• 한국의류학회지
• /
• 제12권1호
• /
• pp.53-68
• /
• 1988

The purpose of this study was to investigate the clothing buying behaviorial pattern and the differences of clothing buying behaviors by the demographic variables. For the measurement of clothing buying behavior, the researcher developed a questionnaire. This questionnaire was adjusted by preliminary test. Data were collected from 494 women dwelling in Seoul, Busan, Daegu. For statistical analysis, frequency, percentage, average, standard deviation, paired t-test, $X^2-test$, one way analysis of variance, Duncan's multiple range test were used. The results were as follows: 1. The $57\%$ of the subject group planned their clothing purchase in advance, ana their friends affected clothing buying behaviors more than other fashion information sources. The store in which the subject group purchased clothing most frequently was a department store. In clothing selection, hygienic factor and aesthetic factor were shown as important factors. 2, There were significant differences in clothing buying behaviors according to demographic variables.

• 한국유통학회지:유통연구
• /
• 제4권2호
• /
• pp.75-91
• /
• 1999

This study is intended to help internet marketers by trying to segment consumer who had experience in buying clothing in internet shopping-malls. Concrete purpose of this study was 1)to segment by Buying Motives of Internet Clothing Buyer, 2) to identify demographic traits of segmented groups and 3) to identify buying behavior traits, internet shopping-mall choice criteria of segmented groups. The data of 500 respondents were collected by questionnaires in internet survey site. The results were as follows : 1) 5 factors; convenience, informational, hedonic, economic, easiness of refund were revealed by factor analysis, 2) 3 group types by buying motives; information-oriented, hedonic, convenience-oriented were identified by cluster analysis, 3) 3 groups were different in demographic traits, 4) goal-directed/experience-directed behavior and shopping-mall choice criteria of three groups were different. And then marketing implications were discussed.

• 한국의류학회지
• /
• 제13권1호
• /
• pp.67-77
• /
• 1989

The purposes of the study were to compare the characteristics among five segments of the population (innovative communicators, innovators, opinion leaders, followers, indifferents) which were divided according to their fashion opinion leadersship and innovativeness. Thirty-one variables (thirteen fashion-related variables, five social variables, nine psychological variables, four demographic variables) were included in the analysis (analysis of variance, chi-square test). Data were obtained from 446 women living in Seoul area by self-administered questionnaire. The results of the study were as follows: there were significant differences among groups in most of fashion-related variables (fashion interest and clothing importance, four dimensions of clothing values, marketer-dominated and neutral information sources) and psychological variables (eight self-image variables) and in some of social and demographic variables (social activity, social stratum, education).

• 가정과삶의질연구
• /
• 제23권6호
• /
• pp.145-153
• /
• 2005

The purpose of this study was to analyze the impacts of consumers' demographic characteristics on their involvement in retired communities, under the assumption that consumers' involvement in retired communities would be a preceding factor of the consumers' preferences for retired communities. One of the major findings of this study was that there were statistically significant differences in the involvement in retired communities by several demographic variables such as age, gender, level of education, income, total family asset, consumer values, and pursuit of happiness. Second, such involvement was strongly correlated with consumer preferences. Third, the community management styles, such as sales and rental conditions, significantly influenced consumers' level of preference. The results from this study could provide useful information not only for understanding the residents of retired communities, buffer enhancing the welfare of residents of retired communities.

• 한국인구학
• /
• 제12권1호
• /
• pp.30-42
• /
• 1989

This study develops a model of migration decision-making process, with identifying macrolevel and microlevel factors affecting the process. The model includes some sequential stages : to be dissatisfied with current residential area, intend to move, collect information about alternative destinations, select destination, decide to move, and make actual migration. The macrolevel factors included in the model are environmental, socioeconomic, cultural, and demographic characteristics of the current residence and alternative destinations. The microlevel factors are psychological, socioeconomic, and demographic characteristics of the individual. The effects of the macrolevel and microlevel factors on each stage of migration decision-making process are identified from the previous studies on migration. This study has both theoretical and practical implications. The theoretical contribution will be in the area of integrating the ecological and the individual level perspectives of migration by identifying the macrolevel and microlevel effects on migration decision-making process. This study also has implications for theoretical frameworks guiding empirical analysis of migration behavior of the individuals, and for policies aimed at redistributing population.

