Purpose - The movie market has the characteristics of being a perfectly competitive market as well as a pure monopolistic market at the same time. This is because there are competitors in the industry but prices, although not fixed, have not changed a lot. Price competition may not have spread, but the competition is focused on artistic value, and the degree of box office success is most important. The artistic value is determined in the course of the production process. However, the degree of box office success is dependent upon the marketing manager. The marketing strategy represents the difference in the standard or quality of the movie. Inherently, the marketing manager adopts the entertainment strategy based on the quality of the foundation of the completed movie. At this time, the marketing manager knows the pertinent information (high quality/low quality) regarding the movie. This research study tries to reveal what should be the reasonable movie marketing expense, dependent on the quality of the movie. Research design, data, and methodology - Using a game scenario with different market players, the goal of the research analysis is to find out the following. First, the marketing expense is determined to maximize the profits after film production. Second, after the production costs are already committed, the manufacturer gets to choose the marketing level. At this time, there will be a profit maximization point, considering the competition. The premise of the research is as follows: if it is a good movie of quality, positive word of mouth increasing the audience continuously slows down the speed of the demand curve. If the movie quality is bad, the negative word of mouth decreasing the audience gradually hastens the speed of the demand curve. On the marketing side, when the manufacturer invests heavily in the marketing expense of the movie, consumer expectations increase to drive up the audience numbers. On the other hand, it is difficult to improve the profits excessively. When the manufacturer invests in marketing a little bit, the marketing expense is only relatively committed, therefore a lot of demand cannot be gained. Results - If a fixed market share is in a competitive situation, a low quality manufacturer expends relatively more marketing expense. If the situation assumes two manufacturers spend the same for the cost of production, the high quality manufacturer takes more profit. If the manufacturer expends less marketing budget to save costs, the optimum profit cannot be achieved since the other party (opponent) grabs the initial market share. Conclusions - In conclusion, investment is essential for market share to increase. We must refrain from a zero-sum game and have models where the game participants pursue the creative profits together. In the current film industry, there is the dominating logic of winner and loser but we have to create a film industry environment where the participants can be altogether satisfied and live together.
Purpose - The purpose of this study is to systematically review the background of the Korean distribution promotion policy and distribution adjustment policies along with related regulations and policies. Research design, data, and methodology - Domestic distribution policy and relevant laws were examined through a review of existing research literature. The results of the development process of the domestic distribution policy, promotion policies, and adjustment policies are summarized below. Results - The results are summarized as follows. First, the purpose of the development of the domestic distribution promotion policy was to strengthen the competitiveness of the small and medium business industry through structural advancement of the small and medium industry. By expanding the managerial base for the small and medium industry, a new balance could be created in the national economy. There was a requirement for an early assistance policy for small and medium businesses as a base of these businesses in the distribution industry developed from their original model of catering to a traditional market of retail shops. Since 1996, there was a need for this early assistance policy due to the expansion and rapid growth of large scale stores causing a change in the consumption pattern for distribution markets and the decline of large enterprises. Second, the government supports small and medium business distribution through distribution promotion policies by supporting an organization promoting small business and supporting innovation in the distribution system. Third, in 1961 a business mediation system was established to protect small and medium industries. The Small and Medium Business Administration advises conglomerates to postpone acquisitions, restrain expansion of the business, or to reduce business scale if small businesses undergo an adverse effect such as decreasing demand because large companies are expanding into their areas. Fourth, the Distribution Adjustment Policy managed large-scale store regulation as follows: ① limitation on construction by urban planning ordinance, ② limitation on location based on traffic impact assessments, ③ regulation based on business guidelines by chiefs of autonomous bodies, ④ regulation on mandatory holidays and limitation of business hours. This large-scale store regulation is a policy introduced by authority to increase competitiveness of small and medium business distribution by the government. Conclusions - As discussed in this study, the distribution promotion policy and distribution adjustment policy are government distribution policies focused on the protection of the small and medium distribution businesses. This study is timely, since it was planned when the strengthening of the revisions of the Distribution Industry Development Act, aimed to protect small and medium retailers and merchants, was under discussion. The significance of this study is that it offers insights for the development of new policies in the future and an opportunity to consider the background of the distribution policy by the government.
