• Title/Summary/Keyword: Data Usage

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Hybrid Internet Business Model using Evolutionary Support Vector Regression and Web Response Survey

  • Jun, Sung-Hae
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2006.11a
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    • pp.408-411
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    • 2006
  • Currently, the nano economy threatens the mass economy. This is based on the internet business models. In the nano business models based on internet, the diversely personalized services are needed. Many researches of the personalization on the web have been studied. The web usage mining using click stream data is a tool for personalization model. In this paper, we propose an internet business model using evolutionary support vector machine and web response survey as a web usage mining. After analyzing click stream data for web usage mining, a personalized service model is constructed in our work. Also, using an approach of web response survey, we improve the performance of the customers' satisfaction. From the experimental results, we verify the performance of proposed model using two data sets from KDD Cup 2000 and our web server.

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A Study on the Acceptance Intention and Usage Behavior of Blockchain Technology : From the Perspective of Unified Theory of Acceptance and Use of Technology (통합기술수용이론 관점에서 블록체인기술의 사용자 수용과 이용 행동에 관한 연구)

  • Kim, Byung-Gon;Lee, Byeong-Gil;Yoon, Il-Ki
    • Journal of Information Technology Applications and Management
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    • v.27 no.3
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    • pp.1-18
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    • 2020
  • Recently, following the development of FinTech technology that combines finance and information and communication technology, the need and social demands for a block chain technology-based trading system have increased significantly. In this study, a research model was developed and hypothesized through literature research on the concept of block chain technology, the technology acceptance model, and the unified theory of acceptance and use of technology. The research theories were tested by collecting data through surveys and analyzing the collected data. This study conducted empirical research to identify the factors influencing the user acceptance intention and utilization behavior of the block chain technology in introducing the block chain technology. First, factors affecting the acceptance intention of the blockchain user were performance expectation, effort expectation, social impact, and blockchain transparency variables. Second, the facilitation conditions and stakeholder confidence variables were analyzed as factors that did not affect the acceptability of the blockchain users. Third, variables such as blockchain transparency, stakeholder trust and intention of acceptance are factors that affect the usage behavior of the blockchain. Fourth, it was confirmed that the acceptance intention had a very high explanatory power on usage behavior of Blockchain technology.

Investigating Consumer Innovativeness for New Media Infusion: Role of Literacy in the Context of OTT Services in Korea

  • Park, Keon Chul;Lee, Sangmin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.6
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    • pp.1935-1952
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    • 2022
  • Consumer innovativeness plays a vital role in explaining consumer dynamics, such as adoption, usage, and behavioral intention, in the new world of disruptive online media. This empirical study aimed to examine the importance of consumer innovativeness and digital literacy in the adoption and expansion of new technology-based media services, focusing on OTT services. Extending the theory of adoption of new technologies by innovators to new media environment centered on OTT services, it examines the influence of the four dimensions of motivated consumer innovativeness on OTT service usage. The Korea Media Panel Data of 2019, where overall ICT usage and media consumption of a broad panel of respondents was collected, was used for the analysis. From the data of 10,864 respondents, 4,031 (37.1%) were found to have experience in using OTT services. To clarify the mediating effect of digital literacy on the correlations between cognitive innovativeness of consumers and their use of OTT services, Process Macro Model 4 was used. The bootstrap method was applied to reveal that all four dimensions of consumer innovativeness have a significant indirect effect on new media usage through digital literacy, thus indicating how digital literacy plays an important role in the spread of new digital services in addition to consumer innovativeness. The findings are important in that they can help in the efforts to introduce new technologies to the public and educate them to improve their digital literacy so that they can enjoy the complete experience of using these new digital products.

The Relationship among Narcissism, Usage Motives, and Information Diffusion of Social Media (나르시시즘 성향, 패션소셜미디어 이용동기, 정보확산 행동 간 관계 연구)

