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A Study on the Seafood Consumer's Value Analysis and Market Segmentation (수산물 소비에 대한 가치체계 분석과 시장세분화에 관한 연구)

  • Zhang, Chun-Feng;Jang, Young-Soo
    • The Journal of Fisheries Business Administration
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    • v.42 no.2
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    • pp.47-68
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    • 2011
  • Values are lasting beliefs that are at the center of human behavior and not be often changed. Different values make different behaviors, and similar values form similar behaviors. Consumers' values affect not only the cognitive process but also behaviors in a powerful and comprehensive way. There have been many studies regarding prediction of consumer patterns and identification, measurement methods of values. This is because if we can accurately measure the value system, it can be used in many areas of marketing such as market segmentation, new product development, and advertisement. In case of seafood, it is also necessary to make marketing strategies by segmenting consumers based on their value systems. The objectives of this study are as follows: First, it is to find out the connection process from the properties of seafood products that consumers consider important, to the benefits, and finally to the values they pursue by applying the means-end chain theory, using the Laddering method. Second, using a two-step cluster analysis, we aim to segment seafood markets based on consumers' values and investigate characteristics of segmented markets. Based on objectives, it is expected that this study would provide informations on seafood consumers and help to establish seafood marketing strategies for producers and distributors. Analytical results of the value system using a means-end chain theory indicated that there were seven complete links, that is, ladders among fresh seafood products. In case of processed seafood products, there were total 9 complete ladders. The empirical analytical results of market segmentation according to the values showed fresh seafood products were divided into three groups. In case of processed seafood products were segmented into two groups.

Debaryomyces hansenii Strains from Valle De Los Pedroches Iberian Dry Meat Products: Isolation, Identification, Characterization, and Selection for Starter Cultures

  • Ramos, Jose;Melero, Yessica;Ramos-Moreno, Laura;Michan, Carmen;Cabezas, Lourdes
    • Journal of Microbiology and Biotechnology
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    • v.27 no.9
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    • pp.1576-1585
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    • 2017
  • Yeasts, filamentous fungi, and bacteria colonize the surface of fermented sausages during the ripening process. The source of this microbiota is their surrounding environment, and is influenced by the maturing conditions and starter cultures. Debaryomyces hansenii was previously isolated from several dry-cured meat products and associated with the lipolytic and proteolytic changes that occur in these products, influencing their taste and flavor. Therefore, this study isolated the yeast microbiota present in the casing from different meat products ("lomo," "chorizo," and "$salchich{\acute{o}}n$") from the Valle de los Pedroches region in southern Spain. D. hansenii was by far the most abundant species in each product, as all 22 selected isolates were identified as D. hansenii by biochemical and/or molecular methods. In contrast, no yeasts were found in the meat batter. These data constitute the first study of the yeasts present in "lomo" sausages and particularly the highly appreciated Valle de los Pedroches "lomo" sausages. Furthermore, the resistance of these isolates to different pHs, temperatures, and saline stress was studied, together with their catabolic characteristics. Based on the results, certain isolates are proposed as valuable candidate starter cultures that could improve both the manufacture and the flavor of such dry-cured meat products, and provide an understanding of new mechanisms involved in stress tolerance. Applied medium-scale industrial tests are currently in progress.

