• 제목/요약/키워드: Design motive

검색결과 326건 처리시간 0.023초

20, 30대 남성의 외모관심도에 따른 속옷 태도 및 속옷 구매 (Underwear Purchase Behaviors and Attitude by Degree of Interest in the Appearance of Males in Their 20s-30s)

  • 김정우
    • 한국의류학회지
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    • 제34권10호
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    • pp.1647-1657
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    • 2010
  • This study examines underwear purchase behaviors and the attitude of male consumers based on the degree of interest in appearance. Data research was conducted on 296 males in their 20s and 30s located in Seoul & Gyeonggi province. The SPSS 17.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, t-test, and $\chi^2$-test. The results of this study are as follows: The degree of interest in appearance was identified with four factors; outfit management, confidence of figure, interest in clothing, weight control, and disinterest in appearance. Customers were segmented into two subdivisions: high and low interest in appearance. The factors derived from the factor analysis of underwear purchase motive included aesthetic, impulsiveness, and practicality. The purchase behavior of the group with high interest in appearance was highly motivated by aesthetics and impulsiveness. The factors derived from the factor analysis of underwear attitude included fashionability, comfortableness, and quality. Customers were segmented into the following three subdivisions: pursuit of comfortableness, pursuit of diversity, and normal. The type of high interest in appearance regarded fashionability and quality highly. Finally, the degree of interest in appearance showed significant relevance in purchase motive and underwear attitude for underwear.

South Korean Consumers' Experiences and Underlying Shopping Mechanism of Black Friday

  • LEE, Jin Suk;CHUN, Seungwoo;CHOI, Jayoung
    • 유통과학연구
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    • 제17권11호
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    • pp.63-72
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    • 2019
  • Purpose: Black Friday is a globally used as a promotion event. A lot of South Korean retailers also have used it as their promotion concepts. But South Korean Consumers' response to Black Friday has never been investigated academically. This study examined Black Friday shopping of South Korean consumers, including experiences, perceptions, motives and shopping mechanism. Research design, data and methodology: To verify the purposes of this research, a survey was conducted with 462 participants. This study analyzed descriptive features of experiences, perceptions and motives and developed and tested the model of shopping mechanism. Results: South Korean consumers perceive Black Friday as one of the credible marketing tactics offering a big price discount. They have generally positive perceptions and shopping experiences toward Black Friday. The key motive of Black Friday shopping is for saving cost. In addition, for South Korean consumers, perceived deal value, perceived innovativeness, saving cost motive and fun motive are important antecedents of shopping on Black Friday, and attitude toward Black Friday plays a mediating role between antecedents and shopping behavior. Conclusions: The findings of this study provide practical and theoretical insight to understand the impact of Black Friday in South Korea.

의복추구혜택, 상표애착, 상표충성도 관계 (The Relationships among Clothing Benefits Sought, Brand Attachment, and Brand Loyalty)

  • 황진숙
    • 한국의류학회지
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    • 제32권11호
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    • pp.1704-1714
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    • 2008
  • The purpose of this research was to investigate the relationships among clothing benefits sought, brand attachment, and brand loyalty. The subjects were 559 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, and path analysis. The results showed that there were seven clothing benefits sought: ideal figure/impression improvement, individuality, brand, fashion, comfort, conformity, and sex appeal. Brand attachment motives had two factors of brand personality/individuality expression and conformity/status elevation. Brand attachment consisted of love/friendliness and passion. Statistical analyses showed that there were significant relationships among clothing benefits sought, brand attachment, and brand loyalty. There were significant effects of clothing benefits sought factors on brand attachment motives. The consumers who sought benefits of ideal figure/impression improvement, individuality, and sex appeal had a brand personality/individuality expression motive. In the meanwhile the consumers who sought benefits of brand, fashion, comfort, conformity, and sex appeal had a conformity/status elevation motive. There were also significant effects of brand attachment motives on brand attachment. The consumers who had a brand personality/individuality expression motive felt love/friendliness and passion for their brands.

"준비된 환경"으로써의 유아교육이 실내건축에 미치는 영향 (A Study of interior Design through the "prepared Environmental" for childhood)

  • 최정민
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2003년도 춘계학술발표대회 논문집
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    • pp.166-169
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    • 2003
  • This study on the Environmental kindergarden from the Original Method as a Frobel and a Montessori. For the purpose of this story, in the motive by the interior design for architectural childhood is understanding prepared Environmental of PEDAGOGIA Montessori. The Montessori's opinion has The Material through the culture concept From childrens toys. And there are concept house $\ulcorner$CASA DEI BAMBINI$\lrcorner$ in Mantova 1920. This Environmental has original idea from the old Italian culture.

