• 한국의상디자인학회지
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• 제25권3호
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• pp.69-80
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• 2023

The purpose of this study was to analyze the effects of consumers' fashion design evaluation factors on design value and brand loyalty. After confirming a research hypothesis, 247 people were selected as subjects for empirical analysis, and the results of the study are as follows. As a result of the analysis of 'the influence of consumer's fashion design evaluation factors on design value', the fashion design evaluation factors of 'convenience', 'social activity usefulness' and 'fashion ability' had an effect on the emotional design value. 'Convenience', 'functional usefulness', 'social activity usefulness', 'fashionableness' and 'aesthetic' factors affected the rational design value. 'Convenience', 'fashionableness', 'aesthetic' and 'psychological self-conformity' had a positive (+) effect on kinesthetic design values. As a result of the analysis of 'Influence of consumer's fashion design value on brand loyalty', 'emotional design value', 'rational design value' and 'kinesthetic design value' affect attitude brand loyalty, and 'emotional design value' and 'kinesthetic design value' affect brand loyalty. It was found that 'kinesthetic design value' has an effect on behavioral brand loyalty. As a result of the analysis of 'the effect of consumer attitude brand loyalty on behavioral brand loyalty', it was analyzed that attitude brand loyalty had a statistically significant positive (+) effect on behavioral brand loyalty.

• 한국농촌건축학회논문집
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• 제8권1호
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• pp.9-16
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• 2006

In campus project, "Barrier Free Design" is the essential part for the handicapped. It is necessary to make a quality model that choose effective design value engineering objects. So more effective models, this study examine requests of the university students. Checked items are classified into four groups that movement, guidable, safety and territoria parts, and each groups are also divided into detailed items for basic decisional elements. When basis points sets 10, it can be divided that movement parts 2.93pts, guidable parts 2.31pts, safety parts 2.41pts and territoria parts 2.35pts. in this results, we can make additive value and quality model for barrier free design in campus design value engineering.

• 한국의상디자인학회지
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• 제20권2호
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• pp.1-16
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• 2018

Recently people are trying to lead their life with meaning and value, and people are oriented to value consumption as the values they pursue can be realized through consumption. Consumer demand on value consumption had an effect on Korean wedding culture and 'value consumption wedding culture' which emphasizes the value of marriage, is on the rise as a new wedding custom. Accordingly, Korean wedding market is more segmented and diversified for individual customization to create value. Especially, wedding dress evidently reflects the tendency of value consumption as it gives special meaning for brides. As a result, suggestion and development of detailed design elements of wedding dress to meet the various needs of customers are needed. Therefore, this study has the purpose of investigating the required value of wedding dress aligned with the characteristics of value consumption wedding culture through in-depth interviews and how the intrinsic value of consumers is shown up to a particular design element through investigating on the relationships between design elements. In addition, the study provides a direction for specialized and high-valued wedding dress design development by suggesting wedding dress design aligned with the new trend based on the analysis of detailed design elements that reflects the value.

• 한국의류산업학회지
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• 제18권6호
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• pp.844-857
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• 2016

The purpose of this study was to figure out the meaning and value of DIY shown in the fashion industry today, to analyze the types and characteristics of DIY applied to the products of domestic and global fashion brands, and to provide implications for brand marketing strategies. This study was based on qualitative research which was media contents analysis and brand case study on fashion DIY. The results were as follows: First, the concept of DIY involved the Semi-DIY way that meant individuals participated in not every step of design and making process but a part of them such as design process. Also, it was means for customization. Second, the value of DIY consisted of individual value, experiential value, enjoyable value, self-actualizaion value, social value, economic value and ethical value. Third, fashion DIY was classified into seven types: DIY choosing and assembling design components of a product, DIY modifying a design with trimming, DIY making a product by using DIY Kits, DIY modifying a design after making a product by using DIY Kits, DIY choosing design components, DIY designing, and DIY all making and designing. DIY could be applied as a key marketing strategy for mass customization to meet the value of individual consumer.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 1998년도 가을 학술발표대회 논문집 디자인 학 연구
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• pp.18-19
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• 1998

