• 제목/요약/키워드: Customer-centered

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서비스품질, 서비스가치, 명성, 감정반응, 고객만족과 재이용의도의 구조적 관계 : 의료서비스에서 서비스관계의 조절효과를 중심으로 (A Study on the Structural Relationship among Service Quality, Service Value, Reputation, Emotional Response, Customer Satisfaction and Repurchase Intention : Focused on The Moderating Effect of Service Relationship in Healthcare Services)

  • 김성수
    • 경영과학
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    • 제29권2호
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    • pp.105-125
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    • 2012
  • As medical service industry is transformed into the market centered on consumers, medical service quality patients recognize is emphasized as the powerful means to ensure competitive advantage among hospitals in the fierce medical markets. Many researches have been done on the definition of medical service quality, developing a scale to measure it, patient satisfaction, hospital repurchase and oral transmission intention, but integrated studies have not been done sufficiently on the patient' cognitive emotional aspects. For these research purposes, based on service relation, service quality, physical surroundings, human services, corporate reputation, service value, emotional response, customer satisfaction and repurchase intention, this paper suggests a theoretical modeling composed of hypotheses on the relations of each theoretical variable. In addition, the moderating effect of service relationships is investigated based on the structural equation model.

품질경영시스템의 모형 개발과 고객만족에 관한 실증연구 - K선박검사기관을 중심으로 - (An Empirical Study on the Development of Quality Management System Model and Customer Satisfaction -Primarily on the K Society of Ship Inspection-)

  • 이종인;송정규;노창균
    • 한국항해학회지
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    • 제25권2호
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    • pp.173-182
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    • 2001
  • This paper aims to explore effective ways to improve inspection service and develop customer-centered inspection administration, by carrying out a case study on the K Society of Ship Inspection. The methods applied for this research project are as follows, 1) sector-based examination of the existence of the ISO 9001 system; 2) evaluation of the operation of the system; 3) conduction of a survey questionnaire with the participation of all staff and inspections institutes to analyze customer satisfaction of their inspection service, and 4) statistical analysis of the data collected from the survey questionnaire.

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고객 중심의 컨버전스 서비스 컨셉개발: 절차 체계 및 통신 컨버전스 서비스 사례연구 (Development of Customer-Centered Convergence Service Concepts: A Systematic Framework and a Case Study in Telecommunications Industry)

  • 김광재;민대기;육진범;박정석;이지형;최재경;류경석
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2006년도 춘계공동학술대회 논문집
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    • pp.45-48
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    • 2006
  • This paper proposes a systematic framework for developing new service concepts, with an emphasis on the customer's perspective. The framework consists of three phases; identification of customer needs, extraction of new service opportunities, and generation of new service concepts. The proposed framework is demonstrated through a case study in the telecommunications industry.

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도서관 CRM 시스템의 효율적 추진에 관한 연구 (A Study on the Efficent Propulsion of Customer Relationship Management System for Library)

  • 유양근
    • 한국도서관정보학회지
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    • 제35권3호
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    • pp.251-270
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    • 2004
  • 본 논문에서는 이용자중심의 정보서비스를 제공하는 도서관경영과 사서와 이용자간의 관계를 통해 고객 만족도를 높이는 정보서비스 방안을 제시하기 위하여 CRM을 수행하였다. 또한 도서관 고객의 요구사항의 특성과 일반적인 CRM 시스템의 설계를 고찰하고, 도서관에서의 CRM 시스템에 대한 개념적 모델링 설계와 데이터사전, 이벤트 클레스를 작성하여 도서관 CRM 구축 방안을 제시하였다.

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유아교육기관의 서비스품질 요인 선정과 고객만족에 미치는 영향에 관한 연구: 유치원과 보육기관 비교 분석 (A Study on the Selection of Service Quality Factors and Customer Satisfaction of Infant Education Institutes - Centered on the Comparison of Kindergartens and Daycare Centers -)

  • 최성용;권미영
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2006년도 춘계학술대회
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    • pp.28-41
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    • 2006
  • In this study, an investigation was done into service quality factors of infant education institutes, after which a positive verification was made in the rotation of cause and effect between service quality, service value and customer satisfaction. Based on this verification, strategies were presented for plans to improve the service qualify of infant education. In addition, identification was made into factors that affect customer satisfaction, re-registration intention and recommendation to others in putting forward service operational strategies for infant education institutes and making a comparative analysis on kindergartens and daycare centers.

