• 한국관광식음료학회지:관광식음료경영연구
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• 제16권2호
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• pp.57-78
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• 2005

This study is concerned with the factors of choice properties of leasure tourism. The seven factors of choice properties can be identified. They are tourism convenience, tourism service, tourism characteristics, tourism image and tourism famousness. The choice properties of leisure tourism become significant depending upon population size and use type characteristics. Furthermore, tourism service, tourism image and tourism famousness need to be enforced strategically because the choice properties are largely influenced by revisits, mouth-to-mouth effects, satisfaction, etc. In conclusion, this study found that the choice properties determine the preference and purchasing activities in choosing leisure tourism destination. In addition, this study provides leisure tourism oriented marketing information to tourism business enterprises so that they can perceive major factors affecting to the choice properties.

• 인터넷정보학회논문지
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• 제21권1호
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• pp.147-157
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• 2020

The purpose of this paper is to examine how mainstream international media cover a major political event like the 2018 North Korea-U.S. Summit and how place branding effect is manifested on the Internet. A quantitative content analysis was conducted. A total of 1,990 relevant Internet news stories were collected from May 9 to June 17, 2018 and the types of media mentions Singapore as country and brand received were analyzed. As expected, Singapore garnered worldwide media coverage which in turn helped promote the island-nation's brand. International media reported on Singapore as a Summit location while also highlighting it as an important and attractive, cultural, historical destination. The study's findings indicate that global broadcasters such as CNN and BBC played the biggest role during the Summit in disseminating images of Singapore and landmarks as attractive places. Finally, the visual aspect of the event coverage also served as a formidable marketing instrument in bolstering the nation's brand.

• 농업과학연구
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• 제40권3호
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• pp.261-269
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• 2013

This study analyzed tourists' intention at Gangcheon Mountain, Sunchang-gun for local tourism. The contents of study included impression, characteristics, specialized resources, development direction, intention of visit and its form, destination prior and post visit, travelling expenses, and development form of tourism. The results were as following. Impression and characteristics showed that gochujang and fermentation industry established a strategic ground of local development. Intention of revisit of tourists was relatively high by 97.1%. Furthermore, tourists were mainly family units and they preferred family-based recreational type for the future local tourism development form. Therefore, a development strategy will be required that involves inexpensive accommodation, unique local food items, agricultural-specialty products and local tour packages. For invigoration of local tourism, recruitment of skilled managers for farm village experience will be necessary as well.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2011년도 춘계학술대회
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• pp.244-248
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• 2011

해양문화에 관한 관심과 중요성은 증대하고 있으나 시민과의 친화적 문화로 자리 잡고 있지는 못한 것도 사실이다. 역사적 연유로 위축 상실된 해양성을 회복할 필요성은 이론의 여지가 없는 명제일 수밖에 없다. 시민을 배제한 문화를 존재할 수 없고 해양문화는 시민과의 소통을 시급히 필요로 하고 있다. 그러한 방법론으로써의 상징화 작업, 수단으로서의 관광자원화를 논하고자 한다.

• International Journal of Internet, Broadcasting and Communication
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• 제14권2호
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• pp.98-108
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• 2022

In this study, social network analysis was performed to compare and analyze changes in domestic tourism trends before and after the outbreak of COVID-19 in a situation where the damage to the tourism industry due to COVID-19 is increasing. Using Textom, a big data analysis service, data were collected using the keywords "travel destination" and "travel trend" based on the collection period of 2019 and 2020, when the epidemic spread to the world and became chaotic. After extracting a total of 80 key words through text mining, centrality was analyzed using NetDraw of Ucinet6, and clustered into 4 groups through CONCOR analysis. Through this, we compared and analyzed changes in domestic tourism trends before and after the outbreak of COVID-19, and it is judged to provide basic data for tourism marketing strategies and tourism product development in the post-COVID-19.

• 농촌지도와개발
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• 제29권1호
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• pp.33-49
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• 2022

The competitive strategy perspective is one of the important approaches to develop ecotourism sites. It increases the residents' profits and overcomes the instability of the supply in the marketability. The study aims to explore the ecotourism successful factors based on competitiveness strategies. We found seven key success factors of the competitive strategy approach in the ecotourism industry as the guarantee of sustainable ecotourism as follows: infrastructure, operation management, product/technical development, human resources, service system and cultivation of tourists' understanding and behavior, marketing activities, and local resources. Conclusions and practical implications for successful factors of ecotourism are presented according to the result of the in-depth interview and focus group interview with ecotourism experts.

• 디지털융복합연구
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• 제12권7호
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• pp.123-132
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• 2014

본 연구는 관광목적지의 물리적환경이 감정적 반응과 행동의도간의 영향관계를 파악하고자 했다. 부산지역의 대표적인 관광지인 해운대, 광안리, 송정을 방문한 관광객을 대상으로의 표본추출방식에 의해 설문조사를 실시하였다. 연구결과를 도출하기 위하여 선행연구를 근거로 하여 연구가설을 설정하였다. 첫째, 관광지의 물리적 환경은 관광객의 감정적 반응에 유의한 영향을 미칠 것이다. 분석 결과 편의성과 쾌적성의 물리적환경인 부정적인 감정적 반응에 유의한 영향을 미치고 있으며 매력성은 부정적인 감정에 대하여 유의한 영향관계가 형성되지 않았다. 그리고 매력성과 쾌적성은 긍정적 반응에 대하여 유의한 결과가 나타나고 있었으며 편의성은 긍정적 감정반응에 유의한 영향관계가 없었다. 둘째, 관광객의 감정적 반응은 행동의도에 유의한 영향을 미칠 것이다. 분석결과 관광객의 감정적 반응인 부정적인 감정과 긍정적인 감정은 행동의도에 대하여 유의한 영향관계를 보이고 있었다.

