• Title/Summary/Keyword: Customer Services

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An Effect on Customer Satisfaction by the Consulting Service Quality of Internal Information Technology Audit (내부 IT감사의 컨설팅서비스 품질요인이 고객만족도에 미치는 영향에 관한 연구)

  • Sung, Ki-Hoon;Lee, Jung-Hoon;Park, So-Yeon
    • Journal of Information Technology Services
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    • v.9 no.4
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    • pp.71-94
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    • 2010
  • Based on IT that is an important competitive resource within the company, the purpose of this paper is to investigate whether the factors of internal IT audit consulting service quality affect the customer satisfaction. In this research. we have identified five different variables that affect the customer satisfaction which are reliability, professionalism, responsiveness, empathy and strategic partnership. Further, the causal relationship between customer satisfaction and audit consulting service Quality has been examined. This research was conducted empirically targeting business units the results could be summarized as follows. First, the study variables, reliability, professionalism, responsiveness, empathy. and strategic partnerships have been proved to be significant effect on customer satisfaction. Next, the strategic partnership of variables was the biggest influence on the customer satisfaction.

Customer Retention Model in the Medical Service Organization: Focusing on Specialized Hospital Services

  • OH, Sang Hyun
    • The Journal of Economics, Marketing and Management
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    • v.9 no.2
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    • pp.45-55
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    • 2021
  • Purpose: The purpose of this study is to investigate the theoretical basis for assessing the strategic increase in customer perception of service quality, justice, and relationship benefits. Especially in terms of increasing relationship commitment and customer loyalty in the medical service sector. Research design: Data were collected by questionnaires through specialized hospital services. Survey was conducted on patients who have been treated at a spine specialized hospital. Results: Research shows that service quality, justice, and relationship benefits have the greatest direct impact on relationship commitment, and relationship commitment has a strong direct impact on customer loyalty in the medical service organization. Conclusions: The effect of combination of core and voluntary service behavioral attributes such as service quality, justice and relationship benefits have the most positve impact on relationship commitment and customer loyalty. Administratively, this study contributes to understanding the role of service quality, justice, and relationship benefits in the medical service sector. The results showed that in order to induce service quality, justice and relationship benefits should be facilitated relationship commitment and customer loyalty enlarged.

Web services Framework for Loyal Customer Management based on RFM Models in Internet Retailing (인터넷 소매유통업의 RFM 모델 기반 충성고객관리를 위한 웹서비스(WeLCM) 프레임웍)

  • 박광호
    • Journal of Intelligence and Information Systems
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    • v.8 no.1
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    • pp.39-62
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    • 2002
  • In retail industry, it has been a major focus of marketing to identify and manage loyal customers effectively. Being established as a mature distribution channel, Internet retailing has launched various one-to-one marketing efforts and enjoyed much more fruitful outcome because it is founded on digitally enabled infrastructure. As more complicated and crowded transactions are expected, Internet retailing is in need of electronically available customer management services. This research presents architectural design of Web services for loyal customer management in Internet retailing. The fundamental models of the services are based on traditional RFM analysis. The Web services provide various agents that automate complicated loyal customer management tasks. beadily available Web services are expected to easily integrate into existing applications of any electronic retailers.

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Research on customer complaints in the background of industry 4.0

  • SUN, Xiaomin
    • Korean Journal of Artificial Intelligence
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    • v.8 no.2
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    • pp.23-28
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    • 2020
  • Purpose: Today, we often hear complaints from customers: poor quality, poor service, expensive prices, etc. Customer complaints are an indication that the company's products and services do not meet customer requirements, which in turn causes customer complaints. An important content of corporate marketing practice is how to use the opportunity of handling customer complaints to win the trust of customers and gain a competitive advantage. According to the concept of marketing, the way for an enterprise to obtain profits is to continuously meet the needs of customers. However, with increasingly fierce market competition and the overall formation of a buyer's market, providing high-quality products and high-efficiency and high-level services have become the eternal theme of enterprises. Therefore, meeting the actual needs of customers and effectively handling customer complaints are issues that we must take seriously. Research design, data, and methodology: This article mainly analyzes the causes of customer complaints, proposes relevant solutions for different types of complaints, builds a customer complaint management system, improves the efficiency and ability of handling complaints, and provides more references and basis for enterprises to solve customer complaints. Conclusions: To further improve the quality of enterprise products and service standards, to help enterprises increase customer loyalty and satisfaction, and to enable enterprises to gain advantages in the increasingly competitive global market.

