• Title/Summary/Keyword: Customer partnership

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A Delphi Approach to the Development of an Integrated Performance Measurement and Management Model for a Car Assembler

  • Shawyun, Teay
    • Industrial Engineering and Management Systems
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    • v.7 no.3
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    • pp.214-227
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    • 2008
  • Today's dynamic competitiveness requires an organization to improve its performance measurement and management. Quality Management Systems (QMS) abound, the main ones being: ISO series, Malcolm Baldridge National Quality Award (MBNQA), European Forum for Quality Management (EFQM), Six Sigma Business Scorecard and the Balanced Scorecard. Based on the literature, the IPMMM (Integrated Performance Measurement and Management Model) identified 7 key synthesized factors: leadership, strategy management and policy, customer and market, learning and growth, partnership and resources, internal processes and business results that are employed to investigate the key performance indicators of a car assembler using the Delphi methodology. In the 2 rounds of Delphi panels consisting of 20 senior management personnel, the $1^{st}$ round of 198 indicators in the IPMMM yielded 90 indicators. The $2^{nd}$ round yielded 43 performance indicators with 18 rated as critical based on the % assigned in the $1^{st}$ and $2^{nd}$ priority rating of "very important factor" and "key performance indicator" that must be ranked high on both of the priorities. The very critical indicators appeared to be: defect percentage and first time capability (tie in $1^{st}$ place) and revenue, goal setting, customer satisfaction index, on-time delivery, brand image, return on investment, Claim Occurrence Ratio, and debt being ranked from $3^{rd}$ to $10^{th}$. It can be surmised that an organization can identify and develop an appropriate set of performance indicators through the Delphi methodology and implement and manage them based on the Balanced Scorecard.

Beyond the Quality of Service: Exploring the Evaluation Criteria of Airlines

  • Wang, Ray
    • Industrial Engineering and Management Systems
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    • v.13 no.2
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    • pp.221-230
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    • 2014
  • With the progress and prosperity of commerce and industry, time and money increasingly form an equal partnership. Using air carriers to shorten the round-trip time has become an important choice for many people in the tourism process. Faced with increasing competition within the aviation service environment, airline evaluation criteria and the requirements of customers are gradually dominating the evaluation mechanism for air transport service quality. Over the past few years, attention on the transport quality of service has been primarily focused more on land-based transport, and less on the relevant evaluation criteria of airlines. Many studies have shown that quality of service will directly affect customer satisfaction, resulting in the fact that good quality aviation services have become increasingly important. Therefore, in practical industrial operations with limited resources, there is an urgent need to delve into the assessment guidelines that have an impact on customers when they choose an airline, which can be used as a basis for improving customer satisfaction. Through a literature review and a reliability and validity analysis, this study summarized 19 evaluation criteria, using the purposive sampling method and the decision laboratory method (DEMATEL). In addition, this study viewed the causal relationship between the evaluation criteria and the degree of association as a continuing project for airlines. This study selected appropriate empirical samples from two domestic airlines. The conclusions may provide recommendations for all airlines.

An Empirical Study on China's Logistics policy development direction (중국의 물류정책 발전방향에 관한 실증 연구)

  • Oh, Moon-Kap
    • International Commerce and Information Review
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    • v.15 no.3
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    • pp.387-409
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    • 2013
  • Since 1990s, more and more enterprises outsource the logistics to reduce the cost and improve core competence, which bring the prosperity of 3PL, industry in China. However, some data shows that the service quality of 3PL is not good enough, there is only a few companies that can provide systematic service, and the satisfaction of the customer is very low. Besides, many enterprises choose 3PL service provider mainly based on the price. Although there are many papers on the logistics service quality, they mainly research on single part, Studies on the relation between the service quality and the partnerships of outsourcing are scarce. Therefore, this study tries to research the service quality, partnership and the relationship between them in China's 3PL industry systematically. On the foundation of the service quality and partnership theories by former researchers, taking present situation of China's 3PL industry into consideration, this paper constructs service quality and the partnership evaluation system and develops LSQ-PP model to examine the relation between the service quality and partnership. and then use the Structural Equation Model (SEM) to analysis the full sample of collected questionnaires. Finally, the thesis summarizes the conclusion and offers suggestions for practice and future research.