Vacuum Ultraviolet Photolysis of Ethyl Bromide at 104.8-106.7 nm

  • Kim, Hong-Lae;Yoo, Hee-Soo;Jung, Kyung-Hoon
    • Bulletin of the Korean Chemical Society
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    • v.2 no.2
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    • pp.71-75
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    • 1981
  • Vacuum ultraviolet photolysis of ethyl bromide was studied at 104.8-106.7 nm (11.4-11.6 eV) in the pressure range of 0.2-18.6 torr at $25^{\circ}$ using an argon resonance lamp with and without additives, i.e., NO and He. Since the ionization potential of $CH_3CH_2Br$ is lower than the photon energy, the competitive processes between the photoionization and the photodecomposition were also investigated. The observations indicated that 50% of absorbed light leads to the former process and the rest to the latter one. In the absence of NO the principal reaction products for the latter process were found to be $CH_4, C_2H_2, C_2H_4, C_2H_6, and C_3H_8$. The product quantum yields of these reaction products showed two strikingly different phenomena with an increase in reactant pressure. The major products, $C_2H_4$ and $C_2H_6$, showed positive effects with pressure whereas the effects on minor products were negative in both cases, i.e., He and reactant pressures. Addition of NO completely suppresses the formation of all products except $C_2H_4$ and reduces the $C_2H_4$ quantum yield. These observations are interpreted in view of existence of two different electronically excited states. The initial formation of short-lived Rydberg transition state undergoes HBr molecular elimination and this state can across over by collisional induction to a second excited state which decomposes exclusively by carbon-bromine bond fission. The estimated lifetime of the initial excited state was ${\sim}4{\times}10^{-10}$ sec. The extinction coefficient for $CH_3CH_2Br$ at 104.8-106.7 nm and $25{\circ}$ was determined to be ${varepsilon} = (1/PL)ln(I_0/I_t) = 2061{\pm}160atm^{-1}cm6{-1}$ with 95% confidence level.

Effect of Alkali-Washing at Different Concentration on the Chemical Compositions of the Steam Treated Bamboo Strands

  • MAULANA, Muhammad Iqbal;MURDA, Rio Ardiansyah;PURUSATAMA, Byantara Darsan;SARI, Rita Kartika;NAWAWI, Deded Sarip;NIKMATIN, Siti;HIDAYAT, Wahyu;LEE, Seung Hwan;FEBRIANTO, Fauzi;KIM, Nam Hun
    • Journal of the Korean Wood Science and Technology
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    • v.49 no.1
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    • pp.14-22
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    • 2021
  • The objective of this study was to investigate the effect of alkali-washing with different sodium hydroxide concentrations on the chemical compositions of steam-treated Betung bamboo strand. Strands were subjected to steam treatment at 126 ℃ for 1 h under 0.14 MPa pressure and followed by washing with 1-5% sodium hydroxide solution for 30 sec. The alteration of structural and non-structural chemical components content of bamboo strands was evaluated. Steam and washing treatments with various concentrations of sodium hydroxide solution considerably reduced the extractive content of bamboo strands, and the cell wall chemical components of the strand in the small degree. FTIR analysis showed noticeable changes in peaks related to hemicellulose and lignin. The relative crystallinity increased significantly after steam and washing treatment with sodium hydroxide up to 3% concentration. SEM Images showed smooth and clean strands surface after washing with 3% sodium hydroxide.

A Study on the Long-run Equilibrium Relationship and Causality between the Prices of Fisheries Products at Different Levels of Distribution -Focused on Hairtail and Squid in Pusan- (수산물의 유통단계별 가격간 장기균형관계와 인과성 분석 -부산지역의 갈치, 오징어를 중심으로-)

  • 강석규;이광진
    • The Journal of Fisheries Business Administration
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    • v.29 no.2
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    • pp.77-96
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    • 1998
  • Fisheries products in Korea generally go through three markets, namely the wholesale market at production site (Market A), the wholesale market at consumption site (Market B), and the retail market (Market C), from producers to end consumers. As the products move from Market A through Market B to Market C, the marginal gap of prices asked in these markets demonstrates an apparent relationship. The producers, middlemen, consumers, and governmental departments concerned may influence the marketing prices of fisheries products. This study employing the cointegration theory tries to investigate whether causality of the price-setting among these markets exists and, if any, what it is. The authors have focused their attention on fisheries markets in Pusan, analyzing the long-run equilibrium relationship and causality between the prices of hairtail and squid among markets at different levels. Data used in this study cover the period f개m August 1984 to December 1997 fer hairtail, and the period from May 1989 to December 1997 for squid. The main findings of the study may be summarized as follows: First, regardless of the price time-series of hairtail and squid in individual market, the first difference is necessary fur satisfying the stationary conditions since each time-series is a first integration. This means homogeneous integration of time-series, which is a requirement of the long-run equilibrium of prices at different markets, is satisfied. Second, the study of the long-run equilibrium relationship between the prices at Market A and Market B shows that a long-run equilibrium relationship does exist for selling prices of the two species at Market A and Market B. Third, the ECM (error correction model ) used here to describe the long- and short-run dynamics of price change demonstrates that, in the case of squid, the price change in Market A will lead to a corresponding price change in Market B in the long-run period. In the short-run, however, the price at Market H is not only influenced by the price change in Market A but influence the price at Market A as well, that is, the Prices between Market A and Market B have a feedback effect. It should be stressed that the limitation in data collection, which cover only two species of hairtail and squid, is likely to cause a sampling bias. Nonetheless, we may conclude that a dynamic relation in the formation of prices does exist in view of the transaction amount of species at different markets. It is believed that the conclusion drawn from this study would not only contribute to a long-lasted debate on the direction of causality of price-setting among academic circle and fishing community, but would provide a useful standard for the policy makers in charge of the price-setting of fisheries products as well.