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의료서비스에서 고객지향요인이 서비스가치와 고객만족에 미치는 영향 (A Study on Effects of Customer Orientation Factors in Relation to Medical Services on the Values of the Services and Customer Satisfaction)

  • 김민호;박창식;서종범
    • 보건의료산업학회지
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    • 제2권1호
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    • pp.1-27
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    • 2008
  • The purpose of this study is to investigate the effects of customer orientation factors in relation to medical services on the values of the service and customer satisfaction and loyalty. Those factors include patient safety and, as found by previous studies, specialization, explanation of what to be medically examined and customer orientation itself. Based on these pervious studies, this study surveyed customers of 7 general hospitals located in Busan to empirically identify relations between customer orientation factors of medical services and the values of the services and customer satisfaction. Results of the study can be summarized as follows. First, this study is very meaningful in that it established a basic theory of patient safety as one of the above customer orientation factors, and tried to empirically demonstrated the theory by applying it to medical services. Second, another of the factors, specialization was found positively affecting the values of medical services, but not affecting customer satisfaction. Customers are likely to choose specialized medical institutions even at higher cost when they undergo an accident or disease. Nevertheless, in factors, whether medical service providers are specialized is not influencing customer satisfaction. This is because medical institutions are failing to properly make recognized their specialization to customers who want to receive specialized medical services. Third, another of customer orientation factors, that is, explanation of what to be medically examined was found not having positive effects on the values of medical services and customer satisfaction. This is probably because enough time was not given for the explanation or because the explanation itself was not provided enough. Fourth, medical service providers' customer orientation was found positively influencing the values of medical services and customer satisfaction. In other words, it seems that customer-centered attitudes and behaviors of medical service providers had positive effects on customers' perception of medical services. Fifth, another of the factors, that is, patient safety was found positively affecting the values of medical services and customer satisfaction. This is probably because medical services' accurate diagnoses and reliable services had positive effects on customers' perception of medical services. Sixth, customers' perceived values of medical services were found having positive effects on customer satisfaction and loyalty. This suggests that the values of medical services are an antecedent variable that directly influences customer satisfaction and loyalty. Seventh, customer satisfaction was found positively affecting customer loyalty. This suggests that customer satisfaction is an antecedent variable of customer loyalty. In conclusion, this study showed that in relation to medical services, customer orientation factors' significant influences on the values of the services and customer satisfaction requires continuous efforts for raising customers' perceived qualities of medical services.

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사용자 중심의 공공서비스를 위한 디지털 정부 서비스디자인 개선방안 연구 (A Study on the Design Improvement of Digital Government for User-Centered Public Services in Korea)

  • 이은숙;차경진
    • 한국IT서비스학회지
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    • 제20권5호
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    • pp.137-146
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    • 2021
  • Recently, public participation in government policy design has been further expanded and public services perceived by users are expanding. At this time, the role of the digital government and the direction of the service to be pursued are user-centered, and above all, it is necessary to focus on the keywords of pre-emptive, preventive, and customized. In order to propose service quality improvement in the public sector, service user-centered classification and monitoring are integrated and the usability of government documents is improved. It is necessary to identify the needs of whether to provide a path for public participation. In the post-corona era, people are accessing quarantine information from the digital government every day. The government should proactively respond to the acceleration of digital transformation and the non-face-to-face demands of the people who experience non-face-to-face daily life. In order to evolve into a smart organization along with the innovation promotion plan and to provide customized services, it is necessary to use existing guides for institutional and technical improvement, along with new technology and data-based analysis, to strive for change management. The government should seek counter-measures that have advanced one step ahead by incorporating new high-tech IT with user-centered necessary services. This study aims to derive improvement plans to provide user-centered digital government service design when designing public services and collecting public opinions. Based on the e-government development model research and the existing research on user-centered service design in the public sector, institutional and technical measures are provided for the improvement of digital government service design.

