• Title/Summary/Keyword: Development Strategy

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The exploratory study on exporting brand strategy: Focused on the demand survey for brand & domain consulting (수출 브랜드 전략에 관한 탐색적 연구: 브랜드 및 도메인 개발 컨설팅 수요조사를 중심으로)

  • Kim, Gwi-Gon
    • Journal of Digital Contents Society
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    • v.10 no.4
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    • pp.551-560
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    • 2009
  • Under the recent global business environment and active e-commerce era through digital media, the decision on the exporting companies' brand and web domain development is a very crucial strategic choice. Especially, since web domain development is closely related with company's brand strategy, this study is conducted to research the decisive factors of exporting brand strategy on the basis of the need research results on Korean exporting company's overseas brand and domain development strategy. As presented in statistical results, in case of Korean exporting businesses, the level of OEM brand export was when there was high export competitiveness and the level of OEM brand export was high when there was higher uncertainty about the environment. This supports the hypotheses on the basis of existing research documents. However, the similarities of markets failed to bring out any statistical meaningful influence. As the second result, businesses with high export competitiveness tend to select global brand strategy and businesses with high environment uncertainty tend to choose local brand strategy. However, the similarity of markets failed to show any statistical meaningful influence.

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Analysis of Preservice Elementary Teachers' Lesson Plans

  • Hong, Jung-Lim
    • Journal of The Korean Association For Science Education
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    • v.24 no.1
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    • pp.171-182
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    • 2004
  • The purpose of this study is to analyze lesson plans from third to sixth grades of science and to find out teaching strategies in respects of learning functions provided by preservice elementary teachers in education university. On the whole, to control students' learning process preservice teachers used more shared-regulation strategy than strong teacher-regulation one. Teaching activities for regulative learning function were most used in strategy of strong teacher-regulation, and in strategy of shared-regulation those for cognitive learning functions were most used. But teaching activities for affective learning functions were used a little considered in both teaching strategies. In introduction step of instruction, affective and regulative learning functions were more instructed by strong teacher-regulation strategy and cognitive learning functions were more instructed by shared-regulation strategy. The affective, cognitive, and regulative learning functions were largely planned by shared-regulation teaching strategy in development. The regulative learning functions were planned by strong teacher-regulation strategy than by shared-regulation strategy and affective learning functions were considered a little bit in consolidation. There was a tendency that strong teacherregulation strategy was increased in lessons for fifth and sixth grade.

A Study on the Enforcement of The Rural Revitalization Strategy of Villages in Yanbian, China (중국 연변지역 마을 "향촌진흥전략" 정책의 실행 - 『연변일보』 기사를 중심으로 -)

  • Jin, Chang-Jie;Kim, Wang-Jik
    • Journal of architectural history
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    • v.29 no.3
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    • pp.15-24
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    • 2020
  • As China enters the 21st century, China is strengthening its position as a world power in an international position. However, there are still problems with Three Agricultural(Agricultural, Rural, Farmer) and unbalanced urban and rural villages. China, as one of the largest and most populous nations, values the development of three farms. Strategies such as "The Construction Of New Socialist Countryside" were a policy to solve rural problems, But they were not enough to achieve breakthrough results. In order to achieve more effective results, the Central Committee of THE STATE COUNCIL proposed The Document No.1 of "Opinion on the Implementation of The Rural Revitalization Strategy" in February 4, 2018 and published "The Rural Revitalization Strategy (2018-2022 )". The Yanbian region, which is the subject of this study, is the home of Korean-Chinese tribes and the Korean autonomous region. As a minority of Chinese ethnic minorities, the Korean-Chinese has their own unique culture, and Yanbian has distinct regional characteristics. As The Rural Revitalization Strategy was raised, Villages is showing positive change in accordance with policy implementation in Yanbian. This study analyzed the current status of policy implementation of The Rural Revitalization Strategy in Yanbian area and analyzed the policy contents and performances based on the of Yanbian Daily News. Based on the results of the analysis, I would like to help in suggesting a more rational development direction and building the villages.

The Effects of Instructional Strategy for Development of Constructivist-Thinking Ability in Earth Science (지구과학에서 구성주의적 사고력 신장을 위한 수업전략의 효과)

  • Kim, Soo-Jin;Kim, Chan-Ki;Kim, Sang-Dal
    • Journal of the Korean Society of Earth Science Education
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    • v.3 no.2
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    • pp.118-123
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    • 2010
  • This study is aiming to structure progressive instructional strategy for development of constructivist-thinking into the beginning stage, developmental stage, and advanced stage, then organize multiple choice, completion, descriptive, and essay problems to be suitable for each stage of the strategy, and finally, to evaluate what effects this instructional strategy has on the students' academic achievements and enhancement of their scientific essay writing skills. The results of the study are as follows. First, lessons applying the strategy for developing constructivist-thinking were more effective in enhancing student' academic achievement than the text book-oriented lecture type lessons. In changes in academic achievement, the test group, for both high and low levels, displayed a higher average than the control group, however, changes in the high level was not statistically significant and changes in the low level students were found to be statistically significant. Second, scientific essay writing skills were found to be effective in all levels of the test group and the averages in both high and low groups of the test group were higher than those of the control group and were also found to be statistically significant.

