• Journal of the Korea Furniture Society
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• v.20 no.6
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• pp.552-559
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• 2009

While the population conducting the production-oriented leisure activity is spread, the expertly franchised types of woodworking workshop based on good organization and economic power are also undergoing rapid growth with the related industries. Such tendency needs the systemized marketing strategy for woodworking workshop industry, but most of the woodworking workshops are regarding the deal with customers as simple exchange business in the market. The factors of the relationship marketing hereupon should be constituted as basic material for the study of the relationship marketing of DIY woodworking workshop. This study was intended to select the appropriate factors for relationship marketing and to apply the related theoretical backgrounds on the basis of the preceding studies regarding the factors of relationship marketing. As the factors it was selected that service and expertise of staff under the category of the characteristics of staff, reasonable price, diversity of products and convenience of facility in woodworking workshop under the category of the customer-oriented service, and communication and favorite program under that of the relation-oriented service.

• Journal of the Korea Furniture Society
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• v.19 no.6
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• pp.487-497
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• 2008

This study was the research of the satisfaction of participation in short DIY Woodworking program organized by university as productive leisure activity. It is the study of what satisfactions-factors of the participants are and how the satisfaction is continued with activities of the participants later on, and finally how the satisfaction influences the choice of leisure activity further. Questionnaire is consist of total 41 survey standards like the article for facility, education, service and cost & the demographic contents of the participants. It was executed by the participants in program at sight from Aug. $1^{st}$ and $2^{nd}$ 2008, and the valid samples 156 copies were definitely analyzed. The result of analysis shows first that the majority of the participants in the short leisure program are the beginner who took part in such program for the first time. What them interests are the convenient facility & use of tools. Second, the reasonable fees in terms of material cost & preparation of personal tools influenced positively on satisfaction of participation. Third, the dissatisfaction of participants regarding educational method and service could be solved by that the trainer who makes practical lesson had been informed of the course in advance.