  • Kim, Nae-Eun;Song, Gwang-Suk;Kim, Mi-Sook
    • The Journal of Industrial Distribution & Business
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    • v.9 no.1
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    • pp.99-110
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    • 2018
  • Purpose - The purpose of this study is to investigate the relationship among narcissism, usage motives, usage behaviors, satisfaction with and continuance intention to use fashion social media. Research design, data, methodology - A questionnaire survey was used to collect data after conducting a pilot test. Based on the reliability test of the preliminary questionnaire used for the pilot test, the questionnaire was revised. The final questionnaires were administered to 238 fashion social media users and 216 were used for the data analysis. To assess the validity of these measures, exploratory factor analysis and the confirmatory factor analysis were performed. Structural equation modeling analysis were employed for data analysis. Results - Five factors of the usage motivation of fashion social media were extracted: information-seeking, relationship-seeking, practicality-seeking, enjoyment-seeking and self-expression motives. The statistical analysis confirmed the influence of the narcissism tendency on all of the usage motives of fashion social media, three of the fashion social media usage motives influencing information diffusion behavior, and the influence of the information diffusion behavior on users' satisfaction and continuance intention to use fashion social media. Narcissism exerted the highest influences on self-expression motive followed by information-seeking, enjoyment-seeking, relationship-seeking and practicality-seeking motives in order. Factors affecting fashion information diffusion behaviors are practicality-seeking motive, self-expression motive, and relationship-seeking motive. The greater the diffusion of information, the higher the satisfaction with using fashion social media. The consumers with higher satisfaction intended to use fashion social media and share information more frequently. Conclusions - The results indicate that narcissism is an important factor in fashion social media usage motivation. The main motives for narcissistic people to spread information is for the practical purpose at the most, and then to express their personality and style, and to build relationship with others. The satisfaction through active information sharing behaviors seems to play a key role to lead high continuance intention of fashion social media. These implies that marketing strategies to satisfy consumers' narcissism and motives to use social media, and to stimulate the information diffusion behaviors can be used to meet their needs for higher satisfaction with fashion social media.

Identifying Theoretical Characteristics of Traditional Medicines in Korea, China, and Japan through the Herb Usage Data (한약재 사용량 데이터 분석을 통한 한국, 중국, 일본 전통의학의 이론적 특성 비교연구)

  • Park, Mu Sun;Lee, Choong Yeol;Lee, Tae Hee;Kim, Youn Sub;Kim, Chang Eop
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.32 no.3
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    • pp.149-156
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    • 2018
  • Traditional medicines (TM) in Korea, China, and Japan share most of the theories and therapeutic tools, but there are also differences due to their unique histories and cultures. Here, we aim to identify the differences in the utilization of TM theory between three countries by analyzing herb usage data in terms of the related traditional theories. Herb usage data of each country was collected from "Investigation of Korean medicine use and herbal medicine consumption survey" (Korea), "Analytical report on circulation of key Chinese medicinal materials" (China), and "Survey report on raw material crude drug usage" (Japan). Fifty five herbs with sixty features belonging to five theoretical categories (four properties, five tastes, targeting meridians, treatment strategies, and herbal parts) were selected and analyzed. Weight Sum Model (WSM) and Network-Based Group Features (NBGF) were used to compare the theoretical characteristics of TM between three countries. For the statistical evaluation, we developed and applied Herb Set Enrichment Analysis (HSEA) for WSM and NBGF results. HSEA for WSM results revealed the kidney meridian were targeted more in Korea than Japan, while the spleen meridian were targeted more in Japan than Korea. Herbs with sour taste were used more in Japan than China. HSEA for NBGF results found that NBGF including warm, neutral, sweet, and tonifying features were more dominant in Korea and than Japan, while NBGF including cold, bitter, heat-clearing features were more dominant in Japan than the others. These results suggest that TM in Korea, China, and Japan have unique aspects of practice patterns and theoretical utilization.

Development of Accounting System to Measure the Resource Usage for MPI (MPI 환경에서 자원 사용량 측정을 위한 어카운팅 시스템 개발)

  • Hwang Ho-Joen;An Dong-Un;Chung Seung-Jong
    • The KIPS Transactions:PartA
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    • v.12A no.3 s.93
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    • pp.253-262
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    • 2005
  • Local accounting system used by UNIX-like operating system provides the accounting information of processes that are in single host. But it is impossible for this local accounting system to record the total resource consumption data of all processes for doing the same job simultaneously. In this paper, we implement accounting system to measure and manage resource usage for MPI(Message Passing Interface) job in the clustering environment. We designed and implemented the accounting system which measure resource usage of each process runs on a cluster node and record the interconnection information of the entire set of processes across network. Also we implemented accounting system which collect the resource usage data of process in the local accounting system and generate the job-level accounting information. Finally, to evaluate the resource consumption data measured by this accounting system we compare with the data collected by local scheduler that widely used in large scale clustering environment.

