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Choice-based Conjoint Analysis of Consumer Preferences for Health Food Attributes Focused on Vitamin C Supplements (선택형 컨조인트 분석을 통한 건강기능식품 속성의 소비자 선호에 관한 연구: 비타민 상품을 중심으로)

  • Kim, Tae-Hoon;Kim, Bo-Yong
    • Journal of Distribution Science
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    • v.13 no.3
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    • pp.79-91
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    • 2015
  • Purpose - First, the study identifies and analyzes consumer preferences with regard to health foods and supplements. Second, it identifies and analyzes consumer preferences with regard to the properties of Vitamin C supplements. Third, in order to provide a basic data for the development of Vitamin C supplements and to measure how consumers value the properties of different Vitamin C products, a consumer survey was conducted through the choice-based conjoint model. Based on the results, the research estimates consumers' relative product-related priorities as well as price levels and willingness to pay (WTP) for different product types, and makes suggestions regarding consumer-oriented new product development and progressive directions for the successful launch of health foods and supplements. Research design, data, and methodology - This study aims to define the attributes of health foods and supplements based on several characteristics including their natural ingredients, product price, product originality, natural ingredient content, and additional functional ingredients, and makes suggestions regarding strategic market pricing and product development for health foods and supplements according to customer attitudes and characteristics. The research used choice-based conjoint analysis methodology based on the Multinomial Logic Model and collected 94 questionnaires filled out by users of Korean Vitamin C supplements. Results - Product price is the most influential factor among the five analyzed properties. When consumers buy Vitamin C products, the relative significance level of four of the examined properties is as follows: 40.9% for product price, 23.3% for product originality, 21.9% for natural ingredient content, and 13.9% for additional functional ingredients. Vitamin C content is excluded as it is not a statistically significant factor. It is interesting that supplement manufacturers and retailers consider Vitamin C content to be very important whereas consumers do not regard it as an important factor at the time of purchase. The results for the marginal willingness to pay (MWTP) for each property of Vitamin C supplements show that consumers are willing to pay an additional 11,146 Korean won for a 50% increase in the natural ingredient content. With regard to product originality, consumers are willing to pay an additional 11,301 Korean won for products manufactured in Europe than for products manufactured in China. Moreover, consumers show a greater preference for products manufactured in Korea than in Europe. However, consumers are not willing to pay more for additional Vitamin C or additional functional ingredients added to Vitamin C products. Conclusions - According to the results of consumer research on Vitamin C supplements, which represent a popular health food supplement in Korea, most Korean health food and supplement companies are not consumer- or market-oriented when developing new products. Companies gather information from either R&D specialists or sales managers and their opinions are highly reflected in new product development. The study's results will help companies recognize the importance of understanding consumers' unmet needs in advance to develop new products in the future.

Effects of Different Products and Levels of Selenium on Growth, Nutrient Digestibility and Selenium Retention of Growing-finishing Pigs