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The Impact of Customer Value on Relationship Continuity -Focusing on transaction value, relationship value, appraisal value- (기업 간 거래에서 고객가치가 거래지속성에 미치는 영향 -거래가치, 관계 가치, 평가적 가치를 중심으로-)

  • Kim, Hyang-Mi;Lee, So-Young
    • Journal of Digital Convergence
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    • v.14 no.9
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    • pp.123-132
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    • 2016
  • This study starts from the research question that "Why some companies decide to keep working in partnership even when they are not satisfied with the partner companies simply because they are old business partners." The authors try to find the answer in terms of customer value considering the phases of B2B transaction spectrum: transaction value, relationship value and appraisal value implementing empirical research. The result shows that the intension to retain the relation with an existing partner is formed by the trade-off between the benefit and cost of both contract value and relationship value and not the sole value was dominant. The unique point of the study is that current study is considering these two factors as dependent variables which affect the relationship continuity which is not the case in existing researches.

Lotte Mart: A Best Practice in Social Responsibility and Ethics Management (롯데마트:사회적 책임구현과 윤리경영의 실천)

  • Oh, Changho;Lim, Jongwon;Shin, Geon-Cheol
    • Asia Marketing Journal
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    • v.7 no.3
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    • pp.83-104
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    • 2005
  • This case describes Lotte Mart's practices and achievement in the aspect of social responsibilities and ethics management and its implications in retail industry. Lotte Mart set ethics management as core business objective, and establishes and operates a variety of ethics management programs for each of customer, shareholders, employees, suppliers and society. By these programs, Lotte Mart could achieve improvement in quality and price competitiveness through better partnership with supplier, get more efficiency in business through higher morale among employees, and gain improved customer loyalty through customer satisfaction.

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Partnership Enterprise Modeling Using FIDO-Integrated Systems Modeling Technique (FIDO 방법론을 이용한 기업 간 연계 프로세스 모델링)

  • Kim, Joong-In;Kim, Cheol-Han;Lee, Kyung-Huy
    • IE interfaces
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    • v.15 no.1
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    • pp.55-63
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    • 2002
  • This paper utilizes the FIDO methodology (Function, Information, Dynamic, Organization modeling) which is an enterprise modeling tool that can describe inter-organizational interaction (specifically between prime and sub contractors in this experiment). FIDO follows the standard IDEFO rules in order to demonstrate how a cascading information flow can evolve from a customer to a prime to a subcontractor in a concurrent manner, in a supply chain environment. Background on these processes is presented, followed with the newly derived process and methodology. This is presented in a supply chain management context, and results from an actual experiment at Motorola utilizing subcontractors that supply custom machine parts is presented and reviewed.

A Study on the Agricultural Research and Extension Systems in the USA, Japan, & the Netherlands (미국, 일본, 네덜란드의 농업연구와 지도체계 고찰)

  • Kim, Sung-Soo;Kim, Jin-Mo;Ju, Dae-Jin
    • Journal of Agricultural Extension & Community Development
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    • v.17 no.4
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    • pp.655-684
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    • 2010
  • The objectives of this study were to review on the characteristics of the Agricultural Research-Extension Systems in the USA, Japan, and the Netherlands, and to draw up its implications on Korean agricultural extension system. This study was conducted by literature reviews. Based on the reviews, the following implications and recommendations should be considered at national and local level for improvement of agricultural extension system in Korea; (1) a systemic approach on the linkages of agricultural research, extension, and farmer education, (2) strengthening on-farm utilization of newly developed agricultural technology so as to promote agricultural research and development, (3) strategic partnership with agricultural administration, (4) close networking with stake-holders, (5) setting up the flexible organizational structure for carry out agricultural extension programs, (6) integration of agricultural extension service domain, (7) introduce a IPM(integrated performance management) system, (8) establish a long-term super-vision and strategic management, (9) setting up the customer-centered extension system.

