• Title/Summary/Keyword: Digital Camera

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Influence of advertising type and gender on advertising effectiveness: The efficacy of storytelling advertising (광고유형 및 성별에 따른 광고효과와 정서반응 패턴: 스토리텔링, 이미지, 정보전달 광고를 중심으로)

  • Chung, Eun Kyoung;Choi, Ji Eun;Sohn, Young Woo
    • Science of Emotion and Sensibility
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    • v.15 no.4
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    • pp.489-502
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    • 2012
  • Storytelling advertising is one of the most popular ad types in marketing field. However, there has been little attention to storytelling ads in consumer and advertising research. To examine the effectiveness of different types of advertising, this study collected 9 commertial ads, which consisted of 3 advertising types(storytelling, informative, image) ${\times}$ 3 products(digital camera, coffee, health drink). We investigated the differences in emotions after ads and arousal level, as well as the advertising effectiveness among the three types of advertising. Preliminary analysis revealed that the emotions after ads could classified into two distinct emotion types, affective emotions and cognitive emotions, and we used the two emotion types as emotions after ads to simplify the results. The results indicate that the storytelling ads are more effective than the image ads, but this power of storytelling ads may not be found in the comparison with informative ads. It is also found that storytelling ads can help form a more positive attitude for males than for females, whereas image ads can have an more impact on females than males. In addition, it can be proposed that affective emotions after ads may play an important role in the effectiveness of advertising types, but the interaction effects of advertising types and gender may depend on the cognitive emotions after ads.

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Quantification of rock deformation using wavy extinction of quartz grain (석영의 파동소광 강도를 이용한 암석 변형의 정량화)

  • 정원석;나기창;정상원
    • The Journal of the Petrological Society of Korea
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    • v.11 no.2
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    • pp.65-73
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    • 2002
  • The wavy extinction of quartz grains can be used as a good indicator to show the degree of rock deformation. To determine degree of the rock deformation, intensity of wavy extinction (IWE) of quartz grains was measured by using polarizing microscope, digital camera, and NIH image (or Scion Image). In this experiment, the measurement was performed along the line perpendicular to the subgrain boundary of wavy extinction. IWE was measured when a quartz grain shows maximum extinction in polarizing microscope. NIH image was represented in terms of 256 gray-scale brightness, which was associated with intensity of the wavy extinction. IWE was determined by the degree of brightness versus the measuring length of a quartz grain. IWE was analysed in the distribution chart with the collection unit of 5. Regarding the characteristics of data distribution, the median between the mode and the median of the histogram is defined as a representative value for the IWE, and this value is subdivided into the five levels of rock deformation zones (lowest- or non-, low-, medium-, high-, and highest deformation) with their respective indices (D1, D2, D3, D4, and D5). The correlation between the Eonyang Granite and the Yangsan Fault was investigated by using the indices. The results indicate that IWE values decreased away from the fault.

Effect of Hydrogen(H2) Addition on Flame Shape and Combustion Products in Mixed Coflow Diffusion Flames of Methane(CH4), Ethane(C2H6) and Propane(C3H8) (동축류 메탄(CH4), 에탄(C2H6), 프로판(C3H8) 혼합 확산화염내의 수소(H2) 첨가가 화염 형상 및 연소 생성물에 미치는 영향)

  • Park, Ho-Yong;Yoon, Sung-Hwan;Rho, Beom-Seok;Lee, Won-Ju;Choi, Jae-Hyuk
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.25 no.6
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    • pp.780-787
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    • 2019
  • As a carbon-free, green growth alternative, internal and external interest in hydrogen energy and technology is growing. Hydrogen was added to co-axial methane, methane-propane, and methane-propane-ethane diffusion flames, which are the main ingredients of LNG, to evaluate its effect on flame formation and combustion products. The variation in combustion products produced by adding hydrogen gradually to diffusion pyrolysis at room temperature and normal pressure conditions was observed experimentally by using a gas analyzer, and the shape of diffusion pyrolysis was observed step by step using a digital camera. The experimental results showed that the production volume of nitrogen oxides tended to increase and became close to linear as hydrogen was added to the diffusion pyrotechnic. This is because the relatively high temperature of heat insulation and fast combustion speed of hydrogen facilitated the production of thermal NOx. On the other hand, CO2 production tended to decrease as hydrogen was added to reduce the overall carbon ratio contained in the mixed diffusion flame of methane, methane-propane, and methane-ethane-propane. This means that the mixed fuel use of LNG-hydrogen in ships may potentially reduce emissions of CO2, a greenhouse gas.

