• 제목/요약/키워드: Customer Attitudes

검색결과 195건 처리시간 0.02초

소비자의 외식관련 음식물 쓰레기에 대한 태도 및 감소 노력에 관한 연구 (A Study on Customer Attitude and Effort towards Reducing Food Waste When Dining Out)

  • 윤지영
    • 한국식품조리과학회지
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    • 제31권6호
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    • pp.756-763
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    • 2015
  • As food waste problems become more severe, the need for reduction plans is increasing. Thus, this study aimed to discover the attitudes towards and the intentions to reduce restaurant food waste as well as the importance of and intentions to participate in reduction plans among adults customers A self-administrated questionnaire was given to 361 adults (216 men and 145 women) over 20 years old residing in Seoul and Gyeonggi province. According to the results, the respondents regarded restaurant food waste problems as serious (4.01). The biggest reason for leaving food was concern about hygiene (3.57), followed by tasting food (3.34) and portions that were too large (3.10). 57.6% responded that they try to reduce food waste when dining out. Women over 30 admitted to leaving food when dining out if the food did not taste as expected, if they had health concerns about additives such as condiments, and for body weight management. The overall average degree of awareness on the gravity of restaurant food waste problems was 4.06, indicating that respondents deeply empathized with the matter. Women showed higher alertness compared to men, and respondents in their 30s or over did more than those in their 20s. Also, respondents who try to reduce food waste when dining out had higher levels of concern than those who did not. According to the results from measuring the importance of and intention to participate in restaurant food waste reduction plans, taking away left-over food was the best option. In short, citizenship improvement campaigns should be designed for restaurants and related organizations in order to stimulate the need and effects of efforts to reduce dine-out food waste and induce aggressive participation by consumers. Diverse methods to increase actual consumer participation in food waste reduction plans that show high consumer participation intentions also needs to be developed.

A Health and Safety Improvement Roadmap for the Construction Industry

  • Diugwu, Ikechukwu A.;Baba, Dorothy L.
    • Journal of Construction Engineering and Project Management
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    • 제4권1호
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    • pp.37-44
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    • 2014
  • Comparatively, the construction industry has, on average, a higher rate of fatal and major injuries, work induced ill-health and damage to properties than other industrial sectors; and this is a source of concern to industry stakeholders. The study showed that although subcontracting could be contributory to an increase in workplace accidents in the construction industry, contractual aspects of subcontracting arrangements (such as the power imbalance that exist along the client-customer interface) also present opportunities for improvements in health and safety management (HSM) practices in organisations. This conclusion was reached after an analysis of a questionnaire survey (with a 27% response rate) that assessed the attitudes and perception to health and safety issues.

Innovation Resistance In a Smart Phone Environment : A Technology Acceptance Model Approach

  • Shin, Min-Soo;Yum, Ji-Hwan
    • Journal of Information Technology Applications and Management
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    • 제18권4호
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    • pp.169-181
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    • 2011
  • The study developed the ideas of innovation resistance attitude in view of innovation delay, rejection, and objection. Authors developed the idea of innovation resistance attitudes of customers in view of innovation diffusion process. The study categorized the idea of resistance such as delay, rejection, and objection. The study hired the structural equation modeling to evaluate the relationships among the consumers' subjective variables such as incongruence, uncertainty, perceived performance, peer usage, and tradition orientation those were factored out by the survey test. These measured variables were analyzed into the innovation resistance related latent variables. The study provides the basic treatment to introduce new technologies and products to the superficially resisting customers. Those resisting customers might be future late adopters. The research results provide the basic arguments for prerequisite treatment to introduce smart phone in the global market place.