The resistance to the passage of airflow through various agricultural products is an important consideration in the design of an aeration or drying system. The amount of resistance to airflow varied widely from one kind of grain to another, and depended upon airflow rate, surface texture and shape of the particles, the size and configuration of voids, and foreign and fine material in the grain bed. The airflow rate was the major factor considered on this kind of study in the early stages. But these days, the studies on the resistance to airflow of grain affected by grain moisture content and foreign and fine material have been widely carried out. However the foreign an fine material in the grain bed could not be a major factor on the study in Korea because there were only a few grain process procedure after harvesting it. The objectives of this study were to investigate the effect of moisture content and airflow rate on airflow resistance to grain, and to develop a model to predict the static pressure drop across the grain bed as a function of moisture content and airflow rate. The rough rice varieties, Akibare, Milyang 15 (Japonica types), Samkwang, Backyang (Indica types)and covered barley variety, Olbori, which were harvested in 1985 were used in the experiment after cleaning them. Resistances to airflow of grain were investigated at four levels of moisture content (13-25%, wb.) for ten different airflow rates($0.01-0.15m^3/sm^2$). The results of this study are summarized as follows; 1. Theaverage bulk densities were $585.3kg/m^3$ for rough rice and $691.6kg/m^3$ for barley at the loose fill, and were $648.8kg/m^3$ for rough rice and $758.2kg/m^3$ for barley at the packed fill. The pressure drops at the packed fill beds were approximately 1.4 to 1.8 times higher than those at the loose fill beds. 2. The pressure drops across grain beds deceased with the increase of moisture content and increased with airflow rate. The decreasing rates of pressure drop across grain beds according to the moisture contents at the lower airflow rates were higher than those at the higher airflow rates, and the increasing rates of pressure drop according to the airflow rates at the lower moisture contents were higher those at higher moisture contents. 3. The pressure drop across barley bed were much higher than rough rice beds and the pressure drops across Japonica type rough rice beds were a little higher than Indica type. 4. The mathematical models to predict the pressure drop across grain beds as a function of moisture content and airflow rate were developed from these experiments.
Park, Hee-Won;Cho, Jae-Ho;Mun, Sun-Yeo;Park, Chung-Hwa;Hwang, Cheol-Hong;Kim, Sung-Chan;Nam, Dong-Gun
Fire Science and Engineering
/
v.28
no.1
/
pp.37-43
/
2014
The high predictive performance of fire detector models is essentially needed to assure the reliability of fire and evacuation modeling in the process of Performance-Based fire safety Design (PBD). The main objective of the present study is to measure input information in order to predictive the accurate activation time of fixed temperature heat detectors adopted in Fire Dynamics Simulator (FDS) as a representative fire model. To end this, Fire Detector Evaluator (FDE) which could be measured the device properties of detector was used, and the spot-type fixed temperature heat detectors of two thermistor types and one bimetal type were considered as research objectors. Activation temperature and Response Time Index (RTI) of detectors required for the fire modeling were measured, and then the RTI was measured for ceiling jet flow and vertical jet flow in consideration of the install location of detectors. The results of fire modeling using measured device properties were compared and validated with the experimental results of full-scale compartment fires. It was confirmed that, in result, the numerically predicted activation time of detector showed reasonable agreement with the measured activation time.
Journal of Korean Society of Environmental Engineers
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v.39
no.12
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pp.689-697
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2017
As a fundamental study to apply the new flocculation method using ballast in water treatment process, the optimal conditions for general and ballast coagulant dosage, and pH, which are known to have a significant influence, were derived by response surface methodology. Poly aluminum chloride (PAC) and magnetite ballast were used as a general coagulant and ballast, respectively. Coagulation experiments were performed by jar-tester using the kaolin based synthetic water. The effects of three independent variables (pH, PAC, and ballast) on response variables (turbidity removal rate and average settling velocity of flocs) and the optimum condition of independent variables to induce the optimum flocculation were obtained by 17 experimental conditions designed by Box-Behnken procedure. After performing experiments, the quadratic regression model was derived for each of response variables, and the response surface analysis was conducted to explore the correlation between independent variables and response variables. The $R^2$ values for the turbidity removal rate and the average settling velocity were 0.9909 and 0.8295, respectively. The optimal conditions of independent variables were 7.4 of pH, 38 mg/L of PAC and 1,000 mg/L of ballast. Under these conditions, the turbidity removal rate was more than 97% and the average settling velocity exceeded 35 m/h.
In the semistructured distributed documents, it is very difficult to formalize and implement the query processing system due to the lack of structure and rule of the data. In order to precisely retrieve and process the heterogeneous semistructured documents, it is required to handle multiple mappings such as 1:1, 1:W and W:1 on an element simultaneously and to generate the schema from the distributed documents. In this paper, we have proposed an query processing algorithm for querying and answering on the heterogeneous semistructured data or documents over distributed systems and implemented with a metadata interface. The algorithm for generating local queries from the global query consists of mapping between g1oba1 and local nodes, data transformation according to the mapping types, path substitution, and resolving the heterogeneity among nodes on a global input query with metadata information. The mapping, transformation, and path substitution algorithms between the global schema and the local schemas have been implemented the metadata interface called DBXMI (for Distributed Documents XML Metadata Interface). The nodes with the same node name and different mapping or meanings is resolved by automatically extracting node identification information from the local schema automatically. The system uses Quilt as its XML query language. An experiment testing is reported over 3 different OEM model semistructured restaurant documents. The prototype system is developed under Windows system with Java and JavaCC compiler.
