• 동아시아경상학회지
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• 제2권3호
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• pp.33-42
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• 2014

The main purpose of this study intends to study the theoretical interconnection between human response capability and customer relationship management advantage while considering the essential role of service application of information technology as direct, indirect (mediating), and interactive (moderating) influences in the theory. Based on the study sample, the new findings help comprehend the overall interconnected relationship which includes the direct and indirect (mediating) effects of information technology service capability and human response capability as well as their interaction (moderation) on customer relationship management advantage. The new insights interprets the two capabilities (human and information technology) are vital to business because they are the foundation set of service resources significantly to enhance customer relationship management advantage.

• 정보관리학회지
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• 제25권3호
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• pp.119-141
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• 2008

본 연구는 먼저 민간의 고객관계관리(CRM)시스템을 정부차원에서 적용한 정책고객관계관리(PCRM) 시스템의 개념과 현황, PCRM과 CRM의 비교, 그리고 통일부의 도입사례를 통해 PCRM의 핵심인 고객의 정의와 분류 과정에 대해 살펴본다. 다음, 통일부 소속 전문도서관인 북한자료센터의 사례를 통해 다른 정부기관 전문도서관에서의 활용 방향과 전자정부에서 시도된 다른 연계 시스템들과의 관계에 대해 논구한다. 마지막으로 이를 통해 PCRM이 전문도서관에서 발전적으로 정착하기 위해서 보안해야 할 문제에 대해서 고찰한다.

• 융합경영연구
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• 제9권2호
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• pp.45-55
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• 2021

Purpose: The purpose of this study is to investigate the theoretical basis for assessing the strategic increase in customer perception of service quality, justice, and relationship benefits. Especially in terms of increasing relationship commitment and customer loyalty in the medical service sector. Research design: Data were collected by questionnaires through specialized hospital services. Survey was conducted on patients who have been treated at a spine specialized hospital. Results: Research shows that service quality, justice, and relationship benefits have the greatest direct impact on relationship commitment, and relationship commitment has a strong direct impact on customer loyalty in the medical service organization. Conclusions: The effect of combination of core and voluntary service behavioral attributes such as service quality, justice and relationship benefits have the most positve impact on relationship commitment and customer loyalty. Administratively, this study contributes to understanding the role of service quality, justice, and relationship benefits in the medical service sector. The results showed that in order to induce service quality, justice and relationship benefits should be facilitated relationship commitment and customer loyalty enlarged.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2004년도 춘계학술대회
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• pp.369-382
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• 2004

This study is to analyze the relationships between critical success factors of customer relationship management and performance of customer relationship management. To accomplish this purpose, this study performed an empirical analysis of 206 domestic companies which have introduced customer relationship management applications. The result of the study shows that most organizational factors except evaluation and compensation factor have a positively significant effect on the performance of customer relationship management, and that ease of system use and level of system integration influence on the performance of customer relationship management positively.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2003년도 추계학술대회
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• pp.143-150
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• 2003

The environment of management is changed by the improving Information Technology, the changing market that is overflowed by product, the competing between enterprises, and the segmenting the whole market. As a result, the concept of the 1:1 marketing is appeared on the environment of management by high quality that customer needs. In this paradigm, the CRM(Customer Relationship Management) is able to be executed by the advancing of the Information Technology (IT), the constituting, Data Base, the analyzing data in Data Base. The CRM(Customer Relationship Management) offers integrated multiple view poingts and methods of the corresponding to customers. The CRM(Customer Relationship Management) is a crirical element in the business. This study considers the effective implementing CRM(Customer Relationship Management) in the steel industry which has unique characteristics

• 한국경영과학회지
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• 제35권1호
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• pp.1-17
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• 2010

This article addresses how an organization's customer relationship management (CRM) process affects customer equity drivers and, in turn, organizational performance. By raising a three-staged model including the CRM processes, customer equity drivers, and organizational performance, the authors assert that the customer equity drivers mediate between the CRM processes and organizational performance. The empirical analysis is based on a composite survey structure that gathers data from different types of informants according to the variables. Findings indicate that the expansion process has positive relationship with all the customer equity drivers. However, the acquisition process significantly influences both perceived value equity and brand equity, and the retention process significantly influences relationship equity only. In addition, the study shows that all the customer equity drivers influence the organizational performance given the existing customers. The relationship equity among the customer equity drivers has the strongest effect on the performance.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
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• pp.633-638
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• 2004

Main purpose of existing VOC (the voice of customer) analysis is suppressing the VOC occurrence. But, in real situation, it is impossible to reduce the VOC occurrence to the zero level. Company's strategy to decrease specific customer complaints may cause another customer's complaints increase. Especially, in a financial industry, customer complaints are directly connected with company's profit. That is, the VOC from their profitable customer, product and channel is major concern of companies. In this paper, 1 reveal the relationship between CRM (customer relationship management) activity and VOC analysis and various analysis methods.