• 통상정보연구
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• 제16권3호
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• pp.307-329
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• 2014

의료관광은 의료관광객의 응급하지 않은 의료행위에 대해 해외 의료서비스에 접근할 수 있도록 의료서비스와 관광을 함께 연계하는 것을 의미한다. 전세계적으로 의료관광객의 수가 상당한 수준으로 증가함에 따라 의료관광에 대한 관심은 연구자, 정책 입안자, 그리고 매스 미디어에 이르기까지 폭넓게 관심을 받고 있다. 그러나 의료관광에 대한 체계적이며 세부적인 연구노력은 현재 매우 미진하고 제한적인 편이다. 본 연구에서는 중국 의료관광객이 목적지를 선택할 때 선호하는 의료속성을 파악 및 분석하였다. 중국 의료관광객의 중요 선호속성의 이상적 조합을 통해 한국으로의 중국 의료관광객을 유치를 증진할 수 있을 것이다. 본 연구에서는 컨조인트 분석을 통하여 의료관광 중요 선택속성조합을 도출하였으며 연구결과, 목적지 선택에 있어서 의료 기술의 경쟁력이 가장 중요한 것을 파악되었다. 선택속성조합의 하위요소에 있어서는 국제의료인증이 중요한 사항으로 입증되었다. 본 연구를 통하여 의료기관과 여행에이전시 등 관련 기업에게 마케팅활동을 위한 통찰력을 제공할 것으로 판단된다. 또한 의료관광객이 선호하는 브랜드와 그에 따른 선호요소를 기존의 의료관광목적지 분석연구와 연계하여 좀 더 체계적인 의료관광 상품의 개발과 한국의료관광의 역량을 강화하는데 본 연구가 일조할 것으로 판단된다.

• 대한인간공학회지
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• 제33권5호
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• pp.407-422
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• 2014

Objective: The purpose of the study is to develop quantitative usability evaluation criteria for senior-friendly autonomous transportation robot. Background: The Republic of Korea has become the most rapidly aging society, and is anticipated to enter the post-aged society in 2026. To raise the quality of life of a senior with limited mobility and to reduce the burden of caregivers, many high-tech assistive products with information technologies are developed nowadays. The senior-friendly autonomous transportation robot is one person robot vehicle to move a senior to the destination for hospitals, nursing homes or silver town complex. With built-in navigation system and environmental monitoring censors, it automatically seeks the path to the destination and avoids collision to obstacles and pedestrians on the way. Due to the early stage of the product, few usability studies in this field have been done, mostly on general service robots to assist seniors, power wheelchairs and delivery robots. ISO and KS standards for the service robots are focused on safety. Method: Based on the reference usability index, the early draft of the usability evaluation questionnaires was developed. After small group tests and interviews, the experts modified the initial draft to the Usability Evaluation Criteria for Senior-Friendly Autonomous Transportation Robot (UEC-SFATR). Result: UEC-SFATR consisted of 4 subscales - Safety, Controllability, Efficiency and Satisfaction. All of the 4 subscales of UEC-SFATR were passed the reliability criteria by 4 groups of seniors, divided by gender and familiarity of smart-devices. Conclusion: UEC-SFATR covers wider area of user experiences of the SFATR and is a good measurement tool to help both the users and developers of the robot. Application: This study provides guide to the future product development and product competitiveness evaluation by quantifying user experiences for the SFATR.

• Journal of Smart Tourism
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• 제2권1호
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• pp.5-19
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• 2022

Smart tourism is seen as a revolution in the tourism industry, involving innovative and transformative theoretical-practical approaches for the sector. As a result of its application in the tourist context, benefits can be seen such as more sustainable practices, greater mobility and better accessibility in destinations, evolution of processes and experiences of tourists. Much of this is achieved through the support of technological solutions. However, despite the immense expectations, and the many researches carried out on it, a literature summary regarding the dimensions that can be observed in each application of this smart tourism has not yet been proposed. Therefore, supported by the PRISMA recommendation, this research proposed to carry out an integrative review of the literature on smart tourism (in its different levels of application, such as the city, the destination and the smart tourism region), with the objective of mapping the dimensions that underlie it. Thus, from an initial scope of 833 intellectual productions obtained, inputs were found for the dimensions in 363 of them after a thorough analysis. The compilation of data obtained from these productions supported the proposition of 14 operational dimensions of smart tourism, namely: collaboration, technology, sustainability, experience, accessibility, knowledge management, innovation management, human capital, marketing, customized services, transparency, safety, governance and mobility. With this set of dimensions, it is envisaged that the implementation of smart tourism projects can present more comprehensive and assertive results. In addition, shortcomings and opportunities for new research that support the evolution of the theory and practice of smart tourism are highlighted.