• Title/Summary/Keyword: Digital Business

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Development of a Framework for Improvement of Sensor Data Quality from Weather Buoys (해양기상부표의 센서 데이터 품질 향상을 위한 프레임워크 개발)

  • Ju-Yong Lee;Jae-Young Lee;Jiwoo Lee;Sangmun Shin;Jun-hyuk Jang;Jun-Hee Han
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.46 no.3
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    • pp.186-197
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    • 2023
  • In this study, we focus on the improvement of data quality transmitted from a weather buoy that guides a route of ships. The buoy has an Internet-of-Thing (IoT) including sensors to collect meteorological data and the buoy's status, and it also has a wireless communication device to send them to the central database in a ground control center and ships nearby. The time interval of data collected by the sensor is irregular, and fault data is often detected. Therefore, this study provides a framework to improve data quality using machine learning models. The normal data pattern is trained by machine learning models, and the trained models detect the fault data from the collected data set of the sensor and adjust them. For determining fault data, interquartile range (IQR) removes the value outside the outlier, and an NGBoost algorithm removes the data above the upper bound and below the lower bound. The removed data is interpolated using NGBoost or long-short term memory (LSTM) algorithm. The performance of the suggested process is evaluated by actual weather buoy data from Korea to improve the quality of 'AIR_TEMPERATURE' data by using other data from the same buoy. The performance of our proposed framework has been validated through computational experiments based on real-world data, confirming its suitability for practical applications in real-world scenarios.

Digital News Innovation and Online Readership: A Study of Subscribers Paying for Online News (언론사의 디지털 혁신과 구독자 되찾기: 온라인 뉴스의 유료이용 경험에 관한 연구)

  • Sun Ho Jeong
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.1111-1117
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    • 2023
  • Recently, South Korean newspapers began trying to charge for online news. This study attempts to shed light on the factors that influence payment for online news by analyzing Korea Press Foundation's 2022 Media Audience Survey (N = 58,936). The results of this study showed a steady increase in past payment and paying intent for online news since 2020. Predictors of past payment for online news included gender, age, and education, and interest in political and social issues. News use through specific media (i.e., newspapers, magazines, portals, messengers, social media, video sites, and podcasts), as well as mobile applications and e-mail newsletters, were found to contribute to paid subscriptions. Based on the findings of the study, news organizations should prepare to offer differentiated news content through their own news platforms and establish concrete plans to build trust in news.

Research on the Financial Data Fraud Detection of Chinese Listed Enterprises by Integrating Audit Opinions

  • Leiruo Zhou;Yunlong Duan;Wei Wei
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.17 no.12
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    • pp.3218-3241
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    • 2023
  • Financial fraud undermines the sustainable development of financial markets. Financial statements can be regarded as the key source of information to obtain the operating conditions of listed companies. Current research focuses more on mining financial digital data instead of looking into text data. However, text data can reveal emotional information, which is an important basis for detecting financial fraud. The audit opinion of the financial statement is especially the fair opinion of a certified public accountant on the quality of enterprise financial reports. Therefore, this research was carried out by using the data features of 4,153 listed companies' financial annual reports and audits of text opinions in the past six years, and the paper puts forward a financial fraud detection model integrating audit opinions. First, the financial data index database and audit opinion text database were built. Second, digitized audit opinions with deep learning Bert model was employed. Finally, both the extracted audit numerical characteristics and the financial numerical indicators were used as the training data of the LightGBM model. What is worth paying attention to is that the imbalanced distribution of sample labels is also one of the focuses of financial fraud research. To solve this problem, data enhancement and Focal Loss feature learning functions were used in data processing and model training respectively. The experimental results show that compared with the conventional financial fraud detection model, the performance of the proposed model is improved greatly, with Area Under the Curve (AUC) and Accuracy reaching 81.42% and 78.15%, respectively.

Reglobalization and Geoeconomic Fragmentation: A Case Study of Chinese E-commerce in the Post-CO VID-19 Era (재세계화와 지경학적 분절화: 코로나 19 이후 중국 전자상거래 기업의 한국 시장 진출을 사례로)

  • Yilsoon Paek
    • Journal of the Economic Geographical Society of Korea
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    • v.27 no.1
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    • pp.53-73
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    • 2024
  • While global production supply chains are expected to shift toward friendly or allied countries, pandemic-shoring such as nearshoring and friendshoring, due to increased protectionism and the reorganization of regional value chains in the wake of the global pandemic, the study found that economic rather than political factors are still at play in consumer supply chains. In the case of Chinese e-commerce market (C-commerce), the study attributes the rapid growth of the market to (1) related regulatory relaxations introduced to stimulate consumption after the end of COVID-19, (2) an increasing pattern of wanting to consume more for a limited income and (3) unconventional business activities to increase their share of the global consumption market. Through these phenomena, the production-consumption network is likely to develop into a more fragmented form, and the consumption network in particular is expected to become more fragmented, influenced by the digital technology war, a phenomenon of re-globalization.