A Literature Study on Service Innovation: Focus on Success Factors, Process and Performance (서비스 혁신에 관한 문헌 연구: 성공요인, 프로세스 및 성과를 중심으로)

  • Lee, Nam Hee;Jung, Jason J.
    • Knowledge Management Research
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    • v.13 no.1
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    • pp.41-52
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    • 2012
  • Service innovation has been considered to improve the value of enterprises, so that various research issues have been studied on innovating the services. Thus, in order to increase understandability of new service innovation mechanism, this study surveys the existing research results on service innovation factors, e.g., success factors, process, and performance. Consequently, we have found that service innovation can be reflected to service quality and value by interactive process between customers and enterprises. Also, such interactions are based on internal success factors (e.g., innovation strategy of organizations, domain knowledge, collaboration) and external success factors (e.g., customer participation, partnership).

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Analysis of Influence Factors of Satisfaction by Marketing Strategic Based on the Type of Real Estate (부동산 유형별 마케팅 전략이 만족도에 미치는 영향요인 분석)

  • Kim, Gu-Hoi;Lee, Kil-Jae;Won, You-Ho
    • Journal of Cadastre & Land InformatiX
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    • v.44 no.1
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    • pp.195-212
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    • 2014
  • This study was performed in order to contributing the influence factors in the real estate marketing strategy which largely affects the success of a real estate sale and development projects. Articles have to be concluded with the Influence factors of Satisfaction based on the type of Real Estate through PLS Regression Analysis. Building data was conducted by the target population specializing in the real estate sale and development business. Classification of real estate business classified by the way of the residential and non-residential parted. In the case of Housing type in the analysis result, the main factors were made by calculating the each factor such as brand trust, Strengthening the alliance and partnership, Traffic environment, Relaxing the requirements for a Real estate sales, Business presentation, Unsold benefits and Relaxing the requirements for payment. Otherwise, In the case of non-residential in the analysis result, the factors such as Relaxing the requirements for payment, Customer Orientation, living environment, Unsold benefits, Strengthening the alliance and partnership and communication terms made an influence to satisfaction.

A Study on the Factor and Performance of e-Supply Chain Management for Internet Fashion Shopping Malls (인터넷 쇼핑몰의 eSCM 실행요인과 성과에 관한 연구 -패션상품 공급업체를 중심으로-)

  • Shin, Su-Yun;Cho, Jeong-Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.1 s.160
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    • pp.95-106
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    • 2007
  • The purpose of this study is to investigate the relationship between the implementation and the performance of the eSCM in internet shopping malls, and to suggest collaborated strategy for internet shopping malls. We performed the surveys of suppliers for 3 fashion-specialized internet shopping malls and 3 general internet shopping mall. Additional surveys was performed by surveying the shopping mall merchandisers to research the differences of understandings on the performance of the eSCM between shopping malls and their suppliers. Total 143 questionnaries were distributed and collected from January 23 to February 28, 2006 and analyzed by SPSS 10.0. The results are as follows; 1) the efficiency of eSCM is related the factors of partnership and information, and among the subordinated factors the understanding and support of the top management, good communications, product and operating information sharing were find out to be significant. 2) The effectiveness of eSCM is influenced by the organizational and partnership factor. As the subordinated factors, the understanding and supports of the top management, the participations of members, good communications, good relationship and supports, and the technology level of eSCM were identified as significant. 3) Examining the differences of understandings on the performance of eSCM between the suppliers and the shopping mall merchandisers, the suppliers and the merchandisers show different opinions on the operating efficiency, and the customer service.