Journal of the Earthquake Engineering Society of Korea
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v.13
no.3
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pp.11-19
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2009
Recently, concerns relating to the maintenance of large structures have been increased. In addition, the number of large structures that need to be evaluated for their structural safety due to natural disasters and structural deterioration has been rapidly increasing. It is common for the structural characteristics of an older large structure to differ from the characteristics in the initial design stage, and changes in dynamic characteristics may result from a reduction in stiffness due to cracks on the materials. The process of deterioration of such structures enables the detection of damaged locations, as well as a quantitative evaluation. One of the typical measuring instruments used for the monitoring of bridges and buildings is the dynamic measurement system. Conventional dynamic measurement systems require considerable cabling to facilitate a direct connection between sensor and DAQ logger. For this reason, a method of measuring structural responses from a remote distance without the mounted sensors is needed. In terms of non-contact methods that are applicable to dynamic response measurement, the methods using the doppler effect of a laser or a GPS are commonly used. However, such methods could not be generally applied to bridge structures because of their costs and inaccuracies. Alternatively, a method using a visual image can be economical as well as feasible for measuring vibration signals of inaccessible bridge structures and extracting their dynamic characteristics. Many studies have been conducted using camera visual signals instead of conventional mounted sensors. However, these studies have been focused on measuring displacement response by an image processing technique after recording a position of the target mounted on the structure, in which the number of measurement targets may be limited. Therefore, in this study, a model experiment was carried out to verify the measurement algorithm for measuring multi-point displacement responses by using a DIC (Digital Image Correlation) technique.
Journal of the Korean Data and Information Science Society
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v.27
no.5
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pp.1375-1387
/
2016
The purpose of this study was to evaluate the effect of exercise on cognitive function in the elderly through a systematic literature review and meta-analysis. For the study purpose, 14 studies were selected through a systematic process of using several databases and 11 studies were used to estimate the effect size of exercise on cognitive function. Meta-analysis was performed using a random effects model, and the effect size on cognitive function was calculated. The effect size for cognitive function of exercise intervention was Hedges' g=1.05 (95% CI: 0.61~1.50), indicating a large effect size. For heterogeneity, moderator analysis was performed using intervention, number of times per week, intervention duration, and cognitive function measurement. Cognitive function measurement was statistically significant, the other moderators did not significant difference. Results support that exercise has significant positive effects on cognitive function in elderly in korea. It also provided a basis that can be applied to exercise intervention design for cognitive function.
By increasing the vertical stiffness of the rail fastening system, the dynamic wheel load of the vehicle can be increased on the ballast track, though this increases the cost of track maintenance. On the other hand, the resistance acting on the wheel is decreased, which lowers the cost of the electric power to run the train. For this reason, the determination of the optimal fastener stiffness is important when attempting to minimize the economic costs associated with both track maintenance and energy to operate the train. In this study, a numerical method for evaluating the optimal vertical stiffness of the fasteners used on ballast track is presented on the basis of the process proposed by L$\acute{o}$pez-Pita et al. They used an approximation formula while calculating the dynamic wheel load. The evaluated fastener stiffness is mainly affected by the calculated dynamic wheel load. In this study, the dynamic wheel load is more precisely evaluated with an advanced vehicle-track interaction model. An appropriate range of the stiffness of the fastener applicable to the design of ballast track along domestic high-speed lines is proposed.
Journal of Korean Home Economics Education Association
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v.32
no.1
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pp.51-76
/
2020
The purpose of this research was to develop the education program on traditional living culture for home economics(HE) based on the 2015 revised national curriculum. The existing school curriculum for traditional living culture tends to overly focus on the theories about traditional culture and suffer from absence of continuity in learning activities. It can be argued that HE is an ideal subject for dealing with traditional living culture as it aims to develop students' ability to recreate the traditional culture, meeting present needs and trends. This study, thus, attempted to present the practical ways of improving the quality of education on traditional living culture by developing HE education program for high school students. To fulfill the purpose, this research, as a teaching topic, selected the traditional patterns and the "Obangsaek"(Korean traditional five colors) which can commonly be dealt with in the subjects of traditional Korean food, Korean costume and Korean style house. In particular, the program was developed following the ADDE process. In the stage of analysis, this article analyzed the HE curriculum and making activities included in HE textbooks based on the 2015 revised national curriculum, as well as the needs of teachers and students regarding traditional living culture education. In the stage of design, this study developed the instructional model, selecting class topics, tools and materials. In the stage of development, the programs on traditional living culture including costume, food and house were developed. In the evaluation phase, this research conducted the validity test and received the feedbacks from 12 HE educators in order to complete the programs. This study finally suggested that future studies in this area examine the effect of the presented programs on enhancing the students' perception of traditional culture and the will of developing and succeeding the traditional living culture.
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