• 제목/요약/키워드: DISTRIBUTION

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Twelve Key Success Factors of Distribution Strategies for Distribution Community Enterprises Thailand

  • KANYARAT, Hassaro;PEERAWAT, Chailom
    • 유통과학연구
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    • 제20권8호
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    • pp.59-67
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    • 2022
  • Purpose: This study identifies how twelve key success factors of distribution strategies for community enterprises in Thailand achieve higher performances. Research design, data, and methodology: The samples in this study were 400 entrepreneurs throughout the country. The instrument for data elicitation was a questionnaire. The descriptive and inferential statistics for data analysis were percentage, mean, standard deviation, T-Test, F-Test, multiple regression, and multiple correlations. Results: The results revealed that, overall, the samples showed high opinions on online distribution strategies in all aspects. In detail, the three highest factors were as follows: 1) electronic satisfaction, 2) product characteristics and electronic trust, and 3) the quality and success in online distribution. In detail, the three highest aspects of online distribution success were customer loyalty, financial performance, and work management, respectively. The online distribution strategies influencing community enterprises' success were electronic trust, electronic loyalty, social information, electronic satisfaction, and online distribution tools, which had a statistical significance of 71. Conclusions: This research has made an essential contribution to community enterprise entrepreneurs should focus on and adopt these 8P+4ODS concepts to increase sales, maintain brand loyalty of existing customers, get new customers, develop learning, and improve the working potentials of community enterprise entrepreneurs.

Examining Relationship among Intellectual Capital, Internal Collaboration, External Collaboration and Distribution Performance

  • AKIL, Sawir Rifatullah;SOEMARYANI, Imas;HILMIANA, Hilmiana;JOELIATY, Joeliaty
    • 유통과학연구
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    • 제20권7호
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    • pp.1-9
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    • 2022
  • Purpose: This study aims to examine the effect of intellectual capital on both internal and external collaboration and its impact on distribution performance enhancement in public sector. Research design, data, and methodology: The study applied quantitative approach with the help of AMOS Structural Equation Modelling. The unit of analysis is the Indonesian local government. The research involved 430 leaders from local government agencies as respondents. Results: This study found that intellectual capital positively influences both internal and external collaboration as well as distribution performance. Furthermore, the current research confirms the different effect of internal collaboration and external collaboration on distribution performance; internal collaboration positively affects distribution performance, while the external one does not. Eventually, internal collaboration mediates the indirect effect of intellectual capital on distribution performance, whereas the external collaboration does not. Conclusions: This study strengthens and complements the lean stream by confirming the role of intellectual capital as critical antecedent of internal collaboration, external collaboration, and distribution performance. Moreover, this research underlines the critical role of internal collaboration as the intercourse which supports distribution performance enhancement in public sector. Lastly, the study highlights the benefits of external collaboration in distribution practice if appropriately and wisely managed.

How Customer Experience Management Can Improve the Distribution of Marketing Performance

  • Sri, SAFITRI;Achmad, SUDIRO;Fatchur, ROHMAN;Mugiono, MUGIONO
    • 유통과학연구
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    • 제21권2호
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    • pp.53-63
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    • 2023
  • Purpose: This study aims to determine the effect of Customer Experience Management (CEM) on the distribution of Marketing Performance mediated by Digital Business Innovation (DBI), Digital Operational Excellence (DOE), and Digital Value Co-Creation (DVC) in Indonesia Information & Technology (IT) industry. Research design, data, and methodology: This research was conducted in two stages, namely exploratory and explanatory on IT companies in Indonesia. The authors took 132 samples using proportionate random sampling method in three groups of companies. Results: The results showed that CEM had no significant positive effect on the distribution of Marketing Performance. CEM has no direct effect on the distribution of Marketing Performance through the mediation of DBI. CEM has direct effect on the distribution of Marketing Performance through the mediation of DOE and DVC. DBI has no significant effect in increasing the distribution of Marketing Performance. However, DOE and DVC have a significant effect in increasing the distribution of Marketing Performance. Conclusion: The distribution of Marketing Performance can be indicated better through CEM through mediation.

