• 산경연구논집
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• 제10권2호
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• pp.39-49
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• 2019

Purpose - Customer loyalty and citizenship behavior are key success factors of franchise system. They make the management of franchisee more effective and efficient. Prior studies, however, mainly dealt with only acquisition utility of customer, such as perceived product/service quality and brand reputation to explain customer loyalty and citizenship behavior, which explains only on one side. We tried to investigate the effect of exchange utility of customer, such as relationship strength and psychological obligation together with the acquisition utility. In addition, we tried to investigate the relationship between customer loyalty and citizenship behavior in franchise context. Research design, data, and methodology - This study used data collected from the dining franchisee managers of 342 franchisors in South Korea. The franchisors consist of more than ten franchisees, the majority of which participated directly in the transaction with franchisor and have worked for more than six months. To test the hypotheses, the study used structural equation model analysis. Results - H1-1, 1-2, 1-3 predicted that acquisition utility would increase customer loyalty to franchisee. In support of H1-1, 1-2, 1-3, the results indicated that acquisition utilities such as perceived product value, perceived service value, and franchise brand reputation had positive effects on customer loyalty. H2-1, 2-2 predicted that exchange utility would increase customer loyalty to franchisee. In support of H2-2, the result indicated that psychological obligation had positive effects on customer loyalty like other acquisition utilities. However, H2-1 was not supported. Relationship strength had no significant effect on customer loyalty. H3 predicted that customer loyalty would increase customer citizenship behavior. In support of H3, the results indicated that customer loyalty had positive effect on customer citizenship behavior. Overall, the evidences generally supported the hypotheses. Conclusion - The results of the study show that not only acquisition utility but also exchange utility increases customer loyalty to franchisee and also show that customer loyalty increases customer citizenship behavior. Interestingly, however, relationship strength has no significant effect on customer loyalty. These results have two implications. The one is that increasing exchange utility can improve customer loyalty as acquisition utility can. The other one is that both of customer utilities can improve customer citizenship via customer loyalty.

• 인터넷정보학회논문지
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• 제17권5호
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• pp.51-58
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• 2016

The unprecedented power of cloud computing (CC) that enables free sharing of confidential data records for further analysis and mining has prompted various security threats. Thus, supreme cyberspace security and mitigation against adversaries attack during data mining became inevitable. So, privacy preserving data mining is emerged as a precise and efficient solution, where various algorithms are developed to anonymize the data to be mined. Despite the wide use of generalized K-anonymizing approach its protection and truthfulness potency remains limited to tiny output space with unacceptable utility loss. By combining L-diversity and (${\alpha}$,k)-anonymity, we proposed a hybrid K-anonymity data relocation algorithm to surmount such limitation. The data relocation being a tradeoff between trustfulness and utility acted as a control input parameter. The performance of each K-anonymity's iteration is measured for data relocation. Data rows are changed into small groups of indistinguishable tuples to create anonymizations of finer granularity with assured privacy standard. Experimental results demonstrated considerable utility enhancement for relatively small number of group relocations.

• 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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• 제23권4호
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• pp.77-84
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• 2017

Purpose: In terms of the flexibility in hospital architecture, there are fixed elements of hospital architecture: mechanical, electrical, aeration rooms and shafts, which are the main utility spaces. Thus, it is necessary to recognize the utility space as a system that helps internal functions and flexible internal changes. This study analyzes the notion of the main utility space in hospital architecture and the architectural planning features of the main utility spaces as the system in the design process of the recently built hospitals. Methods: The design factors are extracted comparing two hospitals' plans in each stage and the systematic characteristics of utility spaces are analyzed accordingly. The opinions gathered from interviews of practitioners, architects and facility planning experts directly involved in the architecture design process are analyzed and reflected in the results. Results: Planning for utility spaces should be accompanied by the architectural plan from the basic design process, and proceeded with recognizing utility spaces as a system, which is a fixed element. Utility spaces are highly organically connected. Horizontal and vertical distribution of air chambers can reduce the length and number of ducts, and thus save story height, and reduce the number of shafts, the vertical connection passage. This is advantageous in securing the variable area, which is the ultimate objective of the system-centered hospital architecture plan. Implications: Thereby aims to provide fundamental data on systematic utility space planning in the hospital architecture planning.

