• Title/Summary/Keyword: Customer Reaction Encourage System

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An Introduction on the Customer Reaction Encouragement System for E-Commerce Customer Satisfaction : Extension of Customer Response System (전자상거래 고객만족을 위한 고객반응유도시스템 도입 : 고객응대시스템의 확장을 중심으로)

  • 서순모;이종호
    • The Journal of Society for e-Business Studies
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    • v.9 no.1
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    • pp.237-254
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    • 2004

  • A customer satisfaction at business activity has influence on affirmative customer reaction. The customer reaction encouragement system(CRES) is to expand the present customer response concept in this paper. The CRES application can make real-time connection between customers and sellers at EC(B2C) environment, and on the basis of this application, it can derive the positive customer reaction encouragement. In this paper, the comparison results between new EC system applied for the CRES and present EC system are proposed.

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