• Title/Summary/Keyword: Curiosity

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The Impact of Virtual Influencers' Characteristics on Purchase Intentions Toward Fashion Products: Focusing on the Mediating Effect of Mimetic Desire (버추얼 인플루언서의 특성이 패션제품 구매의도에 미치는 영향: 모방욕구의 매개효과를 중심으로)

  • Haram Shin;Misun Yum
    • Fashion & Textile Research Journal
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    • v.26 no.1
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    • pp.1-14
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    • 2024
  • Virtual influencers, who are emerging as new players in digital marketing, impact consumers' purchase intentions. They promote positive perceptions and mimetic consumption of specific brands or products through interactions with followers. Therefore, this study aims to examine the effect of the characteristics of virtual influencers on the purchase intention for fashion products through the consumers' mimetic desire. As characteristics of virtual influencers, five factors were set: reality, attractiveness, professionalism, trustworthiness, and curiosity. Data for analysis were collected through an online questionnaire from the 8th to the 15th of August 2023, and 268 data points in total were analyzed using SPSS and Process Macro 4.3. The results of the study showed that the characteristics of virtual influencers all positively affected mimetic desire and purchase intention for fashion products. Moreover, it was found that mimetic desire has a mediating effect between the five characteristics of virtual influencers and the purchase intention for fashion products. Mimetic desire fully mediates the relationship between reality and the intention to purchase fashion products, and partially mediates the relationship between attractiveness, professionalism, trustworthiness, and curiosity and the purchase intention for fashion products. These findings further enhance the understanding of the relationship between virtual influencers and consumer behavior and identify the relationship between virtual influencers, mimetic desire, and fashion product purchase intentions. Consequently, leveraging virtual influencers strategically in digital marketing, the fashion industry can amplify positive brand perceptions, drive consumer engagement, and ultimately foster increased purchase intent.

Association between Critical Thinking Disposition and Grade Point Average Score in Dental Hygiene Students (치위생(학)과 학생의 학업성적에 따른 비판적 사고 성향)

  • Hwang, Hye-Rim;Kim, Eung-Kwon;Cho, Young-Sik
    • Journal of dental hygiene science
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    • v.12 no.1
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    • pp.7-13
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    • 2012
  • Critical thinking is a essential competency for dental hygiene education and practice. The purpose of this study was to examine critical thinking disposition between groups classified by GPA score in two dental hygiene educational program. A total 252 dental hygiene students responded. The study extracted six dimensions(intellectual eagerness/curiosity, prudence, healthy skepticism, intellectual integrity, objectivity, self-confidence) derived from 27 items with the exception of systematicity using factor analysis. The mean score for critical thinking disposition was 3.47 on a 5 point scale. The result showed a statistically significant correlation critical thinking disposition and age. Multivariate analysis of covariance(MANCOVA) was used to compare six subscales between the three groups. MANCOVA results revealed that intellectual eagerness/curiosity for three groups were significantly different(Wilks's lamda=0.914, F(6, 24)=1.869), p=0.01, partial eta square=0.044). Multiple comparison for intellectual eagerness/curiosity by Scheffe's method showed differences between high score group and mid score group(p=0.027), high score group and low score group(p=0.002). In this study, academic achievement and critical thinking tends to show significant correlations is known. Critical thinking skills by examining the actual grade compares the difference in propensity scores according to a case study in intellectual curiosity, passion, and could tell the difference to appear.

A Study on the Effect of Service Providers'Personality on Service Training Performance (서비스 제공자의 성격이 서비스 교육성과에 미치는 영향에 관한 연구)

  • Kim, Min-Joo;Park, Jong-Woo
    • Journal of Korean Society for Quality Management
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    • v.39 no.1
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    • pp.1-14
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    • 2011
  • This study investigates the future direction of service training performance and employment of service oriented employees by examining the element of personality which affects the results of service training performance. The empirical analysis of the study is as follows: First, regarding the effect of an employee's personality on the results of service training performance, ambition and prudence influenced their training performance. Second, according to the verification of whether the number of service training could affect the relation between personality and service training performance, it was found that ambition, sociability, and intellectual curiosity were moderated effect. Third, a study on whether the academic qualification of employees could affect the relation between personality and service training results showed that it had no relation with academic backgrounds.

Basic Study for Effective Sex Education of Home Economics in Middle School Curriculum (중학교 가정교과 과정 중 효과적인 성교육을 위한 기초 연구)

  • 조숙자
    • The Korean Journal of Community Living Science
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    • v.13 no.2
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    • pp.63-75
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    • 2002
  • The purpose of this study was to examine middle school students' needs for sex education as a basic study for effective sexuality education of Home Economics in middle school curriculum. 305 middle school students from two schools in Chung-ju were participated in this study. The results of this study are; (1) sexual intercourse was the highest checked item that the students want to know; however, prevention of sexual violence and contraception were the lowest responses; (2) showing video tape and sex education professional lecture methods were the most effective ways to teach sex education that the students believed; (3) the curiosity regarding sex that the students did not satisfied with current school sex education have met by watching sexual video tape or TV; and (4) the students believed that sex education should be started in the elementary school curriculum and they wanted to learn with sex education professional.