애프터서비스품질 요인이 고객 불만족 해소에 미치는 영향에 관한 연구 (A Study on the Effect of Contribution to addressing to Customer Complaints of After-Sales Service Factors)

  • 이재준;조진형;구자활
    • 산업경영시스템학회지
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    • 제32권1호
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    • pp.137-146
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    • 2009
  • Researches on after-sales quality have centered on home electric appliances, figuring out how factors influencing after-sales service quality are causally related to customer's behavioral intentions, via consumer satisfaction as an intermediary parameter In most cases of after-sales service in home electric appliances, upon customer's request, service agents make a visit to where the appliance is installed, and check the product and do repairs. However, in case of a small portable device such as a cell phone, which people carry around at all times, most of the times customers themselves show up at the after-sales center, and demand a check-up and repairs. The main difference here is that the after-sales services are provided when a product can no longer perform its basic function and customer dissatisfaction is already up. In this case, the basic function of a product corresponds to must-be factor according to Kano model. The goal of our research is to identify critical factors for effective and efficient after-sales service, and how to monitor them on a routine basis. In our research, the quality after-sales service consists of three dimensions, interactive quality, result quality, and physical environment quality. We set up variables for each dimension, which would measure from customer's perspective key determining factors in service delivery process. Instead of focusing on customer satisfaction aspect, we focused on how after-sales service factors contribute to addressing customer complaints. Additionally, our future research would aim to verify how customer's behavioral intentions are affected, as the resolution of consumer complaints becomes more successful when adjustment of relevant quality factors improves after-sales service quality.

우리나라 의사집단의 직업만족도에 영향을 미치는 전문직 자율성과 이념 요인 (The Effects of Professional Autonomy and Ideology on Occupational Satisfaction among Korean Physicians)

  • 윤형곤;윤석준;윤인진;문영배;이희영
    • 보건행정학회지
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    • 제18권1호
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    • pp.63-84
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    • 2008
  • The aim of this study was to analyze the correlation between professional autonomy and ideology among Korean physicians and to investigate how these factors affect job satisfaction like social status satisfaction and economic reward satisfaction. This study utilized a self-administered questionnaire survey and collected data nationwide between July and August, 2003. 211 responses were used for final analysis. SPSS 12.0 was used for a chi-square test, one-way ANOVA, Pearson correlation analysis, independent t-test and hierarchical multiple regression analysis. The results of this study were as follows. First, many variables of ideological factor were related to job satisfaction. Second, physicians expecting the change of political influence has patient-centered attitude. Third, there were many relationships between professional autonomy and ideology variables. Fourth, physicians expecting the change of political influence and customer-centered healthcare system showed more job satisfaction. In conclusion, professional autonomy is related to ideology, and in order to enhance job satisfaction, ideological factor needs more development. In addition, market-oriented healthcare system would contribute to enhance the job satisfaction of physicians expecting the change of political influence and customer-centered healthcare system.

고객만족경영을 통한 도시가스산업의 지속가능한 성장방안에 관한 연구 (A Study on the Sustainable Growth Strategy of the City Gas Industry through Customer Satisfaction Management)

  • 탁송수;최경석;박기동;류옥현;이수경
    • 한국가스학회지
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    • 제11권2호통권35호
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    • pp.43-54
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    • 2007
  • 가스산업의 비약적인 발전과 고객만족경영의 중요성에도 불구하고, 도시가스 산업은 그동안 독점적 시장환경 하에서 공급자 중심의 경영이 이루어져 왔다. 그러나 서비스 산업의 발달과 경쟁의 가속화로 고객의 요구수준이 다양해지고 높아졌으며, 정부의 가스산업 구조개편 추진 등 경쟁체제 방향과 타 에너지간 경쟁체제 돌입이 예상되는 상황에서 고객만족경영은 기업의 단 중장기적인 성장기반을 구축하는 최고의 경영방식이라 할 수 있다. 따라서 대내 외 환경변화와 고객요구품질로부터 제도적 개선측면, 기술적 개선측면 및 서비스 개선측면 3개 분야의 고객만족경영 개선방향을 도출하였으며, 고객만족경영 현황파악 및 비교분석 결과를 바탕으로 도시가스 소비자의 권익보호와 도시가스사업자간, 그리고 다원화되는 에너지 사업자간 경쟁환경에서 도시가스산업의 지속가능한 성장방안을 5가지 측면에서 제시하였다.

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