• 한국병원경영학회지
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• 제13권1호
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• pp.65-83
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• 2008

Although a variety of customer relationship management (CRM) activities have been provided by many hospitals in Korea, there lacks empirical evidence on the effect of CRM. The present study was conducted to examine the effect of CRM in terms of the customer response to CRM in a woman's hospital setting. A total of 380 patients receiving inpatient or outpatient care from woman's hospital between October 25 and November 4, 2005 were surveyed for the degree of their experience of and preference for CRM activities of the hospital by 5-point Likert-type scale. Patients were also asked about the level of customer loyalty to the hospital. Eighteen CRM activities offered by the hospital was classified into 4 types of CRM strategies according to Berry and Parasuranman: price, social, structural, and relationship recovery strategy. There's a significant positive correlation between the degree of experience of CRM and preference for CRM(r=0.49, p<0.001). Regression analysis results showed the significant positive relationship between the degree of experience of CRM and customer loyalty(${\beta}$=0.448, p<0.05). Among the 4 CRM strategies, only social(${\beta}$=0.127, p<0.05) and structural strategy(${\beta}$=0.266, p<0.05) showed signifiant positive relationship with customer loyalty. Overall, the favorable customer response to CRM in terms of preference for CRM and customer loyalty indicates that there's a positive effect of CRM on the continuity of the relationship between patients and health care providers.

• 경영정보학연구
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• 제14권1호
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• pp.37-65
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• 2012

본 연구는 오프라인 환경의 상점에서 활용할 수 있는 근거리 무선 통신 기반의 유비쿼터스 고객 관계 관리 시스템을 설계하고 분석한다. 기존에 오프라인 환경의 상점에서 활용했던 고객 관계 관리 시스템은 로열티 카드를 발급하거나, 구매 확인을 위해 도장을 찍어 주는 것, 또는 소프트웨어 프로그램을 활용해 고객들의 상점 방문 및 구매 이력을 관리하는 것이 대부분이었다. 그러나 이러한 고객 관계 관리 시스템은 상점 관리자가 풍부한 고객 데이터를 획득하기 어려울 뿐만 아니라, 데이터를 획득한다 하더라도 체계적으로 관리하기 어려웠던 것이 사실이다. 특히, 로열티 카드를 활용하는 경우에는 고객들이 그 카드를 소지하고 다니지 않거나, 분실하는 경우가 빈번하기 때문에 그 효율성 및 효과성에 대해 의문이 제기된다. 이에 본 연구에서는 오프라인 환경의 상점에 근거리 무선 통신 태그가 부착됨으로써, 상점 관리자들은 고객 데이터를 용이하게 수집 및 관리할 수 있고, 고객들은 상점의 정보를 이음매 없이 파악할 수 있는 유비쿼터스 고객 관계 관리 시스템을 제안한다. 이를 위해 먼저 고객 관계 관리에 대한 기존 연구들을 검토하여, 유비쿼터스 고객 관계 관리의 개념을 검토하고, 제안하고자 하는 근거리 무선 통신 기반의 유비쿼터스 고객 관계 관리 시스템이 고려해야 할 요소를 도출한다. 그리고 제안 시스템이 활용되는 상황의 시나리오를 제시하고, 제안 시스템을 활용하게 되는 참여자들의 가치 분석과 프로세스 분석을 수행한다. 또한 실제 비즈니스 환경에서 제안 시스템의 활용 가능성을 다양한 관점에서 검토한다.

• 품질경영학회지
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• 제50권2호
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• pp.235-250
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• 2022

Purpose: The main purpose of this study was to explore the factors that can increase parental loyalty from the perspective of management marketing in order to acquire information on strategies related to early childhood education institutions. Methods: For this purpose, frequency analysis, reliability and validity analysis, correlation analysis, hypothesis testing, and mediating effect analysis were performed using SPSS 22.0. Results: As a result of this study, first, among the sub-factors of relationship benefits, economic benefits, psychological benefits, and customerization benefits were found to have a significant influence on customer value. Second, among the sub-factors of relationship benefits, economic benefits, psychological benefits, and customerization benefits were found to have a significant effect on customer satisfaction. Third, customer value was found to have a significant effect on customer satisfaction. Fourth, customer value was found to have a significant effect on loyalty. Fifth, customer satisfaction was found to have a significant effect on loyalty. Conclusion: The results of this study suggest the necessity and importance of forming a relationship that considers the psychological aspect, economic aspect, and customerization aspect in the relationship with parents who use early childhood education institutions. This study sets the relational benefit as an independent variable among the variables of management marketing as a factor that affects loyalty, identifies the relationship between the variables through customer value and customer satisfaction, and intends to use it as basic data for qualitative improvement of educational institutions for infants and toddlers.