• 제목/요약/키워드: DEMO

검색결과 152건 처리시간 0.023초

Fashion Consumer Segmentation based on Interpersonal Trust Online

  • Ahn, Soo-kyoung
    • 패션비즈니스
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    • 제22권3호
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    • pp.39-56
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    • 2018
  • Since trusting in other consumers may refer to having similar needs and preferences on fashion goods with them, interpersonal trust can be a reliable and practical criterion for market segmentation online. Therefore, this study aims to identify fashion online consumers based on interpersonal trust. This study segments fashion consumers based on interpersonal trust and experience and describes characteristics of each segment by examining demo-psychographic and behavioral variables as well as clothing consumption values. An online survey was conducted to collect data from 426 adult consumers who had bought fashion goods from their patronized e-tailer in the past one month. They completed a self-administered questionnaire inquiring about interpersonal trust, trust in e-tailers, purchase intentions, clothing consumption values, and their purchasing behavior online. Two-step cluster analysis generated four segments: distrustful doers, trusting doers, inactive trusters, and distrusters. They exhibited different characteristics in gender, online experiences, interpersonal trust, clothing consumption values, trust in the e-tailers, and attitude toward the e-tailers. Providing a new effective segmentation base, this study suggests that fashion marketers identify customers with a high level of trust in other customers and develop an encouraging environment that customers can interact with others in order to increase the effectiveness of trust. Because customers with a higher level of interpersonal trust are likely to have stronger trust in e-tailers with, more favorable attitude and purchase intention, and highly perceive the value of clothing consumption than those who have a lower level of interpersonal trust.

의복관여에 따른 광고에 대한 태도 효과에 관한 연구 -청바지 광고의 표현 형식을 중심으로- (A Study on the Effect of Attitude toward the Advertising according to Clothing Involvement - About Expression of the Jeans Advertising -)

  • 김선희;임숙자
    • 한국의류학회지
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    • 제20권2호
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    • pp.298-310
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    • 1996
  • This research is designed to study the sales promotion strategy and advertising program which can provide the effective materials to the clothing industry. The purposes of this study are as follows. First, After college students are classified according to clothing involvement level, the relations between clothing involvement groups sand demographic variables, such as, sex, residence, pocket money, and clothing cost are understood. Second, attitude toward the expression of awertising according to clothing involvement is analyzed. Third, attitudes toward the expression of advertising were analyzed according to demo- graphic variables. Subjects were 474 students of universtiy in Seoul. This study was conducted by means of a questionnaire survey and random sampling method was used. In order to test the attitude toward advertising, the questionnaire was made through pre test and validity test. Study results were as follows. First, Subjects were divided into groups ccording to the clothing involvement level, and it was proved that sex, residence, pocket money, and clothing cost were related. Second, there was significance in attitude toward the expression of advertising according to clothing involvement level. Third, sex, residence, pocket money, clothing cost, reasonable level of cost were relatively connectd with attitude according to the expression of the jeans advertising.

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수도권 거주 성인의 물냉면 섭취 현황 및 실태에 관한 연구 (Study on Usage and Consumption Patterns for Mulnaengmyeon Among Adults in Seoul Metropolitan Area of Korea)

  • 이소민;김진영;김광옥
    • 한국식생활문화학회지
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    • 제30권3호
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    • pp.324-332
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    • 2015
  • Despite expansion of the mulnaengmyeon market, there have been no studies on consumers' attitudes towards mulnaengmyeon. The purpose of this study was to investigate the usage and consumption patterns for mulnaengmyeon among adults in the Seoul metropolitan area of Korea. A survey including demo- and socio-graphics, general mulnaengmyeon usage, and consumption questions was tested on 210 consumers. The results of the survey showed that the majority of consumers consumed mulnaengmyeon more frequently during summer. Although the instant mulnaengmyeon market has rapidly increased, it was found that mulnaengmyeon is a food that is generally consumed in restaurants. In addition, mulnaengmyeon usage and consumption patterns significantly differed according to consumer age, whereas there was no difference observed according to parent's or grandparent's hometown of origin. Older consumers were observed to consume and purchase mulnaengmyeon as well as instant mulnaengmyeon more often than young consumers. Also, older consumers were shown to consider "health" related factors as more important when selecting mulnaengmyeon, whereas young consumers considered "price" related factors to be more important.

