• Title/Summary/Keyword: Customer Satisfaction Coefficient

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A Study on the Development of Total Customer Satisfaction Coefficient based on Kano Model (Kano 모델을 기반으로 총체적 고객만족계수의 개발에 관한 연구)

  • Shin, Ah-Reum;Ree, Sang-Bok
    • IE interfaces
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    • v.20 no.4
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    • pp.479-487
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    • 2007
  • Many Papers of Customer Satisfaction are issued. Kano who have proposed 'Quality Dualism' for grasping of Customers' potential needs and Timko who have proposed 'Customer Satisfaction Coefficient' that made up for the weak points of Kano's model. The Measure of Timko which have weak points as well that does not consider the indifferent quality of the Kano's model. In this paper, we propose 'Total Customer Satisfaction Coefficient' that made up for the weak points of Timko's Customer Satisfaction Coefficient also Kano's Quality Dualism. And we have applied suggested method to department store.

A study on Service Quality of Defence Quality Assurance Activites using Kano Model & PCSI Index (Kano 모델과 PCSI 지수 이용한 국방품질보증 서비스품질에 관한 연구)

  • Seo, Hyun-Soo;Seo, Jae-Hyun;Kim, Hyun-Min
    • Journal of Korean Society for Quality Management
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    • v.45 no.2
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    • pp.261-274
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    • 2017
  • Purpose: Classify quality assurance work for munitions as service quality attributes. And to derive service elements that need improvement to improve customer satisfaction through calculation of customer satisfaction coefficient. Methods: The quality assurance service for munitions is classified as service quality based on the Kano model through a questionnaire survey of workers in military service companies located in Busan and Kyung-nam areas. Investigate current customer satisfaction with service quality of defense quality assurance activites, and calculate customer satisfaction coefficient and potential customer satisfaction improvement index. Results: Identify current satisfaction levels for service quality of defense quality assurance activites and suggest service quality factors that should be improved to improve customer satisfaction. Conclusion: The service quality factor for the defense quality assurance service was classified into 13, and the customer satisfaction coefficient was lower than the satisfaction coefficient. When looking at the current level of customer satisfaction through the Potential Customer Satisfaction Index, attractive quality factors with PCSI indices were found to be necessary for service improvement.

Development and Application of a Potential Customer Satisfaction Improvement Index based on Kano Model (Kano 모델을 기반으로 한 잠재적 고객만족 개선 지수에 관한 연구)

  • Lim, Sung-Uk;Park, Young-Taek
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2010.04a
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    • pp.291-309
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    • 2010
  • Customer satisfaction is an ever-growing concern of management throughout the world. To find the way to increase customer satisfaction, we must understand customer requirements. Kano distinguishes between three types of product requirements(must-be, one-dimensional, attractive requirement) which influence customer satisfaction in different ways when met. Timko has developed customer satisfaction(CS) coefficient based on Kano model. The CS coefficient is indicative of how strongly a product feature may influence satisfaction. In this paper, potential customer satisfaction improvement(PCSI) index was developed using Kano model and CS coefficient. The PCSI index represents how much a product feature can increase the degree of customer satisfaction when the product feature is fully fulfilled. In order to explain the meaning of PCSI index, a case study for cellular phones is done. It is also discussed how to use the index strategically.

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Potential Customer Satisfaction Improvement Index based on Kano Model (Kano 모델을 기반으로 한 잠재적 고객만족 개선지수)

  • Lim, Sung-Uk;Park, Young-Taek
    • Journal of Korean Society for Quality Management
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    • v.38 no.2
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    • pp.248-260
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    • 2010
  • Customer satisfaction is an ever-growing concern of management throughout the world. To find the way to increase customer satisfaction, we must understand customer requirements. Kano distinguishes between three types of product requirements (;must-be, one-dimensional, attractive requirement) which influence customer satisfaction in different ways when met. Timko has developed customer satisfaction(CS) coefficient based on Kano model. The CS coefficient is indicative of how strongly a product feature may influence satisfaction. In this paper, potential customer satisfaction improvement(PCSI) index was proposed using Kano model and CS coefficient. The PCSI index represents how much a product feature can increase the degree of customer satisfaction when the product feature is fully fulfilled. In order to explain the meaning of PCSI index, a case study for cellular phones is done. It is also discussed how to use the index strategically.

A Study on the Family Restaurant Customers' Needs by Kano Model & Potential Customer Satisfaction Improvement Index : Based on Female Customers (Kano 모델 및 PCSI 지수를 통한 패밀리레스토랑 이용고객 Needs에 관한 연구 : 젊은 여성 고객을 중심으로)

  • Yun, Ho Cheol;Ree, Sang Bok
    • Journal of Korean Institute of Industrial Engineers
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    • v.32 no.2
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    • pp.153-162
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    • 2006
  • Customer satisfaction is an ever-growing concern of management throughout the world. To find the way to increase customer satisfaction, we must understand customer requirements. Kano distinguishes between three types of product requirements (must-be, one-dimensional, attractive requirement) which influence customer satisfaction in different ways when met. In this paper, potential customer satisfaction improvement (PCSI) index was developed using Kano model and CS coefficient. Timko has developed customer satisfaction (CS) coefficient based on Kano model. The PCSI index represents how much a service feature can increase the degree of customer satisfaction when the service feature is fully fulfilled. In order to explain the meaning of PCSI index, a case syudy of a Family Restaurant is done. It is also discussed how to use the index strategically.