Attitudes of Mini-Supermarket Shoppers in Hanoi, Vietnam: A Case Study in the Early Development of Modern Retailing

  • Speece, Mark;Huong, Luc Thi Thu
    • 마케팅과학연구
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    • 제10권
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    • pp.187-212
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    • 2002
  • Vietnams urban middle class is strongly value oriented in its shopping behavior. They want fairly good quality and service, but they also factor price into their considerations. In terms of retail patronage, they demand convenience, good service, attractive display, and especially want extensive choice. Brands must be present in multiple types of outlet, or fragile brand loyalties can be broken. Mini supermarkets have become an important part of the retail scene in the past decade, and have successfully introduced the supermarket concept to Vietnam. Many consumers are integrating mini supermarkets into their regular shopping, and are willing to pay the higher prices to gain the benefits of such shopping. However, the mini supermarkets do not adequately meet some of the things they expect from supermarkets. Large supermarkets are just entering the market, and are likely to capture much of the current mini supermarket customer base.

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통신방송 융합 미디어의 상호작용성 효과에 관한 연구 (A Study on the Effects of Interactivity of Convergence Media)

  • 한은정;문형남
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2007년도 한국지능정보시스템학회
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    • pp.208-217
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    • 2007
  • The media industry influenced by digital convergence is developing in the direction which the media consumers change their passive attitudes for positive participation on the base of the interactivity of convergence media of telecommunication and broadcasting. And content is progressing toward on-demand service which is customer-oriented and open. In light of these findings, interactivity is the most important feature which is able to shift the paradigm of the media industry and critical success factors which should be considered in order to plan the media strategy. This study is aimed at shedding light on the effects of interactivity factors, which are main factors of ubiquitous environment, on consumer's acceptance intention and describing the role of perceived interactivity and awareness of media substitution in the process of formation of acceptance intention..

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PC유통업체를 위한 창조적인 가격 방안 - PC 양판점을 중심으로

  • 권기대
    • 한국유통학회지:유통연구
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    • 제2권1호
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    • pp.183-195
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    • 1997
  • The liberalization of Korean distribution market will undoubtedly lead to some erosion of market share of indigenous distributors in PC GMS(General Merchandising Store) & all the industries, but to our surprising, the benefits of rationalization of distribution, high qualities & low prices, strengthened competitiveness of indigenous retailers far outweigh the costs. The aim of this paper is to present some basic executive ideas for achieving a more global competitiveness in the 21st century. That is, successful market responsiveness in our distributors & firms will first of all require Dynamic Supply Chain Management at the base of information infrastructure to obtain the best competitive power. Secondly, in practical perspectives, distributors & firms needs to learn precise analysis on the basis of customer needs & wants as well as flexible thinking & proactive attitudes with respect to an freezing markets. In conclusions, win-win strategy in the competition for existence has to retain continuous & close relationship between cooperation and coordination.

인터넷 쇼핑몰의 특성과 사용자 수용간의 상황적 관계분석 (A Contingent Analyses on the Relationship Between the Characteristics of Internet Shopping Mall and User Acceptance)

  • 서건수
    • Asia pacific journal of information systems
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    • 제11권2호
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    • pp.23-55
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    • 2001
  • It is generally agreed that realizing the full potential of the internet shopping mall(ISM) requires careful identification of customer needs and expectations. However, a quantitative framework to explain and predict users' behavior toward ISM has not been well established because the research on the user acceptance of ISM is still in its infancy. This study proposes a model which uses factor analysis to identify factors of ISM characteristics and individual characteristics affecting user acceptance of ISM. Predictive models based on the multiple regression analyses select the factors and their interactions with individual characteristics that significantly influence user acceptance. Results show that five factors including economy, convenience, credibility, reliability, information risks, and performance risks affects user acceptance. In addition, individual differences in terms of innovativeness, playfulness, and recreational shopping traits have both direct and interaction effects on user acceptance. The implication of this study is that, although user attitudes towards ISM characteristics in general are important to their acceptance behavior, the level of importance depends upon different user groups.

