The purpose of this study was to develop a brand naming strategy for rural specialty products of Muju. This study was to apply brand development research to the field. The selected investigation subject, a local farming operation producing a specialty product, was chosen from a New Enterprise Support Project of Farm Women ('06). The selected subject was a farming operation producing bokbunja drink in Muju. The data was derived from 137 female consumers. The major results of this study were as follows. First, the process of brand development strategy was advanced by six steps: Step 1, environment analysis; Step 2, brand case study; Step 3, SWOT analysis (Strength Weakness, Opportunity, Threat factor analysis); Step 4, direction design for brand naming development (Targeting, Brand focus concept extraction); Step 5, brand logo and symbol production; and Step6, Evaluation. Second, to extract brand naming development direction, key concepts in association with natural connection, area features, representative resources, and natural friendship were investigated. Namely, the health function concept was selected on the basis of a consumer recognition investigation where results appeared most highly favorable. Also, it was decided that the direction of brand naming should emphasize a green image and the location name of Muju. Finally, the brand name was decided to be "Saenggichan" bokbunja liquid and the slogan went with "guchondon-native thorn bokbunja from jar maturing."
International Journal of Computer Science & Network Security
/
v.21
no.12
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pp.269-279
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2021
In the current conditions of world socio-economic development, the strategic support of the process of managing the development of universities has become a particularly important area. Strategic management requires reliable information and analytical support in the form of sound descriptions of strategic directions of development, assumptions, and forecasts. The purpose of the study is to substantiate and elaborate the crucial causes in the strategic management of university's development and to suggest the coherent prospects for advancements. The data analysis was performed using descriptive methods to identify the most significant causes that affect the university's strategic development; the expert assessment was used to rank the factors, ultimately to assess each factor that affects to some extent the university's strategic development; the abstract-logical method was used to ground the positive impact of computer technologies and e-learning on the strategic development of a university and to formulate proposals for its further progress. The main results provided in the given paper showed that significant and most important strategic cause of university's development lies in the field of improving the quality of education, expanding access to educational services based on computer technology and its functionality. In turn, its widespread use at all stages of the educational process allows providing a number of advancements for universities in strategic prospects.
The purpose of this study was to present the direction and implications of urban development in relation to climate risk factors and environment for practical implementation of urban development in response to climate change. The research method was carried out through a qualitative data survey and analysis. As a result of the study, the direction of urban development according to the climate risk factors emphasized the importance of preparing conditions for urban development by establishing a damage prevention system for natural disasters and analyzing the risk of natural disasters by conducting analysis of the impact and vulnerability of climate change in urban planning. The direction of urban development on the environmental side suggested the need for the promotion of public transport oriented development (TOD) in the form of urban planning to realize sustainable and practical urban development. Future research directions will need to be supplemented with more quantitative and empirical findings.
Dangguisu-san (DGSS) is widely known traditional herbal medicinal formula in Korea for treatment of traumatic injury by traffic accident, ecchymosis, abdominal distension and anti-thrombosis of blood. This study was conducted to develop the simultaneous analyze method using high performance liquid chromatography (HPLC) and examine the effect of anti-inflammatory activity of DGSS-dry extract (DGSS-DE) and DGSS-mix extract powder (DGSS-MEP). Physicochemical characteristics of DGSS-DE and DGSS-MEP showed that there is no significant difference in pH, titratable acidity, total soluble solid content and browning degree except for color value (L, a, b). 15 functional constituents of DGSS were identified and the correlation coefficient values of DGSS-DE and DGSS-MEP were conformed 0.950. Also, DGSS-DE and DGSS-MEP significantly decreased the secretion of nitric oxide (NO), prostaglandin E2 (PGE2), interleukin-1β (IL-1β), interleukin-6 (IL-6) and tumor necrosis factor-α (TNF-α) through inhibited expression of inducible nitric oxide synthase (iNOS), cyclooxygenase-2 (COX-2), IL-1β, IL-6, and TNF-α. From these result, DGSS-MEP showed similar chemical composition and anti-inflammatory effect to DGSS-DE. Therefore, DGSS-DE and DGSS-MEP may be useful as potential source of drug to prevent inflammation.