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The Effects of Consumers Psychological Characteristics on the Impulse Buying Behaviors of Apparels (소비자의 내적 특성이 의복충동구매행동에 미치는 영향 -감각추구성향, 의복탐색행동, 점포유형을 중심으로-)

  • 강은미;박은주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.3
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    • pp.586-597
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    • 2001
  • EThe purpose of this study was to investigate the relationships of consumers psychological characteristics, store types and impulse buying behaviors of apparels. We collected data from 469 consumers of women college student living in Pusan and analysed by factor analysis, frequency analysis, correlation analysis, t-test and $\chi$$^2$-test. The results were as follows: First, The sensation seeking tendency consisted of the Change seeking, Risk seeking, Artistic seeking, Curiosity seeking and Unusual seeking. The exploratory behavior of apparels were divided into six factors; Particularity exploration, Innovation exploration, Store exploration, Brand royalty exploration, interpersonal exploration and brand-seeking exploration. Second, In comparison with the unimpulse-buying group, the impulse-buying group intended more then Change seeking, when apparel explored, Particularity exploration, Innovation exploration and Brand exploration. Impulse-buying group preferred the department store, unimpulse-buying group did the specialty store.

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Teaching and Learning Models for Mathematics using Mathematica (I)

  • Kim, Hyang-Sook
    • Research in Mathematical Education
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    • v.7 no.2
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    • pp.101-117
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    • 2003
  • In this paper, we give examples of models we have created for use in university mathematics courses. We explain the concept of linear transformation, investigate the roles of each component of 2 ${\times}$ 2 and 3 ${\times}$ 3 transformation matrices, consider the relation between sound and trigonometry, visualize the Riemann sum, the volume of surfaces of revolution and the area of unit circle. This paper illustrates how one can use Mathematica to visualize abstract mathematical concepts, thus enabling students to understand mathematics problems effectively in class. Development of these kinds of teaching and learning models can stimulate the students' curiosity about mathematics and increase their interest.

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A Study of Clown Makeup Coordination's Carnivalism (클라운 분장 코디네이션의 카니발리즘적 특성 연구)

  • Chang, Mee-Sook
    • Journal of the Korean Society of Fashion and Beauty
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    • v.5 no.1 s.12
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    • pp.97-111
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    • 2007
  • This study was motivated not only by the curiosity of clown as a comedian, but also by the clown's special makeup coordination. To analyze the clown makeup coordination Carnivalism, the researcher inquired 1) clown's meaning, sorts, periodic roles and stages, 2) Mikhail Bakhtin's Carnival theory, and 3) makeup coordination of clowns (Harlequin, Pierrot, Auguste and White Face Clown) as the theoretical background. The clown makeup coordination carnival characteristics were shown in masquerade, amusement and ambiguity. The masquerade was expressed on the mask for Harlequin and white makeup for Pierrot, Auguste and White Face Clown. The amusement was revealed on the fall and the inharmony of the grotesque makeup and childish costumes. And also the ambiguity was expressed on the sexless and the infant of clown's real nature and costumes.

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The Effect of Information and Communication Ethics Education on Students' Attitudes in the Cyberspace (정보윤리영역 학습이 정보통신 윤리의식에 미치는 영향)

  • Shin, Jeong-Aei;Park, Phan-Woo
    • 한국정보교육학회:학술대회논문집
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    • 2010.08a
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    • pp.101-109
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    • 2010
  • Rapidly increasing Internet use has brought beneficial developments in many aspects, and it also stimulates elementary students' curiosity and is becoming an important part of entertainment. On the other hand, it is giving rise to some negative results such as violence and delinquent conduct in cyberspace. This study is to find the effects and problems of Information and Communication Ethics education before and after it is carried out by analysing the curriculum of Information texbooks, and to search for new teaching methods for Information and Communication Ethics education.

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Smoking and adolescent health

  • Park, Sang-Hee
    • Clinical and Experimental Pediatrics
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    • v.54 no.10
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    • pp.401-404
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    • 2011
  • With the Westernization and opening of our society, adolescents' smoking is increasing and being popularized. Many adolescents start smoking at an early age out of curiosity and venturesomeness, and earlier start of smoking makes it more difficult to quit smoking. Adolescents' habitual smoking not only becomes a gateway to all kinds of substance abuse but also causes various health problems including upper respiratory infection, immature lung development, reduced maximum vital capacity, and lung cancer. Therefore, it is quite important to prevent adolescents from smoking. The lowering of adolescents' smoking rate cannot be achieved only through social restrictions such as stereotyped education on the harms of smoking and ID checking. In order to lower adolescents' smoking rate substantially, each area of society should develop standardized programs and make related efforts. As adolescents' smoking is highly influenced by home environment or school life, it is necessary to make efforts in effective education and social reinforcement in school, to establish related norms, and to execute preventive education using peer groups. When these efforts are spread throughout society in cooperation with homes and communities, they will be helpful to protect adolescents' health and improve their quality of life.

A Study on History of Mathematics and Illustrations for Interesting in Mathematics Classes - Centering on Mathematics I of Highschool - (수학수업의 흥미유발을 위한 수학사 및 예화자료 연구 - 수학I을 중심으로 -)

  • 이덕호;이만희
    • Journal of the Korean School Mathematics Society
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    • v.3 no.1
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    • pp.59-67
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    • 2000
  • This study has been done to help teach mathematics on the spot of education by providing the history of mathematics and illustrations concerning mathematics, which were rearranged for the level of the second grade students in highschool and intented to interest students in mathematics classes. The contents of teaching, according to each unit (Matrix, Sequence, Limit, Differentiation, Integration, Probability, Statistics) include the life of the representative mathematician, the historical background centered on episodes, questions linked with reality, questions making sensations in history and something for maxim in mathematics. If such contents are properly used, they are expected to be able to stimulate students' curiosity, and to be effective in improving students' learning ability in mathematics by causing them to show their active attitudes toward learning mathematics.

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