• Fashion & Textile Research Journal
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• v.18 no.6
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• pp.844-857
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• 2016

The purpose of this study was to figure out the meaning and value of DIY shown in the fashion industry today, to analyze the types and characteristics of DIY applied to the products of domestic and global fashion brands, and to provide implications for brand marketing strategies. This study was based on qualitative research which was media contents analysis and brand case study on fashion DIY. The results were as follows: First, the concept of DIY involved the Semi-DIY way that meant individuals participated in not every step of design and making process but a part of them such as design process. Also, it was means for customization. Second, the value of DIY consisted of individual value, experiential value, enjoyable value, self-actualizaion value, social value, economic value and ethical value. Third, fashion DIY was classified into seven types: DIY choosing and assembling design components of a product, DIY modifying a design with trimming, DIY making a product by using DIY Kits, DIY modifying a design after making a product by using DIY Kits, DIY choosing design components, DIY designing, and DIY all making and designing. DIY could be applied as a key marketing strategy for mass customization to meet the value of individual consumer.

• Journal of Convergence for Information Technology
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• v.11 no.7
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• pp.75-83
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• 2021

Recently, as consumer interest in DIY increases and the industry develops, theoretical interest in DIY is also gradually increasing, but in-depth research has hardly been conducted. In particular, research on DIY marketing from a marketing perspective is lacking, and moreover, the influence of the characteristics of individuals participating in DIY has hardly been studied. Therefore, the purpose of this study is to supplement the limitations of these existing studies by examining the effect of individual characteristics on DIY experience and intention to continue. We propose affect intensity, need for cognition, and self-efficacy as personal characteristics that influence DIY experience. In addition, we hypothesized the effects of these variables on the DIY experience such as sense, feel, think, act, relate, and the effect of the DIY experience on intention to continue DIY. We analyzed 231 copies of data for consumers who have experienced DIY in various fields, and the results are as follows. As expected, it was found that affect intensity positively influenced sense and feel, need for cognition had a positive effect on think, and self-efficacy had a positive effect on act and relate. As expected, it was found that affect intensity had an effect on sense and feel, need for cognition had an effect on think, and self-efficacy had a positive effect on act and relate. And it was confirmed that all DIY experiences had a positive effect on the intention to continue DIY. This study provides theoretical and strategic implications by confirming the influence of personal characteristics of DIY consumers and approaching DIY from the perspective of a comprehensive experience.

• Journal of the Korean Society of Costume
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• v.64 no.4
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• pp.176-187
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• 2014

Although DIY(Do-It-Yourself) clothes are not popular in Korea, they continually reflect emerging DIY trends. Previous studies have approached the technical aspect of DIY clothes or have considered them only as an aspect of consumption tendencies. The purpose of this study is to look into online communities to investigate distinctive elements, which form the DIY clothing culture. Participant observation of texts and pictures from the online community's postings about DIY was conducted and used for the analysis. Research results showed that personal and social factors motivated DIY clothes. Personal motivations are comprised of factors such as practical creativity and personal enjoyment. Practical creativity occurred when someone wished to express aesthetics and personality in DIY clothes; personal enjoyment refers to the pleasure and utility that one feels when one makes DIY clothes. The social motivations were comprised of factors such as a desire to show off and to expand social exchanges. The desire to show off involved wearing DIY clothes and then finding satisfaction from reactions of people who notice it. The "expansion of exchanges" was not only about sharing information about DIY clothes in an online community but also about distributing or giving real goods (materials or tools for DIY clothes and finished goods) as gifts. Furthermore, some "DIYers" made DIY clothes sustainable by pursuing economic feasibility as an additional motivational factor. When they had expertise and commercial traits, they established businesses in the form of independent creative firms, transforming themselves from productive consumers to producers.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.2
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• pp.111-122
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• 2023