Analysis for the Factors that Influence College Student's Satisfaction of Teaching based on Kano Model (KANO모델을 기반으로 한 강의 만족도에 미치는 요인에 대한 분석)

  • Cho, Yong-Wook
    • Journal of the Korea Safety Management & Science
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    • v.14 no.2
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    • pp.205-212
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    • 2012
  • Customer satisfaction is an ever-growing concern of management throughout the world. To find the way to increase customer satisfaction. we must understand customer requirements. Kano distinguishes between three types of product requirements(:must-be, one-dimensional, attractive requirements. which influence customer satisfaction in different ways when met. Timko has developed customer satisfaction(CS) coefficient based on Kano model. The CS coefficient is indicative of how strongly a product feature may influence satisfaction. In this paper, we analyzes the factors that influence College Student's Satisfaction of teaching using Kano Model, Timko's CS-Coefficient.

Propose new methodology based on Kano's Model (KANO모델을 기반으로 한 품질속성 평가방법론 제안)

  • Cho, Yong-Wook
    • Journal of the Korea Safety Management & Science
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    • v.15 no.1
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    • pp.259-269
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    • 2013
  • Customer satisfaction is an ever-growing concern of management throughout the world. To find the way to increase customer satisfaction, we must understand customer requirements. Kano distinguishes between three types of product requirements(:must-be, one-dimensional, attractive requirements which influence customer satisfaction in different ways when met. Timko has developed customer satisfaction(CS) coefficient based on Kano model. The CS coefficient is indicative of how strongly a product feature may influence satisfaction. As there were a few limitations on the Kano's method and on the Timko's customer satisfaction index method. The objective of this study is to provide improved methodology based on the Kano's method. One case studies are solved by the proposed method.

Development of Kano model based logistics service quality classification and potential customer Satisfaction Improvement index (Kano모델 기반의 물류 서비스 품질속성 분류와 잠재적 고객요구 개선지수 개발)

  • Jo, Yu-Jin;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.19 no.4
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    • pp.221-230
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    • 2017
  • Recently, service quality must reflect several demands of customers who show rapid and various changes so as to be compared with the past. So, objective and rapid methods for them are necessary more. For them, first of all, service company must calculate their standard of service quality accurately by measuring service quality exactly. To measure service quality accurately, this researcher collected and analyzed data by survey for customers who are customers of logistics services, grasped potential satisfaction standard(P) by 5 point Likert scale and one survey for accurate classification of quality attributes through weighted customer satisfaction coefficient changing quality attributes by developing the study on Kano model and Timko's customer satisfaction coefficient, and suggested Potential Customer Satisfaction Improvement index(PCSI) for examining the improvement of customer satisfaction so as to utilize them as an index of differentiated and concrete measurement of service quality.

An empirical study on the service quality of uTradeHub though Kano model and customer satisfaction coefficient (Kano 모형과 고객만족계수를 이용한 uTradeHub 서비스 품질에 관한 연구)

  • Song, Sunyok
    • International Commerce and Information Review
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    • v.18 no.4
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    • pp.55-78
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    • 2016
  • In this study, service quality attributes of uTradeHub were classified based on the Kano model, and quality attributes that should be managed in priority to improve the service quality of uTradeHub were investigated using Timko's customer satisfaction coefficient(CSC) and average satisfaction coefficient(ASC). The results of the study are summarized as follows. First, as a result of classifying service quality attributes based on Kano model, 12 one dimensional qualities, 5 must-be qualities, 2 indifferent qualities were deducted, and many quality attributes of uTradeHub service were confirmed to be one dimensional quality to which is needed to be paid attention and paid more detailed attention to enhance service quality. Second, in the analysis result using Timko's customer satisfaction coefficient, "post processing for problems and complaints", "cost reduction", "efficiency of business processing" were ranked in the top of satisfaction coefficient, and they found to be quality attributes that customer satisfaction increases when service quality was satisfied. While, "post processing for problems and complaints", "interaction", "ability to respond promptly when problems occur" were ranked in the top of unsatisfaction coefficient, and they were analysed to be quality attributes that customer complaints increase when service quality was unsatisfied. Third, in the result of analyzing the quality attributes that should be managed in priority to improve the service quality of uTradeHub based on the average satisfaction coefficient(ASC), "post processing for problems and complaints", "cost reduction", "useful information" were ranked in the top 3, and they were classified as quality attributes that the satisfaction level increases more when they are improved than now, but the satisfaction level decreases when they are worsen.

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Classifying Quality Attributes of Public Services in Gochang Jayeonmadang using Kano Model (카노 모델을 이용한 고창 자연마당의 서비스 품질 속성 분류)

  • Hong, Jin-Pyo;Shim, Yun-Jin;Kang, Pil-Goo;Choi, Young-Ja;Eo, Yang-Jun;Seo, Kyung-Won
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.24 no.4
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    • pp.47-60
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    • 2021
  • This study was conducted to classify quality attributes for quality elements of public service targeting Gochang Jayeonmadang and analyze their impact on resident satisfaction and dissatisfaction by each service quality element by using the Kano model and the customer satisfaction coefficient and dissatisfaction coefficient of Timko(1993). As a result of the study, all 20 quality elements of public service were classified as one-dimensional attributes. Since the Jayeonmadang project restores the damaged natural environment and restores the ecosystem, it is judged that satisfaction is proportionately satisfied as the natural environment has been restored and the ecosystem has been restored. According to Timko (1993)'s analysis of customer satisfaction coefficient, it is believed that the most effective way to improve residents' satisfaction is to carefully establish and implement maintenance plans and to create a good environment to ensure that plants have settled.