  • Tian, J.Z.;Yun, M.S.;Kong, C.S.;Piao, L.G.;Long, H.F.;Kim, J.H.;Lee, J.H.;Lim, J.S.;Kim, C.H.;Kim, Y.Y.;Han, In K.
    • Asian-Australasian Journal of Animal Sciences
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    • v.19 no.1
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    • pp.61-66
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    • 2006
  • This experiment was conducted to evaluate the effects of different selenium (Se) products (inorganic, organic A, organic B) added at two supplemental dietary Se levels (0.1 and 0.3 mg/kg) on growth performance, nutrient digestibility and Se retention in growing-finishing pigs. A $3{\times}2$ factorial arrangement of treatments was used in a RCB design, with a non-Se-fortified basal diet serving as the negative control. A total of 56 crossbred pigs (28 male and 28 female pigs) initially weighing an average $28.45{\pm}0.53kg$ BW were allotted to each treatment with four pigs per pen on the basis of sex and weight. Two pigs per pen were selected and bled from the anterior vena cava at 3- weekly intervals to analyze Se concentration. In the growing phase (0-6 weeks), increased ADFI was observed when pigs were fed organic Se compared to those fed the control diet or inorganic Se treatment (p<0.05). Pigs fed inorganic Se had a great ADFI than pigs fed organic Se (p<0.05) in the late finishing phase (7-12 weeks), although there were no differences in whole period ADFI between organic or inorganic Se products. During 12 weeks of the whole experimental period, serum Se concentration increased linearly when dietary Se level increased regardless of Se products (p<0.05). Both dietary Se source (p<0.05) and Se level (p<0.01) influenced the Se concentration of various pig tissues at end of this experiment and Se content was the highest in the kidney. For the determination of nutrient digestibility, a metabolic trial was conducted in 3 replicates in randomized complete block (RCB) design. A total of 21 barrows ($50.21{\pm}0.62kg$ of average BW) were used in the metabolic study. Selenium supplementation had no effect on nutrient digestibility except for crude protein. Crude protein digestibility increased with dietary supplementation of organic Se (A) compared with other forms of Se products or control diet (p<0.05). Consequently, this experiment indicated that dietary Se products and levels had no effect on growth performance of pigs. Se concentration in tissues and serum was increased in proportion to dietary Se level, especially when organic Se was provided. Although pigs were fed organic forms of Se, bioavailability of organic forms varied among products, consequently bioactivity of organic products to the animals should be evaluated before practical application in animal feed.

A Comparative Study of Tight Skirt Sewing Methods -Focusing on the Sewing Methods Shown in Reference Text Books on Clothing Configuration and used in Domestic Consumer Products- (타이트스커트 봉제방법에 관한 비교 연구 -의복구성 교재와 국내 브랜드 제품을 중심으로-)

  • Kim, Sun-Young;Choi, Young-Soon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.11
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    • pp.1510-1519
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    • 2007
  • This comparative study analyzes and compares tight skirt sewing methods which are found in the clothing configuration reference text books available in contemporary universities and which are used in commercially-available domestic consumer products. The study samples included 15 text books and 12 tight skirt consumer products of different brands on sale at three department stores in Seoul each of which had a belt, a back-centered zipper, and back double slits. The findings of the study are summarized as follows: First, text books mainly show very basic sewing methods of using zippers on both sides of the straight-lined waist belt. This indicates that it is necessary for such methods to be complemented so that they cover a recent variety of designs, materials, and sewing machines. For consumer products, the main sewing method is to use a curved waist belt and a console zipper in silhouette running across half the hipbone. Second, consumer products employ three different types of cutting and sewing methods for putting an inseam on the center of the back slit part: to leave the whole inseam hemmed in the back center, to cut the left side of the inseam to the upper part of the back slit, and to cut the inseam to both the upper parts of the back slit. However, a method shown in most of the sampled text books is to cut the inseam of the back center to both the upper parts of the back slit. Third, the way of finishing a bottom edge hem in the text books is to do slip-stitch, herringbone stitch, and slinting hemming, in order after doing over-lock stitch, or to cut the hem on the bias and then slip-stitch, while for the consumer products the most frequently used sewing method is to finish the bottom edge hem by doing secoui-stitch. Finally, while in the text books the method of stitching darts and tucks is used for lining, the main lining method used in consumer products is to make tucks only. Also in the way of stitching the side seams of lining or the seams of the back center, there is a difference between the two sample groups of text books and the consumer products: while the former suggests using both open seams and over-lock stitch, the latter is found to finish the seams using an over-lock stitch only.

