• 복식문화연구
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• 제10권3호
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• pp.261-269
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• 2002

The purposes of this study were to investigate component of service quality and to determine significant factors on the service quality and buying intention of internet apparel shopping mall. The data were collected from 212 female adults using questionnaire. Using SPSS package, Cronbach's α, factor analysis, and multiple repression analysis were performed. The results could be summarized as follows. 1. The service quality of internet apparel shopping mall was perceived as reliability, advantage, responsibility, product assortment, tangibles, and rapidness. 2. For perceived risk, privacy risk, economic risk, delivery risk, size risk, and quality risk were investigated. The perceived risk except economic risk and web search ability had an effect on the service quality of internet apparel shopping mall. 3. The most of perceived risk, web search ability, and advantage of the service quality had an effect on the shopping intent of the internet apparel shopping mall. Based on the these results, marketing strategies were suggested.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
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• pp.376-381
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• 2004

The goal of this article is to stress the importance of good quality in telecommunication services and to introduce two basic concepts on the service quality in the telecommunication industry: QoS(Quality of Service) and NP(Network Performance) Based on these notions, presented is an integrated scheme for quality improvement in telecommunication services. Tn particular , proposed with this framework Is an efficient and effective establishment of a balanced set of parameters for continuous monitoring and correct ions of service performance.

• Asia Marketing Journal
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• 제1권3호
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• pp.53-78
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• 1999

Despite of the vibrant nature of the fitness industry, there has not been a sustained effort to understand the dynamics of the industry, particularly with reference to the quality of services offered in that industry. The purpose of this paper is to present a system based process model of quality in health/fitness services. The characteristics of the organization, the service employees and the client are the inputs into the service encounter where the service is produced (i.e., the throughput). The output is the quality of the service. The extent of quality perceived by both the service provider and the client is said to influence the satisfaction of the respective parties, and subsequent motivation to participate in the production of quality in the service. The model also suggests that physical environment as well as other customers and their behaviors influence customer perception of service quality. The quality of service is enhanced through the quality assurance practices of the organization and the feedback from client. Further, the input, throughput, and output in our model reflect (a) quality of the design of the service delivery system, (b) objective quality of the product, and (c) quality as perceived by client. The specific attributes of the design element (i.e., organization, service employee, and the client) are elaborated upon. It is suggested that the organization can assure quality by seeking feedback from clients and service employees, monitoring the service production phases, and managing inter-customer interactions.

• 문화기술의 융합
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• 제8권6호
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• pp.127-133
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• 2022

코로나-19를 계기로 비대면 서비스를 선호하는 소비자가 많아지고 배달 앱 이용이 폭발적으로 증가하면서 새로운 배달 문화를 형성하고 있다. 한편, 민간배달 앱의 플랫폼 독점과 중개 수수료 인상 등의 사회적 문제가 등장하자 이를 해결하고자 2020년부터 많은 지자체에서는 공공배달 앱을 출시하고 있다. 그러나, 기존 민간배달 앱 사용에 익숙한 소비자는 거주하는 지역의 공공 배달 앱 존재를 인지하지 못하고 있으며 이용율이 낮은 편이다. 본 연구에서는 지역공동체의식과 서비스 품질(정보품질, 배달품질)이 공공배달 앱 이용 의도에 미치는 영향을 살펴보고자 한다. 연구결과 지역공동체의식과 정보품질은 공공배달 앱 이용태도에 유의한 영향을 주지만 배달품질은 유의한 영향을 주지 않는 것으로 나타났다. 또한 공공배달 앱 이용태도는 공공배달 앱 이용의도에 유의한 영향을 주는 동시에 지역공동체의식, 정보품질과 공공배달 앱 이용의도의 관계에서 매개효과를 가지는 것으로 나타났다. 따라서, 공공배달 앱 활성화를 위해서는 홍보와 마케팅뿐만 아니라 지역공동체의식 강화 노력과 함께 정보품질 향상을 위한 상품 검색, 사용자 리뷰 조회 등 사용자 편의성 개선을 위한 노력도 필요함을 알 수 있었다.