The Relationship between Other Customer Perception and Experience with Role of Interpersonal Mindfulness in Brand Distribution

  • Linh Thi Dieu NGUYEN;Anh Thuy TRINH
    • 유통과학연구
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    • 제21권6호
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    • pp.69-81
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    • 2023
  • Purpose: The study investigates the moderating impact of interpersonal mindfulness (IM) on the link between perceived similarity (OPS), physical appearance (OPA), and suitable behavior (OSB) - three key factors of other consumer perception (OCP) and brand experience (BE) in distribution of OCP and brand. Research design, data, and methodology: This study collected data from 612 consumers at shopping malls. SmartPLS 3.3.9 software were used to assess the measurement model and structural model. Results: According to the study's findings, IM has a negative modality in the impact between BE and OPS, OPA, and OSB. That also demonstrates how distribution of OCP and brand can affect a person's brand experience. Conclusions: The distribution of OCP and IM interactions have a significant influence on the brand experience in brand distribution. The study's results show that IM including mindfulness will function as a moderator between perceived similarity, physical appearance, suitable behavior regarded proper by other consumers, and brand experiences; therefore, they impact to brand distribution. The findings give a foundation for further IM research and add to the brand distribution theory that already exists. The findings also have some managerial implications in brand distribution.

수산물의 유통구조 개선에 관한 연구 (A Study on Improving the Fisheries Products Distribution Structure)

  • 이강우
    • 수산경영론집
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    • 제31권1호
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    • pp.33-54
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    • 2000
  • This study intends to examine the distribution channel of the most popular ten species caught in Korean coastal and off-shore fisheries with the aid of interviewing fish brokers and cooperative staffs in fish landing markets. This paper finds and emphasizes the following three suggestions, in order to improve the present scheme of fish distribution system. Firstly, annual catch of 10 kinds of fishes is successively decreasing in quantity from 1994 to 1998. Moreover annual catch shows larger variations than fish price and cooperative sales quantity. Except sea eel and sole, cooperative sales accommodates more than 90% of the fish landed, accounting for the small variation in cooperative sales, which invalidates the effectiveness of the free distribution system adopted by the government. Secondly, diversified distribution channels are exposed according to the nature of the fish, the method to harvest, and the quantity caught. Large retailers such as discount stores, super chains and home shopping institutions are actively involving themselves in direct purchase in fish landing markets. Through the analysis of distribution routes, the general distribution channel of fresh fish has been found such as producers longrightarrow fish brokers in landing markets longrightarrow fish brokers in central wholesale markets longrightarrow wholesalers longrightarrow retailers longrightarrow consumers. In order to reduce distribution margin through the analysis of distribution function and distribution margin, this paper presents a new distribution channel such as producers longrightarrow fish brokers in landing markets longrightarrow wholesalers longrightarrow retailers longrightarrow consumers. Thirdly, to improve the fish landing markets, this paper suggests the M&A of uneconomical fish landing markets or renovating toward wholesalers, introduction of processing services and improvement of processing facilities, subsidizing fish brokers in landing markets, revitalization of marketing divisions in cooperatives and improvement in fish auction system.

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e-비즈니스의 유통기업 성장성 및 수익성 기여 효과분석 (The Effect of E-Business on Firm's Growth and Profitability in the Distribution Industry)

  • 백철우
    • 유통과학연구
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    • 제15권1호
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    • pp.123-130
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    • 2017
  • Purpose - This research aims to examine the effect of e-business adoption on firm's growth and profitability in the distribution industry. The value added from the distribution industry acts as the cost of other industries. As the distribution industry develops, its stage becomes shorter and the distribution margin becomes smaller. Therefore, e-business is expected to have a different effect on the distribution industry than other industries. Research design, data and methodology - The previous research generally used e-business adoption as an independent variable and firm's performance as a dependent variable. This study elaborated the model using a dynamic panel model that includes the performance variable of the previous year as an independent variable. By employing system GMM (Generalized Method of Moments), the endogeneity problem in the dynamic panel model can be solved. For the analysis, I extracted the distribution companies as the raw data in the National Statistical Office's Business Activity Survey over the period 2006 to 2012. Results - The growth rate of firms adopting e-business was 0.299%p higher than that of the non-adopter. However, only ERP (Enterprise Resource Planning), KMS (Knowledge Management System) and SCM (Supply Chain Management) contributed positively to the growth rate. In the case of profitability, it was 0.04%p higher than the distribution companies that did not adopt e-business. ERP and LMS (Learning Management System) improve profitability, while SCM reduces profitability. Consequently, while ERP improves both growth and profitability, SCM improves growth but reduces profitability. In addition, KMS improves firm's growth only, and LMS does only profitability, showing that each e-business has a differentiated effect. Conclusions - Since the distribution industry has different characteristics from manufacturing and other service industries, the introduction of e-business may not guarantee the growth and profitability of distribution companies. Careful introduction considering the characteristics of the distribution industry is required. In particular, it is necessary to select an e-business meeting the characteristics and needs of a distribution company, and thereafter, it is required for the company's own efforts to internalize it within the system.

