• Journal of Korea Trade
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• 제26권6호
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• pp.20-40
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• 2022

Purpose - In recent times, the international trade environment has been changing rapidly, centering on the online market. In the post-COVID-19 era, small and medium-sized trading companies are facing the problem of not being properly provided with overseas market research, market trend analysis, and trade-related information. Cloud-based digital trade is being sought as an alternative to solve these problems; however, there is a lack of research on the intention to switch to digital trade among small and medium-sized trading companies. Therefore, this study empirically analyzes the intention to switch to digital trade based on the migration theory, and through this, attempts to identify each factor that affects the intention to switch to digital trade. Design/methodology - In this study, in order to identify factors influencing intention to switch to digital trade and innovation resistance of small and medium-sized trading companies, through previous research on migration theory and the PPM (Push, Pull, Mooring) model, each variable was selected for the purpose of the study. Based on this, a research model was established for the factors affecting switching to digital trade of small and medium-sized trading companies and empirically analyzed. In addition, considering the differences in the innovation propensity and maturity of information infrastructure of trading companies as the recipients of innovation, this study analyzes the moderating effect of the mooring effect and seeks ways to establish specific strategies according to the degree. Findings - As a result of empirical analysis, the pull effect was found to have the greatest influence on intention to switch to digital trade. However, the pull factor was found to have an effect on user resistance, and it was confirmed that it was a factor simultaneously inducing positive and negative consumption behaviors among users. In addition, it was found that the higher the company's innovation propensity, the higher the pull effect's influence on the intention to switch, and analysis showed that the push effect had no influence. In addition, companies with high information infrastructure maturity were expected to have a relatively high level of intention to switch compared to companies with low information infrastructure maturity, and the difference between the two groups was found not to be statistically significant. Originality/value - This study is a timely study in that it demonstrated the effect on the switching to cloud-based digital trade for small and medium-sized trading companies and that the cloud system related to digital trade is in full swing. There are academic implications in that it revealed that the pull effect is an important factor in the intention to switch to cloud service. Practical implications were presented in that small and medium-sized trading companies suggested ways to increase the value of the cloud system for switching to digital trade and a way to increase the switching ratio by minimizing the mooring effect. In addition, the study argues that active institutional support from the government is needed to activate cloud service.

• Journal of Korea Trade
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• 제26권8호
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• pp.21-36
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• 2022

Purpose - Carbon emission standards are based on the "production-based carbon emissions" generated by the production of goods in the relevant country which were the existing measurement methods. However, can such carbon emissions measurement standards be established international? For example, some of the goods produced in developing countries are produced for the demand of developed countries. The method of measuring carbon emission based on the final demand of a certain country is called "consumption-based carbon emissions." This study compares productionand consumption-based CO₂ emissions according to economic growth in ninety-three countries categorized by income level. Design/methodology - Our empirical model considers the difference between production- and consumption-based CO₂ emissions according to economic growth. Also, our model investigated whether the EKC hypothesis in most of the previous studies that had been based on production-based emissions was also established in the consumption-based emission model. Considering the continuous characteristics of CO₂, we utilized the generalized method of moments (GMM), specifically a system GMM econometric technique because CO₂ in the previous period can affect CO₂ in the present period. Findings - Our main findings can be summarized as follows: The results show that for the consumption-based CO₂ emissions model, CO₂ continuously increases as economic growth increases in the upper-middle income countries. The inverted U-shaped result was found in the case of the production-based model. However, in the lower-income countries, an inverted-U shape in which CO₂ emissions decrease at some point as the economy grows in the production-based model does not appear. On the other hand, in the consumption-based model, an inverted U-shaped result was obtained when estimating with system-GMM. Additionally, the proportion of manufacturing, energy imports, and energy consumption had an effect on both the production- and the consumption-based model regardless of the group's CO₂ emissions. On the basis of such assessments, policymakers need to consider not only production- but also consumption-based options. Originality/value - Previous studies have mainly focused on production-based CO₂ emissions, with most of them revolving around economic growth or the effect of various social and economic factors on CO₂ emissions. However, this study considers the relationship with economic growth using consumption-based emissions as a dependent variable by classifying ninety-three countries by income level.

