• 벤처창업연구
• /
• 제11권6호
• /
• pp.51-59
• /
• 2016

현대 기업조직은 거대화되어 다양한 조직 구성원을 채용, 운용하는 현상이 상시화 되었으며, 이들 내부 조직구성원에 대한 내부마케팅은 기업성과 제고를 위한 필수적인 활동 중의 하나이지만 다양한 인적구성을 대상으로 획일적으로 추진하는 것은 부적절 할 수 있다. 본 연구는 인구특성에 따른 종업원 그룹별에 보다 효과적인 내부마케팅 수단을 분석하기 위하여 종업원의 직장만족에 영향을 미치는 요인을 손해사정회사의 종업원을 인구통계특성에 따라 남녀 2그룹, 연령대 3그룹, 근무기간 3그룹으로 나누어 실증적으로 분석하였다. 연구결과 심리요인이 전체 8개 그룹에서 종업원의 직장만족에 통계적으로 유의하게 영향을 미치는 것으로 나타났으며, 그 중 7개 그룹에서는 가장 높은 영향을 미치는 것으로 나타났고, 다른 요인들은 각 그룹별로 차별적으로 유의하게 나타났다.

• 한국생활과학회지
• /
• 제8권3호
• /
• pp.487-497
• /
• 1999

The purpose of this study was to investigate the relationship between the adjustment to life(school life, personal relations, home life, economic problem and time management), the clothing attitudes(status symbolism, fashionability, aesthetics, modesty, conformity, comfort aspect) and the clothing satisfaction. The questionnaires were administered to 456 university students in Chongju city to measure the demographic information, the adjustment to life and the clothing attitudes. As statistical analysis, frequencies, t-test, ANOVA, and correlation were used. The results were as follows: 1. The university students showed average state on the adjustment to their life. The adjustment to their home life and family was showed higher than other aspects, otherwise that to school life was showed lower than the others. 2. There were partially significant differences according to demographic variables of students on each aspect of the adjustment to life. 3. The university students showed moderate interest toward clothing attitudes. In the clothing attitudes, the interest toward comfort aspect was showed higher than other aspects, otherwise that toward conformity aspect was showed lower than the others. 4. There were partially significant differences according to demographic variables of students on each variable of the clothing attitudes. 5. There were partially significant correlations between each aspect of the adjustment and the clothing attitudes aspects.

• 한국문헌정보학회지
• /
• 제48권3호
• /
• pp.193-215
• /
• 2014

본 연구는 간호학과 학생들의 그룹과제 시 협동적 정보행태에서 나타나는 만족도 및 정서적 경험 등을 설문조사하여 이들의 관계에 대해 종합적으로 분석해 보고자 하였다. 이를 위해 본 연구는 이용자들의 협동적 정보검색에서 나타나는 긍정적 또는 부정적 정서에 대한 평가는 동일 설문지에서 PANAS 척도를 이용하여 정서적 경험을 측정하였다. 학생들의 협동적 정보검색에 대한 경험은 정서적 측면과 상관관계를 살펴보고, 일반적 특성, 협동적 정보검색에 대한 경험, 정서적 측면과의 통계적 우의성은 t-test로 분석하였다. 연구결과, 간호학과 학생들의 협동적 정보검색과 정서적 경험은 상관관계가 있었으며, 또한 학생들의 일반적 특성, 협동적 정보검색과 정서적 경험은 통계적으로 유의미한 관계가 있는 것으로 나타났다. 특히 학생들의 성별과 '전반적 협동에 대한 만족도', 학생들의 성별과 긍정적 정서에서 유의미한 상관관계를 나타내었다. 본 연구를 통해서 협동적 정보행태에서 정서적 경험에 대한 후속 연구에 가능성을 발견하였다.

• The International Journal of Costume Culture
• /
• 제3권2호
• /
• pp.136-146
• /
• 2000

The purpose of this study was to investigate the effect of demographic characteristics and general buying characteristics of knitwear consumers on evaluation criteria and information source searching. In this study, a self-administered questionnaire was distributed to young career women and female undergraduate students. Of 580 questionnaires, 496 were used in the following analysis. The data was analyzed with the SPSS package. The research method used factor and reliability analysis to segment consumers by their knitwear evaluation criteria. T-test, one-way ANOVA and χ²were used to characterize the impact of characteristics of the consumer on knitwear evaluation criteria and information source searching in buying knitwear. The results of this study were as follows. First, the information sources of consumers were significantly different depending on their demographic characteristics(age). According to the difference in relationship between the age of consumers and information sources, the younger the consumer, the more information in fashion magazine, the older, in fashion advertisement on catalog. Second, the knitwear evaluation criteria of consumers was classified according to six characteristics - quality, price, aesthetic, situation, self-expression and external. Their knitwear evaluation criteria were significantly different depending on demographic characteristics(job, age, education, marital status) and the general buying characteristics of knitwear(annual knitwear/clothing buying expense and frequency). Career women and married women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on aesthetic and self-expression characteristics. Also, a group with higher annual knitwear/clothing buying expense and frequency considered aesthetic and self-expression characteristics more important. The lower the annual knitwear/clothing buying expense and frequency, the higher a group considered quality and price characteristics more important.