This study aims to collect Big Data related to DIY clothing, analyze the results on a year-by-year basis, understand consumers' perceptions, the status, and reality of DIY clothing. The reference period for the evaluation of DIY clothing trends was set from 2012 to 2022. The data in this study was collected and analyzed using Textom, a Big Data solution program certified as a Good Software by the Telecommunications Technology Association (TTA). For the analysis of fabric-related DIY products, the keyword was set to "DIY clothing", and for data cleansing following collection, the "Espresso K" module was employed. Also, via data collection on a year-by-year basis, a total of 11 lists were generated and the collected data was analyzed by period. The following are the findings of this study's data collection on DIY clothing. The total number of keywords collected over a period of ten years on search engines "Naver" and "Google" between January 1, 2012 and December 31, 2022 was 16,315, and data trends by period indicate a continuous upward trend. In addition, a keyword analysis was conducted to analyze TF-IDF (Term Frequency-Inverse Document Frequency), a statistical measure that reflects the importance of a word within data, and the relationship with N-gram, an analysis of the correlation concerning the relationship between words. Using these results, it was possible to evaluate the popularity and growing tendency of DIY clothing products in conjunction with the evolving social environment, as well as the desire to explore DIY trends among consumers. Therefore, this study is valuable in that it provides preliminary data for DIY clothing research by analyzing the status and reality of DIY products, and furthermore, contributes to the development and production of DIY clothing.

• Information and Communications Magazine
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• v.31 no.7
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• pp.52-58
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• 2014

본고에서는 ICT DIY의 개념과 의미에 대해 국내외 사례를 통해 알아본다. ICT DIY이 만들어가는 새로운 문화 운동과 산업 생태계의 도래에 대해 살펴본다. ICT DIY의 핵심은 오픈소스 하드웨어와 소프트웨어의 이용 그리고 자율적인 커뮤니티 문화의 확산이다. ICT DIY는 스스로 만드는 ICT 제품 및 서비스로 자신의 아이디어를 쉽고 빠르게 구현해 볼 수 있는 기술적, 문화적 환경을 제공합니다. 이를 통해, 기존 제품을 개선하거나 새로운 제품을 만들어 볼 수 있다. ICT DIY는 개인 차원의 단순한 취미를 넘어 차세대 산업 생태계 관점에서 크게 주목 받고 있다.

• East Asian mathematical journal
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• v.38 no.2
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• pp.215-240
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• 2022

In this study, we proposed a learning-centered DIY mathematics instruction for students to actively design instructions and developed important competencies. The research problems of this study were as follows. First, how did learning-centered DIY mathematics instruction affect math academic achievement? Second, how did learning-centered DIY mathematics instruction affect the affective domain? Third, what was the reaction of students to the implementation of the learning-centered DIY mathematics instruction? For this purpose, this study was conducted with 58 students in 2 classes of 2nd grade of 00 High School located in 00 Metropolitan City. As a result of the study, first, it could be seen that the study group that taught the learning-centered DIY mathematics instruction was very helpful in the change of mathematics academic achievement compared to the comparative group who taught the explanatory instruction based on traditional textbooks. Second, the research group showed a significant improvement in the affective domain compared to the comparison group. Third, the responses of the students in the research group through the learning-centered DIY mathematics instruction improved in a positive direction, and there were some negative responses.

• Journal of Korean Home Economics Education Association
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• v.32 no.1
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• pp.1-14
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• 2020

The main purpose of this research was to develop upcycled DIY kits made from subway billboard material to make living products. This study was conducted based on the following four stages of design process: research and analyses, DIY kits' design direction establishment, completion of DIY kits, and implementation and evaluation. Through this study, we developed DIY kits for pouches, tissue cases and pencil cases. In the implementation and evaluating stage, we chose to make pouches because it includes zipper attachment process. Implementation was conducted by recruiting four high school students and four female adults. As a result, we found the following: First, the participants were able to make pouches in less than an hour. Second, pouch making has a moderate degree of difficulty. Third, video instructions should be slowed down. Forth, materials need to be improved. Fifth, environmental awareness was improved by using unfamiliar subway billboard materials. The upcycled DIY kits, developed as a result of this study, can be used as eco-friendly education sources for secondary school students as well as for adults' healing hobby.

