• Title/Summary/Keyword: Digital Asia

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Trend-Casting in the Interactive Digital Media Industry: Some Results and Guidelines

  • Sharma, Ravi S.;Yi, Yang
    • Asian Journal of Innovation and Policy
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    • v.2 no.1
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    • pp.20-36
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    • 2013
  • In this practice article, we present the results of a scenario planning approach that is a hybrid of the three main schools of thought. Our research objective was to study the future of Interactive Digital Media applications such as online music, on-demand television and massively multi-player online role-playing games. Our approach, while essentially qualitative in nature, nevertheless draws from the rigors of the quantitative school in identifying and then tracking the significant dimensions of analysis that emerge over time as strands of events leading to plausible scenarios. Our empirical analysis revealed mapping strands to three themes - ownership, distribution and innovation - which we used in an expert validation exercise to formulate scenarios. We present and discuss the major findings and implications of this empirical investigation. In a nutshell, we conjecture that an open, competitive IDM marketplace with performance safeguards may serve both and lead to a win-win scenario. While there are differences among IDM sectors, a unified approach to regulation and policy would be effective.

IT Jobs in the Era of Digital Transformation: Big Data Analytics

  • Ho Lee;Jaewon Choi
    • Asia pacific journal of information systems
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    • v.29 no.4
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    • pp.717-730
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    • 2019
  • The era of digital transformation (or the fourth industrial revolution) has been triggered by the rapid development of software (SW) technologies. In this era, several studies suspected rapid changes in job structures occurring around the world. Thus, there is a growing need for acquiring the skill sets required for the future. However, there are no specific studies on how existing jobs are changing. To cope with this ambiguity of job changes, this paper aims to investigate how the current job structure is changing in response to digital transformation. To identify the dynamic nature of job change over time, we conducted an analysis based on job posting data. As a result, nine job occupations and fifteen jobs were found.

The Coming Age of Interactive Marketing Based on Digital Infrastructure (디지털 인프라를 활용하는 Interactive Marketing 시대가 왔다)

  • Lim, Jong Won
    • Asia Marketing Journal
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    • v.7 no.3
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    • pp.77-81
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    • 2005
  • 본 글은 한국마케팅저널 편집규정 2조 4항에 근거하여 원로회원에게 청탁한 것입니다. 2조 4항: 열린마당(open plaza)은 book review, issue, short essay 등을 다루며 A4 4-5장 정도의 분량으로 편집위원회에서 원로회원 및 특정 회원에게 원고를 청탁할 수 있다.

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Design and Implementation of Digital Hologram Content Using Modified Depth Information

  • Park, Scott;Choi, Hyun-Jun;Kim, Moon-Seok;Kim, Dong-Wook;Seo, Young-Ho
    • Journal of information and communication convergence engineering
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    • v.12 no.2
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    • pp.122-127
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    • 2014
  • This paper proposes a method to manipulate digital hologram contents by manipulating and/or synthesizing the depth information. To synthesize digital holograms themselves in order to create new digital hologram contents. This paper uses both the depth information obtained by converting the disparity information by using a stereo matching method and that obtained by taking pictures with a depth camera. In addition, assuming that digital holograms are created using the computer-generated holography method, we propose a technique for authoring and compositing hologram contents by using either the changes in the three-dimensional positions of objects in the hologram or by combining the objects with other contents by means of changes in the depth information. Further, more than one digital hologram was synthesized to form a hologram. The reconstructed result from the synthesized hologram also contained all the objects in each digital hologram before synthesis at the same positions and distances.

The Long Tail Effect in the Online Food Ordering and Delivery Industry (음식 주문 배달 산업의 긴꼬리 효과에 관한 실증 연구)

  • Yongkil Ahn;Chul-Sung Lee
    • Asia-Pacific Journal of Business
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    • v.15 no.1
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    • pp.99-111
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    • 2024
  • Purpose - This study aims to quantify the long tail effect in the digital economy. It also investigates the role of digital platform before and after the COVID-19 pandemic. Design/methodology/approach - We take advantage of a granular data set from one of the biggest digital platforms in Korea. Rather than computing the absolute number of products sold or the Gini coefficient, we estimate the slope of the log-linear relationship of the non-parametric sales distribution. Findings - We find that the use of online food order and delivery services is positively associated with individual restaurant's sales growth. We also document that the long tail effect is increasing over time. Long tail effects are clustered in the cross-section where average revenue per order is high or the restaurant belongs to the top 50% of the sales distribution. Research implications or Originality - The findings may indicate that digital platforms are contributing to the development of the digital economy in Korea. Also, we confirm that digital platforms make it possible for small and sole proprietors to go through the difficulties induced by the COVID-19 pandemic.

A Study on Facilitation Based on PI(Process Innovation) At IIAC(Incheon International Airport Corporation) (PI(Process Innovation)에 기반한 인천국제공항의 여객 프로세스 간소화에 관한 연구)

  • Lee, Dong Wook;Shin, Hyung Min;Hong, Hyun Pyo
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.5 no.1
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    • pp.107-126
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    • 2009
  • An Airport is important space and even stands for the country because diverse people from other countries use a variety of facilities in the gateway to the country. Therefore, It is urgent for those people to increase efficiency and convenience of its usage and also. It's worth accumulating those know-how and technologies. In this situation, Incheon International Airport aiming to be a hub of north-east Asia need to focus more on restructuring general process of passenger's travel based on PI perspectives then simply improving a process of passenger's travel and have been trying to realize the process based on Innovation perspectives with following precess innovation consisting 5 steps And to conclude, this study will help Incheon International Airport to be innovative in a system of passenger's travel service related to a utility of airport and then achieve a hub Airport of North-East Asia.

