• Title/Summary/Keyword: Destination image

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Measuring Destination Image Components and Segmenting the Market of Forest Region Festival : The Case of Acasia-Honey Festival in Chilgok (산촌지역축제(山村地域祝祭)의 관광지(觀光地) 이미지 구성요인(構成要因) 측정(測定)과 시장분할(市場分割): 칠곡군(漆谷郡) 아카시아벌꿀축제(祝祭)를 대상(對象)으로)

  • Han, Sang-Yoel
    • Journal of Korean Society of Forest Science
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    • v.90 no.6
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    • pp.747-755
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    • 2001
  • This study was analyzed the destination image and tests of image value of forest region festival by segmenting the market. A field survey was conducted during the Acasia-Honey Festival days in Chilgok, the famous acasia-honey products place, from May 12-15, 2001. In this study, 20 image items on five-point Likert scale were examined through factor analysis using a sample of 394 visitors. Four factors were identified as follows : environment, behavior-facilities, festival programs, and products. The author observed if there were statistically significant differences of destination images between the first-time and the repeat visitors, between residents and non-residents, and between purchasers and non-purchasers of acasia-honey products. The results indicated that repeat visitors and residents group had a more positive image of behavior factor such as hospitality and information for festival. And, the author found that purchasers of acasia-honey products had more positive image of product as well as environment factor such as special atmosphere, nostalgia, natural attractions, local culture, and novelty. For these results, it is possible to conclude that local government must effectively provide the festival visitors with well-defined information such as festival contents and schedule, also, develop the programs involved unique attributes of forest region festival to improve festival image.

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The Influence of Risk Perception on Destination Attachment and Voluntourism Behavior: Empirical Evidence from Indonesia

  • PANGARIBUAN, Christian Haposan;MANURUNG, Adler Haymans;SAROSO, Hardijanto;RUSMANTO, Toto
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1287-1293
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    • 2021
  • Alternative forms of travel have recently been delivering rewarding experiences and promising sustainable development for the tourism sector. However, it also depends on the uncertainties, consequences, and emotional connection with the destination. So far, the scholars have done limited empirical studies on volunteer tourism in Bali. Thus, this study tries to measure volunteer tourists' behavior by understanding the relationship between destination attachment, risk perception, and voluntourism behavior. Therefore, a study on the inclusivity of tourists' attachment to a particular place and perceived risks in volunteer tourism is an essential need to sustain the tourism industry. Data was analyzed using Partial Least Squares with smartPLS software. This study is based on a sample of ninety-three tourists of generation Z in Bali, Indonesia. Both outer model and inner model evaluation were conducted to ensure the robustness of the proposed model. The findings showed that destination attachment does have a direct and significant effect on voluntourism behavior. As expected, we also find that perceived risk has a significant moderating role on the relationship. Hence, greater efforts are needed to improve the image of the place by highlighting the characteristics of the locations. At the same time, it is necessary to put considerable effort to alleviate unfavorable conditions by creating safe environment surrounding the destination.

A Comparative Study of Oversea Honeymoon Destination Image (해외여행지의 관광이미지 포지셔닝 비교연구: 신혼여행지를 중심으로)

  • Park, No-Hyun;Yoon, Yoo-Shik;Yang, Jong-Im
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.472-485
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    • 2011
  • The purpose of this study is to look through consumer perception and image positioning, present the thoughts over the competitive strength and make better the efficiency of long-term communication strategy. It is analyzed that consumers realized differentiated value choice on seasonal destination for honeymoon. MDS is applied to provide the marketers with the framework to develop marketing strategy for destination positioned in the mind of consumer and make products efficient to create and keep the desirable position. The data was collected from the honeymooner who have planned to travel or have experienced traveled 7 different types of honeymoon destinations(Guam/Saipan, Australia/New Zealand, China, Japan, Hawaii, Thailand and Europe). It is hoped that these results will be useful for tourism and organizer to develop marketing strategy for products.