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인체 골격의 X-ray 투사 이미지를 활용한 패션디자인 (Human Skeletal X-ray Projection Images Applied Fashion Design)

  • 박정인;이연희
    • 한국의상디자인학회지
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    • 제17권3호
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    • pp.13-27
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    • 2015
  • The purpose of this study is to understand the general process from textile design till fashion design and to understand the relation between the body structure by using the x-ray technique. The research method was to see background of the anatomic feature and human skeletal X-ray projection through historical aspect of publications, the Internet, and paper. In terms of production, in order to present a design that takes into account the unique silhouette of the human body without distorting the shape of the human skeleton, X-ray images that were reconstituted using a computer graphic tool (Photoshop CS) were reproduced into the fabric as intense images through the digital Textile Printing technique that is capable of expressing fine and delicate details, and applied into the design. An original design was developed that emphasized the impression of the human body being projected and the shape of the human skeleton realistically expressed in terms of silhouette and detail. The results are as follows: First, Body has a anatomic formative characteristic and its formativeness becomes as a great motive for the artistic expression and thereby it becomes more unique and available for new design expression. Second, Using the 'body frame' as the motive of the research, there's mainly tried to make an unique expression. Third, according to reconstructing human skeletal X-ray projection by using Adobe Photoshop CS2, it can be expressed strong and unique design. Forth, DTP which is being used as an essential technique, expresses the body frame realistically and being used the special type of functional product and silk. Likewise by discovering the diverse formativeness of our body frame and reflecting the sense of humanity into the pieces there's been able to make and develop an unique fashion design. I sincerely hope there is a hug progress in this research in this area.

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한의과대학 예과생의 진로관련 특성에 관한 연구 (Career-related characteristics of premedical students in Korean Medicine college)

  • 진성미;박선주
    • 대한예방한의학회지
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    • 제17권3호
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    • pp.47-61
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    • 2013
  • Objectives : This study was aimed at exploring career-related characteristics of premedical students in Korean Medicine college and those relationships with career development readiness and vocational value. Methods : A total of 140 premedical students participated in the survey. The questionnaire consisted of demographic characteristics and career-related characteristics such as motive for career choice, specialty preference after college graduation, and school life adaptation. Also they responded in the web-survey of career development readiness inventory and vocational value inventory developed by Korea Research Institute for Vocational Education & Training. Eight items of motive for career choice were collected from the pilot study from 70 premedical students. Results : 'Job stability' was the top motive for career choice(25.5%). The average college life adaptation score was relatively low(13.7) : higher in male(14.3) and the early career decision group(14.2) than female (12.9) and late decision group(12.9), which was statistically significant(p=0.019 and p=0.036, respectively) in the subgroup analyses. The result of career development readiness inventory showed that 'self-knowledge' (79.3) and 'confidence on career decision' (78.6) were the two highest, which is similar to the result of the vocational value inventory ('fulfilling abilities' and 'self-improvement'). More characteristics were also described. Conclusions : The results showed that Korean Medicine premedical students have high vocational identity. This study suggested that more specified studies for identifying career-related characteristics for Korean Medical students should be conducted in order to design systematic and professional medical education programs.

전통주술문양의 시각적 분석을 통한 한국적 캐릭터의 시각적 표현에 관한 연구 (A study on the visual expression of Korean style character design through the visual analysis on traditional magic pattern)

  • 신승택;이현주
    • 디자인학연구
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    • 제14권3호
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    • pp.135-144
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    • 2001
  • 우리의 전통문화 유산에서 새롭게 디자인 모티브를 발굴하고 시각적으로 상징화하는 연구는 과거의 것과 현대의 것을 융합시키므로써 형태와 미학의 조화 속에 새로운 한국적 디자인을 창조하는 일이며, 미래의 가치를 찾는 작업이고, 새로운 전통 문화를 만드는 일이라고 할 수 있다. 본 연구는 우리 전통상징문양과 12지신 캐릭터에서 디자인 모티브를 발굴하고, 전통과 현대의 이미지를 접목하여 참신하고 세련된 감각과 흥미를 유발할 수 있는 캐릭터에 대한 표현연구를 통해 독특한 한국적 캐릭터를 개발하여 이를 현대 디자인에 다양하고 실질적인 활용방안을 제시하고자 했다. 이는 전통상징문양의 시각적인 효과와 캐릭터 개발만이 아닌, 우리만의 고유한 문화요소로 정체성과 독창성을 표현하여 외래문화 속에서 우리의 한국적 아이덴티티(Identity)를 찾고 한국적 디자인으로 미래의 세계시장에서 새로운 국가경쟁력을 갖기 위함이 그 목적이다.