• 예술인문사회 융합 멀티미디어 논문지
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• 제7권11호
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• pp.1-15
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• 2017

수출전략형 할랄식품 개발에 있어서 소비자의 니즈분석과 소비성향 파악은 시장진출의 필수적인 과정이다. 본 연구는 인도네시아 무슬림 소비자의 인삼 및 홍삼제품에 대한 인식과 태도 및 이용실태를 조사하였다. 온라인 시스템을 이용한 웹 기반 설문조사방법으로 인도네시아에 거주하는 성인 남녀 무슬림 소비자 200명을 대상으로 인삼·홍삼제품에 대한 인지도, 섭취경험, 선호 및 비선호요인, 효능인식수준, 구매현황과 구매한 제품에 대한 만족도와 재구매 의사 등을 조사하였다. 연구결과 인도네시아 무슬림 소비자의 인삼·홍삼제품 인지도는 각각 58%, 51%정도로 나타났다. 특히, 남자, 20-30대, 소득이 중·상인 소비자에서 인삼·홍삼제품에 대한 인지도가 상대적으로 높았다. 인도네시아 무슬림 소비자가 인삼·홍삼제품을 섭취하는 이유는 건강증진, 기분전환, 질병예방의 순이었으며, 섭취경험이 있는 소비자는 인삼·홍삼제품의 효능에 대한 인식도가 매우 높았다. 특히, 20-30대는 40-50대 대비 건강증진, 기분전환, 주위권유 등의 이유로 인삼이나 홍삼제품을 섭취하며, 인터넷을 통하여, 면역력 증진, 피로개선, 남자 정력증강에 대한 효능을 알고 있었다. 인도네시아 무슬림 소비자의 인삼이나 홍삼 제품에 대한 만족도는 건강증진, 맛과 향, 포장규격과 디자인 순으로 높았으나 가격, 상품종류의 다양성은 개선할 부분으로 나타났다. 더욱이 지인 추천의향과 지속구입의향은 모두 높은 편으로 나타나 향후 할랄인증 인삼·홍삼제품 소비자의 세분화와 니즈분석을 통한 전략적인 제품개발이 필요하다고 판단된다.

• 예술인문사회 융합 멀티미디어 논문지
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• 제7권6호
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• pp.701-708
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• 2017

건축공사는 설계단계에서 도면을 바탕으로 예상되는 비용이 산정되며, 소요예산의 책정과 예산에 합당한 효율적 공사 방안을 찾게 된다. 정확한 물량산출과 예산책정은 공사의 수익성 여부를 판단하는 척도 중 하나로 매우 중요하다. 하지만 이러한 과정이 대부분 인력이나 2D 도면에 의존하여 수행되기 때문에 오차가 발생하기 쉬웠고, 자동화가 가능한 BIM(Build Information Modeling) 프로그램은 매우 고가이기 때문에 현장에서 적용하기 어려운 시점이다. 이에 본 연구에서는 3차원 모델링 소프트웨어인 스케치업을 이용하여 3D 건축모델링을 수행하고, 물량산출을 할 수 있는 방법론을 제시하고자 하였다. 연구 결과, 건축물의 2D 도면을 이용하여 효과적으로 3D 모델링을 수행하였으며, 모델링 결과를 기반으로 2D 도면과 3D 모델링을 통한 물량산출의 차이를 산출할 수 있었다. 연구를 통해 스케치업을 활용한 3D 모델링과 물량산출이 기존의 2D 산출식의 오류를 방지할 수 있다는 가능성을 제시하였다. 지속적인 연구를 통해 연구방법의 활용성이 검증된다면 건축 모델링과 물량산출 업무 효율성 증가에 크게 기여할 것이다.