Secured Telemedicine Using Whole Image as Watermark with Tamper Localization and Recovery Capabilities

  • Badshah, Gran;Liew, Siau-Chuin;Zain, Jasni Mohamad;Ali, Mushtaq
    • Journal of Information Processing Systems
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    • v.11 no.4
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    • pp.601-615
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    • 2015
  • Region of interest (ROI) is the most informative part of a medical image and mostly has been used as a major part of watermark. Various shapes ROIs selection have been reported in region-based watermarking techniques. In region-based watermarking schemes an image region of non-interest (RONI) is the second important part of the image and is used mostly for watermark encapsulation. In online healthcare systems the ROI wrong selection by missing some important portions of the image to be part of ROI can create problem at the destination. This paper discusses the complete medical image availability in original at destination using the whole image as a watermark for authentication, tamper localization and lossless recovery (WITALLOR). The WITALLOR watermarking scheme ensures the complete image security without of ROI selection at the source point as compared to the other region-based watermarking techniques. The complete image is compressed using the Lempel-Ziv-Welch (LZW) lossless compression technique to get the watermark in reduced number of bits. Bits reduction occurs to a number that can be completely encapsulated into image. The watermark is randomly encapsulated at the least significant bits (LSBs) of the image without caring of the ROI and RONI to keep the image perceptual degradation negligible. After communication, the watermark is retrieved, decompressed and used for authentication of the whole image, tamper detection, localization and lossless recovery. WITALLOR scheme is capable of any number of tampers detection and recovery at any part of the image. The complete authentic image gives the opportunity to conduct an image based analysis of medical problem without restriction to a fixed ROI.

Factors That Influence the Intentions to Revisit Korea of Vietnamese Tourists

  • NGUYEN, Xuan Truong
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.4
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    • pp.247-258
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    • 2020
  • The study investigates the influences of different factors on revisit intention to Korea of Vietnamese tourists. A mixed-method including qualitative and quantitative methodologies were utilized. A focus group of 9 experts was carried out for reviewing and exploring different factors and the conceptual model. An in-depth interview with 19 participants was developed with an aim to develop and correct measurement items. The conceptual model was tested and developed using data collected by a questionnaire, from a sample of 473 respondents, who have visited Korea by both electronic and paper surveys with non-probability and convenience sampling techniques. The questionnaire in this research applied a 5-point Likert scale and was distributed both electronically using Google form and by questionnaire paper. The Bootstrap model was used for estimating the model parameters for retesting the reliability of the estimates. Factor analysis and Structural Equation Modelling are employed to analyze the data. Results showed that 427 tourists traveling by groups organized by travel companies and 46 tourists traveling on their own. The reliability, tangibility, empathy, and assurance had influences on tourists' intention to revisit a destination, especially through satisfaction mediating construct. Destination image, self-congruity, and the emergence of Hallyu had influences intension revisit through attitude and tourist motivation.

Evaluation of Convention Destination Images for 2006 and 2010: Importance-Performance Analysis of Meeting and Exhibition Planners' Perceptions (IP분석에 의한 회의 및 전시 기획가의 컨벤션 개최지 이미지 평가)

  • Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
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    • v.14 no.1
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    • pp.19-32
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    • 2011
  • This study compares the results of two Importance-Performance Analyses (IPA) on the convention destination images in Korea by meeting and exhibition planners. Meeting and convention planners carefully evaluate convention destinations by considering meeting room facilities, hotel service quality, safety/security, air transportation access and hotel room availability as the most important attributes of a convention destination. On the other hand, night life, exhibition facilities, scenery/sightseeing opportunities, food and lodging costs and restaurant facilities are considered as the least important attributes of a convention destination. The study revealed that convention destination attributes ranking is dynamic and continuous evaluation should be done to determine the current perception of the meeting and exhibition planners. Meeting and exhibition planners' importance grid of the convention attributes is dynamic and changed with the environment and needs of their clientele. In this study it was noted that the ranking for some attributes has dramatically changed.