Human-likeness of an Agent's Movement-Data Loci based on Realistically Limited Perception Data (제한적 인지 데이터에 기초한 에이전트 움직임-데이터 궤적의 인간다움)

  • Han, Chang-Hee;Kim, Won-Il
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.47 no.4
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    • pp.1-10
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    • 2010
  • This present paper's goal is to show a virtual human agent's movement-data loci based on realistically limited perception data is human-like. To determine human-likeness of the movement-data loci, we consider interactions between two parameters: Realistically Limited Perception (RLP) data and Incremental Movement-Path data Generation (IMPG). That is to consider how the former (i.e., RLP), one of the simulated parameters of human thought or its elements dictates the latter (i.e., IMPG), one of the simulated parameters of human movement behavior. Mapping DB is a prerequisite for navigation in an agent system because it functions as an interface between perception and movement behavior. Although Hill et al. studied mapping DB methodology based on RLP, their research dealt only with a rendering camera's view point data. The agent system in this present paper was integrated with the Hill's mapping DB module and then the two parameters' interaction was considered on a military reconnaissance mission with unexpected enemy emergence. Movement loci that were generated by the agent and subjects were compared with each other. The agent system in this present research verifies that it can be a functional test bed for producing human-like movement-data loci although the human-likeness of agent is the result of a pilot test, determined by two parameters (RLP and IMPG) and only 30 subjects.

A 3D Terrain Reconstruction System using Navigation Information and Realtime-Updated Terrain Data (항법정보와 실시간 업데이트 지형 데이터를 사용한 3D 지형 재구축 시스템)

  • Baek, In-Sun;Um, Ky-Hyun;Cho, Kyung-Eun
    • Journal of Korea Game Society
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    • v.10 no.6
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    • pp.157-168
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    • 2010
  • A terrain is an essential element for constructing a virtual world in which game characters and objects make various interactions with one another. Creating a terrain requires a great deal of time and repetitive editing processes. This paper presents a 3D terrain reconstruction system to create 3D terrain in virtual space based on real terrain data. In this system, it converts the coordinate system of the height maps which are generated from a stereo camera and a laser scanner from global GPS into 3D world using the x and z axis vectors of the global GPS coordinate system. It calculates the movement vectors and the rotation matrices frame by frame. Terrain meshes are dynamically generated and rendered in the virtual areas which are represented in an undirected graph. The rendering meshes are exactly created and updated by correcting terrain data errors. In our experiments, the FPS of the system was regularly checked until the terrain was reconstructed by our system, and the visualization quality of the terrain was reviewed. As a result, our system shows that it has 3 times higher FPS than other terrain management systems with Quadtree for small area, improves 40% than others for large area. The visualization of terrain data maintains the same shape as the contour of real terrain. This system could be used for the terrain system of realtime 3D games to generate terrain on real time, and for the terrain design work of CG Movies.

Dose Verification of Intensity Modulated Radiation Therapy with Beam Intensity Scanner System