Trade Facilitation and China's Agricultural Products Exports: Empirical Evidence from Japan and Korea

  • Liu, Jing;Wang, Peizhi;Wu, Haomiao
    • Journal of Korea Trade
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    • v.25 no.7
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    • pp.92-107
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    • 2021
  • Purpose - This paper analyzes the relationship between trade facilitation and agricultural products exports and estimates the effects of trade facilitation in importing countries on Chinese agricultural products exports, which is of great significance for promoting agricultural trade between China,Japan and Korea and the governments of the three countries to formulate targeted trade facilitation policies. Design/methodology - Based on Wilson (2003) theoretical framework, this paper sets up its own trade facilitation level measurement system by involving four primary indicators and fifteen secondary indicators to evaluate the trade facilitation levels of Japan and Korea from 2011 to 2018 respectively. The paper selected the data on China's agricultural exports at the HS4 level from 2011-2018 and used a fixed-effects model to estimate the effect of changes in trade facilitation levels in trading partner countries on China's agricultural trade. Findings - Our main findings can be summarized as follows: the level of trade facilitation in importing countries has a significantly positive effect on China's agricultural exports. The higher the level of trade facilitation in trading partner countries, the more Chinese agricultural exports trade, i.e. for every 1 percentage point increase in the level of trade facilitation, the volume of exports will increase by 2.299%.The sub-sample test shows that China's main agricultural products exported to Japan and Korea, such as aquatic products, vegetables, fruits and other perishable fresh products, are particularly significantly affected by the level of trade facilitation. Originality/value - First, from the innovation of the research perspective, which is different from the analysis of the existing paper on the overall trade facilitation of all traded commodities. This article is based on the close trade relations between China, Japan and Korea, and the particularity of agricultural products, from the perspective of China's agricultural exports to Japan and Korea, discuss the impact of importing countries-Japan and Korea's trade facilitation levels on China's agricultural exports;Secondly, in this paper, the hierarchical data of the HS4 quartile is used to avoid the information loss of the industry, and to analyse the impact of the importing country's trade facilitation level on the export of different types of agricultural products more scientifically.

Fault Detection of Reciprocating Compressor for Small-Type Refrigerators Using ART-Kohonen Networks and Wavelet Analysis

  • Yang, Bo-Suk;Lee, Soo-Jong;Han, Tian
    • Journal of Mechanical Science and Technology
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    • v.20 no.12
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    • pp.2013-2024
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    • 2006
  • This paper proposes a condition classification system using wavelet transform, feature evaluation and artificial neural networks to detect faulty products on the production line of reciprocating compressors for refrigerators. The stationary features of vibration signals are extracted from statistical cumulants of the discrete wavelet coefficients and root mean square values of band-pass frequencies. The neural networks are trained by the sample data, including healthy or faulty compressors. Based on training, the proposed system can be used on the automatic mass production line to classify product quality instead of people inspection. The validity of this system is demonstrated by the on-site test at LG Electronics, Inc. for reciprocating compressors. According to different products, this system after some modification may be useful to increase productivity in different types of production lines.

Multi-line display 제품의 메뉴 설계 방안

  • 유승무;한성호;곽지영
    • Proceedings of the ESK Conference
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    • 1995.10a
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    • pp.41-45
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    • 1995
  • Menu-driven interfaces are frequently employed for user -system interfaces on many electronic products. Due to the space and budget constraint, a single or multi-line display is used to show menu items. Single or Multi-line display present 8 .approx. 21 characters on an LCD screen and users select items using a series of button pushes. Multi-line displays are different from the single-line ones in the following aspects. First, they can present multiple menu items at the same time. Second, they can present menu items in a various way, for example, same-depth presentation, sub-depth presentation, previous selection, etc. In this study, a human factors experiment is being conducted to examine the effects of three independent variables on the design of a multi-line display. Factors investigated include menu structure, number of lines on the display, item presentation methodl. Usability of the multi-line display is being measured quantitatively in terms of four different aspects: task completion time, accuracy, inefficiency, user preference. A set of design guidelines will be drawn from this study which can be applied to usef-system interfaces of a various types of consumer products.

