• Title/Summary/Keyword: Customer needs

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Development of Apparel Coordination System Using Personalized Preference on Semantic Web (시맨틱 웹에서 개인화된 선호도를 이용한 의상 코디 시스템 개발)

  • Eun, Chae-Soo;Cho, Dong-Ju;Lee, Jung-Hyun;Jung, Kyung-Yong
    • The Journal of the Korea Contents Association
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    • v.7 no.4
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    • pp.66-73
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    • 2007
  • Internet is a part of our common life and tremendous information is cumulated. In these trends, the personalization becomes a very important technology which could find exact information to present users. Previous personalized services use content based filtering which is able to recommend by analyzing the content and collaborative filtering which is able to recommend contents according to preference of users group. But, collaborative filtering needs the evaluation of some amount of data. Also, It cannot reflect all data of users because it recommends items based on data of some users who have similar inclination. Therefore, we need a new recommendation method which can recommend prefer items without preference data of users. In this paper, we proposed the apparel coordination system using personalized preference on the semantic web. This paper provides the results which this system can reduce the searching time and advance the customer satisfaction measurement according to user's feedback to system.

Entrepreneur Speech and User Comments: Focusing on YouTube Contents (기업가 연설문의 주제와 시청자 댓글 간의 관계 분석: 유튜브 콘텐츠를 중심으로)

  • Kim, Sungbum;Lee, Junghwan
    • The Journal of the Korea Contents Association
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    • v.20 no.5
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    • pp.513-524
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    • 2020
  • Recently, YouTube's growth started drawing attention. YouTube is not only a content-consumption channel but also provides a space for consumers to express their intention. Consumers share their opinions on YouTube through comments. The study focuses on the text of global entrepreneurs' speeches and the comments in response to those speeches on YouTube. A content analysis was conducted for each speech and comment using the text mining software Leximancer. We analyzed the theme of each entrepreneurial speech and derived topics related to the propensity and characteristics of individual entrepreneurs. In the comments, we found the theme of money, work and need to be common regardless of the content of each speech. Talking into account the different lengths of text, we additionally performed a Prominence Index analysis. We derived time, future, better, best, change, life, business, and need as common keywords for speech contents and viewer comments. Users who watched an entrepreneur's speech on YouTube responded equally to the topics of life, time, future, customer needs, and positive change.

The Frontiers of Product Liability for Adverse Reactions to the Contrast Medium (조영제부작용에 대한 제조물책임의 한계)

  • Lim, Chang-Seon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.9 no.5
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    • pp.1386-1391
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    • 2008
  • The Korean Product Liability Act established the principle that a manufacturer has a duty to take care of a person who is not the customer who bought the product for him. In this instance, there is a duty to the patient for whom the product was purchased by the hospital from the pharmaceutical company. Therefore, the pharmaceutical company has the product liability for adverse reactions to the contrast medium. But the possibility for the patient to successfully sue the pharmaceutical company is quite low, because the patient needs to prove that a "defect" in the unsafe product was the cause of his injuries. And the physician or the radiological technologist can not reduce his liability risks based on the Product Liability Act. On the contrary, The has the product liability because diluting contrast medium belongs to the product category.

A Systems Engineering Approach to FEED Work Process Development for Refinery Plant (시스템 엔지니어링 접근 방법에 의한 정유 플랜트의 FEED 수행 업무 프로세스 개발)

  • Kim, Sun Young;Cha, Jae-Min;Kim, Junpil;Suh, Suk-Hwan;Sur, Hwal Won
    • Journal of the Korean Society of Systems Engineering
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    • v.10 no.1
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    • pp.1-15
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    • 2014
  • Refinery plant producing petroleum products from crude oil has significantly contributed to the creation of the national interests as a leading engineering industries. However, domestic Engineering Procurement Construction (EPC) companies are facing heavy competition for orders. Domestic EPC companies as EPC contractors are faced with some problems such as undertaking responsibility for FEED packages produced by other FEED companies. But domestic EPC contractors are unfamiliar to development and validation of FEED packages. It causes poor profitability and lower competitiveness of domestic companies. It is necessary for domestic companies to have capability to perform FEED activities in order to overcome these limitations instead of focusing on EPC phase after FEED phase. The systematic procedure is needed to perform the FEED activities, however, there are present difficulties on it due to the lack of experience in FEED packages development which require various engineering knowledge of chemical process, mechanics, electrics, instrumentation, civil engineering. This study has applied systems engineering method which is multi-disciplinary approach to derive and verify the solution to meet the customer's needs when the complex system is developed to task execution process development of FEED activities for refinery plant. The problems that may occur in the future were identified in advance by taking into account the various stakeholders and system context through the application of systems engineering. It helps to develop the task execution process systematically. The developed task execution process of FEED activities is planned to make effectiveness verified by engineering professionals experienced in FEED and continually enhance this process by field application.

