• Title/Summary/Keyword: Design Decision Review

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Decision-Makings of CoPS Innovation Strategy, Power and Dominant Design - the Case of SKT and KTF

  • Kim, Jong-Seok;Miles, Ian;Flanagan, Kieron
    • 한국기술혁신학회:학술대회논문집
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    • 한국기술혁신학회 2017년도 춘계학술대회 논문집
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    • pp.219-219
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    • 2017
  • This study aims at examining each firm's decision-makings of complex product and system (hereafter CoPS) innovation strategy, so that it tries to reveal the nature and role of CoPS innovations strategy. And it designed a comparative case study along with qualitative methods, by having two mobile operators' digital rights management (hereafter DRM) innovation in South Korea's digital music service industry. Through literature review, this study formulated three research propositions: (i) Each firm's decision-makings of CoPS innovations strategy are analytical negotiation process among economic actors in an industry; (ii) Each firm's market power originated from its market share from the installed base through network effect and switching cost influence decision-makings of CoPS innovation strategies; (iii) Each firm's decision-makings of different CoPS innovation strategies are related to their intension of achieving better market power, consequently dominant design. Through empirical examination of two mobile operators' decision-makings of DRM innovation strategy, this study empirically verified three research propositions.

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실감형 가상 시작품을 이용한 협업 디자인 품평 (Collaboration Design Review Using Realistic Virtual Prototype)

  • 최상수;조현제;노상도
    • 한국CDE학회논문집
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    • 제14권3호
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    • pp.150-158
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    • 2009
  • In these days, the importance of design becomes increasing and the design aspect that customers decide to purchase products such as television, mobile phone is more important than functional one. And the progress of virtual reality technology enables us to feel the reality from the virtual prototype as the real one. In this paper, we introduce the collaboration design review system consist of MEMPHIS, CORE. We can create a realistic virtual prototype more fastly, conveniently and efficiently using MEMPHIS and carry out the design review through collaboration using CORE. As a result of this study, it would be possible that decision making can be done effectively at early stage of the design process.

물류시스템 설계를 위한 의사결정지원 패키지의 개발 (Development of decision supporting package for the design of a physical distribution system)

  • 송성헌;양병학
    • 경영과학
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    • 제10권2호
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    • pp.79-91
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    • 1993
  • Strategic decisions related to the design of a physical distribution system can be classified into three basic components : facility location, transportation, inventory decisions. In this research the interdependence of those decisions are expressed in a mathematical model such that the total relevant cost of the system is minimized. We suggested a heuristic technique for solving the model. In broad terms, our solution technique combines a heuristic method for determining which candidate DCs to open and an exact method for minimizing costs given a set of open DCs. And we also developed a decision supporting package for the design of a physical distribution system.

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온라인 쇼핑몰 기반의 전자상거래에서 외적 정보가 구매 의사결정 과정에 미치는 영향에 대한 실증적 연구 (The Study on the Effect of External Information on Purchase Decision-Making Process in Online Shopping Mall Based Electronic Commerce)

  • 강성민;김태준
    • Journal of Information Technology Applications and Management
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    • 제14권4호
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    • pp.97-120
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    • 2007
  • Development of information technology and Internet brought big changes in information society. Quantity of information increased rapidly and various types of information were presented through diverse channels. This change brought an impact in electronic commerce environment. A large number of products are transacted in online market. And various search functions and product information are presented for supporting customer's decision making. This study examined the effect of external information on purchase decision-making in electronic commerce environment. An experiment was conducted to see the customer product review, unit sales, etc. on purchase decision-making process in online shopping mall based electronic commerce. As a result of study, external information referring to number of purchasing, positive product review, and reliability of information has a positive effect on purchase-decision. The significance of the study can be found in that it defined 1) external information has an effect on decision-making, 2) positiveness and reliability of product information showed that they have an influence on customer, and 3) when self opinion and other person's opinion are different, one is not satisfied with decision making process. The results of the study can be of practical use in the design and implementation of online shopping mall in electronic commerce.

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Factors Affecting Online Purchase Decision, Customer Satisfaction, and Brand Loyalty: An Empirical Study from Indonesia's Biggest E-Commerce

  • HARTANTO, Nico;MANI, La;JATI, Mustika;JOSEPHINE, Ruth;HIDAYAT, Z.
    • 유통과학연구
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    • 제20권11호
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    • pp.33-45
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    • 2022
  • Purpose: The development of online shopping trends in Indonesia is increasing, and Tokopedia is becoming one of the most popular e-commerce websites. The purpose of this study is to obtain empirical evidence whether mobile shopping, customer review, perceived credibility, and Korean celebrity endorsement affect online purchase decision, whether online purchase decision affects customer satisfaction, and whether customer satisfaction affects brand loyalty of customers in Tokopedia e-commerce. Research Design, data and methodology: Quantitative survey with data was collected using an online questionnaire with sample characteristics were Tokopedia customers who lived in Jakarta by 385 samples using the purposive sampling method, and data analysis was conducted using the Smartpls application program version 3.0. Results: Mobile shopping, customer review, and perceived credibility had positive effects on online purchase decision at Tokopedia in Jakarta. However, Korean celebrity endorsement did not have a positive effect on online purchase decision at Tokopedia in Jakarta. Furthermore, online purchase decision had a positive effect on customer satisfaction at Tokopedia in Jakarta, and customer satisfaction had a positive effect on brand loyalty at Tokopedia in Jakarta. Conclusions: This study proposes significant implications for maintaining customer relationships to achieve purchasing decision, customer satisfaction, and brand loyalty in the e-commerce industry.