A Study on Correction and Prevention System of Real-time Forward Head Posture (실시간 거북목 증후군 자세 교정 및 예방 시스템 연구)

  • Woo-Seok Choi;Ji-Mi Choi;Hyun-Min Cho;Jeong-Min Park;Kwang-in Kwak
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.24 no.3
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    • pp.147-156
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    • 2024
  • This paper introduces the design of a turtle neck posture correction and prevention system for users of digital devices for a long time. The number of forward head posture patients in Korea increased by 13% from 2018 to 2021, and has not yet improved according to the latest statistics at the present time. Because of the nature of the disease, prevention is more important than treatment. Therefore, in this paper, we designed a system based on built-camera in most laptops to increase the accessiblility of the system, and utilize the features such as Pose Estimation, Face Landmarks Detection, Iris Tracking, and Depth Estimation of Google Mediapipe to prevent the need to produce artificial intelligence models and allow users to easily prevent forward head posture.

Impact of SNS Beauty Influencer Characteristics on Trust and Word-of-Mouth Intentions: The Moderating Effect of Engagement (SNS 뷰티 인플루언서 특성이 인플루언서 신뢰 및 구전 의도에 미치는 영향: 관여도의 조절 효과)

  • Zhang Qin;Yubeen Kim
    • Fashion & Textile Research Journal
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    • v.26 no.1
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    • pp.88-98
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    • 2024
  • With the growing preference among Chinese consumers for purchasing beauty products through social media networks (SNS), influencer marketing has recently emerged as a crucial strategy for maximizing word-of-mouth effects. This study aims to ascertain the impact of SNS beauty influencers' characteristics on trustworthiness and consumers' intentions to engage in word-of-mouth promotion. Furthermore, the study seeks to explore the moderating role of consumer involvement in the relationship between SNS beauty influencer characteristics and the trust consumers place in them. As part of an empirical analysis, an online survey was administered to 259 Chinese female consumers who had previously purchased beauty products through influencers on SNS. The data gathered were scrutinized by conducting multiple and hierarchical regression analysis to test the proposed hypotheses. The findings indicated that the attributes of "expertise,"' "intimacy," and "homogeneity" in SNS beauty influencers significantly affect influencer trust, whereas "charm" does not have a significant impact. Moreover, consumer involvement was found to moderate the relationship between SNS beauty influencer characteristics (expertise, intimacy, charm, and homogeneity) and influencer trust. Additionally, influencer trust positively influenced the intention to engage in word-of-mouth activities. These findings signify that leveraging influencers possessing qualities such as expertise, intimacy, and homogeneity can help enhance product exposure, popularity, and sales of the beauty industry. This study contributes valuable insights into the strategic utilization of influencer characteristics in the beauty industry and digital marketing, highlighting their pivotalrole in consumer engagement and the success of marketing strategies.

Proposal of WebGIS-based Korean Archaeological Dictionary Information Service Model (WebGIS 기반 한국고고학사전 정보서비스 모델의 제안)

  • KANG Dongseok
    • Korean Journal of Heritage: History & Science
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    • v.57 no.1
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    • pp.6-19
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    • 2024
  • The Korean Archaeological Dictionary, which represents Korean archaeological knowledge information, contains refined and high-quality information written by expert collective intelligence. This is a characteristic that clearly distinguishes it from overseas archaeological data archives, and can be called differentiated infrastructure data. However, it has not played a role as an information service or knowledge information platform reflecting the latest digital technology. As a way to maximize these strengths and compensate for weaknesses, it was proposed to develop and operate a GIS-based knowledge and information platform for Korean archaeology. To realize this, it is necessary to develop a title management system centered on repositories and metadata that can collect and store various information, link open linked data design and related systems, develop a search function that can analyze and visualize data in response to the big data era, and establish a WebGIS-based information service system. This will be a platform to continuously manage, supplement, and update Korean archaeological knowledge information, build a ubiquitous environment where anyone can use information anytime, anywhere, and create various types of business models.