Research on the Usage and Satisfaction of Smart Community Initiatives in Malaysia

  • Kassim, Normalini Md;Hashim, Nor Hazlina;Yeap, Jasmine Ai Leen;Nathan, Saravanan;Ramayah, T.
    • Asia-Pacific Journal of Business
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    • v.9 no.4
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    • pp.13-27
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    • 2018
  • This study aims to explore and identify factors of respondent's on the definition of 'smart community facilities', their usage and satisfaction in Malaysia. Study carried out in four sites which were Kota Belud, Kemaman, Lundu and Putrajaya. Data was collected through qualitative method where interviews was carried out with several smart community members in answering factors that drives the usage/participation, satisfaction and continuance intention from using the 'smart community facilities'. Interpretation from the qualitative approach reveals that community thinks infrastructure, content and digital services will help to generate and build up 'smart community'. This will give the benefit for the whole community as well as improve individual efficiency, lifestyles and well-being. Findings demonstrated that the advance of Internet will enhance people usage on being 'smart' and efficient and it should be further improved with better infrastructures, systematic development with sophisticated digital technology services, facilities and structured content, and also safety-security measures in place.

How Can Customer Experience on CDJ Be Shaped?: Can Rose Be Tamed?

  • Lee, Sang mi;Han, Sang man
    • Asia Marketing Journal
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    • v.22 no.3
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    • pp.87-105
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    • 2020
  • With the development of Information Technology, customers require promptly higher quality products and services. Companies try to make newly digital marketing strategies, but there are no empirical researches on them. This article empirically presents a new perspective that companies can shape the customer decision journey ahead by coordinating customer experience. In this article, based on Elaborated Likelihood Model (ELM) theory, customer experience consists of the emotional or cognitive experience. We surveyed about 200 subjects (N = 217) in their 20s and 30s based on the International Music Industry Association's Music Listening 2019 report, then analyzed four different models (before personalization-cognitive experience, before personalization-emotional experience, after personalization- cognitive experience, after personalization-emotional experience) by JASP and R Studio. We conducted Structural Equation Model (SEM) and paired t-test. Personalization factors are about recommendation systems in Spotify. The results of survey represent that companies can shape the Customer Decision Journey (CDJ) ahead especially through enhance cognitive experience. It empirically proves Elaborated Likelihood Model (ELM). The conclusion can be drawn that 'pulling' customer experience can be a new marketing strategies in the digital era.

The Effects of Presented Media Types on Spatial Cognition Task Performance in Preschool Children

  • Kim, Bokyung;Pack, Yun Hyun;Yi, Soon Hyung
    • Child Studies in Asia-Pacific Contexts
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    • v.7 no.1
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    • pp.27-38
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    • 2017
  • As the use of digital media is becoming more universal and is being used in early-childhood education, understanding the effects of digital media on development is required. The purpose of this study was to examine whether child performance on a spatial cognition task depends on the type of media used to present the task and if the effect of media type is different depending on child's age and sex. To do this, a spatial cognition task set (consisting of direction, rotation, symmetry, conjugation, and part/whole tasks) was prepared, and these tasks were presented to 60 3-, 4-, and 5-year-old children using paper- and tablet-based measures. Our results showed that the correct answer rate of task performance differed significantly when completing the task on a tablet than when completing the task on paper. Generally, response times when completing the tasks on a tablet was significantly shorter than when completing the tasks on paper. Although there was no interaction between the type of media and age, and partial interaction was found between the type of media and sex. This result implies an influence of digital stimulation on child performance on the spatial cognitive task. This study provides a basic understanding for follow-up studies to examine the consequences of exposure to digital stimulation.

The Development of Digital Age Literacy: A Case Study in Indonesia

  • MUJTAHID, Iqbal Miftakhul;BERLIAN, Mery;VEBRIANTO, Rian;THAHIR, Musa;IRAWAN, Dedi
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.1169-1179
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    • 2021
  • This research aims to develop the instrument of feasible and reliable digital-age literacy to be used in the learning process. This needs to be done due to a different region, tribe, and gender involved in this research. The digital-age literacy developed in this research consisting of 8 constructs, including 1) basic literacy, 2) scientific skill, 3) economy skill, 4) information skill, 5) technology skill, 6) visual skill, 7) various cultures skill, and 8) global awareness. As many as 650 respondents were chosen through stratified and random sampling in this survey. Those respondents were students at Universitas Terbuka based on gender and Ethnicity comparison. To see the internal consistency, the data were then analyzed using SPSS 23.00 version for Windows. It was obtained that all questionnaire constructs were valid and reliable, proven by obtaining a high mean reliability value of Cronbach Alpha (0.816 > 0.6), in which each item had a high value (0.778-0.841). Therefore, the number obtained the results proved that this research had produced a quality instrument that can be used to evaluate the students' mastery of the digital-age literacy of the learning process in Universitas Terbukain Asia, especially in Indonesia.