• International Journal of Advanced Culture Technology
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• 제8권2호
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• pp.129-138
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• 2020

Recently the wearable technologies market has diversified to the point where even the leading fashion brands have adopted prototypes. For this reason, consumer- and fashion-centric perspectives on the consumption of wearable technologies are needed for a better understanding of the market. The author tests the effect of design aesthetics of a fictitious smartwatch (i.e., the wearable technology) as a key factor of non-functional hedonic consumption on consumer-perceived product value. The results of an online survey of 233 U.S. shoppers indicate a strong, positive effect of design aesthetics on both the perceived utilitarian and hedonic values of wearable technologies. Furthermore, the hypothesized moderation of gender is statistically confirmed in the mechanism of design aesthetics toward perceived utilitarian value, but gender is found to not moderate the effect of design aesthetics for the smartwatch on hedonic value. Male shoppers are found to be more positively influenced by perceived design aesthetics. Theoretical and managerial implications and study limitations are further discussed.

• 한국경영과학회지
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• 제36권4호
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• pp.109-123
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• 2011

This study proposes a value based service design (VBSD) approach using Kano's model and QFD. Key quality factors and key cost factors are identified, evaluated and then incorporated to produce customer value index (CVI) and provider value index (PVI) which are together used to determine the four value strategy zones. Each value strategy zone suggests its own appropriate service development strategy based on its corresponding CVI and PVI characteristics such as maintaining current service, reducing costs, raising quality or eliminating/creating services. A camping car service design case is applied to this study, which shows the practical contribution of this VBSD approach.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2006년도 정기학술발표대회 논문집
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• pp.117-122
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• 2006

기본설계단계에서 설계자가 건축주 요구사항 만족을 위해 접근하는 방법이 다양하나, 설계과정에서 건축주 및 관련자가 참여하여 정량적으로 설계의 중간과정을 평가하는 것이 부족하다. 이로 인해 설계가 완료된 후에 수많은 변경을 하여 설계자로 하여금 많은 손해를 입게 한다. 이러한 것을 방지하지 위해 기본설계 초기단계에서부터 건축주의 요구사항을 체계적으로 정리하고, 설계자는 그 것을 만족시키는 설계 초안에 대해 건축주 및 관련자들에게 가치평가를 하게한다. 이 후로 일정가치가 이상이 되면 다음 설계단계로 진행되게 하여, 설계가 완료된 후에 건축주의 의도가 제대로 반영되지 않거나 건축주가 의사를 변경하여 발생되는 재설계를 방지하게 함으로써 설계자의 추가 비용을 현저히 줄일 수 있다. 또한 건축주도 설계결과 및 시공결과에 대해 평가하게 하고 건축주의 의도가 제대로 반영되었는지를 알 수 있게 한다. 또한 건축주의 만족도를 평가하게 하고, 건축주나 설계자가 상호 설계 및 시공결과를 정량적으로 확인시켜 시공 후에 발생되는 논란을 최소화 시킨 수 있는 장점이 있다. 본 논문은 설계과정에서 각 결과물에 대해 가치를 평가한 후 일정 전수가 이상 되면 다음단계로 넘어가게 하여 설계자의 손해를 최소화 시킬 수 있다는 것을 나타낸 것이다.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2004년도 춘계 학술발표대회 논문집
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• pp.348-349
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• 2004

• 복식문화연구
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• 제22권1호
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• pp.158-166
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• 2014

Apparel design is an economic activity to create values for users over the value chain of a product. In this paper, the contribution of apparel design is defined as the enhancement of users' perceived values by improving users' experience of products. In this context, the value of a product corresponds to compensation for experience or a promise for experience of a product. Experience can be sensory or psychological benefits to users. To evaluate the value of apparel design, the researcher identified and analyzed the apparel design parameters affecting users' experience and benefits of products such as macro-, micro-environmental factors, value chain factors, apparel designer factors, and user factors. For an analytical modeling of the values of apparel design, this paper introduces the concept of a utility function from economics. In economics, utility is a measure of desirability or satisfaction that can be correlative to need or desire. The measure of value can be found in the price which a user is willing to pay for the fulfillment or satisfaction of need or desire via the experience of a product.