Development of Technology Roadmaps under Uncertainty (불확실한 환경에서의 효과적 기획을 위한 시나리오 기반 기술로드맵 프로세스의 개발)

  • Jeon, Jeongwhan;Geum, Youngjung
    • Journal of Korea Technology Innovation Society
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    • v.18 no.3
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    • pp.492-515
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    • 2015
  • Consideration of uncertainty has been considered to be an important factor in technology planning due to the fast changes of technologies and customer needs. Therefore, how to consider uncertainty has been a promising issue in developing and utilizing the technology roadmap, a prominent tool for the technology planning. However, previous studies regarding technology roadmaps are based on practical case studies for specific certain industries, which are of course useful but sometimes lack systematic frameworks and methodologies. In response, this study suggests a framework to identify possible scenario elements, analyze the impact of each scenario element and reflect the results to the technology roadmapping process. For this purpose, this study suggests a QFD-based framework that evaluates the relationship between scenario elements and the planning elements, and proposes a basic structure of scenario-based technology roadmaps to reflect the evaluation results to the technology roadmapping process.

Establishing of Requirement and Design Development Process for Assuring Quality of Automotive Semiconductor (차량용 반도체의 품질 확보를 위한 사양 및 설계 개발 프로세스 수립)

  • Do, Sungryong;Han, Hyuksoo
    • Journal of KIISE
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    • v.41 no.9
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    • pp.625-632
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    • 2014
  • With the trend of increasing needs for high-technology from customer and tightening regulation on automotive fuel efficiency and safety, application of E/E system has been expanding consistently in automotive industry. Thus, demand for core elements of E/E system has been growing: micro controller, analog IC and ASIC. But, development process of automotive semiconductor hasn't been clearly established in domestic area. This research aims to present a guide and an example for construction of requirement and design development process on semiconductor based on ISO/TS 16949 that is requirement for quality management system, CMMI that has been proven in various area and ISO 26262 widely used methodology for functional safety. It is expected that the result of this research is used as guidance for construction of semiconductor development process.

Development of RFID-based Automatic Analytical Information Generation System for Ubiquitous CRM in an Exhibit Hall (전시장에서 유비쿼터스형 고객관계관리를 위한 RFID기반의 분석정보 자동생성 시스템 개발)

  • Kim, Do-Hyeun;Kang, Moon-Suk;Park, Chan-Jung
    • Journal of Korea Multimedia Society
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    • v.12 no.1
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    • pp.85-96
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    • 2009
  • Due to the bitter competition in markets and the need changes of consumers, customer relationship management(CRM) plays a key role in determining management strategies in companies. In addition, due to the advance of Ubiquitous environment, new applications are developed in the CRM arena. Since traditional data gathering methods can invade people's privacy and cause inaccurate data, new methods are required. In this paper, we propose an RFID-based automatic analytical information generation system for a ubiquitous CRM. Firstly, we develop an RFID middleware. And then, we store the data acquired from the middleware into a database. Finally, we analyze the data automatically and convert the data into meaningful information. By applying our system to an exhibition hall, automatically generated analytical information are given to companies and customers. The proposed system can make many companies meet their customers' needs in a ubiquitous way and can give them more accurate data by using clustering, associating, sequencing when they make a decision for their successful marketing.

