• Title/Summary/Keyword: Design management strategy

Search Result 1,100, Processing Time 0.031 seconds

The Moderating Effect of B2C EC Strategy on the Relationship between B2C EC Website Functionalities and Application Performance: Marketing Perspective (마케팅관점에서 B2C EC 웹 사이트 기능특성과 활용성과 간의 관련성에 대한 전략유형의 조절효과)

  • Han, Hong-Soo
    • Management & Information Systems Review
    • /
    • v.21
    • /
    • pp.271-297
    • /
    • 2007
  • Since B2C EC websites not only become a valuable channel for selling goods to customers and for communicating with the potential clients, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of website must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of B2C EC website contribution of firm performance exist, the functionality of B2C EC website has been decided voluntarily from its business experience. Hence, there has been a call for a rigorous empirical studies to examine the function level of an B2C EC website application. The purpose of this study is to examine the relationship between the function level of B2C EC website and its performance considering the characteristics of B2C EC strategy as moderating variable. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that four factors(price, product recognition, reliability enhancement, and purchase confidence) affect positive effects on the performance of shopping mall, and the characteristics of B2C EC strategy can be considered as a significant moderating variable between price factor and the performance of shopping mall.

  • PDF

Global Distribution Enterprises' Entry into the Chinese Market: Focus on the Three Northeastern Provinces

  • Kim, Nam-Myun;Youn, Myoung-Kil
    • The Journal of Industrial Distribution & Business
    • /
    • v.5 no.3
    • /
    • pp.25-34
    • /
    • 2014
  • Purpose - This study aims to investigate Korean distribution enterprises' entry into the Chinese market. By studying Korean companies' strategy and current situation in the Chinese retail market and analyzing Lotte Mart's strategy, this study was aimed at identifying comprehensive strategies for Korean companies striving to expand in China's retail market. Research design, data, and methodology - A case study approach is used, focusing on the three northeastern provinces in China, and examining global firms' entry into the Chinese market. The study employed a direct survey and a literature review. Results - Korean distribution firms' entry into the overseas market is in the inception stage and it should be developed, considering its effects on the national economy and other industries. Conclusion - The cases of E-mart and Lotte Mart, representing Korean distribution firms, showed that they should not rely on scale to succeed in China. Both preliminary analysis and careful strategies are required to ensure success. Considering the high growth potential of the Chinese market, a management strategy that takes account of Chinese people's emotions was needed.

Citizens' Perceptions of the Smart City Distribution Strategy and Its Impact on Quality of Life: A Generational Perspective

  • Yooncheong CHO;Jooyeol MAENG
    • Journal of Distribution Science
    • /
    • v.22 no.4
    • /
    • pp.115-126
    • /
    • 2024
  • Purpose: This study aims to explore the citizens' perceptions of the smart city distribution strategy and its impact on quality of life, classifying generations into two groups: Generation X with Baby Boomers, and Millennials with Generation Z. This study formulated research questionsto explore how both generational groups perceive the impact of smart city experience, government's role, technology development, economic, social, and environmental factors, and institutional improvement on quality of life. Additionally, this study explored the influence of quality of life on city evaluation, life satisfaction, and the expected growth of the city. Research design, data and methodology: This study employed an online survey conducted by well-known research organization. This study utilized factor and regression analysis for data analysis. Results: This study revealed that the impact of smart city experience, technology development and social value on quality of life demonstrated significance in both generational groups. Additionally, the study identified significant results regarding the influence of quality of life on city evaluation, life satisfaction, and the expected growth of the city. Conclusions: The findings suggest that, for the development of smart cities, stakeholders should particularly consider economic value and environment aspects, as these factors ultimately impact on quality of life.

Contingent Analysis of the Relationship between Evaluation type and MIS Performance (MIS 평가 유형과 MIS 성과 간의 상황적 관계에 관한 연구)

  • Chung, Moon-Sang
    • The Journal of Information Systems
    • /
    • v.13 no.2
    • /
    • pp.225-240
    • /
    • 2004
  • The most critical problem of MIS evaluation is the lack of the systematic framework to cover various factors and viewpoints. To solve this problem, this study takes the multi-level and contingent approach to performance evaluation, composed of three levels: evaluating the contribution of MIS to an organization [strategy level]; evaluating the activities of MIS department or MIS function as an organizational sub-function through the overall MIS lifecycle [function level]; and evaluating the quality or productivity of the application systems as MIS outputs [system level]. Ideal MIS evaluation should include all three levels of the hierarchy with balanced importance. However, MIS evaluationcanbedividedintothreetypes,suchasstrategy-oriented, function-oriented and system-oriented evaluation, depending on the focus and emphasis of evaluation. The usage pattern of each evaluation type is analyzed according to contingent variables of MIS evaluation such as MIS maturity, information intensity and firm size, and top management's intent. It is also found that the firms of higher MIS maturity and top management's intent use the strategy-oriented evaluation type, and the firms with strategy-oriented evaluation type show a higher MIS performance. Further, MIS maturity and top management's intent show contingent effects between evaluation type and MIS performance. Some managerial implications can be drawn based on the results of the study. First, strategy-oriented evaluation of MIS is more important as many firms more often use information technology as a strategic weapon. Second, MIS performance varies with evaluation type. Therefore, the design of MIS evaluation framework should be done carefully in the strategic and managerial contexts. Third, firms are recommend to use a different evaluation type according to organizational characteristics such as MIS maturity and information intensity.