• 예술인문사회 융합 멀티미디어 논문지
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• 제8권1호
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• pp.1-16
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• 2018

사람이 살아가는 거주공간은 시간의 흐름에 따라 변화하며, 도시의 발전과정을 통해 다양한 양상으로 발전하였다. 특히 근대적 도시계획이 본격적으로 적용되기 시작한 1900년대 이후 도시환경과 거주환경은 체계적 계획을 통해 발전해 왔다. 이와 같은 도시환경에서 거주하는 도시민의 삶의 만족도는 거주화경과 도시환경과의 상호 영향을 미칠 것 이라는 가정하에 본 연구를 수행하였으며, 연구의 방법론으로 서울시 거주민을 대상으로 설문조사를 실시하였으며, 분석은 SPSS 20.0 프로그램을 통해 회귀분석을 실시하였다. 연구의 결과는 다음과 같다. 첫째, 주거환경과 도시환경의 관계 편의성, 안전성, 쾌적성으로 분류하여 유의한 관계를 갖고 있으며, 주거환경의 만족도는 정주의식의 만족도에 영향을 주는 유의한 결과를 보이는 것으로 분석되었다. 둘째, 주거환경이 도시환경 특성의 정주의식에 미치는 영향관계는 통계적으로 유의하며, 안전성과 쾌적성은 주거환경 만족에 통계적으로 유의한 영향을 주며, 편의성은 유의한 영향을 주지 못하는 것으로 밝혀졌다. 셋째, 도시환경 특성 중 편의성은 정주의식에 직접적인 영향을 미치지 못하며 매개변수인 주거환경 만족을 통해서만 간접적으로 정주의식에 영향을 미치는 것으로 확인되었다.

• 예술인문사회 융합 멀티미디어 논문지
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• 제7권3호
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• pp.371-381
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• 2017

본 논문에서는 인간 움직임에 관한 이론들 중 현대무용 이론가인 루돌프 폰 라반(Rudolf von Laban)의 움직임 분석(Laban Movement Analysis)을 중심으로 추상 애니메이션의 제작 방법론을 소개한다. 라반의 이론은 다양한 인간의 움직임들을 묘사하고 시각화하고 해석하고 문서화하기 위한 도구와 언어를 모두 포함하며 그 중 공간조화이론인 코레우틱스(Choreutics)는 고대로부터 정의된 자연의 보편적인 패턴과 자연의 일부인 인간의 보편적 디자인에 기반하고 있다. 라반은 근본적으로 움직임의 공간을 이원론적 방식으로 정의하였는데 외형적으로는 점, 선, 면, 다각형, 그리고 선형, 비선형 움직임과 같은 기하학과 모션 프리미티브의 관점에서의 객관적이고 과학적인 정의를 통해 컴퓨터 그래픽스에서 인간의 움직임을 생성하기 위한 구체적인 기반을 제공하였다. 또 한편으로는 움직임의 내적인 의도와 관련하여 나타나는 역동적 운동성의 미묘한 특징들을 이해할 수 있는 시스템을 제공하였다. 라반의 해석은 다양한 시각적 분석방식을 통해 조형예술과 컴퓨터 아트 양쪽 분야에서 활용될 수 있는 잠재적인 가치를 지니고 있다. 본 연구는 움직임에 대한 신체적, 심리적 분석에서 영감을 얻었으며 추상 애니메이션을 제작하기 위해 컴퓨터 알고리즘을 개발하였다. "코레오그래피(Choreography)"라고 명명된 일련의 컴퓨터 애니메이션 작품들은 문화체육관광부와 한국공예·디자인문화진흥원이 주최·주관한 "2015 공예트렌드페어(Craft Trend Fair)"의 주제관 <손에 담긴 미래>와 2016년 주영한국문화원의 "움직임을 만드는 사물(Make Your Movements: Korean Contemporary Objects)"등 다수의 전시에 소개되었다. 본 논문에서는 라반의 움직임에 관한 표현을 기초로 추상적 조형요소들의 움직임을 제작하기 위한 아이디어와 방법들을 설명한다.