3차원 시청각 환경 제시 시스템에서 데모 시나리오의 구현 (The Implementation of Demo Scenario in 3D Visual Display System)

  • 박문호;박경동;고희동;변혜란
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 1998년도 춘계학술발표 논문집
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    • pp.196-200
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    • 1998
  • 3차원 시청각 환경 제시 시스템은 감성측정평가 시뮬레이터 개발의 일환으로 KIST에서 개발한 시청각 정보 중심의 가상환경 저작 및 실시간 제시 시스템이다. 개발 시스템이 감성측정평가 시뮬레이터 담당하는 기능은 감성측정 대상 제품이나 환경에 대한 3차원 시청각 정보들을 가상환경으로 저작해주고, 또한 저작된 가상환경을 원활한 감성측정평가를 위해 피측정자에게 실시간 대화식으로 제시해 주는 것이다. 이러한 시스템을 개발하는데 있어서 핵심적인 기술은 감성측정평가 대상 제품 및 환경의 다양성을 수용하면서 필요한 3차원 시청각 환경을 얼마나 신속하고 용이하게 저작할 수 있느냐 하는 것과 컴퓨터의 성능을 비롯한 현존의 기술적인 한계를 감안하면서 감성측정평가 시뮬레이터에서 필요로 하는 수준의 현실감과 상호작용 등을 갖는 3차원 시청각 환경을 제공하는 것이다. 본 논문에서는 상기의 기술적인 개념하에서 가상현실 기술을 기반으로 하며, 필요한 가상환경을 보다 신속하고 편리하게 저작 및 제시할 수 있도록 현재 개발 중에 있는 3차원 시청각 환경 제시 시스템의 개발과정에서 구현된 데모 시스템의 전반적인 내용과 개발시스템에 사용된 요소 기술들을 소개한다. 아울러, 향후 수행될 기능적인 보완작업과 시스템 안정화 작업, 그리고 개발 시스템이 갖는 의의 및 기대효과 등에 대해서도 소개하기로 한다.

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태양에너지 해수담수화시스템 실증 (Demonstration study on Desalination System using Solar energy)

  • 김정배;주홍진;윤응상;주문창;곽희열
    • 한국태양에너지학회 논문집
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    • 제27권4호
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    • pp.27-33
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    • 2007
  • In this research, to develop the practical application system of fresh water generation system with plate-type fresh water generator using low pressure evaporation method is the main object, and to do that, this study used the evacuated solar collector with operating range of about $50-85^{\circ}C$ as thermal energy source and solar photovoltaic as electric energy source. To achieve that object, this study set up the demo-plant, then estimated and analyzed the usefulness, the safety, and the reliability through pre-tests during short time ahead of the long-time operation. This study showed that the pumps, which are including sea water supply, ejector, hot water supply, and fresh water pumps, were operated one after another. And, the fresh water yield was closely related with the solar irradiance and lower supply temperature of hot water was revealed more reasonable for the solar energy desalination system. That is due to the insufficient area than the solar collector area being required that was estimated through the performance tests of the fresh water generator.

태양에너지 해수담수화시스템에의 적용을 위한 판형 해수담수기의 열성능에 관한 실험적 연구 (Experimental Study on Thermal Performance of Palte-type Fresh Water Generator for applying Solar Energy Desalination System)

  • 김정배;곽희열
    • 한국태양에너지학회 논문집
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    • 제27권4호
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    • pp.35-41
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    • 2007
  • To demonstrate the desalination system, the demo-plant was scheduled to be installed. The system was planned to use solar thermal collector as heat source and PV as electricity source. For the design of the desalination demonstration system, firstly the solar thermal system would be well designed from the result between the supplied heat into the fresh water generator and the fresh water yield. The generator for demonstration system was chosen as the fresh water generator of the single stage and effect with plate-type heat exchanger using low pressure evaporation method. The test facility for the tests to reveal the relationship between the fresh water yield and the supplied heat flow rate was designed and manufactured. The maximum fresh water yield of two fresh water generators applied in this study was designed as 1.5 Ton/day. The parameters relating with the performance of fresh water generator are known as sea water inlet temperature, hot water inlet temperature, and hot water flow rate. Through the experiments, this study firstly showed detail operation characteristics of the generator and designed the solar thermal system for the demonstration system.

Isolation of Proteins that Specifically Interact with the ATPase Domain of Mammalian ER Chaperone, BiP

  • Chung, Kyung-Tae;Lee, Tae-Ho;Kang, Gyong-Suk
    • Biotechnology and Bioprocess Engineering:BBE
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    • 제8권3호
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    • pp.192-198
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    • 2003
  • BiP, immunoglobulin binding protein, is an ER homologue of Hsp70. However, unlit other Hsp70 proteins, regulatory protein(s) for BiP has not been identified. Here, we demo strafed the presence of potential regulatory proteins for BiP using a pull -down assay. Since BiP can bind any unfolded protein, only the ATPase domain of BiP was used for the pull -down assay in order to minimize nonspecific binding. The ATPase domain was cloned to produce recombinant protein, which was then conjugated to CNBr-activated agarose. The structural conformation and ATP hydrolysis activity of the recombinant ATPase domain were similar to those of the native protein, light proteins from metabolically labeled mouse plasmacytoma cells specifically bound to the recombinant ATPase protein. The binding of these proteins was inhibited by excess amounts of free ATPase protein, and was dependent on the presence of ATP. These proteins were eluted by ADP. Of these proteins, Grp170 and BiP where identified. while the other were not identified as known ER proteins, from Western blot analyses. The presence of the ATPase-binding proteins for BiP was first demonstrated in this study, and our data suggest similar regulatory machinery for BiP may exist in the ER, as found in prokaryotes and other cellular compartments.