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The Bi-level Image Mapping Using Density Information in Character Patterns (문자패턴에서의 밀도정보를 이용한 이진영상 매핑)

  • 김봉석;강선미;양정윤;양윤모;김덕진
    • Journal of the Korean Institute of Telematics and Electronics B
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    • v.30B no.8
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    • pp.8-15
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    • 1993
  • This paper describes a normalization of character which is contained in the character recognition process. Line and dot density is computed on input character image and then image mapping is executed into destination. Also recognition is processed using overlap-partitioning of character image and extraction of 4 directional feature primitives. The validity of proposed nonlinear normalization algorithm could be verified by increment of recognition rate.

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Three Dimensional Medical Image Rendering Using Laplace's Equation (라플라스 방정식의 해를 이용한 삼차원 의학 영상 랜더링)

  • Kim, S.M.;Ahn, C.B.
    • Proceedings of the KIEE Conference
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    • 2000.07d
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    • pp.2918-2920
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    • 2000
  • A new multi-planar interpolation technique for three dimensional medical image rendering is proposed. In medical imaging. resolution in the slice direction is usually much lower than those in the transverse planes. The proposed method is based on the solution of the Laplace's equation used in the electrostatics. In this approach. two contours in the source and destination planes for a given object is assumed to have equi-potentials. Some preprocessing and post-processing including scaling. displacement. rotation from the centers of mass are involved in the algorithm. The interpolation solution assumes mostly smoothing changes in between the source and destination planes. Simultaneous multiple interpolation planes are inherently obtained in the proposed method. Some experimental and simulation results are shown.

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Hole-filling Based on Disparity Map for DIBR

  • Liu, Ran;Xie, Hui;Tian, Fengchun;Wu, Yingjian;Tai, Guoqin;Tan, Yingchun;Tan, Weimin;Li, Bole;Chen, Hengxin;Ge, Liang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.10
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    • pp.2663-2678
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    • 2012
  • Due to sharp depth transition, big holes may be found in the novel view that is synthesized by depth-image-based rendering (DIBR). A hole-filling method based on disparity map is proposed. One important aspect of the method is that the disparity map of destination image is used for hole-filling, instead of the depth image of reference image. Firstly, the big hole detection based on disparity map is conducted, and the start point and the end point of the hole are recorded. Then foreground pixels and background pixels are distinguished for hole-dilating according to disparity map, so that areas with matching errors can be determined and eliminated. In addition, parallaxes of pixels in the area with holes and matching errors are changed to new values. Finally, holes are filled with background pixels from reference image according to these new parallaxes. Experimental results show that the quality of the new view after hole-filling is quite well; and geometric distortions are avoided in destination image, in contrast to the virtual view generated by depth-smoothing methods and image inpainting methods. Moreover, this method is easy for hardware implementation.

Destination Address Block Location on Machine-printed and Handwritten Korean Mail Piece Images (인쇄 및 필기 한글 우편영상에서의 수취인 주소 영역 추출 방법)

  • 정선화;장승익;임길택;남윤석
    • Journal of KIISE:Software and Applications
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    • v.31 no.1
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    • pp.8-19
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    • 2004
  • In this paper, we propose an efficient method for locating destination address block on both of machine-Printed and handwritten Korean mail piece images. The proposed method extracts connected components from the binary mail piece image, generates text lines by merging them, and then groups the text fines into nine clusters. The destination address block is determined by selecting some clusters. Considering the geometric characteristics of address information on Korean mail piece, we split a mail piece image into nine areas with an equal size. The nine clusters are initialized with the center coordinate of each area. A modified Manhattan distance function is used to compute the distance between text lines and clusters. We modified the distance function on which the aspect ratio of mail piece could be reflected. The experiment done with live Korean mail piece images has demonstrated the superiority of the Proposed method. The success rate for 1, 988 testing images was about 93.56%.