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Meat Qualities and Functional Properties of Broiler and Spent Layers Slaughtered at Different Ages (브로일러와 주령이 다른 산란 성계육의 육질 및 가공적성)

  • Baek, Ki Ho;Lee, Seung Gyu;Utama, Dicky Tri;An, Byoung Ki;Lee, Sung Ki
    • Korean Journal of Poultry Science
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    • v.44 no.1
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    • pp.41-49
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    • 2017
  • This study was conducted to identify the quality and functional properties of meat and meat batter among commercial broilers and two different ages of spent layers. Breast and whole leg meat samples were prepared from the broilers and spent layers to compare meat quality traits: Commercial broiler (Arbor Acre; 6-week-old) and two different ages of spent layers (Hy-Line; 70 and 95-week-old). Three types of meat batters containing breast meat as 50% of total ingredients were also prepared to analyze processing qualities. The broiler showed the highest water holding capacity (p<0.05) and the lowest cooking loss value (p<0.05) in both meat and meat batter samples. The breast and leg meat of the 95-week-old layers showed the highest shear force value (p<0.05), and also showed the highest shear force and hardness values in the meat batter. Although the oldest layer meat showed tougher textural traits than the 70-week-old layers, no significant differences were found for cooking loss and water loss values in both the meat and meat batter samples. Besides, panelists gave equivalent scores within different ages and parts of the cooked layer meats in the sensory evaluation. Similar ratios of polyunsaturated fatty acids to saturated fatty acids, and omega-6 to omega-3 fatty acids were obtained from both the 70-week-old layer and 95-week-old layer meats. In conclusion, the 95-week-old spent layers, especially for breast meat, had equivalent potential as raw materials for processed meat products compared to the 70-week-old layers.

Development of a Monitoring System for Water-borne Bacteria by a Molecular Technique, PCR-RFLP-sequence Analysis

  • Lee, Ji-Young;Jeong, Eun-Young;Lee, Kyu-sang;Seul-Ju;Kim, Jong-Bae;Kang, Joon-Wun;Lee, Hye-Young
    • Biomedical Science Letters
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    • v.9 no.3
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    • pp.139-144
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    • 2003
  • Since water borne infection causes acute diseases and results in spread of diseases by secondary infection, the prevention is very important. Therefore, it is necessary to have a method that is rapid and effective to monitor pathogenic bacteria in drinking water. In this study, we employed a systematic method, Polymerase Chain Reaction-Restriction Fragment Length Polymorphism (PCR-RFLP) analysis, to develop an effective monitoring system for possible bacterial contaminants in drinking water. For this purpose, PCR primers were derived from 992 bp region of the 16s rRNA gene that is highly conserved through the different species of prokaryotes. To test whether the PCR primers designed are indeed useful for detecting all the possible microbial contaminants in the water, the primers were used to amplify 16s rRNA regions of different microbial water-borne pathogens such as E. coli, Salmonella, Yersinia, Listeria, and Staphylococcus. As expected, all of tested microorganisms amplified expected size of PCR products indicating designed PCR primers for 16s rRNA indeed can be useful to amplify all different microbial water-borne pathogens in the water. Furthermore, to test whether these 16s rRNA based PCR primers can detect bacterial populations present in the water, water samples taken from diverse sources, such as river, tap, and sewage, were used for amplification. PCR products were for then subjected for cloning into a T-vector to generate a library containing 16s rRNA sequences from various bacteria. With cloned PCR products, RFLP analysis was done using PCR products digested with restriction enzyme such as Hae III to obtain species-specific RFLP profiles. After PCR-RFLP, the bacterial clones which showed the same RFLP profiles were regarded as the same ones, and the clones which showed distinctive RFLP profiles were subsequently subjected for sequence analysis for species identification. By this PCR-RFLP analysis, we were able to reveal diverse populations of bacteria living in water. In brief, in unsterilized natural river water, over 60 different species of bacteria were found. On the other hand, no PCR products were detected in drinking tap-water. The results from this study clearly indicate that the PCR-RFLP-sequence analysis can be a useful method for monitoring diverse, perhaps pathogenic bacteria contaminated in water in a rapid fashion.

