• Journal of Intelligence and Information Systems
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• v.13 no.4
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• pp.45-63
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• 2007

Recently as ubiquitous environment comes to the fore, information density is raised and enterprise is being able to capture and utilize customer-related information at the same time when the customer purchases a product. In this environment, a need for the recommender systems which can deliver proper information to the customer at the right time and right situation is highly increased. Therefore, the research on recommender systems continued actively in a variety of fields. Until now, most of recommender systems deal with item recommendation. However, in the market in ubiquitous environment where the same item can be purchased at several stores, it is highly desirable to recommend store to the customer based on his/her contextual situation and preference such as store location, store atmosphere, product quality and price, etc. In this line of research, we proposed the store recommender system using customer's contextual situation and preference in the market in ubiquitous environment. This system is based on collaborative filtering and Apriori algorithms. It will be able to provide customer-centric service to the customer, enhance shopping experiences and contribute in revitalizing market in the long term.

• Journal of Information Technology Applications and Management
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• v.16 no.3
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• pp.17-28
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• 2009

This paper presents a novel method for evaluating the usefulness of online product recommendation. Previous studies on evaluating recommendation systems have mostly relied on two methods : testing the accuracy of estimating user preferences by recommendation systems, or empirically testing the effectiveness with lab experiments involving human participants. The former does not measure the usefulness directly and hence can be misleading; the latter is expensive in that it requires a working online store System and test participants. In order to address the problems, the proposed approach uses simulation to imitate customer behavior and evaluate the usefulness of recommendation. Models for user behavior and an abstract Internet store are developed for simulation. Actual simulation experiments are performed to illustrate the use of the approach.

• Journal of Information Technology Services
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• v.22 no.1
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• pp.43-56
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• 2023

With the development of the e-commerce market, various types of products continue to be released. However, customers face an information overload problem in purchasing decision-making. Therefore, personalized recommendations have become an essential service in providing personalized products to customers. Recently, many studies on GCN-based recommender systems have been actively conducted. Such a methodology can address the limitation in disabling to effectively reflect the interaction between customer and product in the embedding process. However, previous studies mainly use implicit feedback data to conduct experiments. Although implicit feedback data improves the data scarcity problem, it cannot represent customers' preferences for specific products. Therefore, this study proposed a novel model combining explicit and implicit feedback to address such a limitation. This study treats the average ratings of customers and products as the features of customers and products and converts them into a high-dimensional feature vector. Then, this study combines ID embedding vectors and feature vectors in the embedding layer to learn the customer-product interaction effectively. To evaluate recommendation performance, this study used the MovieLens dataset to conduct various experiments. Experimental results showed the proposed model outperforms the state-of-the-art. Therefore, the proposed model in this study can provide an enhanced recommendation service for customers to address the information overload problem.

• The KIPS Transactions:PartD
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• v.13D no.2 s.105
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• pp.279-286
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• 2006

One of the widely used methods for product recommendation in Internet storefronts is matching product features against target customer profiles. When using this method, it's very important to choose a suitable subset of features for recommendation efficiency and performance, which, however, has not been rigorously researched so far. In this paper, we utilize a dataset collected from a virtual shopping experiment in a Korean Internet book shopping mall to compare several popular methods from other disciplines for selecting features for product recommendation: the vector-space model, TFIDF(Term Frequency-Inverse Document Frequency), the mutual information method, and the singular value decomposition(SVD). The application of SVD showed the best performance in the analysis results.

• Journal of Internet Computing and Services
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• v.21 no.1
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• pp.111-117
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• 2020

Dessert Ateliers (DA) are small shops that sell high-end homemade desserts such as macaroons, cakes, and cookies, and their popularity is increasing according to the emergence of small luxury trends. Even though each DA sells the same kinds of desserts, they are differentiated by the personality of their pastry chef; thus, there is a need to purchase desserts online that customers cannot see and purchase offline, and thus dessert e-commerce has emerged. However, it is impossible for customers to identify all the information of each DA and clearly understand customers' preferences when buying desserts through the dessert e-commerce. When a dessert e-commerce service provides a DA recommendation service, customers can reduce the time they hesitate before making a decision. Therefore, this paper proposes two kinds of DA recommendation method: a clustering-based recommendation method that calculates the similarity between customers' content and DAs and a dynamic weighting-based recommendation method that trains the importance of decision factors considering customer preferences. Various experiments were conducted using a real-world dataset to evaluate the performance of the proposed methods and it showed satisfactory results.