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Paper Machine Rebuilds and Solutions for Process Improvement (초지기 개조 및 공정개선 방안)

  • Ollikainen, Mika
    • Proceedings of the Korea Technical Association of the Pulp and Paper Industry Conference
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    • 2007.05a
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    • pp.57-82
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    • 2007
  • Rebuilding an existing paper machine is often a very profitable way for papermakers to increase the cash flow created by an older paper machine. In Metso Paper we have placed particular emphasis in recent years on developing concepts and products specifically for rebuild needs. The outcome of this work can now be seen as a wide selection of products offering quite possibly the best coverage of all time of specific improvement targets. Different needs can be addressed through truly different solutions. Selecting the best-fit alternatives will offer great upgrade options for all paper machines and paper grades. Metso Paper's long experience with high-speed paper machines has been put to good use to create more cost-effective small and mid-sized solutions with the reliability and quality of bigger and faster paper machines. This paper has discussed some of the most interesting and latest configurations available today for paper machine rebuilds.

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A Study on Filling Balance of Semi-stack Mold for Molding Simultaneously Different Products (이종제품 동시성형을 위한 세미스택 몰드의 균형충전에 관한 연구)

  • Lee, Hui-Chul;Lee, Hee-Jin;Kim, Kyung-Ho;Hwang, Jae-Young;Kim, Young-Sik;Ryu, Ho-Yeun
    • Design & Manufacturing
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    • v.8 no.2
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    • pp.50-55
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    • 2014
  • Recently, semi-stack mold have been developed for satisfying the various elements required in the mold industry. The mold is possible using with general-purpose injection molding machine by weight reduction through the improvement of the mold structure. In order to do that, tension core, spiral cooling system and half runner system were applied. It is effective for increased productivity and decreased of loss to the materials. However, the mold is required the filling balance in order to improve the quality and efficiency. Thus this study performed that optimum design and analysis of semi-stack mold for filling balance.

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Biologically active compounds from natural and marine natural organisms with antituberculosis, antimalarial, leishmaniasis, trypanosomiasis, anthelmintic, antibacterial, antifungal, antiprotozoal, and antiviral activities

  • Asif, Mohammad
    • CELLMED
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    • v.6 no.4
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    • pp.22.1-22.19
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    • 2016
  • The biologically active compounds derived from different natural organisms such as animals, plants, and microorganisms like algae, fungi, bacteria and merine organisms. These natural compounds possess diverse biological activities like anthelmintic, antibacterial, antifungal, antimalarial, antiprotozoal, antituberculosis, and antiviral activities. These biological active compounds were acted by variety of molecular targets and thus may potentially contribute to several pharmacological classes. The synthesis of natural products and their analogues provides effect of structural modifications on the parent compounds which may be useful in the discovery of potential new drug molecules with different biological activities. Natural organisms have developed complex chemical defense systems by repelling or killing predators, such as insects, microorganisms, animals etc. These defense systems have the ability to produce large numbers of diverse compounds which can be used as new drugs. Thus, research on natural products for novel therapeutic agents with broad spectrum activities and will continue to provide important new drug molecules.

Upflow Velocity Effects on Behavior of Reaction Products in USAB Reactor (UASB 반응조에서 상향유속에 따른 높이별 반응생성물의 거동특성)

  • 이헌모;윤종호;정용현
    • Journal of environmental and Sanitary engineering
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    • v.13 no.2
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    • pp.14-25
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    • 1998
  • To investigate the behavior of reaction products with the reactor heights by the change of upflow velocity, a typical real height USAB reactor was built and experiment was conducted. The flow in the reactor by the upflow velocity was flug flow at low upflow velocity but the flow was completely mixed flow at high upflow velocity. Therefore, the concentration of pH, alkalinity and volatile acid was not so different with reactor heights at high upflow velocity. And comparing with low upflow velocity, the distribution of microorganisms with reactor heights did not show big different at high upflow velocity. The removal efficiency of organic compounds depended on the distribution of microorganisms and it was low at high upflow velocity. It is concluded that the operation of reactor with proper upflow velocity to improve contact with organic compounds and microorganisms is recommended.

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