• 품질경영학회지
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• 제38권4호
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• pp.593-600
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• 2010

This study aims to explore the service activities in the aircraft cabin service, develop the service process structure, and design a more efficient service delivery system in Korean airline industry. We prepare the architectural drawings of the basic components in providing the cabin service using the service blueprint technique and service process perspective. Through the case study largely based on our own research and long-time work experiences in the airline industry, we propose service failure points as well as customer waiting points. This study will be helpful for managers at all levels to use the service blueprint strategically or at a shop-floor level and improve their cabin service quality.

• 유통과학연구
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• 제14권3호
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• pp.73-83
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• 2016

Purpose - The parcel delivery service(courier) industry all over the world has been expanding its market so far, but its growth has been declining in recent years. In this situation, most parcel delivery companies are having trouble with managing themselves because of the pressure from the customer to increase service level and decrease the rate. The purpose of this study is to provide ways to improve competitive advantages of the parcel delivery service industry by evaluating the multi-period operating efficiency of Korea, Japan and global service providers. Research design, data, and methodology - The data for the period of 2011 to 2014 were collected from the annual reports published by parcel delivery companies. In this study, we analyze the marketability (revenue), profitability (operating profits), and management conditions (net profits) of parcel service companies by combining information on human resources (number of employees) and material resources (total assets and equity). Therefore, the number of employees, total assets, and equity are selected as input variables, and revenue, operating profits, and net profits as the output variables. In this study, DEA (Data Envelopment Analysis) is used to measure the comparative efficiency and MPI (Malmquist Productivity Index) is used to analyze the trend of change of the efficiency for a multi-year period. Results - The operational efficiency scores of medium-sized parcel delivery companies in Korea are higher than other larger competitors such as Korean, Japan and Global larger companies. As of 2014, Logen(1.878) was found to be the most efficient parcel delivery enterprise, followed by KGB (1.224), and Kyoungdong(1.002). Otherwise, Hanjin(0.235), CJ(0.262), Hyundai Logistics(0.657), DHL(0.611), UPS(0.766), FedEx(0.498), TNT(0.350), Yamato(0.762) and Sagawa(0.520), larger sized companies, were done inefficiently. The productivity of parcel delivery companies is influenced by endogenous factors as well as exogenous ones such as changes in business environment and technological advances. Conclusions - Korean medium-sized companies have relatively high efficiency scores in operation. That is why they still survive the competitive market in Korea where market restructuring on the industry has been expected to be conducted for many years. The reason why medium-sized couriers had higher efficient scores than larger couriers is that most of couriers spend more operating expenses versus unit price of delivery which is the amount of money that is needed in order to send a package by parcel service. So the delivery unit price must be taken into account by all the expenses associated with the cost of fuel, labor and maintenance expenses for facilities, etc. therefore, the unit price must be increased to strengthen business competitive power. In order for the industry to have more competitive advantage, the companies need to make profits by increasing demand volume and raising the delivery rate to provide high-quality delivery service to customers. And both endogenous and exogenous change must take precedence in order to strengthen their competitiveness.

• 산경연구논집
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• 제9권12호
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• pp.63-72
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• 2018

Purpose - In this study, it is classified the service quality dimension of mobile shopping app using Kano model. In addition, it is evaluated quality factors suitable for strategic management from the viewpoint of service provider through mobile application through binary dimension analysis. Research design, data, and methodology - In this study, seven quality dimensions such as information quality, reliability, immediacy, convenience, design, security and customer service were derived through related studies to make binary shopping quality app quality measurement. 37 sub-variables were set by each quality dimensions. Each questionnaire was composed of positive and negative items like Kano's proposed method, and the satisfaction coefficient suggested by Timko(1993) was examined to understand the influence of each factors on customer satisfaction. Results - As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. And, in information quality, the information overload was classified as an apathetic quality component, while the related information provision belonged to an attractive quality component. In reliability quality, customized service provision was classified as an attractive quality component. In instant connectivity, the quality of the connection during transport was classified as an attractive quality component. In convenience quality, access to product information was classified as a one-way quality component. All components of designs quality were classified as attractive quality components, and in security quality, all of their components were all classified as one quality component. Lastly, in customer service, they components were all classified as a single quality component. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. Conclusion - In the online service environment, which is difficult to differentiate in terms of upward upgrading only by technological implementation and function, the results of this study can be suggested as a differentiating factor for major channels with customers rather than improve the brand image.