  • Vahc, Young-Woo;Park, Kwangyl;Ohyun Kwon;Park, Kyung-Ran;Lee, Yong-Ha;Yi, Byung-Yong;Kim, Sookil
    • Proceedings of the Korean Society of Medical Physics Conference
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    • 2002.09a
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    • pp.248-251
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    • 2002
  • The intensity modulated radiation therapy (IMRT) with a multileaf collimator (MLC) requires the conversion of a radiation fluence map into a leaf sequence file that controls the movement of the MLC during radiation treatment of patients. Patient dose verification is clinically one of the most important parts in the treatment delivery of the radiation therapy. The three dimensional (3D) reconstruction of dose distribution delivered to the target helps to verify patient dose and to determine the physical characteristics of beams used in IMRT. A new method is presented for the pretreatment dosimetric verification of two dimensional distributions of photon intensity by means of Beam Intensity Scanner System (BISS) as a radiation detector with a custom-made software for dose calculation of fluorescence signals from scintillator. The scintillator is used to produce fluorescence from the irradiation of 6MV photons on a Varian Clinac 21EX. The BISS reproduces 3D- relative dose distribution from the digitized fluoroscopic signals obtained by digital video camera-based scintillator(DVCS) device in the IMRT. For the intensity modulated beams (IMBs), the calculations of absorbed dose are performed in absolute beam fluence profiles which are used for calculation of the patient dose distribution. The 3D-dose profiles of the IMBs with the BISS were demonstrated by relative measurements of photon beams and shown good agreement with radiographic film. The mechanical and dosimetric properties of the collimating of dynamic and/or step MLC system alter the generated intensity. This is mostly due to leaf transmission, leaf penumbra and geometry of leaves. The variations of output according to the multileaf opening during the irradiation need to be accounted for as well. These phenomena result in a fluence distribution that can be substantially different from the initial and calculative intensity modulation and therefore, should be taken into account by the treatment planning for accurate dose calculations delivered to the target volume in IMRT.

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Intensity Compensation for Efficient Stereo Image Compression (효율적인 스테레오 영상 압축을 위한 밝기차 보상)

  • Jeon Youngtak;Jeon Byeungwoo
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.42 no.2 s.302
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    • pp.101-112
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    • 2005
  • As we perceive the world as 3-dimensional through our two eyes, we can extract 3-dimensional information from stereo images obtained from two or more cameras. Since stereo images have a large amount of data, with recent advances in digital video coding technology, efficient compression algorithms have been developed for stereo images. In order to compress stereo images and to obtain 3-D information such as depth, we find disparity vectors by using disparity estimation algorithm generally utilizing pixel differences between stereo pairs. However, it is not unusual to have stereo images having different intensity values for several reasons, such as incorrect control of the iris of each camera, disagreement of the foci of two cameras, orientation, position, and different characteristics of CCD (charge-coupled device) cameras, and so on. The intensity differences of stereo pairs often cause undesirable problems such as incorrect disparity vectors and consequent low coding efficiency. By compensating intensity differences between left and right images, we can obtain higher coding efficiency and hopefully reduce the perceptual burden of brain to combine different information incoming from two eyes. We propose several methods of intensity compensation such as local intensity compensation, global intensity compensation, and hierarchical intensity compensation as very simple and efficient preprocessing tool. Experimental results show that the proposed algerian provides significant improvement in coding efficiency.

Illumination Estimation Based on Nonnegative Matrix Factorization with Dominant Chromaticity Analysis (주색도 분석을 적용한 비음수 행렬 분해 기반의 광원 추정)

  • Lee, Ji-Heon;Kim, Dae-Chul;Ha, Yeong-Ho
    • Journal of the Institute of Electronics and Information Engineers
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    • v.52 no.8
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    • pp.89-96
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    • 2015
  • Human visual system has chromatic adaptation to determine the color of an object regardless of illumination, whereas digital camera records illumination and reflectance together, giving the color appearance of the scene varied under different illumination. NMFsc(nonnegative matrix factorization with sparseness constraint) was recently introduced to estimate original object color by using sparseness constraint. In NMFsc, low sparseness constraint is used to estimate illumination and high sparseness constraint is used to estimate reflectance. However, NMFsc has an illumination estimation error for images with large uniform area, which is considered as dominant chromaticity. To overcome the defects of NMFsc, illumination estimation via nonnegative matrix factorization with dominant chromaticity image is proposed. First, image is converted to chromaticity color space and analyzed by chromaticity histogram. Chromaticity histogram segments the original image into similar chromaticity images. A segmented region with the lowest standard deviation is determined as dominant chromaticity region. Next, dominant chromaticity is removed in the original image. Then, illumination estimation using nonnegative matrix factorization is performed on the image without dominant chromaticity. To evaluate the proposed method, experimental results are analyzed by average angular error in the real world dataset and it has shown that the proposed method with 5.5 average angular error achieve better illuminant estimation over the previous method with 5.7 average angular error.