민간GIS유통체계 구축에 관한 연구 (A Study on the Iimplementation of the Civilian GIS Data Distribution Systems)

  • 오종우;김광호
    • 대한공간정보학회지
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    • 제12권3호
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    • pp.79-89
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    • 2004
  • 민간에 많은 GIS 데이터가 상존하고 있는 대도 불구하고 이에 대한 법적인 대안이나 민간유통의 경로가 없어서 중요한 GIS 데이터가 사장되어 가고 있다. 이러한 문제점을 타개하기 위하여 본 연구에서는 민간GIS유통을 원활하게 하기 위한 민간GIS유통체계에 관한 수요조사 및 분석을 민간기업과 공공기관을 대상으로 시행하여 방안을 제시하였다. 민간GIS유통체계 구축을 위한 수요조사의 결과 민간에서는 민간수요를 충족할 GIS유통기구의 설립 및 운영을 절실히 요구함에 따라 민간GIS 데이터가 원활한 유통이 될 수 있도록 민간GIS유통센터(가칭)구축안을 제시하였다. 수요조사에는 민간기업의 유통관련, 데이터구축 및 관리관련, 법 제도관련, 국가GIS 유통망사업관련, 민간GIS유통센터 설립관련 항목을 선정하여 민간의 적극적 유통참여와 활성화가 요구되었다. 이러한 센터의 구축을 위한3개의 구축모델(민간참여 유도형 모델, 독립 민간GIS 유통센터의 선정모델, 국가GIS 유통망의 기능 분산형 모델)과 3개의 구축 및 운영방안(단계별 구축방안, 재원조달방안, 운영조직방안)이 제시되었으며, 이를 통하여 민간GIS유통센터의 역할 및 유통의 범위를 설정하였다.

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QUOTIENT MOMENTS OF THE ERLANG-TRUNCATED EXPONENTIAL DISTRIBUTION BASED ON RECORD VALUES AND A CHARACTERIZATION

  • Kumar, Devendra
    • Journal of applied mathematics & informatics
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    • 제32권1_2호
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    • pp.7-16
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    • 2014
  • Erlang-truncated exponential distribution is widely used in the field of queuing system and stochastic processes. This family of distribution include exponential distribution. In this paper we establish some exact expression and recurrence relations satisfied by the quotient moments and conditional quotient moments of the upper record values from the Erlang-truncated exponential distribution. Further a characterization of this distribution based on recurrence relations of quotient moments of record values is presented.

Some Exponentiated Distributions

  • Ali, M. Masoom;Pal, Manisha;Woo, Jung-Soo
    • Communications for Statistical Applications and Methods
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    • 제14권1호
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    • pp.93-109
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    • 2007
  • In this paper we study a number of new exponentiated distributions. The survival function, failure rate and moments of the distributions have been derived using certain special functions. The behavior of the failure rate has also been studied.

A Study on the Posterior Density under the Bayes-empirical Bayes Models

  • Sohn, Joong-K.Sohn;Kim, Heon-Joo-Kim
    • Communications for Statistical Applications and Methods
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    • 제3권3호
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    • pp.215-223
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    • 1996
  • By using Tukey's generalized lambda distribution, appoximate posterior density is derived under the Bayes-empirical Bayes model. The sensitivity of posterior distribution to the hyperprior distribution is examined by using Tukey's generalized lambda distriburion which approximate many well-knmown distributions. Based upon Monte Varlo simulation studies it can be said that posterior distribution is sensitive to the cariance of the prior distribution and to the symmetry of the hyperprior distribution. Also posterior distribution is approximately obtained by using the following methods : Lindley method, Laplace method and Gibbs sampler method.

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