• 한국의류학회지
• /
• 제21권1호
• /
• pp.237-247
• /
• 1997

The purpose of this study was 1) to explain integrated clothing brand loyalty by investigating the dimensions, 2) to investigate relationships between brand loyalty and clothing importance, aesthetic aspects of clothing, modesty, status symbol of clothing and authoritarian personality, 3) to identify the effects of demographic variables on clothing brand loyalty. The subjects were 104 female living in Kyong-Ju, Korea. The data were collected using self -administered questionnaires and analyzed by factor analysis, frequency, correlation, step- wise multiple regression and ANOVA. The results showed that 1) four dimensions of clothing brand loyalty were identified through the factor analysis: continued brand loyalty, habitual brand loyalty, symbolic brand loyalty and committed brand loyalty, 2) the status symbol of clothing, aesthetic aspects of clothing, and authoritarian personality were positively related to brand loyalty. Among these, the status symbol of clothing was the most significant variable, 3) brand loyalty was not varied by demographic variables.

• Child Studies in Asia-Pacific Contexts
• /
• 제3권1호
• /
• pp.1-12
• /
• 2013

Research with parents of children with Asperger Syndrome was conducted to assess whether the level of positive parental attachment correlated positively with positive parenting behaviors and negatively with negative parenting behaviors. Participants were recruited from internet. The Parental Bonding Inventory measured parents' perception of their bonding or attachment with three aspects of their own parents: warmth, control, and care. In the Parenting Behavior Inventory, parents reported recent interaction/reaction behaviors with their child, and results focused on two aspects of parenting, supportive/engaged and hostile/coercive behaviors: each identified as problematic to parenting and attributable to a variety of specific parenting behaviors. Analysis of demographic variables for correlations with positive parenting behaviors and negative parenting behaviors were carried out by Pearson correlations. Two separate standard multiple regressions, one for positive parenting behaviors and one for negative parenting behaviors, were conducted. Findings support the hypothesis that positive early attachment experience of parents has a significant impact upon their own positive parenting skills with their child with Asperger Syndrome. However, multiple regression of negative parenting behavior found no significant negative contribution by parental attachment. Demographic variables proved to be important.

• 지식경영연구
• /
• 제4권2호
• /
• pp.1-18
• /
• 2003

Team-members may have diverse backgrounds and characteristics and such diversity is getting increased in teams in terms of demographics(gender, age, and educations) and capabilities(knowledge, skills, and experiences). A meta-analysis of the last 40 years studies, however, concluded that diversity in teams does not have the consistent main effect on team performances. On the other hand, according to theories of selection and socialization, similarity in values, backgrounds, and experiences buttress the positive and effective working environment. Therefore, we conduct an empirical study in favor of similarity in work teams for the sake of team effectiveness. We investigated the importance of the similarity of team-members on IT team effectiveness. Two aspects of similarity, demographic and cognitive, were considered together. The shared mental model(SMM) was introduced as the representative construct for the cognitive similarity. We found that SMM is more important than the demographic similarities on team effectiveness.

• The Journal of Asian Finance, Economics and Business
• /
• 제5권4호
• /
• pp.149-160
• /
• 2018

An alternative method for team diversity studies is to examine demographic faultlines. A concept of demographic faultline enables us to better understand team dynamics with multidimensional diversity. This study suggests the demographic faultline as a new situational factorto influence the relationship between leader teamwork behaviors and a climate of support for innovation. When subgroups divided by demographic faultline are homogeneous within them and heterogeneous between them, the homogeneity may increase intimacy in each subgroup while the heterogeneity may increase exclusiveness between those subgroups. We argued that a leader could play an important role to build a cooperative relationship between faultline-based subgroups and highlight positive aspects of developing and maintaining subgroups in organizations. With a sample of 81 teams (558 employees), it was examined how leader teamwork behaviors would affect a team-level climate of support for innovation and how this relationship would be moderated by each team's demographic faultline (gender, age, and educational specialty). As predicted, it was found that there was a significant positive relationship between each leader's teamwork behaviors and each team's climate of support for innovation. In addition, this relationship was stronger for teams with strong faultline than with weak faultline. Our findings and their implications were further discussed.

• 한국의류산업학회지
• /
• 제9권3호
• /
• pp.303-311
• /
• 2007

The apparel market is extremely competitive and thus apparel manufacturers should try to maximize consumer satisfaction with cost-efficient but consumer-oriented strategies. Personalized strategies considering each consumer's characteristics have to be developed. The purpose of this study is to investigate the effects of consumers' characteristics on personalization strategies of apparel brands. Investigating personalization based on consumers' values and demographic characteristics will allow apparel manufacturers to attract target consumers. A survey method was used for the empirical study. Questionnaires from 420 respondents were analyzed using factor analysis, cluster, t-test, and ANOVA. The results indicated a significant influence of consumer values on customer service-related aspects of personalization. Female consumers demanded product- and information-oriented factors of personalization. Age, residential area, and clothing expense also had significant influence on the need for personalization of apparel shopping.

• ETRI Journal
• /
• 제43권6호
• /
• pp.1058-1080
• /
• 2021

Crime is not a completely random event but rather shows a pattern in space and time. Capturing the dynamic nature of crime patterns is a challenging task. Crime prediction models that rely only on neighborhood influence and demographic features might not be able to capture the dynamics of crime patterns, as demographic data collection does not occur frequently and is static. This work proposes a novel approach for crime count and hotspot prediction to capture the dynamic nature of crime patterns using taxi data along with historical crime and demographic data. The proposed approach predicts crime events in spatial units and classifies each of them into a hotspot category based on the number of crime events. Four models are proposed, which consider different covariates to select a set of independent variables. The experimental results show that the proposed combined subset model (CSM), in which static and dynamic aspects of crime are combined by employing the taxi dataset, is more accurate than the other models presented in this study.