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A Study on the Advancement of Chinese Industry and the Strategy of Korean Companies in China (중국산업의 고도화와 중국진출 한국기업의 대응전략)

  • Rho, Hyung-Jin
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.2 s.46
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    • pp.251-263
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    • 2007
  • A This study was conducted to identify the advancement of Chinese industry and the strategy of advancing Korean companies into China. According to the results of the study, it is very important for Korean companies to adapt themselves to Chinese circumstances. The development of Chinese industry can be a threat to Korean companies, but it can also be an opportunity to Korean companies. It's up to Korean companies' correspondence strategy. The best strategy of Korean companies on the advancement of Chinese industry is development a blue ocean strategy.

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The EU 2020 Strategy for International technical cooperation policy of Korea (유럽 2020 발전전략이 우리나라 국제기술협력 정책에 주는 시사점에 관한 연구)

  • Kim, Jin-Suk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.11
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    • pp.4835-4843
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    • 2011
  • Europe outlined its technological development strategy in the "EU 2020 Strategy". The goal is to lift the EU's technological level above that of the United States or Japan. In particular the EU 2020 Strategy aims to make the EU the world's leading knowledge society. The research purpose of that article is to focus on international technological cooperation. Chapter two examines the EU's international technological cooperation approach. Chapter three analyses the EU 2020 Strategy in terms of development, background and content. Chapter four looks at the involved countries for technological cooperations and scrutinises possible policy alternatives. In chapter five is given a conclusion.

Global Busan City Brand Image Development Strategy - SWOT/AHP analysis -

  • LEE, Changhwan;RA, Heeryang;OH, Youngsam;LEE, Chunsu
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.3
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    • pp.115-124
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    • 2021
  • Purpose - An empirical analysis of various opinions of experts to build Busan's global city image. Based on this, we provide strategy establishment metrics using opportunities, strengths, and threats to build Busan's global city image. Research design, data and methodology - SWOT-AHP analysis are used in terms of methodology, and this study is based on experts' reviews and answers. In addition, AHP analysis is performed based on SWOT analysis to derive the result values for important priority factors. Result - As a result of the prioritization of SWOT-AHP results, a matrix of strategic development directions for Busan city brand building can be presented. As a result of the composite weighting, the factors related to opportunity were ranked as important. In addition, matrices on SO strategy, ST strategy, WO strategy, and WT strategy were derived. Conclusion - This study is an interdisciplinary study from the economic aspect, international management and international marketing aspect, administrative aspect, and architectural engineering aspect. Through this, the image of a global city of Busan that can overcome COVID-19 and cope with the 4th industry in the future will be built, and Busan will be able to build a global international city image by commercially attracting the 2030 World Expo.

A Study of Technology Development Strategy & Management Performance on New Technology-based Firms of IT Industry

  • Kim, Kwan-young;Oh, Hyun-Mok;Park, Myeong-cheol
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.10a
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    • pp.255-258
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    • 2000
  • Technology development strategy factors which are summarized as technology's integration, technology's rotation, and technology's receptiveness are generated by technology development variables through survey of new technology-based firm of IT industry. They have the significant influence on management performance such as Net Sales Growth Rate, ROA and ROI.

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불확실성 하에서의 신시장 개척을 위한 최적 마케팅 자원 배분

  • 이동주;안재현
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2001.10a
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    • pp.157-160
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    • 2001
  • Firms pursue new business opportunities for growth. Market development strategy is one of the growth strategies, which develops new market segments with current products. However, new market generally has high uncertainty, or high risk. Firms should consider the risk in making and implementing the market development strategy. In this paper, an optimal marketing resource allocation model is developed, taking into account the risk attitude of a firm in market development. Under the assumption of exponential utility function, the global optimal solution is derived, and the implications are provided.

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COSCO Development Strategy (COSCO 발전전략에 관한 연구)

  • Shen, Mingnan;Lee, Tae-Woo
    • Journal of the Korean Institute of Navigation
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    • v.25 no.2
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    • pp.183-193
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    • 2001
  • Since its establishment in 1961, COSCO has developed to be one of the top ten shipping conglomerates in the world with its container fleet having grown to be number seven in terms of slot deployed. The purpose of this study is to examine COSCOs development strategy in the period of Chinese economic reform, and analyse its effects on COSCOs development.

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