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한국적 이미지의 경기용 수영복 디자인 개발에 관한 연구(I) - 오방색과 태극문을 중심으로 - (A Study for Developing the Competitive Swimming Suit Design with Korean Traditional Image (I) - Focused on the 5 traditional colors and Taeguk motive -)

  • 최경희;김민자
    • 복식
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    • 제53권2호
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    • pp.35-55
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    • 2003
  • The purpose of the study is to get some pieces of prior information to eventually develop competitive swimming suit designs with Korean traditional images. The study has been accomplished in following steps. First, as theoretical research, the history of swimming suit design and the requirements in designing competitive swimming suits were studied. Second, as practical research, at first, the trend of the competitive swimming suit designs in the national swimming suit market was examined. And then. the questionnaire surveys of both professional and amateur swimmers about their design preferences with purchasing and fabric-related tendencies were conducted for understanding professionals' characters more exactly. This data were analyzed through cross-analysis and multi-response analysis and x 2 was used. The results of this study can be summarized as follows : First, athletes' preferential design tendency for the swimming suit designs were examined in the aspects of style, color, pattern, logo, and accessary. In style, female athletes preferred an athletic one-piece style and male ones preferred a brief style. In color. neutral, mostly black was preferred most and cold color group like dark blue and navy blue next, regardless of sex. In addition, they preferred similar color coordination. In pattern, though solid fabrics were mostly preferred in both sexes, especially Taeguk motive were considered the most appropriate pattern to show Korean image. Besides, logo was considered importantly, and swimming caps and goggles of accessaries were generally used. Second, athletes' swimming suit purchasing tendency was as a following. the number of swimming suits possessed was more than 4 pieces. the durable period was less than 3 months. and the most important point considered in purchasing was an easy fitting for men and a design with an easy fitting for women. And most of swimming athletes preferred foreign products than domestic ones, which was attributed to excellent quality, easy fitting, and good design. and so on. Third, in fabric-related tendency, food touch, easy fitting. and opaqueness were considered importantly. and durability to chlorine, elasticity, color fastness, easy draining, lightness, and so on were demanded forward.

한국 고건축 양식을 응용한 반(盤) 디자인 (A Study on Soban(dining table) Design Applying of Korean Traditional Architecture)

  • 이종수;김명태
    • 한국가구학회지
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    • 제25권2호
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    • pp.79-86
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    • 2014
  • Furniture can be a product of design and is considered a form of a decorative art. Architectural works are often perceived as cultural symbols and as works of art. Korean traditional architectural form and wooden furniture were improved by adding up an organic coordination in the interior space. Furniture adds beauty of life by being coordinated with the interior space with its particular characteristic in the form of architectural structure. Architecture and furniture are also being improved in a more natural and diverse way. Therefore, in this research, from the choice of the location, Korean traditional architecture is considered to be coordinated with the nature, and the technical skill is lessened to express its beauty. There is a presence of elegance yet robust combination of simplicity and beauty. In addition, the traditional architecture and wooden furniture are completely expressed structurally with coordination of the outstanding design and solid structure according to the thrifty living in the Confucian ideas which influenced the Korean traditional society. The representative of Korean traditional architecture, Baeheulrim pillar, has worked as motive because of its visual comfort caused by optical illusion and formative elements. The small portable dining table (Soban) which reflects the characteristic of Korean unique tradition and the sensitivity of Koreans has been reinterpreted through the motive in this research. As a result, it has shown the possibility as the design element to change the aesthetic structure. In the modern society, cultural identity plays a vital role. Therefore, this research can be used as reference for the new concept of furniture - making. It could be a combination of modern people, lifestyle and living space by creating the Korean image suitable for the modern society.

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성공적인 신제품개발을 위한 제품속성역별 효율적 관리모형의 설계에 관한 연구 (Design a Management Model based on the Product Characterstic Area for Successful New Product Development)

  • 권철신;안기현;이재하
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2010년도 춘계학술대회
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    • pp.435-439
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    • 2010
  • The purpose of this paper is to design a new management model based on the grill-formed product charscteristic area(PCA) which specify the position of products classified by the level of market and technology. This product characteristic area is composed of 9 cells and the cases sorted by market and technology are analyzed by each cell. Conclusion of this study based on many significant results gained by the various multi-variate analysis is summarized as follows; First, it can be noted that success/failure factor and progress stages are different by each cell. Second, a new management model is designed by combining the Motive Resource, Success/Failure(S/F) factors, and Progress Stages of New Product Development. Third, success products featured a balance between marketing oriented and technically oriented activities. A new attemp that combine S/F factors with development stages by each product cell will be of great usefulness for further study.

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