• Title/Summary/Keyword: Customer Scenario

Search Result 74, Processing Time 0.028 seconds

A Case Study of the Impact of a Cybersecurity Breach on a Smart Grid Based on an AMI Attack Scenario (AMI 공격 시나리오에 기반한 스마트그리드 보안피해비용 산정 사례)

  • Jun, Hyo-Jung;Kim, Tae-Sung
    • Journal of the Korea Institute of Information Security & Cryptology
    • /
    • v.26 no.3
    • /
    • pp.809-820
    • /
    • 2016
  • The smart grid, a new open platform, is a core application for facilitating a creative economy in the era of the Internet of Things (IoT). Advanced Metering Infrastructure (AMI) is one of the components of the smart grid and a two-way communications infrastructure between the main utility operator and customer. The smart meter records consumption of electrical energy and communicates that information back to the utility for monitoring and billing. This paper investigates the impact of a cybersecurity attack on the smart meter. We analyze the cost to the smart grid in the case of a smart meter attack by authorized users based on a high risk scenario from NESCOR. Our findings could be used by policy makers and utility operators to create investment decision-making models for smart grid security.

A Study on the Bundle Strategy through Attributes related to the Perceived Customer Value of Telecommunication Services (통신 서비스의 소비자 인지 가치 속성에 따른 결합 전략 연구)

  • Kim, Young-Berm;Lee, Sang-Ho;Kim, Jai-Beom
    • Information Systems Review
    • /
    • v.13 no.3
    • /
    • pp.123-139
    • /
    • 2011
  • This paper researches the value of domestic telecommunication bundle products. Customers evaluate each telecommunication products differently according to their attributes. The attributes affecting the customer value of telecommunication bundling can be categorized in 3 ones as follows; corporate image, service feature, and service price. Also authors analyze the difference of importancy that customers consider when they evaluate each products, and propose the optimal scenario for bundling. In conclusion, other two companies A, C excluding B should invest more resources into the portion that strengthen the attributes of company image, and service feature to upgrade their 'corporate image', and 'service feature'. According to 6-scenarios analysis on the bundle products, the QPS expansion of company A was the most advantageous position, but if companies B, C expand DPS made use of their strengths, they can prevent from decreasing additivity rapidly with sequential scenario. The above results show that one company may have equable power in each area, but if another company having strengths in special areas makes up for its weakness and differentiates gradually it can contribute to strengthen its competitiveness. This contributed much more theoretical and practical than the existing researches. Supposing that additivity index evaluated by consumers can be changed by efforts of companies, this scenario planning is the result of study showing that the investment and publicity of each company have to be considered as its characteristic of each product at the same time.

Corporate Strategies for Responding to Negative Comments on Restaurant Pages on Facebook

  • Song, Ja-Hyun;Kim, Hyun-Jung
    • Culinary science and hospitality research
    • /
    • v.22 no.6
    • /
    • pp.61-70
    • /
    • 2016
  • The purpose of this study is to identify the effects of a company's response strategies (response type, communication style, and response sincerity) on customer's brand attitude and purchase intentions. A fictional Facebook fan page containing 6 separate scenarios was developed based on actual customer reviews and company responses observed on Facebook restaurant fan pages. Participants were recruited from Amazon's Mechanical Turk (MTurk). A total of 202 responses were obtained; 185 responses were analyzed after deleting insufficient responses. The results of MANOVA found that an accommodative response leads customers to have a more favorable attitude towards a brand and have stronger purchasing intentions. In addition, customers who perceive the company's response to a negative review as sincere are more likely to have a positive brand attitude and purchasing intentions, as compared to those who perceive it as either insincere or neutral.

A Methodology for Implementing Customer Oriented Internet Business: I Company Case (고객 우선 인터넷 비즈니스 구축 방법론: I사 사례를 중심으로)

  • Lee, Choong-Seok;Lee, Hee-Seok
    • Information Systems Review
    • /
    • v.3 no.2
    • /
    • pp.305-323
    • /
    • 2001
  • 인터넷의 등장으로 기업의 전통적 비즈니스 방식이 변화하고 있다. 인터넷 비즈니스는 인터넷 기술을 기업 내부 및 기업 간 비즈니스 프로세스에 활용하여 정보 제품 및 서비스를 거래한다. 인터넷 비즈니스 환경에서는 인터넷웹 사이트가 비즈니스의 출발점이 된다. 변화하는 고객 요구 사항 분석과 이를 반영한 웹 사이트 개선 활동은 인터넷 비즈니스 경쟁력 유지의 핵심이다. 현재까지 제안된 방법론들은 신규 인터넷 비즈니스 구축을 주목적으로 하며, 고객요구에 대한 분석이 제시되지 못하고 있다. 본 연구는 고객 우선 인터넷 비즈니스 구축 방법론을 제안한다. 본 방법론은 고객 분석, 가치 분석, 웹 설계, 구현 설계, 구축 단계로 구성된다. 각 단계의 세부 절차를 I 사이트 사례를 통하여 제시하였다. 본 연구는 기존 방법론과 달리 고객 분석 단계와 시나리오 기반의 요구 분석이 특징이며, 다음과 같은 의의를 가진다. 첫째, 본 방법론은 고객 중심의 인터넷 비즈니스 운영 및 개선에 효과적으로 활용 가능하다. 둘째, 시나리오의 활용으로 인터넷 비즈니스 시스템의 핵심인 네비게이션 설계를 사용자 중심적으로 향상 가능하다.