보건의료 경제성 평가 방법론 고찰 -연구 설계와 비용 추정을 중심으로- (Critical Review of health care economic evaluation methodology : With a special reference to study design and cost estimation)

  • 이건세;;이상일;구혜원
    • 보건행정학회지
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    • 제14권2호
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    • pp.58-77
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    • 2004
  • Cost containment has become high political issues since financial crisis of the Korean Health Insurance fund in 2000. Korean Government has developed and implemented several measures to reduce the pharmaceutical expenditures. Pharmaceutical economic evaluation can be a tool in decision to allocate scare resource efficiently. In order to increase the quality of economic evaluation for pharmaceuticals, the Korean Health Insurance Review Agency(HIRA) is considering the development of a guideline for economic evaluation. It mandates that pharmaceutical companies could submit the result of an economic evaluation when demanding reimbursement of new pharmaceutical drugs. The purpose of this study is to provide a critical review of the economic evaluations of health care technologies published in the Korean context whether they have been performed according to current guidelines and therefore whether their results are directly useful for decision making. We found there exist important problems and deviation from, good practice' both in the general features of the studies, like the study design and perspective, and in terms of cost measurement and valuation. There are needs to develop clear guidelines and to educate and train researchers in performing economic evaluations.

연구과제 선정.평가 체계설계에 관한 연구 (Project Selection & Evaluation System Design and Implementation-Literature Review and Case Study-)

  • 용세중;최덕출;한종우;정용훈;이원영
    • 기술혁신연구
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    • 제2권1호
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    • pp.116-141
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    • 1994
  • This paper presents a model for R&D project selection and evaluation system design developed through literature review. The model emphasizes the fitness between the five elements of the system : evaluation phase and purpose, personnel and organization, evaluation critiria and decision model, evaluation form and procedure, and projects. The model was applied in real situation as a test case. The important findings are that a good project selection and evaluation model contributes only partially to the effectiveness of the project selection and that system development and implementation activity is a dynamic and multi-facetted learning process.

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우주작전개념에 기초한 군집위성의 국방연구개발 프로세스 발전 방안 (Improving the Defense R&D Process for Constellation Satellites Based on Space Operational Concepts)

  • 성열완
    • 항공우주시스템공학회지
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    • 제18권5호
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    • pp.27-32
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    • 2024
  • 국가 간 패권경쟁이 우주영역에까지 확대되면서 우주 저궤도에 대한 선점 경쟁이 치열한 상황이다. 한국은 한미 미사일 지침 종료와 함께 우주안보를 위한 우주전략의 수립과 우주무기체계 개발에 전력을 집중하고 있다. 그럼에도 불구하고 미확립된 우주무기체계 획득제도 등 군사우주력 증강을 위해 해결해야 할 과제들이 있다. 본 논문에서는 국가안보 및 국방전략에 근거한 우주작전개념에서 한국의 국방우주력 발전을 위한 시사점을 도출하였고, 이를 바탕으로 국방분야 군집위성의 획득을 위해 설계 시험평가 및 잠정 형상결정 등의 프로세스 개선 요소를 제안하였다.

중장기 투자계획을 위한 의사결정지원 시스템의 설계 (The design of Decision Support System for mid-and long-range investment planning)

  • 서의호;김원태;서창교;이석우
    • 경영과학
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    • 제9권1호
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    • pp.53-65
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    • 1992
  • Decision Support System(DSS) is an advanced information system concept prevailing since 1980s. It supports managers' decision making activities by providing not only information but decision alternatives. It essentially consists of the components of database, modelbase and dialogue systems. With the development of its databases, POSCO needs a number of modelbases in establishing DSSs in various areas such as production planning and investment. This research particularly focuses on establishment of a mid-and long-range investment DSS and investigates the necessity and the problems of an investment DSS and the decision criteria for investment priority. We (1) propose a modelbase which uses the concepts of Analytic Hierarchy Process(AHP) and Zero-Base Budgeting(ZBB), along with an appropriate scoring method, database and dialogue system to support the investment manager in evaluating investment proposals ; (2) implement the system using relational database management system ; and (3) discuss the results of implementing the investment DSS.

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SNS에 근거한 주문가능 판단 시스템 설계 및 구현 (A Design and Development of Order Feasibility Decision System Based on SNS)

  • 전태준;김희중
    • 경영과학
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    • 제18권2호
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    • pp.1-10
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    • 2001
  • Due to environmental change in market, delivery satisfaction to customer end redaction of LeadTime are critical In the Make-to-Order manufacturing system. This paper focuses on Order Feasibility Decision System Based on SNS System. We suggest BOP (Bill of Process) in which aggregated information is used When the load p1anning problem is solved while more detailed information is used when the scheduling problem is solved.

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