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An Adaptive Framework for Forecasting Demand and Technological Substitution

  • Kang, Byung-Ryong;Han, Chi-Moon;Yim, Chu-Hwan
    • ETRI Journal
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    • v.18 no.2
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    • pp.87-106
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    • 1996
  • This paper proposes a new model as a framework for forecasting demand and technological substitution, which can accommodate different patterns of technological change. This model, which we named, "Adaptive Diffusion Model", is formalized from a conceptual framework that incorporates several underlying factors determining the market demand for technological products. The formulation of this model is given in terms of a period analysis to improve its explanatory power for dynamic processes in the real world, and is described as a continuous form which approximates a discrete derivation of the model. In order to illustrate the applicability and generality of this model, time-series data of the diffusion rates for some typical products in electronics and telecommunications market have been empirically tested. The results show that the model has higher explanatory power than any other existing model for all the products tested in our study. It has been found that this model can provide a framework which is sufficiently robust in forecasting demand and innovation diffusion for various technological products.

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Measurement of Physical Properties of Agricultural Products (농산물(農産物)의 물리적(物理的) 특성(特性) 측정(測定)에 관(關)한 연구(硏究))

  • Koh, Hak Kyun
    • Journal of Biosystems Engineering
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    • v.13 no.4
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    • pp.20-29
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    • 1988
  • Properties of agricultural products are important for engineering design and analysis with respect to their mechanical harvesting, handling, transporting and processing. Researcher have presented the data of properties for various kinds of agricultural products. These data, however, are obtained from the materials produced in foreign countries, and a very few data could be found in Korea. In this paper, emphasis put on the importance of measuring the properties of agricultural products through an extensive review of literatures, and some experimental results on the viscoelastic and elastic properties of the materials are presented. Viscoelastic characteristics of some agricultural materials, specifically the force-deformation-time relationship of the whole orange and cylindrical samples of cheese under different types of loading were investigated. In elastic test, the response of apple during an impact and the relationships among various parameters such u degree of damage, drop height and absorbed energy were determined.

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Starter Clutures for Milk Fermentation and Their Characteristics (우유발효에 이용되는 Starter Culture와 그 특성)

  • Keum, Jong-Soo;Kim, Jong-Woo
    • Journal of Dairy Science and Biotechnology
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    • v.14 no.1
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    • pp.97-118
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    • 1996
  • All over the world there is an increasing consumer awareness of the potential influence of various foodstuffs on our health. Today dairy products are expected to be more just food. They have to taste well, appeal and give pleasure, provide of well-being, provide specific health benefits and prevent disease. This paper reviews the different types of fermented milks and their microflora and includes recent work on yogurt, soft cheese and buttermilks, kefir and koumiss. There is considerable interest in the new health promoting products which are now available. Meanwhile during the last decade a new generation of fermented milk products containing selected intestinal bacteria has been introduced to the markets. These are discussed in the light of some recent findings on the ability to lower the blood cholesterol concentration and stimulate the immune response and also describes some fermented milk products available, selection criteria for commercial starter cultures.

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