• 한국멀티미디어학회논문지
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• 제16권5호
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• pp.657-666
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• 2013

현대사회는 소셜 미디어, 비즈니스, 바이오 인포메틱스 같은 다양한 응용프로그램에서 지속적으로 생산되어 지고 있는 수많은 데이터의 빠른 유입으로 특징지어 지고 있다. 이에 따라 폭발적으로 증가하고 있는 대규모 데이터를 보다 효율적으로 분석하고 처리 할 수 있는 방법이 그 어느 때보다 강조 되고 있다. 지난 몇 년간 학계에서는 배치 지향 시스템 (batch oriented system) 환경 내에서 병렬 처리를 효과적으로 지원할 수 있는 맵리듀스 기법이 활발히 연구 되어 왔으며, 맵리듀스 기법은 다양한 분야에서 성공적으로 사용되고 있다. 그러나 이 기법은 데이터의 상대적 유용성 (data utility)을 고려하지 않기 때문에, 멀티미디어 응용프로그램 사용자의 특성 (즉, 높은 혹은 낮은 스코어를 가지는 몇몇 결과물에 관심을 가지는 사용자들의 특성)으로 인하여 효과적인 성능을 보여 주지 못하고 있다. 따라서 본 논문에서는 이러한 문제점을 해소하기 위해, 맵리듀스 상에서의 데이터 분할 방식을 제안한다. 또한, 제안된 분할 방식에 대한 성능 실험을 통하여 우리가 제안하는 데이터 분할 방식이 기존 방식보다 성능 향상을 자져올 수 있음을 보여준다.

• 인터넷정보학회논문지
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• 제17권6호
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• pp.53-59
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• 2016

최근 무선 센서 네트워크, 사물 인터넷, 소셜 네트워크 서비스와 같은 다양한 응용 분야에서 대용량 스트림 데이터가 실시간으로 생성되고 있으며, 효율적인 기법을 통해 처리 및 분석하여 유용한 정보를 찾아내고, 이를 의사 결정을 위해 사용할 수 있도록 하는 것은 중요한 이슈 중에 하나이다. 스트림 데이터는 끊임없이 빠른 속도로 생성되므로 최소한의 접근을 통해 처리해야 하며, 신속한 저전력 처리를 필요로 하는 자원이 제한된 환경에서 분석될 수 있도록 적합한 기법이 요구된다. 이러한 문제를 해결하기 위해, 슬라이딩 윈도우 개념이 제안되어 연구되고 있다. 한편, 대용량 데이터로부터 의미 있는 정보를 찾아내기 위한 데이터 마이닝 기법 중에 하나인 패턴 마이닝은 중요 정보를 패턴 형태로 추출한다. 전통적인 빈발 패턴 마이닝은 이진 데이터베이스를 대상으로 하고 모든 아이템을 동일한 중요도로 고려함으로써 데이터 마이닝 분야에서 중요한 역할을 수행해 왔지만, 실제 데이터 특성을 반영하지 못하는 단점을 지닌다. 하이 유틸리티 패턴 마이닝은 비 이진 데이터베이스로부터 상대적인 아이템 중요도를 반영하여 더욱 의미 있는 정보를 찾아내기 위해 제안되었다. 정적 데이터를 대상으로 하는 하이 유틸리티 패턴 마이닝 기법은 그러나 스트림 데이터 처리에 적합하지 못하다. 제한된 환경에서 스트림 데이터의 특성을 반영하고 효율적으로 처리하여 중요한 정보를 찾아내기 위해 슬라이딩 윈도우 기반의 접근법이 제안되었다. 본 논문은 슬라이딩 윈도우 기반 하이 유틸리티 패턴 마이닝 기법들의 성능을 평가하고 분석하여 해당 기법들의 특성 및 발전 방향을 고찰한다.

• 문화기술의 융합
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• 제7권3호
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• pp.481-486
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• 2021

기계학습 알고리즘은 기준 함수를 채택하여 데이터를 처리하고 학습 모델을 유도한다. 군집분석에서 사용하는 기준 함수는 어떤 형태로든지 선호성을 내포하게 되고 이를 통해 유사한 데이터끼리 묶어 준 후 이를 구성하는 변수와 값들을 특정하여 군집을 정의하게 된다. 군집분석에서 사용하는 카테고리 유용도와 분할 유용도 점수가 군집분석 결과물에 어떤 영향을 주는지를 파악하고 이들이 결과에 어떤 편향성으로 이어지는지를 분석한다. 본 연구는 군집분석에 사용되는 기준 함수의 특성에 따라 결과에 미치는 영향을 파악하기 위해 여러 데이터 세트를 이용해 실험하고 결과를 평가한다.

• 한국의류학회지
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• 제46권6호
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• pp.1128-1141
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• 2022

Due to increased interest in safety in sports, leisure, industries, and daily life; the demand for products that protect the head is increasing. As a preparatory study for the development of head protection for head injury prevention, this study analyzed patents and utility models related to head protection products such as industrial safety helmets, vehicle helmets, and sports protection gear. For this study, 368 patents and utility models for head protection products searched through WipsOn were selected and analyzed by application year, function, application, protection area, main material, and subject. From the analytic results of this study, the quantitative and qualitative flow and characteristics of developing technology related to head protection products were identified. Through the trend of current technology, it provided data to seek the development direction in the future. The significance of this study is to secure objective data to establish a road map for creating new Intellectual Property for head protection products.