Impact of consumer-oriented OTT service value on OTT platform selection through consumer perception (소비자 중심의 OTT 서비스 가치가 소비자 인식을 통해 OTT 플랫폼 선택에 미치는 영향)

  • Lee, Sin-Bok;Noh, Hyeyoung
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.851-860
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    • 2024
  • This study analyzes the impact of online streaming services, particularly Over The Top (OTT) services, on consumer media consumption patterns in the digital age. It examines how consumer-centric service values affect OTT platform choice, consumer satisfaction, and brand loyalty, focusing on various factors such as content diversity, ease of use, affordability, brand awareness, and personalized services. The findings reveal that content diversity, ease of use, and affordability are significant factors positively influencing consumer satisfaction and brand loyalty, thereby motivating OTT platform selection. Contrary to expectations, personalized services did not have a significant impact. This research provides critical insights for OTT service providers to enhance consumer-centric values and develop competitive service strategies.

Cloud-Native Expansion: Strategies for Encouraging Cloud Adoption in the Public Sector Through Qualitative and Quantitative Research Methods (Cloud-Native의 확산: 정성적·정량적 연구기법을 이용한 공공부문의 클라우드 활성화 방안)

  • Yi, Jaehyuk;Kim, Sanghyun
    • The Journal of Bigdata
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    • v.8 no.2
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    • pp.55-71
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    • 2023
  • Cloud Native refers to the Technical Maturity Level of a cloud environment that can utilize all cloud resources to fully function. In converting public sector information resources to the cloud, the characteristics of the cloud are not being used well. Therefore, in this study, the qualitative research method cloud expert interview technique and the quantitative research method used text network analysis for domestic and foreign related articles. Through this, we analyzed the utilization trends related to domestic and foreign cloud natives and the cloud policies of developed countries. Through previous research, the core components of cloud-native were examined, and the need for agile methodologies that were not addressed in previous studies was raised. It is believed that these core components will be applied in the public sector to contribute to business innovation through digital innovation. In addition, this study aims to provide important implications for the use of cloud native in Korea through an in-depth discussion on how to spread cloud native in the public sector.

Analysis on elements of policy changes in character industry (캐릭터산업의 정책변인연구)

  • Han, Chang-Wan
    • Cartoon and Animation Studies
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    • s.33
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    • pp.597-616
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    • 2013
  • Character industry is not only knowledge-based industry chiefly with copyrights but also motive power for creative economy to take a role functionally over the fields of industries because it has industrial characteristic as complement product to promote sale value in manufacturing industry and service industry and increase profit on sales. Since 2003, the national policy related to character has aimed to maximize effect among connected industries, extend its business abroad, enforce copyrights through the improvement of marketing system, develop industrial infrastructure through raising quality of character products. With the result of this policy, the successful cases of connected contents have been crystallized and domestic character industry has stepped up methodically since 2007. It is needed to reset the scales of character industry and industrial stats because there are more know-how of self industry promotion and more related characters through strategy of market departmentalization starting with cartoon, animation, games, novels, movies and musicals. Especially, The Korea government set our target for 'Global Top Five Character Power' since 2009 and has started to carry out to find global star characters, support to establish network among connected industries, diversify promotion channels, and develop licensing business. Particularly, since 2013, There have been prospered the indoor character theme park with time management just like character experimental marketing or Kids cafes using characters, the demand market of digital character focusing on SNS emoticon, and the performance market for character musical consistently. Moreover, The domestic and foreign illegal black markets on off-line have been enlarged, so we need another policy alternative. To prepare for the era of exploding character demand market and diversifying platform, it is needed to set up a solid strategy that is required the elements of policy changes in character industry to vitalize character industry and support new character design and connected contents. the following shows that the elements of policy changes related to the existing policy, the current position of market. Nowadays, the elements of policy changes in domestic character industry are that variety of consumers in the digital character market according to platform diversification, Convergence contents of character goods for the Korean waves, legalization of the illegal black contents market, and controling the tendency of consumers in departmentalized market. This can help find the policy issue entirely deferent with the existing character powers like US, Japan or Europe. In its final analysis, the alternatives are the promotion of models with contract copyrights of domestic and foreign connected contents, the diversification of profit models of platform economy, the additive development of target market related to enlarging the Korean waves, and the strategy of character market for the age-specific tendency according to developing character demand market.