  • PDF

Cooperative Determination of Economic Order Quantity to Reduce a Supplier's Freight Cost (공급자의 운송비용을 절감하기 위한 경제적 발주량의 상효협동적 걸졍)

  • Kim, Kap-Hwan;Hwang, Hark
    • Journal of the Korean Operations Research and Management Science Society
    • /
    • v.14 no.1
    • /
    • pp.51-58
    • /
    • 1989
  • A joint economic ordering problem between supplier and customer has been formulated where a supplier has to pay the freight cost which follows the principle of economy of scale. An algorithm is given to determine order size and price simultaneously which give gains to both parties. A scenario is presented within which both parties come to a mutual agreement on the revised order size and price by utilizing quantity discount schedule.

  • PDF

Virtual Factory for Electronics Assembly Industry

  • Stefanov, Dimitor H.;Sung, Hak-Kyung
    • 제어로봇시스템학회:학술대회논문집
    • /
    • 2001.10a
    • /
    • pp.84.1-84
    • /
    • 2001
  • Funded by the Singapore National Science and Technology Board (NSTB), CAMTech is collaborating with a Singaporean research institute and two industry partners with the objective to improve electronics assembly processes. The goal of this project is to visualise the behaviour of an electronics assembly industry by simulating, visualising the discrete events of the entire manufacturing processes and observing the flow of materials, size of buffers, and line balancing. The traditional scenario - from the customer placing order for a product to delivery - goes through various phases including manufacturing the product. Several major electronics manufacturing stages can be addressed: fabrication, assembly ...

  • PDF

Design and Analysis of Ubiquitous Customer Relationship Management System Based on Near Field Communication (근거리 무선 통신 기반 유비쿼터스 고객 관계 관리 시스템의 설계 및 분석)

  • Jun, Jung-Ho;Park, Hyun-Soo;Lee, Kyoung-Jun
    • Information Systems Review
    • /
    • v.14 no.1
    • /
    • pp.37-65
    • /
    • 2012
  • This research aims to design and analyze a ubiquitous customer relationship management system based on near field communication which can be applied to stores in off-line environment. The existing customer relationship management system has been used mainly for stores in off-line environment to issue a royalty card, to stamp a seal on the purchase goods, and to manage the history of customers' visits and purchases. But, the existing system has two weaknesses; it makes difficult for a store manger not only to acquire a wealth of customer data but also to systematically manage the acquired data. In particular, the effectiveness and efficiency of the royalty card are questioned when a customer makes purchases in the store in that the customer frequently does not carry it or loses it. So, this research suggests a ubiquitous customer relationship management system where a tag for near field communications is attached to a store in off-line environment; a store manager can collect and manage easily customer's dada and customers can seamlessly acquire store's information. To do this, this research conducts the followings. First, we review the previous researches of customer relationship management to examine the concept of ubiquitous customer relationship management. Second, from the examination, we draw the factors to be considered in ubiquitous customer relationship management system based on near field communication. Third, we propose a scenario where the suggested system is used. Fourth, we analyze the participants' values and the process that will be used for the suggested system. Finally, we discuss the possibility of the application of this system to real business environment from various viewpoints.

  • PDF

Impact of Net-Based Customer Service on Firm Profits and Consumer Welfare (기업의 온라인 고객 서비스가 기업의 수익 및 고객의 후생에 미치는 영향에 관한 연구)

