• 유통과학연구
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• 제20권8호
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• pp.59-67
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• 2022

Purpose: This study identifies how twelve key success factors of distribution strategies for community enterprises in Thailand achieve higher performances. Research design, data, and methodology: The samples in this study were 400 entrepreneurs throughout the country. The instrument for data elicitation was a questionnaire. The descriptive and inferential statistics for data analysis were percentage, mean, standard deviation, T-Test, F-Test, multiple regression, and multiple correlations. Results: The results revealed that, overall, the samples showed high opinions on online distribution strategies in all aspects. In detail, the three highest factors were as follows: 1) electronic satisfaction, 2) product characteristics and electronic trust, and 3) the quality and success in online distribution. In detail, the three highest aspects of online distribution success were customer loyalty, financial performance, and work management, respectively. The online distribution strategies influencing community enterprises' success were electronic trust, electronic loyalty, social information, electronic satisfaction, and online distribution tools, which had a statistical significance of 71. Conclusions: This research has made an essential contribution to community enterprise entrepreneurs should focus on and adopt these 8P+4ODS concepts to increase sales, maintain brand loyalty of existing customers, get new customers, develop learning, and improve the working potentials of community enterprise entrepreneurs.

• 유통과학연구
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• 제21권1호
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• pp.45-52
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• 2023

Purpose: This study aims to analyze the confirmation the purchase decision of community enterprise products, such information is an important issue for community enterprise entrepreneurs to develop a marketing strategy through the purchasing decision of community enterprise products Research design, data and methodology: The research was designed by using mixed methods research (exploratory design), starting with in-depth interviews of consumers of community enterprise products to determine the reasons for their purchase decisions. The researcher then used the data from the in-depth interviews to create a questionnaire for consumers of community enterprise products. These data were used to analyze the confirmation components of such elements. Results: The analysis found the following. 1. Decision-making is based on a product 2. Decision-making is based on social context considerations Conclusions: Develop an image to make a difference between community enterprise entrepreneurs and general entrepreneurs for distribution. The local wisdom, it is a local intellectual resource. It should be used in adjusting or blending old knowledge with new knowledge together appropriately. Creating community participation, love, unity, and the sympathy of the people in the community can help in participation in the operation of community enterprises.

• 유통과학연구
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• 제20권10호
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• pp.19-29
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• 2022

Purpose: This study was conducted to gauge the economic evaluation and sample distribution of conserving the Belum Royal State Park (BRSP) in Perak, Malaysia and to identify factors influencing its use by the community. This study aims to examine community perception on the conservation of the Belum Royal State Park (BRSP) and maximum community's willingness to pay for park entry permits fees. Research design, data and methodology: A questionnaire survey was conducted involving a total of 280 respondents. The study adopted the Dichotomous Choice Contingent Valuation Approach (DC-CVM) and the Logistic Model, to estimate the maximum community's willingness to pay for park entry permits fees. Results: The results established that the factors of respondent's occupation, income, ecotourism influence on the BRSP and maximum entry price, significantly influenced visitors' decision on community's willingness to pay. The average community's willingness to pay was RM9.68 per person. Conclusions: In conclusion, surveillance and patrols in protected areas should be expanded. The extra expense for ensuring safety can be offset through income from ecotourism that should also benefit the local community on economic evaluation and equal distribution on the BRSP.

• 유통과학연구
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• 제21권1호
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• pp.107-117
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• 2023

Purpose: This study attempted to confirm the mediating effect of brand experience and to travel brand community satisfaction in the relationship between the characteristics of brand community contents and travel product purchase intention. This study also investigated the moderating role of consumer characteristics. Research design, data and methodology: Based on a total of 381 bytes of data, hypothesis verification was conducted using Smart-PLS 3.2.8 statistical package programs. Results: First, the content community travel brand attributes, personal affordability and creativity are a lingering fragrances on the intended consumers ' shopping trip. Second, information provision, interaction, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through brand community satisfaction. Third, playfulness, vitality, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through double mediation of the experience and community satisfaction of brand. Conclusions: Tourism industry managers should be able to market content by forming their own brand community. It is necessary to create an environment in which tourism industry managers can use social media travel brand community content to give discounts to consumers, provide creative, playful and vivid travel information.

• Plant Resources
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• 제1권2호
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• pp.105-108
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• 1998

These studies had performed a plans for preservation and distribution of Ilex cormuta community Mt. Keumsung($35^{\circ}05'\;N,\;126^{\circ}04'\;E$) in Naju, Chonnam from Arpil, 1997 to October by Braun-Blanquet' method(1964). According to the vegetation table of community, the plant communities of the investigated sites were classified Ilex corunta-Trachelospermum asiaticum var. intermedium commnity. Now there still remains the natural environment to be developed in coast district around the riverside distributing Ilex cornuta Lindl., so it has scientifically high value to predict change of the ecosystem and preserve the community distribution. It needs plan for preservation high value to predict change of the ecosystem and preserve the community distribution. It needs plan for preservation

• 한국산림과학회지
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• 제99권5호
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• pp.736-743
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• 2010

This study examined the ecological attributes of classified forest community by cluster analysis in the mixed forest of Mt. Seokbyung Experimental Forest of Gangwon-Do. The vegetation data were collected in randomly established 51 sample plots (2.04 ha) and analysis adopted the cluster analysis, importance value index, and Shannon's diversity index. Main results were as follows; 1) the study area was classified into 4 clusters (A, B, C and D). 2) The cluster A was dominated by Pinus densiflora with an importance value of 71.6%. The most dominant species in the cluster B and cluster C were Larix leptolepis (57.1%) and Quercus mongolica (40.2%), respectively. Finally, The cluster D was dominated by P. densiflora (30.6%) and Q. mongolica (31.0%) with the mixed forest. 3) In the P. densiflora community (cluster A), distribution of DBH class showed a reverse J-shaped curve. In the L. leptolepis community (cluster B), individuals of dominant species had the bell-shaped distribution. Oak species indicated uniform distribution of DBH class (under 25 cm) in the mixed P. densiflora - Q. mongolica community (cluster D). 4) The species diversity index of the communities in descending order were: Pinus densiflora - Q. mongolica community > Larix leptolepis community > Pinus densiflora community > Quercus mongolica community.