  • PDF

Design and Evaluation of a Fault-Tolerant Distributed Location Management Method in Mobile Environments (이동 환경에서 결함 포용 분산 위치 관리 방법의 설계 및 평가)

  • Bae, Ihn-Han;Oh, Sun-Jin
    • Journal of Internet Computing and Services
    • /
    • v.1 no.1
    • /
    • pp.35-46
    • /
    • 2000
  • One of the main chalenges in personal communication services (PCS) is to locate many mobile terminals that may move frequently from place to place. Such a system operation is called location management. Many network signaling traffic, and database queries are required to achieve such a task. Several strategies have been proposed to improve the efficiency of location management. These strategies use location register databases to store the current location on mobile terminals, and are vulnerable to failure of the location registers. In this paper, we propose a fault-tolerant pointer forwarding with distributed home location register (FT-RFDHLR) to tolerate the failure of location registers. The performance of the proposed method is evaluated by an analytical model, and is compared with thew pointer forwarding with the single home location register (PFSHLR), the pointer forwarding with distributed home location register (PFDHLR), Biaz's bypass forwarding strategy (BFS) and two-path forwarding strategy (TPFS).

  • PDF

Increasing Profitability of the Halal Cosmetics Industry using Configuration Modelling based on Indonesian and Malaysian Markets

  • Dalir, Sara;Olya, Hossein GT;Al-Ansi, Amr;Rahim, Alina Abdul;Lee, Hee-Yul
    • Journal of Korea Trade
    • /
    • v.24 no.8
    • /
    • pp.81-100
    • /
    • 2020
  • Purpose - Based on complexity theory, this study develops a configurational model to predict the profitability of Halal cosmetics firms in the Indonesian and Malaysian markets. The proposed research model involves two level configurations-industry context and selling strategies-to predict high and low scores of a firm's profitability. The industry context configuration model comprises industry stability, product homogeneity, price sensitivity, and switching cost. Selling strategies include customer-focused, competitor-focused, and margin-focused approaches. Design/methodology - This is the first empirical study that calculates causal models using a combination of industry context and selling strategy factors to predict profitability. Data obtained from the marketing managers of cosmetics firms are used to test the proposed configurational model using fuzzy-set qualitative comparative analysis (fsQCA). It contributes to the current knowledge of business marketing by identifying the factors necessary to achieve profitability using analysis of condition (ANC). Findings - The results revealed that unique and distinct models explain the conditions for high and low profitability in the Indonesian and Malaysian halal cosmetic markets. While customer-focused selling strategy is necessary to attain a higher profit in both the markets, margin-focused selling strategy appears to be an essential factor only in Malaysia. Complexity of the interactions of selling strategies with industry factors and differences between across two study markets confirmed that complexity theory can support the research configurational model. The theoretical and practical implications are also illustrated. Originality/value - Despite the rapid growth of the global halal industry, there is little knowledge about the halal cosmetic market. This study contributes to the current literature of the halal market by performing a set of asymmetric analytical approaches using a complex theoretical model. It also deepens our understating of how the Korean firms can approach the Muslim consumer's needs to generate more beneficial turnover/revenue.

Hyundai Motor's Global Marketing Strategy: "New Thinking. New Possibilities."