• Journal of Korea Trade
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• 제27권2호
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• pp.61-76
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• 2023

Purpose - The digital service trade has become an important driver of the global service trade. The main purpose of this study is to explore the influencing factors of digital service exports from China and Korea to RCEP sample countries respectively, and to comprehensively study the export potential of China and Korea to RCEP countries, so as to provide theoretical guidance and a decision-making reference to promote digital service trade exports and digital economy development in China and Korea. Design/methodology - First, the stochastic frontier gravity model was improved by introducing nonefficiency factors affecting digital services trade, extending the gravity model of traditional services trade exports to digital services trade exports. Secondly, the panel data of China and Korea for the eight sample countries of RCEP from 2011 to 2021 were adopted for the empirical analysis of digital service export potential by a stochastic frontier model. Findings - China's economic growth plays a role in increasing China's digital service trade exports, while Korea's economic growth does not play a significant role in increasing Korea's digital service trade exports. However, the economic growth of trading partner countries can play a significant role in boosting the digital service trade in both China and Korea, and comparison shows that Korea has higher resilience in the digital services trade than China. In addition, the market size of target countries plays a positive role in promoting the digital service trade exports of both China and Korea, and the increase in the value-added share of services in target countries will lead to a decrease in the digital service trade exports of both China and Korea. Originality/value - This study is innovative in terms of research perspective and method. Academic research on the export potential of international trade has been extensive, but most studies are based on the perspective of the goods trade, fewer studies are based on the perspective of the service trade, and there are almost no studies based on the perspective of digital service trade. There is a gap based on the comparative analysis of the export potential of the digital service trade between China and Korea. This study extends the gravitational model of traditional service trade exports to digital service trade exports to comparatively analyze the export potential of China and Korea to RCEP countries. This study addresses this limitation by analyzing a comparative analysis of the digital service trade export potential of China and Korea.

• Journal of Korea Trade
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• 제27권1호
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• pp.139-158
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• 2023

Purpose - The study of co-movements between stock markets is a crucial area of finance and has recently received much interest in a variety of studies, especially in international finance. Stock market co-movements are a major phenomenon in financial markets, but they are not necessarily independent of the real market. Several studies support the idea that bilateral trade linkages significantly impact stock market correlations. Motivated by this perspective, this study investigates whether real market integration due to trade agreements brings about financial market integration in terms of stock market co-movement. Design/methodology - Over the 10 free trade agreements (FTAs) signed by the United States, using a dynamic conditional correlations (DCC) multivariate GARCH (MGRACH) model, we empirically measure the degree of integration by finding DCCs between the US market and the partner country's market. We then track how these correlations evolve over time and compare the results before and after trade agreements. Findings - According to the empirical results, there are positive return spillover effects from the US market to eight counterpart equity markets, except Jordan, Morocco, and Singapore. Especially Mexico, Canada, and Chile have large return spillover effects at the 1% significance level. All partner countries of FTAs generally have positive correlations with the US over the entire period, but the size and variance are somewhat different by country. Meanwhile, not all countries that signed trade agreements with the United States showed the same pattern of stock market co-movement after the agreement. Korea, Mexico, Chile, Colombia, Peru, and Singapore show increasing DCC patterns after trade agreements with the US. However, Canada, Australia, Bahrain, Jordan, and Morocco do not show different patterns before and after trade agreements in DCCs. These countries generally have the characteristic of relatively lower or higher co-movements in stock markets with the US before the signing of the FTAs. Originality/value - To our knowledge, few studies have directly examined the linkages between trade agreements and stock markets. Our approach is novel as it considers the problem of conditional heteroscedasticity and visualizes the change of correlations with time variations. Moreover, analyzing several trade agreements based on the United States enables the results of cross-country pairs to be compared. Hence, this study provides information on the degree of stock market integration with countries with which the United States has trade agreements, while simultaneously allowing us to track whether there have been changes in stock market integration patterns before and after trade agreements.

