• Title/Summary/Keyword: Design management strategy

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A Study of Global Manufacturing Education and Training for Chinese Company Manager

  • Sun, Jing;Tamaki, Kin'ya;Yeh, Shihshui;Takiuti, Noboru
    • Industrial Engineering and Management Systems
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    • v.13 no.3
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    • pp.252-257
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    • 2014
  • Global economic recession, global market reduction, and the deteriorating economic recession are forcing the industry to reconsider the business plan and strategy related to supply chain regardless of the size of the companies. During the economic recession caused by financial anxiety, development of international collaborative producer is the key theme for a manufacturing industry to get over the situation. Especially, development of high-skilled people who are capable of handling global manufacturing management is the key factor in China which shifted from a world factory to a world market. In this background, we started the international project of global manufacturing education and training for Chinese company managers from 2009. In this paper, based on the research conducted by the universities and companies in China, a design of global manufacturing education and training is proposed. This presented design is based on the theory of Japanese production strategy and investigation of actual conditions for Chinese companies and the research methodology of business management practice with efficiency and productive for international level management organization. The effectiveness of the education design is evaluated by applying the international education and training project of Aoyama Gakuin Human Innovation Consulting Inc. and Vigor Management Technology Association.

A Study on Flexibility Strategy, Manufacturing Methods and Performance Measurement of Korean Manufacturing Companies (한국 제조기업의 유연성전략, 생산활동기법과 성과측정에 관한 연구)

  • 윤재홍;이근호
    • Korean Management Science Review
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    • v.16 no.1
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    • pp.137-156
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    • 1999
  • Flexibility is a competitive weapon in the changing environment. In order to pursue the flexibility, Korean manufacturing companies must define the flexibility dimension clearly, build the appropriate manufacturing infrastructures and measure the right flexibility performance indicators. This paper found out as follows. First, Korean manufacturing companies' flexibility strategy groups were formed three types. They are flexibility superior group, middle flexibility group and flexibility inferior group. Second, when different types of flexibility strategy group measured their performances, the degree of importance of flexibility performance indicators were different among groups. Third, when different types of flexibility strategy group were pursued, the different manufacturing methods such as product/process design technology, analysis technology, production system management technology and non technological factors were used. Lastly, when different types of flexibility strategy group were pursued, the actual flexibility performances were different among groups.

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A Study on the Customer Satisfaction Management Strategy for Korea Vocational Colleges - With Emphasis on Customer Satisfaction Index - (대학의 고객만족 경영시스템 구축방안 - 고객만족도 조사 설계를 중심으로 -)

  • Kim Yong-Shik
    • Management & Information Systems Review
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    • v.18
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    • pp.41-67
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    • 2006
  • Value Creation issue for customers is emerging from the college education. Most colleges are facing to cope with over-supplied education facility problems against reducing population to apply to enter universities/colleges. The best way to overcome those problems might be to implement the Customer Satisfaction Management Strategy as if they were private firms for making profit. The main purpose in this study is to provide guidelines for CS strategy with a private college. It is focused on designing research plans and searching CS index. The process of this study is as follows; - Introduced the value creation strategy for customers with private colleges. - Proposed the CS management which is very important for enhancing competitive power - Evaluate various models to measure service quality and CSI for college service. - Provided some guidelines to research design of CS according to 6 customer categories. - Proposed some methodologies to apply a service quality measurement model. - Suggested a revised model from SERVPERF to adapt with college customers satisfaction. The result from this study showed that Customer Satisfaction Management would be the most important strategy to cope with confronting difficulties for private college and the revised model from SERVPERF would be an alternative solution. Further study is essential to assure the suggested model is valuable for private colleges because empirical test has not completed yet.

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Comparison of Rule-based Power Management Strategy and Optimal Control Strategy in Fuel Cell Hybrid Vehicles (연료전지 하이브리드 자동차의 룰 베이스 전략과 최적 제어 전략의 비교)

  • Zheng, Chun-Hua;Park, Yeong-Il;Lim, Won-Sik;Cha, Suk-Won
    • Transactions of the Korean Society of Automotive Engineers
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    • v.20 no.4
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    • pp.103-108
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    • 2012
  • Fuel economy is an important factor in a vehicle owing to recent energy supply and environmental problems. This paper deals with fuel cell hybrid vehicles (FCHVs) and introduces a fuel economy evaluation method. The fuel economy of an FCHV depends on its power management strategy. Two rule-based power management strategies are applied to this paper and their fuel economy is evaluated based on the optimal control theory. The concept of the optimal line is also applied to this paper, which is used to compare the fuel consumption of a power management strategy to the optimal result. The two rule-based strategies are also compared to each other.