Kang, Hwan Ku;Cho, Jae Hoon;Kim, Ji Hyuk;Kang, Geun Ho;Yu, Dong Jo;Na, Jae Cheon;Kim, Dong Wook;Lee, Sang Jin;Kim, In Shik;Kim, Sang Ho
Journal of Animal Science and Technology
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v.50
no.3
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pp.343-354
/
2008
The objective of this study was to investigate the effect of restricted feeding to pullet on growth and endocrine profile in layers(Isa brown). One thousand eighty brown-layer chicks were divided into three treatments; conventional feeding(ad libitum) and two restricted feedings(80% of conventional diet) for 70 weeks. One of restricted feeding started from seven to seventeen weeks of age, and the other started from twelve to seventeen weeks of age. Diets were formulated by NRC(1994) recommendation. Body weight and feed intake were measured every two weeks, and body composition and organ weight analyzed every week in rearing period and every eight weeks in laying period. Blood was collected at weighing body weight and was analyzed for the concentration of insulin-like growth factor-Ⅰand estradiol. Body weight and feed intake decreased as restriction of feeding begins comparing to ad libitum group(P<0.05), but reached to similar body weight and feed intake at 20 wk of age regardless of restriction. There were no significant differences in development of digestive tract and attached organs among the treatment groups. During rearing period, however, they were slightly higher in restricted group which was low in body weight. In terms of body composition, fat contents of restricted group were significantly lower(P<0.05) than that of ad libitum group around 1,000 grams of body weight. High concentration of IGF-Ⅰwas observed.
The technique of SCNT is now well established but still remains inefficient. The in vitro development of SCNT embryos is dependent upon numerous factors including the recipient cytoplast and karyoplast. Above all, the metaphase of the second meiotic division (MII) oocytes have typically become the recipient of choice. Generally high level of MPF present in MII oocytes induces the transferred nucleus to enter mitotic division precociously and causes NEBD and PCC, which may be the critical role for nuclear reprogramming. In the present study we investigated the in vitro development and pregnancy of White-Hanwoo SCNT embryos treated with caffeine (a protein kinase phosphatase inhibitor). As results, the treatment of 10 mM caffeine for 6 h significantly increased MPF activity in bovine oocytes but does not affect the developmental competence to the blastocyst stage in bovine SCNT embryos. However, a significant increase in the mean cell number of blastocysts and the frequency of pregnant on 150 days of White-Hanwoo SCNT embryos produced using caffeine treated cytoplasts was observed. These results indicated that the recipient cytoplast treated with caffeine for a short period prior to reconstruction of SCNT embryos is able to increase the frequency of pregnancy in cow.
As a possible alternative to Traditional Discounted Cash Flow Method, "Option Pricing Model" has drawn academic attentions for the last a few decades. However, it has failed to replace traditional DCF method practically due to its mathematical complexity. This paper introduces an option pricing valuation model specifically adjusted for the natural resource development projects. We add market information and industry-specific features into the model so that the model remains objective as well as realistic after the adjustment. The following two features of natural resource development projects take central parts in model construction; product price is a unique source of cash flow's uncertainty, and the projects have cost structure from capital-intense industry, in which initial capital cost takes most part of total cost during the projects. To improve the adaptability of Option Pricing Model specifically to the natural resource development projects, we use Two-Factor Model and Long-term Asset Model for the analysis. Although the model introduced in this paper is still simple and reflects limited reality, we expect an improvement in applicability of option pricing method for the evaluation of natural resource development projects can be made through the process taken in this paper.