• 한국정보과학회논문지:데이타베이스
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• 제37권5호
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• pp.221-227
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• 2010

인터넷 사용의 급증과 더불어 보다 편리한 인터넷 서비스를 위한 여러 연구가 활발히 진행되어 왔다. 웹 로그 데이터로부터 빈번하게 발생되는 웹 페이지들의 방문 시퀀스를 탐색하는 기법 역시 효과적인 웹 사이트를 설계하기 위한 목적으로 많이 연구되어 왔다. 그러나 기존의 방법들은 모두 여러 번의 데이터베이스 스캔을 필요로 하는 방법으로 지속적으로 생성되는 웹 로그 데이터로부터 빠르게 실시간적으로 웹 페이지 방문 시퀀스를 탐색하기에는 많은 어려움이 있었다. 또한 점진적(incremental)이고 대화형식(interactive)의 탐색 기법 역시 지속적으로 생성되는 웹 로그 데이터를 처리하기 위하여 필요한 기능들이다. 본 논문에서는 지속적으로 생성되는 웹 로그 데이터로부터 단일 스캔을 통하여 빈번히 발생하는 웹 페이지 방문 시퀀스를 점진적이고 대화 형식적인 방법으로 탐색하는 방법을 제안한다. 제안하는 방법은 WTS(web traversal sequence)-트리 구조를 사용하며 다양한 실험을 통하여 기존의 방법들에 비해 성능적으로 우수하고 효과적인 방범임을 증명한다.

• 유통과학연구
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• 제16권12호
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• pp.57-68
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• 2018

Purpose - The development of technologies lead the volume of sale on online market increase but an off-line shopping center is still a core component in the omni-channel strategy. It is generally thought that high-level retailtainment on brick and mortar store affects purchase intentions positively, but some previous studies dispute that and have reported that retailtainment does not affect purchase intentions. So we have studied the additional factors' effect - the nature of purchase and utility - with retailtainment. Research design, data, and methodology - There are 8 treatment groups which were assigned by the method of retailtainment (high vs. low), nature of purchase (essential vs. non-essential), and utility (acquisition vs. transaction). A total of 240 subjects (office workers = 163, 68%; undergraduates = 77, 32%; average age = 30s; female = 39%) were divided into groups and exposed to one of the eight scenarios. Participant's purchase intention was the dependent, and ANOVA and L-matrix were used to analyze for main and interactive effects between factors. Results - First, the main effect and interactive effect between retailtainment and the nature of purchase are significant. We also found that the contrast between essential and non-essential at low-level retailtainment is higher than that of high-level retailtainment. Second, in the case of retailtainment and utility, transaction utility under high-level retailtainment affects purchase intentions positively. Third, between the nature of the purchase and utility, the main effect of the nature of purchase and the interactive effect is significant, but the main effect of utility is not significant. In the case of non-essential goods, the purchase intention was high when transaction utility was provided but in the case of essential goods, acquisition utility increased purchase intentions. Finally, when transaction utility is given, purchase intentions of essential goods increase under low retailtainment, and the purchase intentions of non-essential goods increase under high retailtainment. Conclusions - When customers buy essential goods, discounts decrease purchase intentions. During the season for bargain sales, purchase intentions increase when retailtainment of essential goods is low, and retailtainment of non-essential goods is high.

• 한국조경학회지
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• 제27권4호
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• pp.137-142
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• 1999

The purpose of this study is to develope a CAD-based tool for rasterization of polygonal vector map in AutoCAD. To identity the layer property of polygonal entity with user-defined coordinates as topology, algorithm in processing entity data of selection set that intersected with scan line was used, and the layers were extracted sequentially by sorted intersecting points in data-list. In addition to the functions for querying and modifying topology, two options for mapping were set up to construct plan projection type and to change meshes' properties in existing DTM data. In case of plan projection type, user-defined cell size of 3DFACE mesh is available for more detailed edge, and topological draping on landform can be executed in case of referring DTM data as an AutoCAD's drawing. The concept of algorithm was simple and clear, but some unexpectable errors were found in detecting intersected coordinates that were AutoCAD's error, not the utility's. Also, the routines to check these errors were included in algorithmic processing. Developed utility named MESHMAP was written in entity data control functions of AutoLISP language and dialog control language(DCL) for the purpose of user-oriented interactive usage. MESHMAP was proved to be more effective in data handling and time comparing with GRIDMAP module in LANDCADD which has similar function.