• 한국의류학회지
• /
• 제13권4호
• /
• pp.412-426
• /
• 1989

This study investigated the relationship of consumer type to perferred and purchased Styles by clothing, life style, demographic, and information variables. Four consumer types were identified in study 1 (Kim, 1988). There were the casual, mannish, elegant, and feminine types. The present study used 20 line drawings representing the styles of summer '87 Data were obtained from questionnaires completed by 624 consumers $15\~69$ years of age living in Seoul, and analyzed by multiple discriminant analysis, and CROSSTABS. Descriptive profiles of the four categories were developed differently by clothing, life style and demographic characteristics. Casual and elegant types were preferred by middle-aged and married women, while mannish and feminine types were preferred by unmarried and younger women. The preferred design types of these groups were related more to preferences for clothing styles than purchased styles. All variables except occupation contributed to discriminate purchased styles.

• 보건의료산업학회지
• /
• 제8권4호
• /
• pp.57-67
• /
• 2014

This study analyzed the differences for educational training demographic characteristics and provides basic information for efficient education. The meaningful results of this study were as follows. First for gender, seven-factors except for education satisfaction had significant differences. Second for age, five-factors education performance, education satisfaction, professionalism, diversity, and education had significant difference. Third, for occupation and position, eight-factors had significant differences. We realized that senior staff of Grade 3 or above had the highest level in six-factors education concentration, education performance, education satisfaction, motivation, professionalism and diversity. Finally, for employment period, six factors except for professionalism and motivation had significant differences.

• 한국의상디자인학회지
• /
• 제4권2호
• /
• pp.31-45
• /
• 2002

The purpose of this study was designed to investigate if self-monitoring variable among various individual trait theories and demographic variable would be variables which can explain about the importance differences of consumer service level of retailing in the garment product. The survey was conducted from Feb, 6 to 16, 2002. For this survey, the 118 data were analysed with spss window 9.0 version and Cronbach's, Factor analysis, one-way ANOVA, Duncan test, Frequency, mean, percentage were applied. The results of this study were as follows; 1. Consumer service was classified in attitude/confidence/expert knowledge of salesperson, product display, product information, product assortment, shopping environment, lighting setup. 2. As a result of analyzing the importance differences per consumer service dimension depending on self-monitoring levels, it was not significant differences. 3. As a result of analyzing the importance differences per consumer service dimension depending on demographic variables, it was not significant differences.

• 한국의류학회지
• /
• 제28권5호
• /
• pp.615-625
• /
• 2004

This study was attempted to segment the male consumers' market for men's suit based on brand preferences and to identify the group differences in apparel purchasing behaviors and demographic features and to suggest basic information applicable to marketing strategy. 705 men were selected for the study; they were in their twenties through forties, and they lived in Seoul and its suburbs. 655 survey questionnaires were collected and used for analysis. Using the SAS package, frequency, factors, reliability, correlation, genealogical group analysis, distribution analysis, the ($\chi$$^2$-test and the Duncan test for verification were actualized for analysis. The findings of this study were as follows: First, male-suit consumers tend to prefer the national brand(61.07%), licensed brand(19.39%), volume character brand(7.63%), prestige character brand(6.56%), and directly imported brand(5.34%) in order. Second, there were significant differences in apparel shopping orientations, purchasing behavior variables and demographic variables among the 5 classified groups.

• 한국의류학회지
• /
• 제27권3_4호
• /
• pp.322-332
• /
• 2003

The purpose of this study was to segment the consumer market for women's street clothes based on benefit sought. The sample was taken from 1106 middle class women who were in their 30's-40's living in Gwangju city. Consumers were classified into three groups by honest sought. The groups were practical benefit seeking group(36.7%), multi-benefit seeking group(32.6%) and symbolic/aesthetic benefit seeking group(30.7%). ANOVA, $\chi$$^2$-test revealed differences among groups according to benefit sought, use of information sources, purchasing behavior variables and demographic variables As a result of comparison for two market segmentations, benefit segmentation was proven to be more useful than segmentations using clothes image preference. But there were differences in psychological variables and demographic variables among the same benefit segments. Therefore hybrid approach on segmentation using clothes images preferences and benefit sought is neccesary.