Eyelid Detection Algorithm Based on Parabolic Hough Transform for Iris Recognition (홍채 인식을 위한 포물 허프 변환 기반 눈꺼풀 영역 검출 알고리즘)

  • Jang, Young-Kyoon;Kang, Byung-Jun;Park, Kang-Ryoung
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.44 no.1
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    • pp.94-104
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    • 2007
  • Iris recognition is biometric technology which uses a unique iris pattern of user in order to identify person. In the captured iris image by conventional iris recognition camera, it is often the case with eyelid occlusion, which covers iris information. The eyelids are unnecessary information that causes bad recognition performance, so this paper proposes robust algorithm in order to detect eyelid. This research has following three advantages compared to previous works. First, we remove the detected eyelash and specular reflection by linear interpolation method because they act as noise factors when locating eyelid. Second, we detect the candidate points of eyelid by using mask in limited eyelid searching area, which is determined by searching the cross position of eyelid and the outer boundary of iris. And our proposed algorithm detects eyelid by using parabolic hough transform based on the detected candidate points. Third, there have been many researches to detect eyelid, but they did not consider the rotation of eyelid in an iris image. Whereas, we consider the rotation factor in parabolic hough transform to overcome such problem. We tested our algorithm with CASIA Database. As the experimental results, the detection accuracy were 90.82% and 96.47% in case of detecting upper and lower eyelid, respectively.

Evaluation of marginal fit of 2 CAD-CAM anatomic contour zirconia crown systems and lithium disilicate glass-ceramic crown

  • Ji, Min-Kyung;Park, Ji-Hee;Park, Sang-Won;Yun, Kwi-Dug;Oh, Gye-Jeong;Lim, Hyun-Pil
    • The Journal of Advanced Prosthodontics
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    • v.7 no.4
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    • pp.271-277
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    • 2015
  • PURPOSE. This study was to evaluate the marginal fit of two CAD-CAM anatomic contour zirconia crown systems compared to lithium disilicate glass-ceramic crowns. MATERIALS AND METHODS. Shoulder and deep chamfer margin were formed on each acrylic resin tooth model of a maxillary first premolar. Two CAD-CAM systems (Prettau$^{(R)}$Zirconia and ZENOSTAR$^{(R)}$ZR translucent) and lithium disilicate glass ceramic (IPS e.max$^{(R)}$press) crowns were made (n=16). Each crown was bonded to stone dies with resin cement (Rely X Unicem). Marginal gap and absolute marginal discrepancy of crowns were measured using a light microscope equipped with a digital camera (Leica DFC295) magnified by a factor of 100. Two-way analysis of variance (ANOVA) and post-hoc Tukey's HSD test were conducted to analyze the significance of crown marginal fit regarding the finish line configuration and the fabrication system. RESULTS. The mean marginal gap of lithium disilicate glass ceramic crowns (IPS e.max$^{(R)}$press) was significantly lower than that of the CAD-CAM anatomic contour zirconia crown system (Prettau$^{(R)}$Zirconia) (P<.05). Both fabrication systems and finish line configurations significantly influenced the absolute marginal discrepancy (P<.05). CONCLUSION. The lithium disilicate glass ceramic crown (IPS e.max$^{(R)}$press) had significantly smaller marginal gap than the CAD-CAM anatomic contour zirconia crown system (Prettau$^{(R)}$Zirconia). In terms of absolute marginal discrepancy, the CAD-CAM anatomic contour zirconia crown system (ZENOSTAR$^{(R)}$ZR translucent) had under-extended margin, whereas the CAD-CAM anatomic contour zirconia crown system (Prettau$^{(R)}$Zirconia) and lithium disilicate glass ceramic crowns (IPS e.max$^{(R)}$press) had overextended margins.