A Study on Brand of Interior space on the Basis of Marketing Strategy - Focused on the Spa and Cosmetic - (마케팅 전략을 기본으로 한 실내공간의 브랜드화에 관한 연구 - Spa와 Cosmetic을 중심으로 -)

  • Kim, Hyun-Jeong;Ahn, Hee-Young
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.05a
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    • pp.248-254
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    • 2007
  • A center of economy, during last 50 years, has been transferred from production into consumption and a new consumption culture has been made by changing from reasonable trend into subjective and psychological trend. In the past, an interest of consumers was to possess things, however, in present, an interest of them is mental value and satisfaction to experience various cultures, to focus value and meaning human's life, and to realize desires. According to this trend, society's interest on interior design has continuously increased. Social phenomenon to make a serious consideration of design management and value is rushing with various brands on the basis of marketing strategy. In this kind of era, interior designers also should try to make interior design area brand through long, objective and systematic marketing plan. Therefore, this research shows differentiation strategy to make interior design brand on the basis of marketing strategy with theoretical background through literature study, and presents an example of spa and cosmetic beauty salon - current new consumption culture - on the basis of marketing strategy.

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CONSTRUCTABILITY REVIEWS: A STRATEGIC PROCESS IN DESIGN DEVELOPMENT

  • Patrick T.I. Lam;Franky W.H. Wong
    • International conference on construction engineering and project management
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    • 2007.03a
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    • pp.1-8
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    • 2007
  • Construction designs are often produced with insufficient considerations on the constructability aspects. Poor constructability has resulted in delay, cost increase, disputes, safety hazards and inconvenience to the public. Increasingly, there has been a call for more systematic input of construction knowledge in the planning and design processes of modern day's infrastructure development. In some countries, notably the US, the practice of constructability reviews is on the rise, with concomitant benefits. It is advocated that construction plans and designs be subject to constructability reviews as early as possible. It should be made part of the project management strategy driven by the client. This paper outlines the constructability review process and benefits, whilst drawing lessons from a number of case studies.

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The Key Success Factors of Design-oriented New Product Development Strategy : A Case Study of Chocolate-Phone (디자인 중심 신제품 개발 전략의 성공 요인 : 초콜릿 폰 개발 사례를 중심으로)

  • Ryu, Sung-Il;Kim, Jin-Woo;Jang, Seong-Keun
    • Korean Management Science Review
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    • v.24 no.1
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    • pp.1-24
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    • 2007
  • The function of product design has been an important part for success on new product development. We deeply studied 'Chocolate-Phone' case which is considered as a representative of adopting design-oriented new product development strategy. According to this study, we found three contextual factors and nine key success factors for design-oriented new product development. The contextual factors consist of the strong needs for innovative product development, customer's needs for the emotional value, competitive situation for the new product launching. The key success factors consist of design, development, marketing, overall sides. The key success factors of design side are to select talented designers and take an insight for market and communication skill. The key success factors of development side are to possess high technological abilities, to do divergence with removing or giving up some function, management's strong support. The key success factors of marketing side are to bring core marketers from outside, capacity to gather ideas from outside. The key success factors of overall side are to share design-oriented principle with other functions and to change member's mind from engineer-oriented to market-oriented.

E-retailing, As a Channel of Product & Service Innovation - from manufacturers' viewpoint

  • Kang, Sang-Ku;Lee, Mi-Kyoung;Yang, Tae-Yong
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2000.05a
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    • pp.301-320
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    • 2000
  • This paper is concerned with characteristics of Internet retailing and manufacturer's product development strategy using Internet retailing. First, this paper reviews the current status of Internet retailing companies and explains some barriers to taking advantage of Internet retailing. Second, this paper gives a few suggestions for manufacturer's strategy for product innovation and development which is based on Internet retailing. The suggestions are (1) Product Innovation (2) Target Costing (3) Eliminate Design Mistakes.

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