• Journal of Korea Trade
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• 제27권2호
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• pp.115-129
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• 2023

Purpose - This study empirically analyzes the consumer value of risk management associated with illegal, unreported, and unregulated (IUU) fishing of fishery products imported to Korea. The global regulatory paradigm for IUU fishing has shifted from production-centered to market-centered. As a result, changes in the international fisheries trade environment emphasizing "transparency" and "legality" of the production process are accelerating. Therefore, changes in the management systems of fishery products entering the country are also needed. Accordingly, this study estimated the consumer value for risk management of IUU fishing, targeting major fish species imported to Korea, and derived the feasibility of introducing related policies. Design/methodology - This study used the choice experiment as an analysis model to estimate consumers' willingness to pay for the "possibility to check for IUU fishing." The choice experiment assumes that the value of a good or service is composed of separable attributes and that the sum of the part-worth of these individual attributes becomes the total value. In this study, respondents were presented with profiles comprising three attributes (country of origin, price, and possibility of checking IUU fishing) and the levels of frozen poulp squid, the subject of the analysis. The participants were asked to select their preferred profile. The marginal willingness to pay for each attribute was derived from the results of the respondents' choices using conditional logit model estimates. Findings - There is a marked difference in utility based on the preference of the country of origin of fishery products among consumers. In addition, the utility of fishery products that have undergone IUU fishing verification was observed to be higher, with the utility marked to be higher for lower prices. Originality/value - Estimating the policy value of the risk management in IUU fishing of imported fisheries products in this study is a novel attempt that has never been conducted before. Several studies have been conducted to assess the risk of IUU fishing associated with the import of fishery products internationally. However, such studies are yet to be conducted in Korea. Instead, policies and studies have focused on issues related to complying with trading partners' legal and transparent standards for exporting fishery products. This study should be the beginning of more in-depth empirical and theoretical explorations to establish order in the domestic seafood market and respond to changes in international regulations on IUU fishing.

• 한국프랜차이즈경영연구
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• 제9권1호
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• pp.27-39
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• 2018

Purpose - Recently, the mobile application field has been receiving astronomical attention from the past few years due to the growing number of mobile app downloads and withal due to the revenues being engendered. Especially delivery apps by mobile service market is experiencing rapid growth and competition is intensifying. Therefore, delivery apps' choice attributes has become important as a strategy for survival of franchise firms. Based on previous studies, this research proposed the theoretical framework about the structural relationships among customer satisfaction, trust and revisit intention on delivery apps' choice attributes. Research design, data, and methodology - This study examines the structural relationship between choice attributes of using the delivery app, satisfaction, trust, and revisit intention. More specifically, this study has been examined from the perspective of Generation Y who is enjoying electronic commerce and shopping with mobile phone. In this model, choice attributes of delivery app consists of three sub-dimensions such as service quality, system quality, interaction quality. So as to test the purposes of this study, research model and hypotheses were developed. After excluding 24 invalid respondent questionnaires, 201 valid questionnaires were coded and analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 21 and SmartPLS 3.0. Result - The results of the study are as follows. First, service quality and interaction quality had positive effects on satisfaction, and interaction quality had positive effects on trust, but system quality did not have a significant effect on both satisfaction and trust. Second, satisfaction had positive effects on both trust and revisit intention. Third, trust had positive effects on revisit intention. Conclusions - The implications of this study are following as: From the theoretical perspective, this study confirms the effect of delivery apps' choice attributes on satisfaction, trust, and revisit intention. In addition, it is significant that we examined the influence of choice attributes of delivery apps on their attitudes and behaviors of Generation Y familiar with mobile environment. Through this study, we hypothesized that the attributes of service quality and interaction quality of delivery apps have a significant effect on customer satisfaction, and this can be expected to provide meaningful implications for the development of franchise restaurant industry. To encourage continuous repurchase through customer satisfaction, franchise companies need to establish various strategic alliances with delivery app companies and new growth engines by providing diverse and high-quality services to customers in the smart age.