An Enhancement of Services Selection in Web Services (웹 서비스에서 서비스의 선택의 개선)

  • Nasridinov, Aziz;Kim, Kyoungwook;Byun, Jeongyong
    • Proceedings of the Korea Information Processing Society Conference
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    • 2009.04a
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    • pp.1307-1310
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    • 2009
  • Web services provide the possibility of dynamically integrating distributed service components scattered over the Internet to fulfill sophisticated business demands. However due to today's wide variety of services offered to perform a specific task, it's essential that users are supported in the eventual selection of appropriate services. An example of web services for which selection of appropriate services will be crucial is Auto Repair Services. Selecting proper service from a variety of Auto Part Shops would be result of delivering high-quality service and minimizing Auto Repair Service customer's waiting time. Therefore, in this research to assist selecting proper service, we present Functional-Level Mediator and illustrate its usage in matching customer's and web service's goals. Five matching cases have been analyzed and results from experiment have been shown. Also, taking advantage of implementing multithreaded web services which reflects concurrent activity in the real world more naturally, we have significantly minimized customer's waiting time at Auto Repair Service.

The Influence of a Mobile Platform for Food Delivery Services on Perceived Ease of Use and Customer Satisfaction (모바일 배달 전문 플랫폼의 서비스 특성이 지각된 용이성과 고객 만족도에 미치는 영향)

  • Kim, Gyu-sik;Choi, Jae-boong
    • Journal of Information Technology Services
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    • v.18 no.5
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    • pp.119-132
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    • 2019
  • This study aims to analyze how specific features of a mobile platform such as economic feasibility, interactivity, safety, and design are correlated with perceived ease of use and customer satisfaction, targeting those who purchase delivery food on a mobile platform dedicated to delivery services. A survey was conducted on customers who had bought delivery food on a mobile platform and the data collection was conducted from August 19, 2019 to September 18, 2019, using 300 mobile platform service users. A total of 300 copies were retrieved. 249 valid samples of 300 copies were analyzed with SPSS 23.0 and AMOS 23, and In addition, programs including SPSS and AMOS were used for the analysis of frequency, confirmatory factor, reliability and validity, correlation and structural equation model. Major findings of such analysis are as follows. First, design characteristic of a mobil platform had relevant impacts on perceived ease of use. However, economic feasibility, interactivity, and safety did not significantly affect perceived ease of use. Second, perceived ease of use had a significantly influenced on the extent of customer satisfaction. Hence, from practical and academical point of views based on the results of this analysis, this study is expected to provide directions and some practical and useful implications for a mobile platform for food delivery services.

A Study on Moment of Truth of Household Telecommunication and Distribution Services in Korea

  • Choi, Hwa-Yeol;Lee, Hyuk-Jin
    • Journal of Distribution Science
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    • v.16 no.6
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    • pp.37-53
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    • 2018
  • Purpose - There have been not enough studies on the ways customer Moment of Truth(MOT) activities are structured along with consumption chain and their influences as well as the relative influences of service quality at Moment of Truth on customer performance. Therefore, customer service needs needed at Moment of Truth may differ depending on whether these distribution services are at introduction-growth stages or maturity-decline stage already, but there is no study which illustrates this. Research design, data, and methodology - This study selects VoIP and IPTV as the household telecommunication and distribution services at introduction-growth stages as well as high speed internet and wire telephone as those at maturity-decline stages. Then it identifies which experiences that customers have at Moment of Truth by each service as well as the influences related to what the customers consider as important. Results - As the result of demonstration with the target of 858 respondents, customers' experiences and requests differ at Moment of Truth. For service quality, what takes the positive roles in customer performance includes corporeality and certainty for the services at introduction-growth stages as well as reliability, sympathy, and mutuality for those at maturity-decline stages. Conclusions - Implications of these results as well as further directions for study are suggested.