• 한국컴퓨터정보학회논문지
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• 제23권9호
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• pp.35-42
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• 2018

In this paper, we propose an optimal streaming service method based on Hybrid CDN/P2P architecture. Recently, video streaming utilizes a CDN (Content Delivery Network) operation technique based on a Proxy Server, which is an end node located close to a user. However, since CDN has a fixed network traffic bandwidth and data information exchange among CDNs in the network is not smooth, it is difficult to guarantee traffic congestion and quality of image service. In the hybrid CDN/P2P network, a data selection technique is used to select only the data that is expected to be continuously requested among all the data in order to guarantee the QoS of the user who utilizes the limited bandwidth efficiently. In order to search user requested data, this technique effectively retrieves the storage information of the constituent nodes of CDN and P2P, and stores the new image information and calculates the deletion priority based on the request possibility as needed. Therefore, the streaming service scheme proposed in this paper can effectively improve the quality of the video streaming service on the network.

• 농업과학연구
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• 제45권4호
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• pp.811-821
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• 2018

This study focused on the improvement of blueberry delivery service using pre-cooled ice and $SO_2$ pads to prevent an increase in the fruit temperature as well as decay. To maintain the fruit quality during low temperature storage, the effect of a $SO_2$ pad and modified atmosphere packaging was also examined. Harvested blueberries were precooled at $15^{\circ}C$, sorted, and packaged. And the fruits were placed in a similar environment as that for the parcel service. Part of the fruits were stored at $0^{\circ}C$ for long term storage. The air temperature in the delivery box increased along with an increase in the simulated delivery time regardless of the treatment. However, the rate of temperature increase was lower in the ice pad treatment. No significant difference was not found after 48 h. The oxygen concentration in the box ranged between 10.5 - 14.5% in the ice pad treatment, which was higher than that of the untreated control (7.5 - 11.9%) whereas the $CO_2$ concentration was lower in the ice pad treatment. No differences were found in the occurrence of off-flavor, decay, and sensory quality loss during the 48 hours of the parcel service simulation. The combined treatment of the $SO_2$ pad and modified atmosphere packaging (MAP) using a perforated film increased the shelf-life of the blueberry fruits, the overall quality such as firmness, and the soluble solid content was not different between the treatments except for the decay incidence. No decayed fruit was found in the combined treatment. However, the percentage of decayed fruit in the control was 25% on day 15 of storage and 75% on day 33 of storage, respectively.

• Journal of Communications and Networks
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• 제18권3호
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• pp.375-386
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• 2016

Most existing studies on broadcast services in orthogonal frequency division multiplexing (OFDM) systems have focused on how to allocate the transmission power to the subcarriers. However, because a broadcasting system must guarantee quality of service to all users, the performance of the broadcast service dominantly depends on the channel state of the user who has the lowest received signal-to-noise ratio among users. To reduce the effect of the worst user on the system performance, we propose a joint delivery scheme of unicast and broadcast transmissions in OFDM systems with broadcast and unicast best-effort users. In the proposed joint delivery scheme, the BS delivers the broadcast information using both the broadcast and unicast subcarriers at the same time in order to improve the performance of the broadcast service. The object of the proposed scheme is to minimize the outage probability of the broadcast service while maximizing the sum-rate of best-effort users. For the proposed joint delivery scheme, we develop an adaptive power and subcarrier allocation algorithm under the constraint of total transmission power. This paper shows that the optimal power allocation over each subcarrier in the proposed scheme has a multi-level water filling form. Because the power allocation and the subcarrier assignment problems should be jointly solved, we develop an iterative algorithm to find the optimal solution. Numerical results show that the proposed joint delivery scheme with adaptive power and subcarrier allocation outperforms the conventional scheme in terms of the outage probability of the broadcast service and the sum-rate of best-effort users.