협동적 여과를 기반으로 하는 개인화된 디지털 음악 추천 (Personalized Digital Music Recommendation Based on the Collaborative Filtering)

  • 김준태;김형일
    • 디지털콘텐츠학회 논문지
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    • 제8권4호
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    • pp.521-529
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    • 2007
  • 본 논문에서는 개인의 취향에 맞는 음악을 자동으로 추천해주는 음악 추천 시스템을 소개한다. 본 논문에서 소개하는 추천 시스템은 각 음악 사이의 유사도를 그래프로 저장하는 그래프 기반 협동적 여과 방식을 사용하여 사용자의 암시적 선호 정보를 바탕으로 빠른 추천을 할 수 있으며, 또한 사용자의 정적인 성향뿐 아니라 시간에 따라 달라지는 동적인 성향에 맞는 추천도 가능하도록 설계되었다. 추천 서버는 자바로 구현되었으며 독립된 서버로서 클라이언트와 정해진 프로토콜에 따라 통신하도록 구현되었다. 구현된 추천 서버와 실제 사용자들의 음악 다운로드 데이터를 이용하여 추천 데모 사이트를 구축하였으며, 실험을 통하여 추천 결과의 정확도를 측정하였다.

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수자원관리의 새로운 패러다임, 스마트워터그리드

  • 염경택;이호선;김아름;홍은슬
    • 정보와 통신
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    • 제31권6호
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    • pp.64-68
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    • 2014
  • 본고에서는 수자원관리의 새로운 패러다임인 스마트워터그리드에 대한 간략한 소개와 연구단에서 개발되는 기술의 확산을 위한 추진 전략을 알아본다. 스마트워터그리드 연구단은 51개의 참여기업과 303명의 참여 연구원이 크게 3개의 세부로 나뉘어 연구를 진행한다. 1세부는 신도시 수자원 연계활용을 위한 지능형 수자원 확보 기술 개발을, 2세부는 수자원 최적 활용을 위한 지능형 유역물관리 플랫폼 개발을, 3세부에서는 Smart Water Grid 맞춤형 ICT기반물정보 관리 기술 개발을 목표로 하고 있다. 이렇게 개발되는 기술의 확산을 위해 크게 5가지의 전략을 펼치고 있다. 기술실증화 전략인 Pilot-Plant와 Demo-Plant 설계 및 운영, 표준분류체계, 국제표준화 ITU-T FG-SWM, 제7차 세계물포럼, 국제기술협력을 위한 국제컨퍼런스 개최가 연구단의 전략이다. 특히, 스마트워터그리드라는 새로운 패러다임을 국제적인 이슈로 상정하기 위하여 국제표준화 기구인 UN-ITU에 SWM(Smart Water Management) 주제로 FG(Focus Group)을 신설하였다. ITU-T는 전기 통신 분야의 국제기구로서 신기술이 개발될 때부터 기술표준화를 제시하고, 제품의 수출입에 영향력을 미치기에 많은 전기전자통신 업계의 주요 관심분야이기도 하다. SWG연구단에서도 SWM차원에서 SWG기술이 향후 세계시장에서 선진기술들과 비교경쟁력을 갖출 수 있도록 국제표준화를 위한 노력을 기울이고 있다. 또한, 2015년에 개최될 세계 제 7차 물포럼에서 SWG기술을 시연하고, 홍보하는 활동을 통해 대한민국의 우수한 IT기술이 물산업의 중심에서 돋보일 것이라 전망된다.

BCM(재해경감활동관리)산업 활성화를 위한 법·제도 개선 방안 연구 (A study on the improvement of BCM industry through legal systems)

  • 한종우
    • 방재&안전
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    • 제5권1호
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    • pp.93-100
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    • 2015
  • Although many years passed since 'The Legislative bill on the support of voluntary activities of enterprises for disaster reduction'(hereinafter referred to as 'enterprise disaster reduction act') has been first enacted in 2007, BCMS is still not activated in our society. In contrast, after 911 Terror, importance of BCM is getting magnified and standardization research & institutionalization i s a lso proceeding i all over world. Lately, Disaster preventing activities is urgently needed like the sinking of 'Sewol ferry'. So the purpose of this paper is proposed for establishment of 'BCMS' and activation of the certificate system for Best-Run Business by analyzing the problem of 'enterprise disaster reduction act' and weak of activation as following. First, propel changing the policy of self-regulated participation to mandatory about the certificate system for Best-Run Business from public entity to government ministry and it is able to activate by propelling demo business of the certificate system for Best-Run Business. Second, public entity that has been given the certificate system for Best-Run Business by affiliating with Disaster Management Assessment of government management can be exempted from Disaster Management Assessment or those entity can arrange for connectivity acquisition method of 'Excellent rate'. Third, to publicize the activation of the law mentioned above, makes public entity r ecognizable by incorporating 'BCMS' into National safety management plan and establishment of National critical infrastructures security plan. Fourth, it should be reviewed to improving the related act regarding to inclusion of public organizations as well as private enterprises.

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