  • Kang, Wooseong;Kim, Youngchan;Yoo, Changjo
    • Asia Marketing Journal
    • /
    • v.16 no.1
    • /
    • pp.215-228
    • /
    • 2014
  • The automotive industry plays a significant role in the global economy. One of the reasons is that this industry compasses every aspects of the value chain - from raw materials to design and development, manufacturing, sales and services, and even disposal. Thus, the industry needs significant upfront capital investment and requires years of R&D and market development. As a result, this industry is dominated by a handful of global players and it is not easy for a new entrant to enter this industry. Furthermore, success is even more difficult to achieve. How did Hyundai Motor make it in this tough marketplace? Can it continue against all odds? The CAGR for last 5 years is 12% and it stands at 6th in the world. Compared to other global brands, Hyundai has geographically well-balanced sales portfolio. The quality improvement is outstanding. The brand performance follows these quality and sales improvements. Yet, the global competition is ever intensifying. Now, it is the time to step up once more. The next strategic goal needs fundamental shift toward brand and marketing-focus. In constructing global marketing strategy, Hyundai Motor's vision is "Lifetime partner in mobility and beyond" and its goal is global top 3 brand by year 2015 through modern premium brand image and selling 5 million vehicles. The target brand positioning of Hyundai Motor is the leading position in premium dimension and stylish/modern dimension. The global brand strategy framework is based on the brand direction of "Modern Premium" and is designed to deliver core brand identity (i.e., Simple, Creative, Caring) to customers. In order to manage brand performance, Hyundai's marketing platformalso includes marketing performance management, brand performance management, and market driven organization. From this diagnosis, Hyundai Motor is well posed to build a strong brand. Nevertheless, there are still challenges ahead from consumer, technology, competitor, and macro-environment perspectives. To overcome these threats, the bases of competition for all successful automotive brands are various differentiation factors, including technology, performance, value proposition, or heritage. Hyundai Motor is well prepared so far. However, it is not tested against time yet whether Hyundai can overcome these unforeseeable major threats. Hyundai is trying to find the solution from a strong brand, while believing in "New Thinking. New Possibilities."

  • PDF

THE RESEARCH OF CONSTRUCTION PROJECT MATERIALS REQUIREMENT SYSTEM

  • Pan Nai-Hsin
    • International conference on construction engineering and project management
    • /
    • 2005.10a
    • /
    • pp.764-767
    • /
    • 2005
  • In the construction industry, materials management is one of the most important components in construction engineering life cycle. Materials management optimization is one of the research subjects in the field of construction management. In the materials management system of a construction project, the suitability of selecting procurement planning strategy will influence the result of project completion. This study conducts literature review at first and also refers the related issue in other industry's application. Associated with the characteristics of construction project in civil engineering and the concept of object oriented design applied in the materials management, this research is aimed to establish a construction materials requirement preliminary system.

  • PDF

Distribution Remote Management System Design and Program Development Based on ADWHM(Advanced Digital Watt-Hour Meter) (차세대 디지털 적산전력계에 기반한 배전원격관리시스템 설계 및 프로그램 개발)

  • Ha Bok-Nam;Ko Yun-Seok
    • The Transactions of the Korean Institute of Electrical Engineers A
    • /
    • v.54 no.4
    • /
    • pp.185-192
    • /
    • 2005
  • This paper proposes a DRMS(Distribution Remote Management System) which can enhance highly the economics of automatic metering system and the power quality supplied to the electric customer improving the efficiency of the meter reading, voltage management and load management work by realizing the remote meter reading, the remote voltage management and the remote load management based on the ADWHM(Advanced Digital Watt Hour Meter). The DRMS is designed so that the voltage management and load management work in remote site can be processed by collecting the voltage pattern and current pattern as well as watt hour data from all ADWHMs one time every month regularly or from special ADWHMS several time irregularly, A new on-line voltage and load management strategy based on the ADWHM is designed by analyzing the existing voltage management and load management process. Also, DRMS is designed so that watt-hour data, voltage pattern data, load pattern data and power factor data can be collected selectively according to the selection of user to assist effectively the methodology. Remote management program and database of the DRMS are implemented based on Visual C++, MFC and database library of MS. Also, DRMS is designed so as to communicate with the ADWHM using RS232C-TCP/IP converter and ADSL. The effectiveness of the remote metering function is proven by collecting and analyzing the data after ADWHMs installed in any site. The developed strategy and program also is verified through the simulation of voltage management and load management.

A Study on the Creative Value Innovation Strategy and Creative Value Design (국가선진화를 위한 창의가치혁신 전략에 관한 연구)

  • Lee, Gang-Gun;Lee, Dong-Gyu
    • 한국디지털정책학회:학술대회논문집
    • /
    • 2006.06a
    • /
    • pp.15-23
    • /
    • 2006
  • 글로벌경쟁 시대에 지속가능한 성장(sustainable growth)을 달성하기 위해서는 경영환경 변화에 대한 신속하고도 유연한 전략적 대응이 요구된다. 이를 위해서는 고객과 시장의 요구에 대한 적극적 대응을 토대로 경쟁자가 쉽게 모방할 수 없는 차별적인 경쟁우위의 확보와 함께 조직의 핵심역량을 강화해 나가야 한다. 본 연구에서는 새로운 도약을 요구받고 있는 한국경제의 선진화를 위한 방안으로 기업경쟁력 향상을 위한 창의가치혁신 전략과 이에 따른 창의가치설계(Creative Value Design) 방법론을 제안한다.

  • PDF