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Effects of Difference Age and Information Searching Level on Attitudes toward Innovative Product

  • Sinae Lee;Dongwon Min
    • Asia Marketing Journal
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    • 제25권1호
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    • pp.15-25
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    • 2023
  • Innovation is no longer the purview of high-tech industries; it is blossoming in the home appliances and cosmetics sectors. However, consumers' anxiety about the risk of new products prevents them from reaping the benefits of innovation. This anxiety is driven by customer's lack of prior information on new products. This study examines how difference age between the chronological age of consumers and their cognitive age affects consumers' willingness to search for information on innovative products, leading to reduced new-product anxiety. According to a survey of participants who actually bought an innovative product, we found that participants searched for more information when they perceived themselves to be younger than their chronological age (a high difference age). Where participants did not proactively search for information (due to a low difference age), they could be encouraged to do this through marketing campaigns. Together, these findings expand our understanding of how consumers' difference age can be leveraged in digital marketing to enable companies to more strategically reach consumers when planning or launching innovative products.

한국형 환자안전문화 측정도구 개발 및 평가 (Development and Validation of the Korean Patient Safety Culture Survey Instrument for Hospitals)

  • 이순교
    • 한국의료질향상학회지
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    • 제30권1호
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    • pp.105-119
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    • 2024
  • Purpose: This study aimed to develop a survey instrument to assess the Patient Safety Culture in Korean hospitals and evaluate its validity and reliability. Methods: A preliminary instrument was developed through a literature review, focus group interviews, content validity testing, and pretesting for face validity. A total of 467 hospital employees participated in the psychometric testing. Validity and reliability assessments included content validity, construct validity, criterion-related validity, and internal consistency. Results: The Korean Patient Safety Culture Survey Instrument comprised 35 items across seven factors: leadership, patient safety policy and procedure, patient safety improvement system, teamwork, non-punitive environment, patient safety knowledge and attitudes, and patient safety priority. These seven factors contributed 60.98% of the variance of the total scale. Cronbach's alpha for internal consistency was .93; the seven factors ranged from .66 to .91. Conclusion: The results of this study showed that the Korean Patient Safety Culture Survey Instrument is reliable, valid, and suitable for measuring patient safety culture in Korean hospitals.

개인정보 노출에 대한 인터넷 사용자의 태도에 관한 연구 (Exploring User Attitude to Information Privacy)

  • 백승익;최덕선
    • 한국전자거래학회지
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    • 제20권1호
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    • pp.45-59
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    • 2015
  • 최근 빅데이터에 대한 관심이 높아지면서 많은 기업들은 소비자의 개인정보를 수집하는데 많은 노력과 자원을 투자하고 있다. 극기야 소비자의 정보를 긴급히 필요로 하는 일부 기업들은 불법으로 정보를 거래하는 사건도 발생하고 있다. 기업들은 더 많은 소비자 정보를 수집하기 위하여 다양한 인센티브를 소비자에게 제공하고 있으나, 그 효과가 만족할 만한 수준에 이르지 못하고 있는 실정이다. 이에 본 연구는 실증적인 조사를 통하여 소비자의 개인정보 제공 의사에 영향을 미치는 요인이 어떤 것이 있는지를 탐색하여 보았다. 본 연구에서는 기존의 개인정보 노출에 대한 염려를 측정하기 위하여 개발되어진 Concern for Information Privacy (CFIP) 모델을 기반으로 소비자의 개인정보 제공 의사에 영향을 미치는 주요 요인을 정의하였다. 조사 결과, 제 3자의 허가되지 않은 2차적인 정보사용(Secodndary Use)에 대한 염려가 가장 크게 개인정보 제공 의사에 영향을 미치는 것으로 조사되었다. 그 뒤를 이어 경제적인 보상 (Monetary Rewards)과 부정확한 정보 (Error)에 대한 염려가 두 번째와 세 번째로 주요한 영향을 미치는 요인으로 조사되었다. 그리고 소비자의 인터넷 사용시간에 따라서 영향을 미치는 요인이 차이가 있음도 발견하였다. 또한 인터넷 사용 시간이 하루에 3시간 이상인 'Heavy User' 그룹에서는 3시간 미만인 'Light User' 그룹에 비하여 상대적으로 경제적 보상을 주요한 요인으로 꼽았다.