Development of Value-Added Service Systems Based on AMR Data in Power Industry

  • Kim, Sun-Ic;Jang, Moon-Jong;Oh, Do-Eun;Ko, Jong-Min;Yu, In-Hyeob;Lee, Jin-Ki;Yang, Won-Chul;Kim, Jin-Cheol
    • 제어로봇시스템학회:학술대회논문집
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    • 2005.06a
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    • pp.1387-1390
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    • 2005
  • Recently, foreign utilities emphasize the importance of the value-added services based on Information Technology(IT) as one of the strategic technologies for establishing a new power system in the future digital society. They develop many different types of the value-added services and apply the systems for customer. In domestic case, the data from the Automatic Meter Reading (AMR) System is used only for calculating the tariffs. Data from the AMR system can be strategic assets for utilities to provide the value-added services for customer. Development of the value-added services for utilities and customer needs processing and managing the AMR data. In this paper, the energy consulting service, which is adequate to new power system environment, is suggested for development of the value-added services. The application of the suggested service will bring the effect of reducing the monthly bill for customer. Also the service will give not only the effective demand side management(DSM) and load control, but also reduction of the investment for utilities.

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The Influence of Core Sales Task on the Sales Service of Fashion Brand Salesperson -Focusing on the Mediating Effect of Organizational Member Relationship- (패션브랜드 판매원의 판매 중심 업무가 판매서비스에 미치는 영향 -조직구성원 관계의 매개 효과를 중심으로-)

  • Hyun-Jeong Oh
    • Journal of the Korean Society of Clothing and Textiles
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    • v.48 no.1
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    • pp.37-49
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    • 2024
  • This study confirmed the relationship between variables developed by qualitative ground theory through quantitative research. The purpose of the study is to explain the effect of core sales tasks on sales services and the mediating effect of organizational member relationships on sales services. The data were collected through a survey of fashion brand salespeople in Gwangju from September to October 2020 with data from 235 responses analyzed using SPSS 27.0 and AMOS 26.0. The validity of the research model verified the confirmatory factor analysis and the research hypothesis was verified through path analysis and multi-mediated analysis of the structural model. The research results were as follows. First, sales management did not directly affect sales services, and customer management affected sales services. Second, a meaningful causal relationship was shown to exist between organizational member relationships and sales management, but organizational member relationships and customer management did not have a significant relationship. Third, the total and individual indirect effects of headquarters relations, colleague relations, and customer management were all statistically significant.

Impact of Service Quality, Customer Satisfaction and Switching Costs on Customer Loyalty

  • NGUYEN, Do Thanh;PHAM, Van Thanh;TRAN, Dung Manh;PHAM, Duyen Bich T.
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.8
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    • pp.395-405
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    • 2020
  • This study examines the relationships and the impacts of service quality, customer satisfaction and switching costs on customer loyalty of e-banking in commercial banks. This study uses questionnaires with 7-point Likert scale to collect data from 227 e-banking users, who are mainly students and paid employees in Hanoi City, Vietnam. The collected data are analyzed by using multivariate linear regression method. The results show that all five factors of service quality in e-banking - reliability, responsiveness, service capacity, empathy and tangibility - have positive correlations with customer satisfaction. Among these determinants, service capacity and tangibility have the strongest impact. It means that, by increasing the quality of their services through five above factors, especially through improving capacity and tangibility, commercial banks can satisfy their customer better. In addition, customer satisfaction is strongly and positively correlated to customer loyalty. It means that, if customers are satisfied with e-banking services of one bank, they not only continue to do more businesses with this bank, but also recommend this bank to other people. Lastly, customer loyalty also has a strong and positive correlation with switching costs, which means customers tend to be loyal to one bank if the barriers to switching banks increase.