• Journal of Fashion Business
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• v.27 no.2
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• pp.108-123
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• 2023

Recent increase of eco-conscious trends and pleasure from Do It Yourself (DIY) activities have led to a surge in sales of package products bundling together clothing patterns and raw materials. However, a well-structured market system is yet to be established. We surveyed 460 women with sewing as a hobby who had purchased these DIY clothing pattern packages. The survey revealed that majority of respondents had their hobby for over five years. Choosing the right fabric to match clothing patterns presented a common challenge. Most participants owned a sewing machine and an overlocker, with price being the primary concern when purchasing a package. For guidance during the sewing process, participants preferred print materials featuring real-life images. Those with less sewing experience leaned towards video tutorials. Items of interest or those commonly created included blouses, shirts, and dresses. Desire for further learning in sewing and pattern-making was prominent, with a clear preference for online classes. Several strategies are recommended to enhance the appeal of DIY clothing package products, including broadening range of packages that incorporate fabric, offering supplementary educational resources to improve users' skills, implementing affordable pricing structures, supplying comprehensive creation guidelines, and making available design modification guides. These considerations could significantly boost customer satisfaction. This research intends to lay groundwork for understanding DIY clothing creation market, ultimately fostering production of highly desirable products. Insights of this study will prove instrumental in refining product development and devising effective marketing tactics, leading to a more rewarding consumer experience.

• Fashion & Textile Research Journal
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• v.25 no.3
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• pp.333-345
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• 2023

The rising demand for fashion do-it-yourself (DIY) products that cater to individual preferences and which allow for creative expression has highlighted the need for systematic organization within the clothing society. This study addresses this gap by identifying and discussing clothing DIY packages and proposes a systematic package model comprising essential raw materials, commercial patterns, and production instructions. Four key elements have been emphasized to differentiate and enhance the product. Firstly, highly practical commercial patterns have been developed to facilitate easy transformations - from blouses to dresses. Furthermore, the versatility of these patterns has been optimized so as to allow their utilization as outerwear, increasing their efficiency. Secondly, to accommodate diverse body shapes, the package offers six different sizes, providing users with a range of options tailored to their specific measurements. Thirdly, detailed production instructions are provided, supplemented by a Q&A bulletin board. The instructions are available in a printed format, featuring actual photographs on A4 paper, while video production instructions are accessible via a QR code, ensuring comprehensive guidance. Lastly, the basic package comprises clothing patterns, production instructions, fabrics, and labels, providing a complete toolkit for clothing DIY enthusiasts. This study aims to contribute to the development of the hobby sewing field and to establish a practical resource for the clothing DIY package industry.

• Proceedings of the Korean Society of Computer Information Conference
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• 2011.06a
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• pp.35-38
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• 2011

본 연구는 교육현장의 교수자가 직접 앱 저작도구를 이용하여 교안 및 교육 내용을 개발하여 학생들이 시간과 장소에 상관없이 효율적인 학습을 하도록 하는데 있다. 현재 스마트폰이나 태블릿을 이용한 교육에 관심이 많으나 영역 전문가인 교사와 프로그램을 개발하는 개발자 사이에 의사 교환의 어려움 등으로 인해, 만족스러운 양과 질의 컨텐츠 개발이 이루어지고 있지 않다. 따라서 교수자는 앱을 프로그래머에 의뢰하지 않고 저작도구를 이용하여 DIY(Do It Yourself) 앱을 개발함으로서 학습내용을 충분히 만족하며, 강의 진행중에서 컨텐츠 변경이 용이하며, 교수자와 학습자와의 커뮤니케이션의 효과와 학습능률을 높이고자 한다.