• 유통과학연구
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• 제16권6호
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• pp.15-23
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• 2018

Purpose - This paper aims to explore the distribution and application of community-based disaster risk information and employ a case study as a qualitative research method to make some implications and suggestions for disaster management in the future. Research design, data, and methodology - This research has basically adopted an idiographic approaches to examine the basic policy of integrated flood risk management of Shiga prefecture in Japan. The methodology is based on a retrospective analysis, which starts from critical events and traces backwards processes to find out what goes well or wrong. Results - The results of this paper support that the multiple stakeholders in a community have to share and distribute disaster risk information in the proper time. The distribution and application of community-based disaster risk information cannot be overemphasized in that the local communities are culturally rich in traditional flood management knowledge, have voluntary organizations and have enjoyed mutual support and human network to cope with floods. Conclusions - The study results also imply that local residents of the community will be abe to have an important role in coping with natural disasters, which involves more proactive actions than passive actions for the enhancement of disaster management.

• 한국사회복지학
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• 제43권
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• pp.222-245
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• 2000

The purpose of this study is to analyse the realities of fundraising and distribution of the local community chest in Korea. Until now little empirical study has been conducted concerning the culture of giving. Using the sample of 900 citizens selected from 7 cities and another sample of 230 from policy-making group in 16 local community chest, this study analysed empirical1y how the capacity, motivation and opportunity of the prospective donors are related to giving and the current issues of fundraising and distribution. According to the results of analysis, the level of motivation in giving culture is very low. Also it was found that religious beliefs is the most important motivating factor in giving. Participation in volunteer activities is another important factor to influencing giving. Some effective fundraising strategies are suggested including strengthening the motivation of prospective donors, workplace donation and joint-fundraising with religious organization or other foundation, coordinating fundraising activities between the community chest and other social welfare agencies. Program-oriented distribution and change of some distribution standards are stressed as an effective distribution strategy.

• 한국환경생태학회지
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• 제18권4호
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• pp.351-358
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• 2004

본 연구는 서울 강북지역 중 중구, 용산구, 성동구, 서대문구, 마포구의 5개구. 총면적 90.15$\textrm{km}^2$를 대상으로 우리나라 도시지역에서 번성하는 귀화종인 서양등골나물(Ageratina altissima)군락 분포현황 및 특성을 규명하고자 수행하였다. 연구대상지내 서양등골나물군락의 총 분포면적은 1,860,805$m^2$이었으며 남산을 포함하고 있는 용산구(23.7%)와 중구(13.7%)에 가장 넓게 분포하고 있었다. 현존식생유형별 분포현황을 살펴보면 서양등골나물군락은 아까시나무림 하부에 주로 분포하였으나 남산만은 소나무림에서 분포면적이 넓은 것이 특징이었다. 단위면적 당 분포비율은 전체지역에서는 잣나무림이 가장 높았으나 남산을 제외하면 아까시나무림과 조경수식재지가 대부분을 차지하고 있었다. 수관피복율에 따른 분포경향은 교목층과 아교목층은 수관피복률이 높아질수록 분포비율이 높았고 특히 수관피복률 50% 이상인 지역에서 분포 비율이 높았다. 경사향과의 관계에서는 전반적으로 서향에서 넓게 분포하고 있는 것으로 분석되었다. 따라서 서양등골나물군락은 수관형성이 양호한 서사면 아까시나무림의 하부에서 주로 분포하고 있는 것으로 분석되었고 단층구조 소나무림으로의 식생관리지역에서는 서양등골나물군락이 확산되는 것으로 분석되었다. 추후 서양등골나물군락의 생육을 억제하기 위해서는 장기적으로 아까시나무림을 자생의 다층구조 낙엽활엽수군락으로 개선하는 시도가 이루어져야 할 것으로 판단되었다.

• 유통과학연구
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• 제20권4호
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• pp.9-19
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• 2022

Purpose: Mothers determines all household requirements and decides almost all their related things. The purpose of this study was to examine several independent variables on customer loyalty among mothers in The Asian Parents Indonesia community. The independent variables include advertising on Instagram, brand image, word-of-mouth, community cohesiveness, while the dependent variable is purchasing decisions. Research design, data, and methodology: This quantitative study uses a survey method for the Asian Parents Indonesia community members, listed on its website. The population of this community was recorded at 1,310, with a sample of 135 respondents. Data processing is done by using Structural Equation Model using Smart-PLS software. Results: Variables that significantly affect purchasing decisions and customer loyalty are word-of-mouth,summarized in a testimony, advertising on Instagram, and brand image. However, community cohesiveness does not affect customer loyalty to a brand. Conclusion: The results of this test propose significant implications for developing the relationship between baby toiletries producers and customers through word-of-mouth testimonials and advertisements on Instagram while community cohesiveness in maintaining customer loyalty using a brand is not influential, but interactions that occur within the community become a reference for mothers to choose a baby toiletries product.