• Journal of Information Processing Systems
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• v.9 no.1
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• pp.157-172
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• 2013

There are many recommendation systems available to provide users with personalized services. Among them, the most frequently used in electronic commerce is 'collaborative filtering', which is a technique that provides a process of filtering customer information for the preparation of profiles and making recommendations of products that are expected to be preferred by other users, based on such information profiles. Collaborative filtering systems, however, have in their nature both technical issues such as sparsity, scalability, and transparency, as well as security issues in the collection of the information that becomes the basis for preparation of the profiles. In this paper, we suggest a movie recommendation system, based on the selection of optimal personal propensity variables and the utilization of a secure collaborating filtering system, in order to provide a solution to such sparsity and scalability issues. At the same time, we adopt 'push attack' principles to deal with the security vulnerability of collaborative filtering systems. Furthermore, we assess the system's applicability by using the open database MovieLens, and present a personal propensity framework for improvement in the performance of recommender systems. We successfully come up with a movie recommendation system through the selection of optimal personalization factors and the embodiment of a safe collaborative filtering system.

• KIPS Transactions on Computer and Communication Systems
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• v.2 no.11
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• pp.475-482
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• 2013

Several approaches to recommendation systems have been studied. One of the most successful technologies for building personalization and recommendation systems is collaborative filtering, which is a technique that provides a process of filtering customer information based on such information profiles. Collaborative filtering systems, however, have a sparsity if there is not enough data to recommend. In this paper, we suggest a movie recommendation system, based on the weighted personal propensity and the collaborating filtering system, in order to provide a solution to such sparsity. Furthermore, we assess the system's applicability by using the open database MovieLens, and present a weighted personal propensity framework for improvement in the performance of recommender systems. We successfully come up with a movie recommendation system through the optimal personalization factors.

• Asia pacific journal of information systems
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• v.16 no.4
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• pp.239-254
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• 2006

Location-based advertising or application has been one of the drivers of third-generation mobile operators' marketing efforts in the past few years. As a result, many studies on location-based marketing or advertising have been proposed for recent several years. However, these approaches have two common shortcomings. First. most of them just suggested the theoretical architectures, which were too abstract to apply it to the real-world cases. Second, many of these approaches only consider service provider (seller) rather than customers (buyers). Thus, the prior approaches fit to the automated sales or advertising rather than the implementation of CRM. To mitigate these limitations, this study presents a novel advertisement recommendation model for mobile users. We call our model MAR-CF (Mobile Advertisement Recommender using Collaborative Filtering). Our proposed model is based on traditional CF algorithm, but we adopt the multi-dimensional personalization model to conventional CF for enabling location-based advertising for mobile users. Thus, MAR-CF is designed to make recommendation results for mobile users by considering location, time, and needs type. To validate the usefulness of our recommendation model. we collect the real-world data for mobile advertisements, and perform an empirical validation. Experimental results show that MAR-CF generates more accurate prediction results than other comparative models.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.67-74
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• 2011

Collaborative recommendation is one of the most widely used methods of automated product recommendation in e-Commerce. For analyzing the customer's preference, traditional explicit ratings are less desirable than implicit ratings because it may impose an additional burden to the customers of e-commerce companies which deals with a number of products. Cardinal scales generally used for representing the preference intensity also ineffective owing to its increasing estimation errors. In this paper, we propose a new way of constructing the ordinal scale-based customer profile for collaborative recommendation. A Web usage mining technique and lexicographic consensus are employed. An experiment shows that the proposed method performs better than existing CF methodologies.

• Journal of Digital Contents Society
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• v.14 no.4
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• pp.419-428
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• 2013

Real-time accessibility and agility are required in u-commerce under ubiquitous computing environment. Most of the existing recommendation techniques adopt the method of evaluation based on personal profile, which has been identified with difficulties in accurately analyzing the customers' level of interest and tendencies, as well as the problems of cost, consequently leaving customers unsatisfied. Researches have been conducted to improve the accuracy of information such as the level of interest and tendencies of the customers. However, the problem lies not in the preconstructed database, but in generating new and diverse profiles that are used for the evaluation of the existing data. Also it is difficult to use the unique recommendation method with hierarchy of each customer who has various characteristics in the existing recommendation techniques. Accordingly, this dissertation used the implicit method without onerous question and answer to the users based on the data from purchasing, unlike the other evaluation techniques. We applied FRAT technique which can analyze the tendency of the various personalization and the exact customer.