  • Kim, Eun-Jin;Lee, Byung-Tae
    • Asia pacific journal of information systems
    • /
    • v.17 no.2
    • /
    • pp.123-137
    • /
    • 2007
  • The advent of the Internet and related Web technologies has created an easily accessible link between a firm and its customers, and has provided opportunities to a firm to use information technology to support supplementary after-sale services associated with a product or service. It has been widely recognized that supplementary services are an important source of customer value and of competitive advantage as the characteristics of the product itself. Many of these supplementary services are information-based and need not be co-located with the product, so more and more companies are delivering these services electronically. Net-based customer service, which is defined as an Internet-based computerized information system that delivers services to a customer, therefore, is the core infrastructure for supplementary service provision. The importance of net-based customer service in delivering supplementary after-sale services associated with product has been well documented. The strategic advantages of well-implemented net-based customer service are enhanced customer loyalty and higher lock-in of customers, and a resulting reduction in competition and the consequent increase in profits. However, not all customers utilize such net-based customer service. The digital divide is the phenomenon in our society that captures the observation that not all customers have equal access to computers. Socioeconomic factors such as race, gender, and education level are strongly related to Internet accessibility and ability to use. This is due to the differences in the ability to bear the cost of a computer, and the differences in self-efficacy in the use of a technology, among other reasons. This concept, applied to e-commerce, has been called the "e-commerce divide." High Internet penetration is not eradicating the digital divide and e-commerce divide as one would hope. Besides, to accommodate personalized support, a customer must often provide personal information to the firm. This personal information includes not only name and address, but also preferences information and perhaps valuation information. However, many recent studies show that consumers may not be willing to share information about themselves due to concerns about privacy online. Due to the e-commerce divide, and due to privacy and security concerns of the customer for sharing personal information with firms, limited numbers of customers adopt net-based customer service. The limited level of customer adoption of net-based customer service affects the firm profits and the customers' welfare. We use a game-theoretic model in which we model the net-based customer service system as a mechanism to enhance customers' loyalty. We model a market entry scenario where a firm (the incumbent) uses the net-based customer service system in inducing loyalty in its customer base. The firm sells one product through the traditional retailing channels and at a price set for these channels. Another firm (the entrant) enters the market, and having observed the price of the incumbent firm (and after deducing the loyalty levels in the customer base), chooses its price. The profits of the firms and the surplus of the two customers segments (the segment that utilizes net-based customer service and the segment that does not) are analyzed in the Stackelberg leader-follower model of competition between the firms. We find that an increase in adoption of net-based customer service by the customer base is not always desirable for firms. With low effectiveness in enhancing customer loyalty, firms prefer a high level of customer adoption of net-based customer service, because an increase in adoption rate decreases competition and increases profits. A firm in an industry where net-based customer service is highly effective loyalty mechanism, on the other hand, prefers a low level of adoption by customers.

Mission Scenario-based Design of Hydraulic Manipulators for Armored Robot Systems (미션 시나리오기반 장갑형 로봇시스템 유압매니퓰레이터 설계)

  • Jeong, Dongtak;Kim, Cheol;Kim, Ju Hyun;Suh, Jinho;Jin, Maolin
    • Journal of Drive and Control
    • /
    • v.14 no.4
    • /
    • pp.51-60
    • /
    • 2017
  • In this study to develop disaster response robot in complex disaster site, we present the design of hydraulic manipulators for armored robot systems. To this end, we performed voice of customer researches with firefighters and rescue personnel. We created and analyzed the mission scenario of firefighters and rescue personnel in complex disaster situations, and derived the required functions of the robot to successfully perform missions. A heavy-duty, heat resistant, dexterous hydraulic robot manipulators is designed to realize the required functions. The designed robot has been verified through simulations and analysis in terms of the working area of the robot, actuating torques, and temperature analysis.

Heuristics for Rich Vehicle Routing Problem : A Case of a Korean Mixed Feed Company (다특성 차량경로문제에 대한 휴리스틱 알고리즘 : 국내 복합사료 업체 사례)

  • Son, Dong Hoon;Kim, Hwa-Joong
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.42 no.1
    • /
    • pp.8-20
    • /
    • 2019
  • The vehicle routing problem is one of the vibrant research problems for half a century. Many studies have extensively studied the vehicle routing problem in order to deal with practical decision-making issues in logistics. However, developments of new logistics strategies have inevitably required investigations on solution methods for solving the problem because of computational complexity and inherent constraints in the problem. For this reason, this paper suggests a simulated annealing (SA) algorithm for a variant of vehicle routing problem introduced by a previous study. The vehicle routing problem is a multi-depot and multi-trip vehicle routing problem with multiple heterogeneous vehicles restricted by the maximum permitted weight and the number of compartments. The SA algorithm generates an initial solution through a greedy-type algorithm and improves it using an enhanced SA procedure with three local search methods. A series of computational experiments are performed to evaluate the performance of the heuristic and several managerial findings are further discussed through scenario analyses. Experiment results show that the proposed SA algorithm can obtain good solutions within a reasonable computation time and scenario analyses show that a transportation system visiting non-dedicated factories shows better performance in truck management in terms of the numbers of vehicles used and trips for serving customer orders than another system visiting only dedicated factories.