the buyer and the merchant under any conditions in sense that (1) the merchant can obtain means to prove to a third party that the buyer redistributed the copy. (2) the buyer cannot worry about being branded with infamy as a traitor again later if he never distribute it.

• 한국정보디스플레이학회:학술대회논문집
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• 2009.10a
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• pp.305-306
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• 2009

Korean digital product users' tends to be participationoriented. They hope that their expectations are reflected in the outcome. Furthermore, they look toward customizationoriented. They want product differentiation for only their own goods. They come to take a prudent and particular attitude. Korean display industry is under extending the share of the international market these days. This report covers the direction of the display industry design through analyzing the trend of the Korean digital product users'.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.3
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• pp.117-128
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• 2023

For Korea which has long been highly dependent on international trade for economic growth, the importance of the Brazilian market is likely to increase in the future considering its huge size of 216 million people. Therefore, it would be imperative to analyze and understand Brazilian consumer behavior correctly. This study examines differences in consumer behavior between Brazil and Korea in purchasing luxury goods. According to previous cultural studies, Brazilian consumers are expected to focus on the intrinsic value of products and show a strong compensatory consumption tendency, while Korean consumers focus on symbolic benefits and show a weak compensatory consumption tendency. After conducting and analyzing a survey of young people in their 20s in Korea and in Brazil, all of the hypotheses above were supported. The results suggests that when designing marketing communication strategy in Brazil, it will be more effective when communication is focused on the pleasure of purchasing luxury goods rather than social or symbolic benefits. This study is of greatest significance in that it is one of the few studies comparing the characteristics of Brazilian and Korean consumers.

• Journal of Korea Society of Digital Industry and Information Management
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• v.18 no.1
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• pp.151-162
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• 2022

LX Hausys, a leading manufacturer of building materials in South Korea is engaging in the interior business where it is critical to balance between the needs of end-users (B2C) and the needs of corporate consumers (B2B) in an effective manner. Therefore, it is utmost important for the company to ensure that customer communication takes place in two directions based on correct market segmentation strategies, which in turn require a deep understanding of current as well as potential consumers. To accomplish this, LX Hausys conducted both quantitative and qualitative studies to establish a market segmentation strategy which is genuinely different from "general" consumer goods market segmentation strategies. As a result, especially since 2018, its brand (LX Z:IN) began to move up to 1st or 2nd place in a variety of brand rankings. This paper aims to look closely into various characteristic aspects of LXH's market segmentation strategy, and also shows how it is implemented in the real world.