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The Influence of Sales-force System on Salesperson's Job Attitude and Sales Performance (영업통제시스템이 판매사원의 직무태도와 판매성과에 미치는 영향)

  • YI, Ho-Taek;YU, Jung-Rim
    • Journal of Distribution Science
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    • v.17 no.11
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    • pp.81-92
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    • 2019
  • Purpose: The salesperson, the core of the operating activities, plays the role of connecting the inside and outside of the company, representing the company to the consumer and identifying and responding to the customer's needs. The department store industry is the most representative retail industry in South Korea, and competition among its peer group and industry is intensifying, requiring differentiated service sales activities and performance from its employees. This study divided the sales force system into activity control(process-oriented control) and output control(performance-oriented control) and verified the differential impact on the job attitude of the salesperson (e.g., job satisfaction and burn-out), respectively. In addition, the effect of job satisfaction and burn-out of the salesperson on the job performance were checked. Research design, data, and methodology: The survey was conducted on 200 sales people working at five branch stores of Hyundai department store in Seoul, and 194 of them were analyzed. The reliability and validity of the variables were analyzed and hypotheses were verified through the SEM. Results: Results have shown that activity control has a greater impact on burn-out compared to output control, and output control has a greater impact on job satisfaction compared to activity control. It has been shown that the salesperson's burn-out does not affect sales performance, but that job satisfaction has a positive effect on sales performance. Conclusions: This study examines the effect of sales force management system such as activity control and output control, on the job attitude and sales performance in department stores. According to the results of this research, each of two control systems have a discriminatory effect on the job attitude variables. For the sales managers of department store, it is recommended to increase the efficiency of sales management by increasing the use of outcome control compared to activity control.

Rule Acquisition Using Ontology Based on Graph Search (그래프 탐색을 이용한 웹으로부터의 온톨로지 기반 규칙습득)

  • Park, Sangun;Lee, Jae Kyu;Kang, Juyoung
    • Journal of Intelligence and Information Systems
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    • v.12 no.3
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    • pp.95-110
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    • 2006
  • To enhance the rule-based reasoning capability of Semantic Web, the XRML (eXtensible Rule Markup Language) approach embraces the meta-information necessary for the extraction of explicit rules from Web pages and its maintenance. To effectuate the automatic identification of rules from unstructured texts, this research develops a framework of using rule ontology. The ontology can be acquired from a similar site first, and then can be used for multiple sites in the same domain. The procedure of ontology-based rule identification is regarded as a graph search problem with incomplete nodes, and an A* algorithm is devised to solve the problem. The procedure is demonstrated with the domain of shipping rates and return policy comparison portal, which needs rule based reasoning capability to answer the customer's inquiries. An example ontology is created from Amazon.com, and is applied to the many online retailers in the same domain. The experimental result shows a high performance of this approach.

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A Case study of firm growth and new market creation through commercialization of standard technology - Collaboration between ETRI and Initech - (핵심표준기술의 기술이전사업화를 통한 기업성장 및 신산업 창출 사례연구 - 이니텍(주) ETRI 협력사례를 중심으로 -)

  • Son, Ik-Soo;Ko, Young-Hee
    • Knowledge Management Research
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    • v.14 no.5
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    • pp.15-34
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    • 2013
  • In a turbulent environment, it is important for a firm to obtain competitiveness through acquiring new technologies and new knowledge. Many studies has shown that R&D has positive effects on innovation and performance. However, the limitation of resources and research personnel for SMEs leads to the needs of collaboration between government R&D and SMEs. The quantitative results of government R&D comes in the form of patents or publication of papers while the qualitative results comes in the form of commercialization (revenue increase or cost reduction) of the SMEs acquiring the technology through technology transfer. Korean government invested 16.9 Trillion Won in 2013 and achieved remarkable quantitative results but the qualitative results are still yet to be improved. The technology transfer rate in 2011 was 26.0% while the success rate of commercialization of the transferred technology is only 23.6%. Therefore it is meaningful to study the success factors of the technology commercialization in Korea. In this study, a case of technology commercialization between ETRI and Initech is studied. Initech was a venture firm which started in 1997 with 2 employees and after transfer of technology from ETRI in 1999, it has grown to a firm of 238 employees. In this study, Jolly's commercialization model was used to analyze the success factors of the commercialization. It was shown that four main factors that leads to the success are (1) mobilizing interest and endorsement through customer oriented R&D by ETRI, (2) mobilizing resources for demonstration through systematic technology commercialization process by ETRI, (3) mobilizing market constitutents through government standardization that leads to the reliability of the participants, and (4) mobilizing complementary assets for delivery by management strategies of Initech.

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