This study was carried out to find out major factors to mitigate carbon emission using Life Cycle Assessment (LCA). System boundary of LCA was confined from sowing to packaging during vegetable production. Input amount of agri-materials was calculated on 2007 Income reference of white radish, chinese cabbage and chive produced at open field and film house published by Rural Development Administration. Domestic data and Ecoinvent data were used for emission factors of each agri-material based on the 1996 IPCC guideline. Carbon footprint of white radish was 0.19 kg $CO_2kg^{-1}$ at open fields, 0.133 kg $CO_2kg^{-1}$ at film house, that of chinese cabbage was 0.22 kg $CO_2kg^{-1}$ at open fields, 0.19 kg $CO_2kg^{-1}$ at film house, and that of chive was 0.66 kg $CO_2kg^{-1}$ at open fields and 1.04 kg $CO_2kg^{-1}$ at film house. The high carbon footprint of chive was related to lower vegetable production and higher fuel usage as compared to white radish and Chinese cabbage. The mean proportion of carbon emission was 35.7% during the manufacturing byproduct fertilizer; white radish at open fields was 50.6%, white radish at film house 13.1%, Chinese cabbage at outdoor 38.4%, Chinese cabbage at film house 34.0%, chive at outdoor 50.6%, and chive at film house 36.0%. Carbon emission, on average, for the step of manufacturing and combustion accounted for 16.1% of the total emission; white radish at open fields was 4.3%, white radish at film house 15.6%, Chinese cabbage at open fields 6.9%, Chinese cabbage at film house 19.0%, chive at open fields 12.5%, and chive at film house 29.1%. On the while, mean proportion of carbon footprint for the step of $N_2O$ emission was 29.2%; white radish at open fields was 39.2%, white radish at film house 41.9%, Chinese cabbage at open fields 34.4%, Chinese cabbage at film house 23.1%, chive at open fields 28.8%, and chive at film house 17.1%. Fertilizer was the primary factor and fuel was the secondary factor for carbon emission among the vegetables of this study. It was suggested to use Heug-To-Ram web-service system, http://soil.rda.go.kr, for the scientific fertilization based on soil testing, and for increase of energy efficiency to produce low carbon vegetable.
This study aims at figuring out perception of teachers on the education of a child's personality development using concept mapping and demonstrating its importance. To recognize concept mapping of teacher's perception on the education of a child's personality development, the procedure of the research are as follows. The specific research results are as follows: First, based on the categorization, using multidimensional scaling and hierarchical cluster analysis, the results were concept mapping with 2-dimensions and five clusters. Second, dimensions of perception of teachers on the education of a child's personality development in concept mapping, showed virtue in left and performance in right, respectively, in X-axis, while environmental factor was in the upper area and personal factor was in the lower area, in Y-axis. Third, teachers' perception on the importance on education of child's personality development was evaluated in 5 categories as follows: 'Emphasizing adult's role'(M=4.45) was perceived as the most important among categories related to the education of a child's personality development. These results can be used for developing teacher's training program or an institutional supporting plan to raise performance of the education of a child's personality development in the future.
Objective: Aim of the current comparative study was to evaluate production outputs, reproduction efficiency and functional traits in dual-purpose Fleckvieh and Braunvieh cows, reared under temperate European conditions. Methods: A data-set from 414 Fleckvieh and 42 Braunvieh cows and 799 lactations was analysed. ID tag number, milk yield per milking session, number of steps/interval and milk conductivity were recorded and collected daily using AfiMilk 3.076 A-DU software (Afimilk Ltd., Kibbutz, Israel). Production and milk quality data were taken from the results of the official performance recordings and the reproductive outputs of cows were recorded by the research stations veterinarians. Comparisons between the two genotypes were carried out using the one way analysis of variance protocol, with categorical factor being considered the breed of cows. All the statistical inferences were carried out using Statistica software (StatSoft Inc., Tulsa, OK, USA). Results: Fleckvieh cows significantly outperformed ($p{\leq}0.05$) the Braunvieh herd, with average milk yields of $5,252.1{\pm}35.79kg$ and $4,897.6{\pm}128.94kg$, respectively. Age at first calving was significantly ($p{\leq}0.01$) influenced by the breed, with Fleckvieh heifers being more precocious ($32.8{\pm}0.29mo$) compared to those of Braunvieh breed ($35.7{\pm}0.84mo$). Reproduction efficiency as defined by the number of inseminations per gestation, calving interval, dystocia, days dry and days open, was not influenced by genotype (p>0.05). Incidences of sub-clinical mastitis, clinical mastitis, lameness and abortions were not influenced by the breed factor (p>0.05). Stay-ability of cows was significantly ($p{\leq}0.001$) influenced by genotype, with Braunvieh cows having an average age at culling of $117.88{\pm}11.78$ months compared to $90.88{\pm}2.89$ months in Fleckvieh. Conclusion: Overall, results have shown that genotype significantly influenced milk yield, age at first calving and longevity.
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