• Archives of design research
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• v.13 no.1
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• pp.199-207
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• 2000

The planning of large department store is differ from designing other spaces because it holds items to sell. To make effective selling area, those items are to be showed enough to attract potential customers. In well planned space, customers would enjoy shopping convenientiy and comfortably. There are some requirements to make those kind of space. First, the design must consider customers needs. Second. the design must show items own values effectively. And third is identity of the store. At this point entrance or lobby area would possibly take major role to imprint identity and store concept. The purpose of study is to make well planned lobby area in order to lead customers traffic patterns to effective selling spaces. The method of this study is establishing hypothesis about interior and exterior aspects which effect to traffic patterns. And build condition that helps testing the hypothesis. Through the processes mentioned above, we would possibly reach the result like, First, It is important to reserve enough lobby space to prevent oversizing of selling space and advise effective traffic patterns. Second, Organize the aspects that could cause the change of customers traffic patterns and bring those customers selling point. Third, Make useful context which can attract customers passing by.