A Study on the Usage of Korean Human Information (한국인의 인체정보의 활용사례에 관한 연구)

  • Lee, seung-bock;Lee, sang-ho;Shin, jin-seob;Ahn, bu-young
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.294-300
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    • 2008
  • The human information is considered as the national information infrastructure that could be used in the field of medical, sports, safety, military, game etc. The KISTI(Korea Institute of Science and Technology Information) start to produce the Korean human information since 2000 and continue to produce these data at present. These data involve visible Korean crosssectional images, digital Korean crosssectional bone images, human bone properties, 3-dimensional human bone models etc. The KISTI spread these data to professors, researchers and companies in domestic and abroad for promoting the usage of these data. On this study, we introduce the foreign case study of the human information usage at first, and we also show the investigation result of Korean human information usage that contains the detailed contents of usage, characteristics, and suggestions.

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Characteristics of the Actual use of Agricultural Groundwater (농업용 지하수의 실제 이용량 특성)

  • Song, Sung-Ho;Myoung, Woo-Ho;Lee, Gyu-Sang
    • Journal of Soil and Groundwater Environment
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    • v.22 no.5
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    • pp.13-22
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    • 2017
  • Accurate assessment of agricultural groundwater usage is an essential task to cope with drought that occurs irregularly in time and location. In this study, the agricultural groundwater usage was calculated in nationwide public wells (1,386 bedrock wells) during 5-year period (2010-2014) by using electric power consumption and well specification data. National average of agricultural groundwater usage per each well was estimated as $66.2m^3/day$, corresponding to 21.6% of total permitted volume of groundwater in each well. Chungcheong Nam-do had the highest usage with 38-55.6%. The value increased to 58.1% when the total permitted volume was based upon the supply standard against drought, and the value reached 100% in Chungcheong Nam-do. In Ganghwa distirct that suffered from severe drought in recent years, the average groundwater usage was 61.4%. In 2014, when the drought was the most severe with 45% precipitation of the average annual rainfall, the nationwide usage was turned out to be 25.6%, indicating about 4% higher than average agricultural groundwater usage 21.6%. Therefore, the quantitative assessment of groundwater usage in this study signifies that adequate use of groundwater is crucial to cope with agricultural drought.

The Factors related to Long Hours of Smartphone Usage and the Characteristics of High-risk Group in Female Middle School Students (중학교 여학생의 스마트폰 장시간 사용 관련요인 및 고위험군 특성)

  • Park, Sung Hee;Yi, Jee Seon
    • Journal of the Korean Society of School Health
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    • v.31 no.3
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    • pp.135-145
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    • 2018
  • Purpose: The study aimed to investigate the factors associated with long hours of smartphone usage and to identify the characteristics of the high-risk group among female middle school students in South Korea. Methods: The study analyzed the data of 13,648 female middle school students using their own smartphone extracted from the 13th Youth Health Behavior Online Survey (2017). The factors related to using smartphones for a long time was analyzed by binomial logistic regression. The characteristics of the high-risk group was defined by a decision tree analysis. Results: The average hours spent on smartphone usage was 269.54 minutes per day. The significant factors associated with the long hours of smartphone usage were grade, living with parents, perceived household economic status, perceived academic achievement, stress, sadness and hopelessness, the main purpose of smartphone usage, drinking, body mass index, breakfast, and satisfaction with sleep quality. The subjects showing low academic performance and having breakfast four times a week or less were more likely to use their smartphone for a long time. Conclusion: Based on the results of the research, we need to establish intervention strategies focusing on the factors influencing long-time usage of smartphone. Particularly, the subjects who show poor academic performance and skip breakfast frequently should be considered as the high-risk group for spending long hours on smartphone usage.

A Study on Phon Call Big Data Analytics (전화통화 빅데이터 분석에 관한 연구)

  • Kim, Jeongrae;Jeong, Chanki
    • Journal of Information Technology and Architecture
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    • v.10 no.3
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    • pp.387-397
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    • 2013
  • This paper proposes an approach to big data analytics for phon call data. The analytical models for phon call data is composed of the PVPF (Parallel Variable-length Phrase Finding) algorithm for identifying verbal phrases of natural language and the word count algorithm for measuring the usage frequency of keywords. In the proposed model, we identify words using the PVPF algorithm, and measure the usage frequency of the identified words using word count algorithm in MapReduce. The results can be interpreted from various viewpoints. We design and implement the model based HDFS (Hadoop Distributed File System), verify the proposed approach through a case study of phon call data. So we extract useful results through analysis of keyword correlation and usage frequency.